TruNorth Composites Inc.
TruNorth Composites Inc. is a privately held Canadian manufacturer of composite and PVC decking, fencing, and accessories, selling through certified dealers and direct channels to homeowners, contractors, and distributors across North America from its Brantford, Ontario facility.
- Company typePrivate
- Founded-
- HeadquartersBrantford, Canada
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What TruNorth Composites Inc. does
TruNorth Composites Inc. (DBA TruNorth Decking) is a privately held Canadian manufacturer of composite and PVC decking products, headquartered at 55 Plant Farm Blvd. in Brantford, Ontario, with a US sales office in Tallmadge, Ohio. The company operates from a single manufacturing facility and claims to be the only Canadian manufacturer of composites in the recycled plastic industry, citing more than 40 years of technical expertise. Its product portfolio spans rice-hull-based composite boards (TruNorth Accuspan, Enviroboard) made with 95% recycled content, premium PVC decking under the Clubhouse sub-brand (Clubhouse Ultra, Clubhouse 2x6, Clubhouse Aurora, Clubhouse Cladding Strips), the Slide & Go Fence system, and complementary accessories (hidden fasteners, fascia boards, installation tools such as the Tiger Claw pneumatic gun).
The company's underlying technology stack centers on proprietary materials science: a rice-hull capped formulation that is wood-free (eliminating rot and mold), the exclusive Korelite Engineered Resin Technology that uses a single-extrusion process to chemically bond PVC core and proprietary capstock into one material, military-grade heat blocking technology that the company claims keeps decks up to 30% cooler than competing PVC brands, reversible four-sided capping for extended product life, advanced UV-resistant color technology, and an entirely computer-controlled manufacturing process with third-party Intertek certification and a Class A Flame Spread Index on PVC products. Products are backed by a 25-year limited warranty against fading and staining.
TruNorth monetizes almost exclusively through hardware sales of physical decking, fencing, and accessory products, with no disclosed subscription, software, or services revenue stream. Pricing is quote-based for full deck boards (not publicly disclosed) and unit-priced for samples (e.g., $5.00 per Aurora deck board). The go-to-market is primarily indirect via a network of certified dealers and retailers across Canada and the USA, supplemented by direct-to-consumer engagement (sample ordering, find-a-builder tool, digital lead sheet routing inquiries to assigned sales reps), an e-commerce storefront on CompositeDeckDirect.com in certain regions, and a field sales team of 11 named representatives supporting dealers, contractors, distributors, and dock manufacturers. Primary customer segments are residential homeowners and professional contractors/builders; secondary segments include retailers/distributors, dock manufacturers, and architects/designers.
TruNorth Composites Inc. firmographics
Firmographics- Name
- TruNorth Composites Inc.
- Legal name
- TruNorth Composites Inc.
- Website
- https://trunorthdecking.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TruNorth Composites Inc. is a privately held Canadian manufacturer of composite and PVC decking, fencing, and accessories, selling through certified dealers and direct channels to homeowners, contractors, and distributors across North America from its Brantford, Ontario facility.
- Ownership category
- akta.pro rank
TruNorth Composites Inc. industry classification
Industry- Product category
- Composite and PVC decking and outdoor building products
- NAICS
- Building Material and Garden Equipment and Supplies Dealers (444), Building Material and Supplies Dealers (4441)
- SIC
- Retail-Lumber & Other Building Materials Dealers (5211), Lumber & Wood Products (No Furniture) (2400), Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts) (CRAIAEAH)
Keywords
Where TruNorth Composites Inc. is headquartered
LocationHeadquarters
- HQ city
- Brantford
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
TruNorth Composites Inc. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Composite Decking Products: Sale of TruNorth Accuspan and Enviroboard composite decking boards made from rice hulls with 95% recycled content.
- PVC Decking Products: Sale of Clubhouse PVC decking products including Clubhouse Ultra, Clubhouse 2x6, and Clubhouse Aurora with premium features like Korelite technology.
- Fencing Products: Sale of TruNorth Slide & Go fence system.
- Accessories: Sale of complementary accessories including construction boards, hidden fasteners (ConnectClip, EB-TY Premium, Cortex), fascia boards, and installation tools like the Tiger Claw pneumatic gun.
- Sample Sales: Direct sales of product samples (e.g., Aurora deck board samples at $5.00 each).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Clubhouse Aurora deck board samples |
| Other | Pay-as-you-go | Full deck board products |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
TruNorth Composites Inc. product offering
Product offeringCore offering
TruNorth Composites Inc. (doing business as TruNorth Decking) is a Canadian manufacturer of composite and PVC decking, fencing, and related outdoor building products. The company operates a manufacturing facility in Brantford, Ontario, where it produces capped composite deck boards (including its Accuspan and Enviroboard lines using a rice-hull cap) and PVC deck boards under the Clubhouse line built on its proprietary Korelite technology, and distributes these products through dealers/retailers, professional contractors, dock builders, and a direct-to-consumer online channel operated as CompositeDeckDirect.com.
Differentiator
Problem solved
Functional benefit
Brands
- Clubhouse: Premium PVC decking product line offering Clubhouse Ultra and Clubhouse Aurora with wire-brushed finish, available in various colors. Features Korelite technology for durability and heat-blocking properties.
Products and services
- Accuspan composite decking Capped composite deck board product line under the TruNorth Decking brand, manufactured using the company's rice-hull-based capping technology, sold through dealers and the direct online channel for residential deck installations.
- Enviroboard composite decking Capped composite deck board line marketed under the TruNorth Decking brand, produced using the company's rice-hull-based capping process and distributed to dealers, contractors, and homeowners.
