Tru North Restoration

What Tru North Restoration does

Tru North Restoration Services Corp, operating as Tru North Restoration, is a privately held property restoration and cleaning services company headquartered in Edmonton, Alberta, serving homeowners, commercial businesses, and insurance partners across the Greater Edmonton Area and Greater Calgary Area. The company offers twelve service categories spanning water damage restoration, fire and smoke damage, mold inspection and remediation (IICRC S520 compliant), asbestos testing and removal, biohazard and trauma cleanup, weather damage repair, carpet cleaning, construction and rebuilding, property maintenance, COVID-19 disinfection, cleaning and disinfection, and catastrophe clean-up. Service delivery follows IICRC standards and uses industrial-grade equipment including moisture meters, thermal imaging cameras, hygrometers, extraction units, air movers, and dehumidifiers, with ATP testing used for cleanliness verification.

The company operates a 24/7 emergency response model with intake via phone and website contact forms, providing free restoration quotes and direct-billing coordination with most insurance providers. Workflows include detailed room-by-room documentation, schematic diagrams, moisture mapping, and direct communication between project managers and assigned insurance adjusters to support insurance claim closure. Distribution is regional and direct: on-site field service delivery in Edmonton-area communities (Beaumont, Leduc, Sherwood Park, Spruce Grove, St. Albert) and Calgary-area communities (Airdrie, Okotoks, Balzac, Chestermere).

The business model is professional-services revenue across residential, commercial, and insurance-driven demand. Marketing is primarily content-driven through an educational blog, Facebook, Instagram, and email newsletter. The company is locally and privately owned with six employees, no disclosed institutional backing, and no public revenue figures. No founding date, founders, or parent company are disclosed in available material.

Name

Tru North Restoration

Legal name

Tru North Restoration Services Corp

Website

https://trunorthrestoration.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tru North Restoration is a privately held Edmonton-based property restoration and cleaning services company serving residential, commercial, and insurance clients across the Greater Edmonton and Greater Calgary Areas with 24/7 emergency response and direct insurance billing.

Ownership category

akta.pro rank

Product category

Property Restoration Services

NAICS

Repair and Maintenance (811), Remediation Services (562910), Carpet and Upholstery Cleaning Services (56174)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Contents & Personal Property Restoration (Pack-Out, Cleaning, Storage) (HSAPAOAF)

akta.pro secondary industries

Interior Rebuild & Finishing (Drywall, Flooring, Paint, Trim) (HSAPAOAI), Mechanical, Electrical & Plumbing (MEP) Restoration & Replacement (HSAPAOAJ), Hardwood Floor Refinishing & Restoration (HSAPAGAB)

Keywords

• Property restoration services
• Water damage remediation
• Fire damage restoration
• Mold remediation services
• Biohazard cleanup

Headquarters

HQ city

Edmonton, Alberta

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Restoration Services: Core revenue from property restoration services including water damage, fire damage, mold remediation, asbestos removal, biohazard cleanup, and weather damage repair. Services provided to residential and commercial properties across Alberta with direct billing to insurance companies.
2. Cleaning and Disinfection Services: Professional cleaning and disinfecting services for residential and commercial properties. Includes deep cleaning, sanitization, and COVID-19 related disinfection services using certified OSHA cleaning protocols.
3. Carpet and Flooring Cleaning: Professional carpet cleaning services for various flooring types including hardwood, tile, laminate, concrete, and vinyl. Includes steam cleaning, stain removal, pet odor removal, and upholstery cleaning.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tru North Restoration is a property restoration company that provides 24/7 emergency response and full-service restoration for residential and commercial properties across Alberta. Core services include water damage restoration, fire and smoke damage restoration, mold inspection and remediation, asbestos testing and removal, biohazard and trauma cleanup, weather damage repair, construction and reconstruction, carpet cleaning, and general cleaning and disinfection. The company manages the entire restoration continuum from initial assessment through final reconstruction, with direct insurance billing coordination.

Product overview

Tru North Restoration is a property restoration company serving Alberta (Edmonton and Calgary areas) with a comprehensive suite of 12 restoration and cleaning services. The core offering includes emergency response for water damage, fire damage, and weather damage, supported by specialized services for mold remediation, asbestos removal, biohazard cleanup, carpet cleaning, and general cleaning and disinfection. The company operates a unified service model where the same certified team handles the full restoration continuum from initial assessment through final reconstruction, with 24/7 emergency availability and direct insurance billing coordination.

