Tuesday Brewing Co.

What Tuesday Brewing Co. does

Tuesday Brewing Co. (legally Tuesday Brewing Ltd.) is a Calgary, Alberta-based producer of non-alcoholic craft beer, operating with a team of approximately five employees and built around a three-SKU launch portfolio: PARADISCO Hazy IPA, KNOLLYPOP Modern Lager, and FREEBOMB Pale Ale. All products are brewed to a standard recipe and then dealcoholized to under 0.5% ABV, fortified with Vitamin C and Vitamin D, and pasteurized to a stated six-month shelf life — the technical backbone that makes a non-perishable, broadly distributable craft NA-beer proposition viable.

The company monetizes through a hybrid go-to-market: a Shopify-powered direct-to-consumer storefront selling 4-packs at roughly $11.99 CAD, alongside Alberta-focused wholesale via two named distribution partners (Willow-Park and Liquor Connect). It layers an ambassador/creator program with $15K in sponsorships and a branded merchandise line (apparel and accessories) to amplify brand reach. The target end-consumer is a health-conscious, active adult in Canada who wants craft-beer flavor without alcohol; the company positions itself as 100% Canadian-crafted and explicitly rejects the "moderation" framing in favor of full-flavor non-alcoholic options.

The strategic posture is early-stage expansion: distribution is currently single-province, with stated intent to move toward nationwide Canadian availability, and the business model leans on grassroots advocacy (ambassadors, merchandise) rather than paid media. No funding rounds, acquisitions, or leadership changes are disclosed, and revenue is not publicly reported.

Name

Tuesday Brewing Co.

Legal name

Tuesday Brewing Ltd.

Website

https://tuesdaybrewing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tuesday Brewing Co. is a Calgary-based Canadian craft non-alcoholic beer producer selling three under-0.5%-ABV styles (Hazy IPA, Modern Lager, Pale Ale) fortified with Vitamins C and D via Shopify DTC and Alberta wholesale to health-conscious adult consumers.

Ownership category

akta.pro rank

Product category

Craft Non-Alcoholic Beer

NAICS

Breweries (312120), Beer and Ale Merchant Wholesalers (42481)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Alcohol-Free & Low-Alcohol Beer/Wine/Spirits Production (AFAFAAAJ)

akta.pro secondary industry

Beer Brewing & Brands (CRADAIAA)

Keywords

• Non-alcoholic craft beer
• Brewed beverages
• Vitamin fortified beer
• Craft brewery Canada
• Branded beer merchandise

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Products sold directly to consumers through the Shopify-powered online store at tuesdaybrewing.com. Consumers can purchase 4-packs of beer and merchandise with shipping across Canada.
2. Wholesale Distribution: Products sold in bulk to retail stores, restaurants, and hospitality establishments through distribution partners. Offers wholesale pricing to business customers.
3. Ambassador Referrals: Commission-based program where ambassadors earn commission on website sales made with their custom referral codes.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Tuesday Brewing Co. brews and sells non-alcoholic craft beer (less than 0.5% ABV) under three SKUs — PARADISCO (Hazy IPA), KNOLLYPOP (Modern Lager), and FREEBOMB (Pale Ale) — with added Vitamin C and D and pasteurization for a six-month shelf life. The company also sells branded merchandise (apparel, drinkware, accessories) and distributes through both a Shopify direct-to-consumer storefront and Alberta-based wholesale partners, with plans for nationwide expansion.

Product overview

Tuesday Brewing Co. is a Canadian non-alcoholic craft beer company offering a portfolio of three distinct beer styles alongside branded merchandise. The core product lineup consists of three non-alcoholic beers: PARADISCO (a tropical Hazy IPA), KNOLLYPOP (a Modern Lager with citrus notes), and FREEBOMB (a citrusy Pale Ale). All beers contain added Vitamin C and D, are brewed to less than 0.5% ABV, and are pasteurized for stability. The merchandise line includes branded apparel (t-shirts, hoodies, tank tops, crewnecks), accessories (tote bags, fanny packs, pet bandanas), drinkware (pint glass), and lifestyle products (wall clock), allowing customers to represent the NA brand.

