Tujague's Restaurant

What Tujague's Restaurant does

Tujague's Restaurant is a privately held, family-owned historic Creole restaurant operating from a single French Quarter location at 429 Decatur Street in New Orleans, Louisiana. Founded in 1856 by Guillaume and Marie Abadie Tujague and now in its 170th year of continuous operation, it is the second-oldest restaurant in New Orleans and claims credit as the birthplace of brunch and home to America's oldest stand-up bar. The business employs approximately 30 people and serves three primary customer segments: tourists visiting the French Quarter, local residents, and event hosts booking private functions.

The restaurant's core products are traditional Creole brunch (Friday–Sunday) and dinner (daily) service, alongside a historic bar program anchored by signature cocktails such as the Grasshopper (invented on-site in 1918). The physical footprint spans three floors with six dining rooms accommodating 10–300 guests for private events including weddings, rehearsal dinners, corporate functions, and themed occasions such as Drag Queen Brunch, Witch's Luncheons, and holiday Réveillon menus. Ancillary revenue comes from a published cookbook (Tujague's Cookbook by Poppy Tooker, $34.95 plus shipping) and annual themed holiday/event pricing tiers ranging from $18.56 (anniversary brunch) to $135 (bourbon pairing dinners).

The business model is direct-to-consumer hospitality with no proprietary technology, no delivery/meal-kit channels, and no third-party delivery integration. Reservations flow through OpenTable, phone, and walk-ins; private events are managed via Tripleseat and individually booked through Events Manager Shelly Dupuy; ticketed special events run through Eventbrite. Ownership has been held by the Latter family since 1982, currently Mark and Candace Latter, with no external investment, no subsidiaries, and no public reporting. There is no disclosed revenue, no AI/ML capabilities, and no patent or trademark filings — the entire business proposition rests on heritage, brand, and the irreplaceable French Quarter location.

Name

Tujague's Restaurant

Legal name

Tujague's Restaurant & Bar

Website

https://tujaguesrestaurant.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

11–50 employees

Short description

Tujague's Restaurant is a family-owned historic Creole restaurant in the New Orleans French Quarter, operating since 1856 and serving traditional brunch, dinner, bar service, and private events for tourists, locals, and celebration hosts.

Ownership category

akta.pro rank

Product category

Casual and Fine Dining Restaurants

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Creole cuisine restaurant
• French Quarter dining
• Private event hosting
• Brunch and dinner service
• Historic New Orleans restaurant

Headquarters

HQ city

New Orleans

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dining Services: Core revenue from serving brunch, dinner, and bar beverages to walk-in and reserved guests. The restaurant operates traditional table service with à la carte pricing, prix fixe menus for special occasions, and specialty tasting experiences like the Table d'Hôte.
2. Private Event Hosting: Revenue from hosting private events including rehearsal dinners, wedding receptions, corporate events, bachelor/bachelorette parties, and special celebrations. The restaurant offers six dining rooms accommodating 10-300 guests across three floors.
3. Cookbook Sales: Sale of Tujague's Cookbook authored by Poppy Tooker, priced at $34.95 plus shipping. Personalized signed copies available upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Tujague's Restaurant is a single-location historic French Quarter restaurant operating since 1856, serving traditional Creole cuisine through brunch, dinner, and a historic stand-up bar program. The restaurant offers six private dining rooms accommodating 10 to 300 guests across three floors for events including rehearsal dinners, weddings, and corporate gatherings. Additional revenue comes from a published cookbook, seasonal holiday prix fixe menus, and themed dining experiences such as Drag Queen Brunch and anniversary programming.

Product overview

Tujague's Restaurant is a single-location historic French Quarter restaurant offering a unified dining experience centered on traditional Creole cuisine. The core offering includes brunch and dinner service, complemented by a historic bar program featuring signature cocktails. Additional offerings include private dining rooms for events, seasonal holiday menus, a published cookbook, and special anniversary/restaurant week menus. The restaurant operates as a single establishment without a platform architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Service Full-service Creole cuisine restaurant in the New Orleans French Quarter serving traditional New Orleans dishes for brunch and dinner, designed for tourists, local residents, and event guests.
• Brunch Service Weekend brunch service on Friday, Saturday, and Sunday featuring traditional Creole brunch dishes, considered the birthplace of the international brunch tradition dating to 1856.
• Dinner Service Evening dinner service Sunday through Thursday 5pm-9pm and Friday-Saturday 5pm-10pm featuring à la carte and special prix fixe menus of traditional Creole cuisine.
• Bar Service & Cocktails Historic stand-up bar featuring signature cocktails including the Grasshopper (invented 1918), Sazerac, and Ramos Gin Fizz, operated as America's oldest stand-up bar.
• Private Dining Rooms

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Tableau: French Quarter Creole restaurant on Jackson Square offering brunch and dinner in a heritage building, directly comparable in tourist-facing Creole dining and French Quarter event hosting.
• Napoleon House: Historic 1795 French Quarter bar and casual Creole restaurant with a comparable heritage positioning and bar-driven atmosphere, competing for the same tourist and local casual-dining occasions.
• Galatoire's Restaurant: Iconic 1905 French Quarter Creole restaurant with comparable full-service dining, walk-in tradition, Friday lunch loyalty base, and similar reliance on French Quarter tourist and local clientele.
• Antoine's Restaurant: Founded in 1840, Antoine's is the oldest restaurant in New Orleans and the most direct heritage peer to Tujague's. Both are multi-generational, family-owned French Quarter Creole institutions serving tourists and locals with traditional prix fixe and à la carte menus.
• Commander's Palace: Iconic 1880s Creole fine-dining restaurant in the Garden District, comparable in heritage Creole cuisine, prix fixe jazz brunch programming, special-occasion appeal, and media-driven tourism marketing.
• Muriel's Jackson Square: French Quarter Creole restaurant located on Jackson Square with comparable à la carte Creole menu, weekend brunch, bar program, and mixed tourist/local customer mix.
• Arnaud's Restaurant: Historic French Quarter Creole fine-dining restaurant founded in 1918, comparable in full-service Creole cuisine, special-occasion positioning, jazz brunch offerings, and heritage-driven marketing targeting the same tourist and event segments.
• Court of Two Sisters: French Quarter restaurant known for its daily jazz brunch and Creole cuisine, a direct competitor for the same French Quarter tourist brunch segment that Tujague's birthplace-of-brunch claim targets.
• Brennan's: Historic New Orleans restaurant famous for inventing the Banana's Foster and its signature breakfast/brunch service, a direct competitor for brunch tourist traffic and special-occasion Creole dining in the French Quarter.

Emerging players

• Café Beignet: French Quarter café specializing in beignets and casual Creole fare; competes for the same casual breakfast/brunch tourist traffic that Tujague's brunch service targets, though at a lower price point.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tujagues
• Facebookfacebook.com/Tujagues
• Instagraminstagram.com/tujagues_restaurant
• LinkedInlinkedin.com/company/tujague's-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tujague's Restaurant