What TUBA Denmark does

TUBA Denmark (legal name: TUBA Danmark) is a Danish non-profit organization founded in 1996 that provides free therapy, counseling, and educational services to children, youth, and young adults aged 12-35 who have grown up in families affected by alcohol or drug abuse. The organization operates as a subsidiary of Blå Kors Danmark (Blue Cross Denmark), is headquartered in Copenhagen (Vesterbrogade 69, 1620 København), and serves roughly 3,000 beneficiaries annually through local departments in approximately 40 Danish cities. The addressable population is substantial: per the Center for Rusmiddelforskning, 1 in 7 children in Denmark grow up with a parent who has substance abuse problems, and approximately 40% of children in such households develop their own substance abuse without intervention.

TUBAs core service lines include individual and group therapy, online chat counseling (via BaseChat, open Monday-Wednesday 18:00-21:00), 24/7 SMS support, physical and online drop-in meetings, an anonymous Q&A service called Brevkassen, a peer storytelling platform called Unge stemmer (Young Voices), and educational short films ('Ida', 'Natsværmer', 'Mit Barn') paired with structured grades 8-10 curricula developed with publisher Alinea+ and distributed through Forstå.dk. The organization does not operate a proprietary technology platform; service delivery is based on human counseling via standard chat/SMS/in-person modalities. The organization is accredited by RådgivningsDanmark and is the subject of an ongoing effectiveness study with Trygfondens Børneforskningscenter at Aarhus University, with final results expected in 2026.

The business model is donation- and grant-funded: all services are free to end users, and TUBA reports an 82% / 13% / 5% allocation of revenue to therapy and counseling, education/professional development/documentation, and administration respectively. Funding sources include individual donations, ongoing municipal service contracts across approximately 40 kommuner, and foundation grants (e.g., the Den A.P. Møllerske Støttefond partnership for the 2022-2024 'Familie På Vej' program delivered with Styrk Familierne). The marketing stack combines organic Instagram (@tubadanmark), email, YouTube-hosted drop-in recordings, annual magazines, and a school outreach program.

Name

TUBA Denmark

Legal name

TUBA Danmark

Website

https://tuba.dk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

TUBA Denmark is a Danish non-profit, founded 1996, providing free therapy, counseling, and educational services to children, youth, and young adults aged 12-35 from families affected by alcohol or drug abuse, operating across approximately 40 Danish cities under parent Blå Kors Danmark.

Ownership category

akta.pro rank

Product category

Non-profit family counseling and youth therapy services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

Teletherapy / Remote Speech-Language Therapy (School-Age) (EDAKAEAL)

Keywords

• Family addiction counseling
• Youth therapy services
• Substance abuse support
• Non-profit counseling
• Community mental health

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Support: TUBA operates as a non-profit funded primarily through donations and public support. The organization discloses that 82% of revenue is spent on therapy and counseling for young people from families with substance abuse, 13% on education, professional development and documentation, and only 5% on administration.
2. Municipal and Foundation Partnerships: TUBA collaborates with Danish municipalities and foundations to fund specialized programs. For example, the 'Familie På Vej' learning program (2022-2024) was conducted together with Styrk Familierne and Den A.P. Møllerske Støttefond, serving approximately 100 parent couples. The organization also receives ongoing municipal funding as part of its service delivery to young people across Denmark.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

TUBA Denmark provides free therapy, counseling, and support services to children, youth, and young adults aged 12-35 who have grown up in families with alcohol or drug abuse problems. Core offerings include individual and group therapy, online chat and SMS counseling, drop-in meetings (both physical and online), an anonymous Q&A mailbox (Brevkassen), and educational outreach via short films, guides, and school programs.

Product overview

TUBA Denmark offers a unified service portfolio centered on free therapy and counseling for young people aged 12-35 who have grown up in families affected by alcohol and substance abuse. The core offerings include individual and group therapy, online chat and SMS counseling (Onlinerådgivning), and drop-in meetings covering topics like relationships, trauma, and parenting. Supplementary services include the Brevkassen (anonymous Q&A), educational short films (Kortfilm: IDA, Natsværmer, Mit Barn), self-help guides and exercises, and professional development courses for educators and social workers. TUBA also provides school-based educational materials developed with Alinea+. All services are free for users, with the organization being accredited by RådgivningsDanmark.