Differentiator

Problem solved

Functional benefit

Products and services

• PARADISCO Non-alcoholic tropical Hazy IPA (NAIPA) with tangerine, mango, and stone fruit notes accented by hints of resinous pine; soft, pillowy mouthfeel; added Vitamin C and D; less than 0.5% ABV; packaged in 355ml cans and sold in 4-packs. Targeted at active Canadian consumers seeking craft beer taste without alcohol.
• KNOLLYPOP Non-alcoholic bright and crisp Modern Lager with nuanced sweetness from Pilsen Malt and distinct mandarin orange and tangerine notes from Mandarina Bavaria hops; added Vitamin C and D; less than 0.5% ABV; packaged in 355ml cans in 4-packs. Targeted at active Canadian consumers seeking craft beer taste without alcohol.
• FREEBOMB Non-alcoholic citrusy, floral Pale Ale brewed with Citra and Amarillo hops balanced by classic English base malt, with tropical character and added Vitamin C and D; less than 0.5% ABV; packaged in 355ml cans in 4-packs and priced at $11.99 CAD per 4-pack. Targeted at active consumers wanting all-day-refreshment craft beer without alcohol.
• Pint Glass 16oz branded pint glass for serving Tuesday Brewing's non-alcoholic beers; priced at $12.00 CAD; targeted at brand enthusiasts and gift purchasers.
• Logo Tee Classic unisex jersey short sleeve tee made with 100% Airlume combed and ring-spun cotton, featuring the Tuesday Brewing logo, available in multiple colors and priced from $24.25 CAD. Targeted at brand enthusiasts.
• Zip Hoodie Unisex Heavy Blend full zip hooded sweatshirt made from 50% cotton and 50% polyester with air-jet spun yarn for softer fleece; priced at $55.23 CAD. Targeted at brand enthusiasts.
• No Moderation Required Crewneck Lightweight unisex crewneck sweatshirt made from 100% ring-spun cotton featuring the 'No Moderation Required' Tuesday Brewing design; available in multiple colors; priced at $76.57 CAD. Targeted at brand enthusiasts.
• Tank Top Unisex garment-dyed tank top made from 100% ring-spun cotton with a relaxed fit and seamless design; multiple color options; priced at $30.20 CAD. Targeted at active-lifestyle brand enthusiasts.
• Sport Tee Lightweight moisture-wicking athletic t-shirt made from 100% durable polyester with double-needle stitching and Direct-to-Film printing; available in Neon Yellow and Black; priced at $40.37 CAD. Targeted at runners and athletes who follow the TUESDAY active-living brand.
• Long Sleeve Tee Unisex jersey long sleeve tee with durable side seams, elastic ribbed knit collar, and stabilized shoulder seams; priced at $36.90 CAD. Targeted at brand enthusiasts.
• Tie-Dye Eye Tee Tie-dye t-shirt featuring a 'Cyclone' pattern, made from 100% preshrunk cotton with double-needle sleeve and neck hems; available in Coral, Mint, and Pale Yellow; priced at $37.77 CAD. Targeted at craft-brew-loving brand enthusiasts.
• Not Today Satan Tee Unisex garment-dyed t-shirt with a bold graphic design, made from pre-shrunk cotton with double-needle stitching; available in White, Chambray, Grey, Mustard, and other colors; priced from $34.90 CAD. Targeted at brand enthusiasts seeking casual graphic apparel.
• Party Shirt Men's Hawaiian-style button-up shirt made from 95% polyester and 5% spandex blend with full-button front, spacious chest pocket, notch lapel collar, and boxy fit; priced at $63.68 CAD. Targeted at brand enthusiasts seeking lifestyle apparel.
• Pack (Large) Fanny Pack Adjustable waist fanny pack made from 100% polyester canvas with vibrant colors, multiple compartments, and large interior capacity; one size at 8" x 9" x 4"; priced at $20.83 CAD. Targeted at active-lifestyle brand enthusiasts.
• Tote (Multiple Sizes) Durable 100% polyester tote bag available in three sizes (13", 16", 18") with reinforced handles, boxed corners, and non-woven laminate lining; priced from $18.48 CAD. Targeted at everyday-use brand enthusiasts.
• Pet Bandana 100% polyester pet bandana with adjustable strap, hemmed edges, quick-drying properties, and availability in 4 sizes; priced at $18.88 CAD. Targeted at pet owners who are brand enthusiasts.
• Embroidered Crewneck Sunburst unisex crewneck sweatshirt made from ethically sourced cotton with seamless design, elastic ribbed collar, and medium-heavy fabric; available in sizes S through 2XL; priced from $38.42 CAD. Targeted at everyday-wear brand enthusiasts.
• Wall Clock Bold wall clock with built-in hook for easy hanging, 100% wood frame, plexiglass face, metal mechanism, and silent clock mechanism; priced at $42.23 CAD. Targeted at lifestyle brand enthusiasts and gift purchasers.

