TSV Schmiden 1902 e.V.

What TSV Schmiden 1902 e.V. does

TSV Schmiden 1902 e.V. is a German registered nonprofit sports club (eingetragener Verein) founded in 1902 and headquartered in Fellbach-Schmiden, Baden-Württemberg. It is one of the larger multi-sport community offerings in the Stuttgart metropolitan area, organized across 30+ sports disciplines and operating with a paid staff of 13 employees supported by an extensive volunteer base. The club's most prominent commercial asset is the "Activity" fitness studio, spanning 5,000 square meters with 2,400+ members, complemented by the Sportforum multi-purpose facility opened in April 2018 at an investment of approximately €2 million.

The business model is multi-stream and consumer-facing: revenue is generated from individual memberships and course fees across the fitness studio and sport departments, facility rentals and event hosting at Sportforum, and sponsorship income from regional banks including Volksbank Stuttgart, Volksbank am Württemberg, and Kreissparkasse Waiblingen. A "Vorteilswelt" partner program extends the offering by bundling member discounts at local merchants, deepening ecosystem engagement without adding direct sport content.

The technology footprint is conventional and non-differentiated: the public web stack comprises a Typo3 CMS, Google Analytics, Hotjar, Google Maps API, and standard social-media plugins, with no documented AI/ML capabilities, proprietary platform, or data assets. Strategic direction has emphasized facility buildout (Sportforum 2018), portfolio rationalization (dissolution of the Versehrtensport department in 2017), and vertical extension into early-childhood sports via the Sport-Kita and Betreute Spielgruppe launches. Leadership is volunteer-led by the 1st Chairman Jörg Bürkle, alongside Markus Bechert, Ralf Knoll, and President Ulrich Lenk.

Name

TSV Schmiden 1902 e.V.

Legal name

TSV Schmiden 1902 e.V.

Website

https://tsv-schmiden.de

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

TSV Schmiden 1902 e.V. is a German nonprofit sports club founded in 1902 in Fellbach-Schmiden, operating 30+ sport disciplines, a 5,000 sqm Activity fitness studio with 2,400+ members, and the Sportforum multi-purpose facility, serving local individual members and families through memberships, courses, and regional sponsorship.

Ownership category

akta.pro rank

Product category

Sports Club Services

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

Keywords

• Sports club services
• Fitness studio memberships
• Youth sports programs
• Swimming instruction courses
• Multi-sport facility operations

Headquarters

HQ city

Fellbach (Schmiden)

HQ country

Germany

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Membership Subscriptions: Recurring annual membership fees from club members across all sports departments. Membership provides access to facilities, training, and club events.
2. Sports Courses and Training: Fees for structured courses including swimming courses, aqua fitness, and technique training courses offered throughout the year.
3. Facility Operations: Revenue from operating the Activity fitness studio, Sportforum facilities, stadium restaurant, and sports venue rentals.
4. Event Revenue: Revenue from major events including Schmidener Sommer, Einladungsschwimmfest, and various sports tournaments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

TSV Schmiden 1902 e.V. is a traditional registered German sports club (eingetragener Verein) operating more than 30 sports disciplines for individual members and the local Fellbach-Schmiden community. The club runs paid membership subscriptions, structured swimming and aqua-fitness courses, sports daycare (Sport-Kita), supervised play groups, and operates physical facilities including the Activity Fellbach fitness studio, Sportforum, and Sportpark. Revenue is generated through annual membership fees, course fees, facility rentals, and event hosting (Schmidener Sommer, Einladungsschwimmfest, Fast & Forest Bike Weekend).

Product overview

TSV Schmiden 1902 e.V. is a multi-sport club offering a comprehensive portfolio of sports and wellness services. The organization operates as a unified club with specialized departments and facilities including Activity Fellbach (fitness studio), Sport-Kita (sports daycare), Sportforum (multi-sport facility), and Sportpark Schmiden. Core offerings include over 40 different sports disciplines ranging from swimming, gymnastics, martial arts, team sports, and fitness activities. The club provides structured aquatic programs through Schwimmkurse (children's swimming) and Aqua-Kurse (adult aquatic fitness), children's services via Betreute Spielgruppe (supervised play group), and event hosting through Geburtstag feiern (birthday party venues). Supporting publications include Vereinsschrift (annual magazine), Muskelkater 2.0 (newsletter), and Sportprogramm (program catalog). The Sportsfinder tool helps members navigate offerings, while the Vorteilswelt (advantage world) provides partner discounts to members.

