The Secret Ingredient Mental Healthcare

What The Secret Ingredient Mental Healthcare does

The Secret Ingredient Mental Healthcare, operating as TSI Mental Health LLP (LLPIN ABB-3603), is a Pune-based, founder-owned mental health service provider founded in 2020. Its core clinical offering comprises individual therapy, family therapy, marital counseling, and group therapy, delivered by Master's-level psychologists under the clinical supervision of an RCI-registered Licensed Clinical Psychologist; a co-founder is an HCPC-registered (UK) Art Psychotherapist, and the practice's distinguishing methodological lens is the integration of Creative Arts Therapies into conventional psychotherapy.

The company operates four service verticals beyond core counseling: a Corporate Connect vertical offering employee counseling, creative art therapy workshops, group therapy, and recruitment/promotion assessments to enterprise clients including Kelly Services, Kirloskar, Aegon Life Insurance, VFS Global, and Smartworks; a School and College Interventions vertical providing aptitude testing, career guidance, student counseling, and art engagement workshops; a Training & Capacity Building vertical delivering continuous professional development for mental health practitioners; and a Social Outreach program channeled in part through the not-for-profit affiliate Secret Ingredient Health Foundation (SIHF), which targets CSR-funded long-term interventions and community awareness.

The business model is professional-services fee-for-session: first individual sessions are Rs. 2,000 for 60 minutes and Rs. 1,800 for 50-minute follow-ups; couples/family sessions are Rs. 2,300 and Rs. 2,100 respectively, with prices varying by psychologist seniority. Payments are cash or online only, sessions are non-refundable and non-transferable, and a 24-hour cancellation policy applies. Delivery is direct-to-consumer, combining in-person sessions at the Kothrud, Pune office with online/virtual sessions for out-of-area clients. Distribution is organic and content-driven, anchored on a website blog plus active Instagram, Facebook, LinkedIn, and Twitter presence, with no paid acquisition or app platform evident in the source data. The team numbers approximately 8, and no external institutional funding has been disclosed.

Name

The Secret Ingredient Mental Healthcare

Legal name

TSI Mental Health LLP

Website

https://tsimentalhealth.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

The Secret Ingredient Mental Healthcare (TSI Mental Health LLP) is a Pune, India-based mental health practice founded in 2020 that delivers individual, family, marital, and group therapy, plus corporate, school, and professional training programs, using Creative Arts Therapies.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093), Services-Health Services (8000)

akta.pro primary industry

Outpatient Mental Health Clinics & Counseling Centers (HLAFACAA)

akta.pro secondary industries

Corporate/Workplace Mindfulness & Stress-Reduction Programs (HSADAJAG), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Mental health counseling
• Psychotherapy services
• Corporate wellness programs
• Creative arts therapy
• Psychological assessments

Headquarters

HQ city

Pune

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Therapy Session Fees: Session-based fees charged per individual, couple, or family therapy session. First sessions are 60 minutes (Rs. 2000 for individuals, Rs. 2300 for couples/family), with follow-up sessions at 50 minutes (Rs. 1800 for individuals, Rs. 2100 for couples/family). Fees vary based on psychologist's experience level.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

The Secret Ingredient Mental Healthcare delivers outpatient psychotherapy and counseling services to individuals, couples, families, and groups through in-person sessions at its Pune office and online virtual sessions. Its portfolio extends to corporate mental wellness (employee counseling, workshops, recruitment assessments), school and college student interventions (aptitude testing, career guidance, art engagement), and capacity-building training for mental health professionals, underpinned by Creative Arts Therapies and evidence-based assessment tools.