- Clubhouse PVC decking PVC deck board line built on TruNorth's proprietary Korelite PVC extrusion technology, sold to dealers and contractors and through CompositeDeckDirect.com for residential and waterfront deck applications.
- Composite fencing Composite fencing product category offered alongside TruNorth's decking lines for residential and light commercial outdoor living installations, distributed through the dealer network and direct online channel.
- Decking accessories Companion accessories for TruNorth's composite and PVC deck boards (such as fasteners, trim, and related installation components), sold through dealers and the direct online channel alongside TruNorth decking products.
- Dock and waterfront building products TruNorth composite and PVC deck boards applied to residential and commercial dock and waterfront installations, sold to dock manufacturers, dock builders, and waterfront contractors through the dealer and direct channels.
- CompositeDeckDirect.com direct online storefront Direct-to-consumer online storefront through which TruNorth sells its composite and PVC decking, fencing, and accessories to U.S. and Canadian homeowners and DIY buyers.
- Find a Builder referral program Referral program under which TruNorth connects homeowners with participating deck and dock contractors who specify and install TruNorth decking products, generating contractor pull-through for the dealer and direct sales channels.
Quantifiable outcome
- Up to 30% cooler than competing PVC decking brands under hot sun
- +4 more outcomes
Companies that use TruNorth Composites Inc.
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles4 records
TruNorth Composites Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
TruNorth Composites Inc. partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
TruNorth Composites Inc. competitors and assessment
Company assessmentDirect peers
- TimberTech (AZEK): Major composite and PVC decking manufacturer (now part of AZEK), directly competing with TruNorth's composite and Clubhouse PVC product lines in the premium tier.
- Trex Company: The largest U.S. composite decking manufacturer and TruNorth's most direct head-to-head competitor in the same product category, serving dealers and big-box retailers across North America.
- Fiberon (Fortress Building Products): Composite and PVC decking manufacturer with overlapping dealer distribution and similar composite-capstock technology approach as TruNorth.
- MoistureShield (Oldcastle APG): Composite decking manufacturer owned by CRH/Oldcastle, competing directly with TruNorth across U.S. lumberyard and dealer channels with comparable capped composite products.
- Deckorators (UFP Industries): Composite decking, railing, and accessories manufacturer competing with TruNorth across the same pro-dealer channel with adjacent product category overlap.
- Envision Decking (Envision Outdoor Living): Composite decking manufacturer offering capped composite boards that compete with TruNorth's Accuspan and Enviroboard lines at lumberyard and dealer channels.
Broad incumbents
- CertainTeed (Saint-Gobain): Large building products manufacturer (owned by Saint-Gobain) that sells composite decking and railing as part of a broader building materials portfolio, competing with TruNorth at lumberyards and dealers.
- Royal Building Products (Westlake): Building products manufacturer (owned by Westlake) with decking and exterior product lines that compete in overlapping dealer channels with TruNorth.
Emerging players
- NewTechWood: Capped composite decking manufacturer with overlapping product positioning and an international footprint; a comparable but somewhat smaller scale player than TruNorth.
Regional players
- Zuri Premium Decking (Royal): Premium PVC decking brand competing in similar premium-tier segments with the same North American distribution model as TruNorth's Clubhouse line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
TruNorth Composites Inc. social profiles
Digital presenceTruNorth Composites Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
TruNorth Composites Inc. leadership team
Management profileNumber of profiles
TruNorth Composites Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TruNorth Composites Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TruNorth Composites Inc.
What does TruNorth Composites Inc. do?
TruNorth Composites Inc. (doing business as TruNorth Decking) is a Canadian manufacturer of composite and PVC decking, fencing, and related outdoor building products. The company operates a manufacturing facility in Brantford, Ontario, where it produces capped composite deck boards (including its Accuspan and Enviroboard lines using a rice-hull cap) and PVC deck boards under the Clubhouse line built on its proprietary Korelite technology, and distributes these products through dealers/retailers, professional contractors, dock builders, and a direct-to-consumer online channel operated as CompositeDeckDirect.com.
Is TruNorth Composites Inc. a public or private company?
TruNorth Composites Inc. is a private company. It is classified as unknown and is currently operating.
When was TruNorth Composites Inc. founded?
TruNorth Composites Inc. was founded in -1. It employs 11 to 50 people.
Where is TruNorth Composites Inc. based?
TruNorth Composites Inc. is headquartered in Brantford, Canada, in the North America region.
How does TruNorth Composites Inc. make money?
Five revenue lines are on record. Composite Decking Products are the primary driver. The others are PVC Decking Products, fencing Products, accessories and sample Sales.
Who are TruNorth Composites Inc.'s main competitors?
Direct peers on record are TimberTech (AZEK), Trex Company, Fiberon (Fortress Building Products), MoistureShield (Oldcastle APG), Deckorators (UFP Industries) and Envision Decking (Envision Outdoor Living). Broad incumbents are CertainTeed (Saint-Gobain) and Royal Building Products (Westlake). NewTechWood is listed as an emerging player. Zuri Premium Decking (Royal) is listed as a regional player.
Does TruNorth Composites Inc. have an API?
No public API is recorded for TruNorth Composites Inc..
What industry is TruNorth Composites Inc. in?
TruNorth Composites Inc.'s product category is Composite and PVC decking and outdoor building products. Its primary akta.pro industry code is CRAIAEAH, Decking & Outdoor Structural Materials Retail (Composite, Railings, Posts). Its NAICS code is 444 and its SIC code is 5211.