Differentiator

Problem solved

Functional benefit

Brands

• activity Fellbach: Vereins-Fitnessstudio des TSV Schmiden - The club's fitness studio operating on 5,000 sqm with over 2,400 members.
• Sportforum
• Fight-Academy
• Sport-Kita

Products and services

• Activity Fellbach Fitness Studio

Quantifiable outcome

• Activity fitness studio serves 2,400+ members on 5,000 sqm
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Volksbank Stuttgart eGcoreGTM or Marketing PartnerMain sponsor and banking partner offering exclusive benefits to TSV members including 50 EUR starting credit for new accounts, and promotional offers through the Vorteilswelt partner program.
• Volksbank am WürttembergcoreGTM or Marketing PartnerCo-sponsor providing financial support and member benefits through the partner program.
• Kreissparkasse WaiblingencoreGTM or Marketing PartnerCo-sponsor and supporter of sports events and programs.
• REWE Aupperle oHGminorGTM or Marketing PartnerRetail partner offering 20% discount at salad bar and job postings through the Partnerstellenbörse (partner job board).
• Fellbacher WeineminorGTM or Marketing PartnerLocal wine partner offering 10% discount on entire inventory through Vorteilswelt.
• Autohaus KlozminorGTM or Marketing PartnerAuto dealership partner in the Vorteilswelt program.
• CarTech AutominorGTM or Marketing PartnerAutomotive partner in the Vorteilswelt program.
• F3 Freizeitbad FellbachcoreStrategic or Co-development PartnerSwimming venue partner hosting the Einladungsschwimmfest (invitational swimming competition) and providing facilities for swimming training.
• Württembergischer Fußballverband (WFV)minorStrategic or Co-development PartnerFootball association that awarded the Walking Football team recognition and presents at championships.
• Tour Ginkgo / aufwind e.V. - Bunter Kreis LudwigsburgminorOthersCharity partner for the Fast & Forest cycling event, with proceeds supporting families of seriously ill children.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• SSV Ulm 1846 Fußball: Multi-sport German club combining competitive football with broader sporting departments. Comparable governance as a traditional Sportverein with broad community programming.
• TSV 1860 München: Historic German multi-sport club operating across many departments under an eingetragener Verein structure. Comparable organizational form and community sports-club model, though at materially larger scale.
• MTV Stuttgart: Long-established Stuttgart-based multi-sport club with broad sports and youth-development programming, directly comparable in scale and breadth to TSV Schmiden's 30+ discipline portfolio.
• SV Fellbach: Multi-sport club based in the same city of Fellbach, directly competing for local members across overlapping disciplines. Closest geographic peer given the shared catchment area.
• Stuttgarter Kickers: Stuttgart-area multi-sport club with football as the marquee program and additional departments, competing with TSV Schmiden for Stuttgart-region talent, particularly in youth development.
• VfL Waiblingen: Large traditional multi-sport club in neighboring Waiblingen (Rems-Murr-Kreis), competing for the same regional member base and overlapping in football, handball, gymnastics, and fitness offerings.

Broad incumbents

• Württembergischer Landessportbund (WLSB): State-level sports federation under which TSV Schmiden is affiliated and to which member data is shared. Sets standards and provides funding access that shapes the club's operating environment.
• McFit / RSG Group: Europe's largest low-cost commercial fitness chain. Competes with Activity Fellbach for the same price-sensitive fitness segment but without community-sports programming or nonprofit structure.
• Kieser Training: Germany-focused strength-training chain with a scientifically-positioned offering. Competes for the same adult fitness and back-health segment that Activity Fellbach serves.

Others

• Deutscher Turner-Bund: National governing body for gymnastics and a key federation TSV Schmiden gymnastics and Kindersport departments align with. Relevant as an ecosystem/standards counterpart rather than a direct competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tsv1902
• Instagraminstagram.com/tsv1902
• LinkedInlinkedin.com/company/tsv-schmiden

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TSV Schmiden 1902 e.V.