Product overview

The Secret Ingredient Mental Healthcare is a mental health service provider offering a portfolio of counseling and therapy services. The core offerings include Individual Therapy, Family Therapy, Marital Counseling, and Group Therapy for clinical clients, supplemented by Corporate Connect services for organizations (employee counseling, workshops, assessments), Training & Capacity Building programs for mental health professionals, and School/College Interventions including career guidance and art therapy. The company also operates Secret Ingredient Health Foundation (SIHF), a non-profit initiative for CSR-funded mental health interventions. All services emphasize creative arts therapies, humanistic approaches, and evidence-based techniques delivered by qualified psychologists.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy One-on-one psychotherapy for individuals experiencing psychological distress, including stress, anxiety, depression, trauma, relationship difficulties, and adjustment problems. Sessions are 60 minutes for the first session and 50 minutes for follow-ups, conducted by qualified Master's-level psychologists.
• Family Therapy Counseling focused on the family as a unit, analyzing interactional patterns, family dynamics, and individual members to deconstruct issues at their root. Available in-person and online with first sessions of 60 minutes and follow-up sessions of 50 minutes.
• Marital Counseling Premarital and post-marital counseling accommodating the demands of intimate relationships and potential issues therein. Delivered in first-session (60 min) and follow-up (50 min) formats at couples/family session rates.
• Group Therapy Therapy sessions conducted for clients with shared or interconnected issues, providing collective therapeutic support. Offered both in-person and online.
• Corporate Connect Corporate mental health services for organizations, including employee counseling, corporate workshops based on Creative Art Therapy, group therapy, and psychological assessments for recruitment and promotions. Clients include Kelly Services, Kirloskar, Aegon Life Insurance, VFS Global, and Smartworks.
• School and College Interventions Psychologically informed programs for educational institutions, including aptitude testing and career guidance, student counseling, art engagement workshops, self-exploration programs, and emotional literacy and resilience building. Named customer: VU (Vidyavardhini).
• Training and Capacity Building Capacity-building workshops and training courses for mental health professionals covering counseling, psycho-education, therapeutic modules, career guidance, training in psychotherapies, counseling skills, and psychological assessments.
• Social Outreach Program Long-term mental health interventions, CSR-funded programs, mental health awareness initiatives, and community outreach services delivered through the affiliated Secret Ingredient Health Foundation (SIHF) not-for-profit, integrating creative arts into accessible mental health programs.

Quantifiable outcome

• Sessions are non-refundable with 24-hour advance cancellation policy, indicating high commitment and low no-show rates.

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Secret Ingredient Health Foundation (SIHF)coreStrategic or Co-development PartnerTSI's not-for-profit company offering long-term mental health interventions and research solutions under CSR schemes. Collaborates with corporates to channel funds toward quality mental health services, awareness programs, trainings, and more. Focuses on integrating creative arts into mental health programs to make psychotherapy engaging and accessible.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Emerging players

• Wysa: AI-driven mental health chatbot and digital therapeutic platform with strong presence in India and global employer wellness deals. Competes for the same corporate wellness budgets TSI pursues via Corporate Connect.
• MindPeers: India-based digital mental health and emotional wellness startup offering therapy sessions and corporate wellness programs. Direct overlap on corporate wellness segment with TSI's Corporate Connect.
• HopeQure: India-based online mental health platform providing counseling, psychiatry, and corporate wellness programs. Comparable across both consumer therapy and corporate EAP verticals.

Direct peers

• Manastha: India-based online counseling platform offering individual, couples, and family therapy with certified psychologists. Direct comparable to TSI's clinical therapy offering with similar service mix and Indian consumer target.
• Amaha (formerly InnerHour): India-based mental health platform offering online therapy, psychiatry, and self-care tools. Direct competitor for TSI's clinical therapy business with significantly larger scale, a digital app, and national reach.
• BetterLyf: Indian online and offline counseling platform connecting users to therapists across India. Directly comparable in clinical service delivery model and target customer base.
• YourDOST: Indian online counseling and emotional wellness platform serving individuals and corporates. Closely comparable on the Corporate Connect / EAP side of TSI's business and competes in the same online therapy segment.

Broad incumbents

• Practo: India's largest digital healthcare platform with a mental health vertical for online therapy and psychiatry appointments. Indirect competitor for TSI's online therapy offering and a much broader incumbent across healthcare.

Regional players

• Vandrevala Foundation Mental Health Helpline: India-based free mental health helpline and counseling service. Comparable in providing clinical mental health support to Indian consumers, though not-for-profit and at a different price/positioning.
• iCall (TISS Mumbai): TISS-operated psychosocial helpline and counseling center in Mumbai offering affordable therapy and training. Comparable in service mix (therapy, training, outreach) and Indian market context, though operating at a subsidized price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TheSecretIngre6
• Facebookfacebook.com/tsimentalhealth
• LinkedInlinkedin.com/company/tsimentalhealth
• Instagraminstagram.com/tsimentalhealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Secret Ingredient Mental Healthcare