Differentiator

Problem solved

Functional benefit

Products and services

• Asbestos Testing and Removal Professional asbestos inspection, sample collection, laboratory analysis, and safe removal or encapsulation of asbestos-containing materials in compliance with Alberta OHS Regulations.
• Biohazard & Trauma Cleanup Trauma scene cleanup and hazardous material removal services for crime scenes, unattended deaths, homicides, suicides, meth lab contamination, and other biohazard situations.
• Carpet Cleaning Professional deep carpet cleaning services including steam cleaning, hot water extraction, stain removal, pet odor removal, upholstery cleaning, and rug cleaning for residential and commercial properties.
• Construction & Restoration Storm damage restoration, structural repairs, reconstruction, and rebuilding services to restore properties to their pre-damaged condition.
• Fire & Smoke Damage Restoration Fire damage restoration services including structural assessment, smoke and soot cleanup, odor elimination, content restoration, and full property reconstruction.
• Mold Inspection, Removal and Remediation Comprehensive mold investigation using thermal imaging and moisture meters, air and surface sampling, containment and removal, drying and sanitization, and post-remediation verification following IICRC S520 standards.
• Property Maintenance Ongoing property maintenance services including content and structural restoration, seasonal inspections, and preventative maintenance to extend building lifespan.
• Water Damage Restoration Water damage restoration including emergency response, water extraction, structural drying, dehumidification, mold prevention, and full restoration services following IICRC standards.
• Weather Damage Restoration Weather-related damage restoration including hail damage inspection, storm damage repair, emergency board-up, ice dam removal, and temporary and permanent restoration solutions.
• Catastrophe Clean Up Trauma scene cleanup services for serious tragedies including homicide, suicide, meth lab contamination, and other catastrophe situations requiring biohazard remediation.
• COVID-19 Disinfection Services Deep cleaning, sanitization, and disinfection services using EPA-approved virucide products to prevent or mitigate the spread of COVID-19 and other pathogens.
• Cleaning & Disinfection Professional cleaning and disinfecting services for residential and commercial properties including hospitals, schools, gyms, and restaurants, utilizing ATP testing for verification of cleanliness.

Quantifiable outcome

• 24/7 emergency response availability
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Insurance Providers (Various)coreGTM or Marketing PartnerTru North Restoration operates on a preferred direct billing basis with most insurance providers. They facilitate direct communication between project managers and assigned insurance adjusters, coordinate invoicing and payments directly with insurers, and provide technical consultations to ensure claim scope is sufficient for full restoration.
• Insurance PartnerscoreGTM or Marketing PartnerTrusted by insurance partners across Alberta. Company works directly with insurance providers to simplify the claims process and reduce customer stress. Direct billing arrangement significantly reduces customer upfront financial burden.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• SERVPRO: Largest North American restoration franchise network offering water, fire, mold, and cleaning services. Competes directly with Tru North for insurance-driven restoration jobs and operates across Alberta through franchisees.
• ServiceMaster Restore: National restoration brand providing water, fire, and mold remediation with insurance-direct billing programs. Highly comparable GTM model and service portfolio to Tru North Restoration.
• Paul Davis Restoration: Franchised restoration and reconstruction network operating in Canada, including Alberta markets. Offers nearly identical service menu (water, fire, mold, storm, reconstruction) and insurance partnerships.
• Rainbow International Restoration: Neighbourly brand offering water, fire, and mold restoration under a multi-brand franchise model. Direct overlap in service portfolio and insurance-billing operations.

Direct peers

• PuroClean: Franchised property damage restoration company with strong focus on insurance restoration, biohazard cleanup, and 24/7 emergency response — directly overlapping Tru North's core offering.
• AdvantaClean: Franchise specializing in moisture, mold, and indoor air quality solutions with additional restoration services. Comparable size and service positioning to Tru North.
• Bio-One: Franchise focused on biohazard remediation, crime scene cleanup, and unattended death services. Closely comparable niche within Tru North's broader restoration offering.
• Aftermath Services: Specialist in biohazard, trauma, and crime scene cleanup — directly overlaps Tru North's Biohazard & Trauma and Catastrophe Clean Up services with comparable customer mix.
• Restoration 1: National restoration franchise with comprehensive water, fire, mold, and biohazard services and insurance-direct billing. Closely aligned service mix and customer profile with Tru North.

Regional players

• ServiceMaster Clean (Edmonton / Calgary franchises): Local Edmonton/Calgary franchise of ServiceMaster providing commercial and residential cleaning and disinfection services. Comparable service mix and same Alberta geography as Tru North.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100089965535660
• Instagraminstagram.com/trunorthrestore
• LinkedInlinkedin.com/company/tru-north-restoration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tru North Restoration