Differentiator

Problem solved

Functional benefit

Products and services

• Onlinerådgivning (Online Counseling) Real-time chat (Monday-Wednesday 18:00-21:00) and SMS (24/7 intake) counseling services delivered by trained advisors, serving young people aged 12-35 from families with parental substance abuse. Open to all regardless of age, including friends, partners, parents, and professionals.
• Terapi (Therapy) Free individual and group therapy sessions for young people aged 12-35 who have grown up in families with alcohol and substance abuse problems. Therapy is also available for adults over 25 and monitored using Feedback Informed Treatment (FIT). Accredited by RådgivningsDanmark.
• Drop-in Møder (Drop-in Meetings) Free group informational and discussion sessions led by TUBA therapists covering topics including relationships, self-worth, trauma responses, parenting, and childhood impact. Available both in-person and online across multiple Danish locations.
• Brevkassen (Letter Box Q&A) Anonymous question-and-answer service where young people can submit questions about growing up in families with addiction and receive responses from TUBA's counselors. Users choose whether their question and answer are published publicly for others to read.
• Undervisningsmateriale (Educational Materials) Teaching materials developed in collaboration with Alinea+ for students in grades 8-10, based on short films about growing up in homes with addiction. Includes detailed teacher guides aligned with Danish educational standards, available free through Forstå.dk.
• Kortfilm (Short Films) Short films including IDA (a girl whose mother drinks), Natsværmer (Kasper's trauma from father's alcoholism), and Mit Barn (Anna's perspective on her upbringing with an alcoholic mother), produced for educational use in schools and outreach to raise awareness of family substance abuse.
• Guides & Øvelser (Guides & Exercises) Self-help guides and exercises covering topics such as acceptance, consequences of addiction, silence and taboo, and personal boundaries. Includes video content from TUBA therapists explaining concepts and providing practical exercises for young people and families.
• Kurser for Fagpersoner (Professional Courses) Customized courses, workshops, and conferences for professional practitioners (teachers, social workers, healthcare professionals) working with children and youth on topics related to growing up in homes with substance abuse. Includes online counseling training.

Quantifiable outcome

• Approximately 3,000 children and young people helped annually to break negative patterns
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Styrk Familierne (formerly CFF, Center For Familieudvikling)coreStrategic or Co-development Partner · 1 January 2022TUBA collaborated with Styrk Familierne (formerly CFF, Center For Familieudvikling) and Den A.P. Møllerske Støttefond on the 'Familie På Vej' (Family On The Way) learning program from 2022-2024. The program served approximately 100 parent couples who wanted to break negative patterns and strengthen their parenting skills. This partnership represents a core strategic initiative to support young adults in critical life transitions including parenthood.
• Alinea+coreStrategic or Co-development PartnerTUBA collaborated with Alinea+ to develop three educational programs for grades 8-10 based on the short films 'Ida', 'Natsværmer', and 'Mit Barn'. The programs include teaching materials, detailed teacher guides, and align with learning objectives for the final years of folkeskolen (Danish public school). The programs are available free of charge through Forstå.dk.
• Trygfondens Børneforskningscenter ved Aarhus UniversitetcoreStrategic or Co-development PartnerSince 2018, a research team from Trygfondens Børneforskningscenter (Tryg Foundation's Child Research Center) at Aarhus University, together with Center for Rusmiddelforskning (Center for Substance Abuse Research), has been studying the effects of TUBA's therapy. Researchers are investigating the impact of offering young people from families with substance abuse quick treatment versus waiting for help. Preliminary conclusions show very positive development for young people during their TUBA program. Final results are expected in 2026.
• LivslinienminorStrategic or Co-development PartnerTUBA has been guest lecturers at Livslinien (a Danish crisis helpline organization), sharing their expertise in chat-based counseling. This represents a knowledge-sharing partnership for training purposes in online counseling methods.
• Forstå.dkminorChannel Partner/ Reseller/ DistributorTUBA's educational programs for school students are distributed through Forstå.dk, a Danish educational platform. The programs based on short films 'Ida', 'Natsværmer', and 'Mit Barn' are accessible to teachers and students via this platform using their uni-login.
• Blå Kors Danmark (Blue Cross Denmark)coreStrategic or Co-development PartnerTUBA is a part of Blå Kors Danmark (Blue Cross Denmark). TUBA follows the data protection policy (persondatapolitik) and whistleblower policy (whistleblowerordning) established by Blå Kors Danmark. The parent organization provides governance and policy frameworks for TUBA's operations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Livslinien: Danish crisis helpline providing phone, chat, and SMS support for people in distress, including youth. Operates similar digital counseling channels to TUBA, and is already a knowledge-sharing partner for online counselor training - making it the closest operational peer.
• Psykiatrifonden: Danish Mental Health Foundation providing information, support, and advocacy for people with mental health challenges including youth. Overlaps with TUBA on mental health education, public awareness, and counseling-adjacent services for vulnerable populations.
• Børns Vilkår: Denmark's leading children's rights organization providing counseling, advice, and support to children and young people through multiple channels including BørneTelefonen helpline. Directly comparable mission of free youth support services delivered via digital and phone channels.
• Alkohol & Samfund: Danish NGO focused on alcohol prevention and reducing alcohol-related harms in Danish society. Addresses the same root issue area as TUBA (alcohol's impact on families) with prevention and policy focus rather than direct therapy for affected children.

Broad incumbents

• Red Barnet (Save the Children Denmark): Large Danish children's welfare organization providing broad support services for vulnerable children and youth including counseling and advocacy. Not specialized in substance abuse family support but covers overlapping child welfare themes and has national reach.

Others

• Komiteen for Sundhedsoplysning: Danish health education committee providing information and educational resources on health topics including substance abuse prevention. Shares TUBA's educational materials and school-based health promotion role, though as an enabling/complementary organization rather than direct service provider.

Emerging players

• Headspace Danmark: Danish youth mental health initiative offering free counseling to young people aged 12-25 through physical centers and digital channels. Targets a partially overlapping cohort with TUBA (adolescent/young adult mental health) but does not specialize in family substance abuse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/tubadanmark
• LinkedInlinkedin.com/company/tubadanmark

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TUBA Denmark