Quantifiable outcome

• Vitamin C and D added to all beers for health benefit
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Willow-ParkcoreChannel Partner/ Reseller/ DistributorAlberta-based distribution partner for TUESDAY beer products. Willow-Park helps distribute TUESDAY products to retail and hospitality locations in the Alberta region.
• Liquor ConnectcoreChannel Partner/ Reseller/ DistributorAlberta-based distribution partner for TUESDAY beer products. Liquor Connect assists in distributing TUESDAY products to retail and hospitality establishments in Alberta.
• ShopifycoreTechnology or IntegrationE-commerce platform provider powering the tuesdaybrewing.com online store. The website is hosted on Shopify Inc., which provides the online e-commerce platform allowing the company to sell products directly to consumers.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Clausthaler: Pioneering German non-alcoholic beer brand owned by Radeberger. Comparable as a long-established NA beer option targeting mainstream drinkers — relevant as a broad incumbent shaping consumer expectations of NA taste and quality.
• Heineken 0.0: Global brewing giant's flagship non-alcoholic lager. While much broader than Tuesday Brewing, it directly competes for the same 'active lifestyle / moderation' occasion and dominates retail shelf space in Canada and globally, raising the competitive bar for craft NA entrants.
• Budweiser Zero (AB InBev): Major incumbent NA beer offering from AB InBev with deep Canadian distribution. Functions as a broad competitive incumbent: not a craft peer, but its scale, marketing budget, and retail penetration define the NA category economics Tuesday Brewing competes within.

Direct peers

• Partake Brewing: Canadian craft non-alcoholic brewer offering a multi-SKU lineup (IPA, lager, pale ale, stout) with national Canadian distribution. Direct peer given shared geography, overlapping product formats, and comparable target customer — sober-curious craft beer drinkers in Canada.
• Athletic Brewing Company: The largest US craft non-alcoholic beer brand and the closest direct competitor. Athletic Brewing's lineup of IPAs, lagers, and pale ales sold across DTC, retail, and foodservice mirrors Tuesday Brewing's three-style portfolio, and both target active, health-conscious consumers willing to pay a craft premium.
• BERO Brewing: Premium craft non-alcoholic beer brand founded in the US, with a lifestyle-led marketing approach (Tom Holland-led) targeting active, social consumers. Direct peer in NA craft beer with comparable positioning and similar emphasis on community and brand storytelling.
• Wellbeing Brewing Company: US craft non-alcoholic brewery producing a range of NA beer styles (IPA, amber, wheat, golden) for retail and DTC. Comparable as a small-to-mid craft NA beer producer using alcohol-removal technology and targeting health-conscious adult drinkers.
• Surreal Brewing Company: Small US craft brewery specializing exclusively in non-alcoholic beer across multiple styles (IPA, porter, lager, saison). Direct peer given single-focus NA craft model, similar SKU breadth, and small-team operating structure.
• Untitled Art NA: Wisconsin-based craft brewery with an expanding non-alcoholic line covering IPAs, lagers, sours, and seltzers. Peer in craft NA beer production using dealcoholization, sharing SKU breadth and craft-style positioning with Tuesday Brewing.

Emerging players

• Mills Brewing (NA line): Emerging craft player with non-alcoholic offerings entering retail. Relevant as a comparable emerging craft NA brand pushing into the same active-lifestyle consumer niche, though at an earlier commercial stage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TuesdayBrewing
• Instagraminstagram.com/tuesdaybrewingco
• LinkedInlinkedin.com/company/tuesdaybrewingco

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tuesday Brewing Co.