What TULIA LIVESTOCK AUCTION does

Tulia Livestock Auction (TLA) is a family-owned cattle sale barn operating from a single facility at 114 Hillcrest Rd in Tulia, Texas. The business conducts weekly cattle auctions every Thursday at 10 AM, serving ranchers, farmers, and buyers primarily across the Texas Panhandle region. TLA is a designated CME Delivery Site for Live Cattle futures contracts, positioning it as an official physical delivery point for cattle against CME futures positions and attracting a broader pool of market participants to its weekly sales.

The company's core service is operating a traditional auction marketplace for cattle, handling mixed-breed cattle, steers, pregnant cows, packer cows, and breeding pairs. Revenue is generated through commissions on cattle transacted at the sale barn (transaction-fee model), with no publicly disclosed pricing. TLA has integrated with CattleUSA.com to provide live streaming of its weekly sales, enabling remote buyer participation beyond the local geographic area. Supporting digital features include upcoming sale inventory previews and a market card with cattle pricing information.

TLA is privately held and managed by owner Tyler Hargrave, supported by a team of approximately five employees. The business model is event-driven around the weekly auction cycle. There is no evidence of proprietary technology, AI capabilities, app products, or institutional investment. Competitive positioning rests on community reputation for honest dealings, the CME Delivery Site credential, and family-ownership trust signals within the regional ranching community.

Name

TULIA LIVESTOCK AUCTION

Legal name

TULIA LIVESTOCK AUCTION

Website

https://tulialivestockauction.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Tulia Livestock Auction is a family-owned cattle sale barn in Tulia, Texas, conducting weekly Thursday auctions that serve ranchers, farmers, and buyers across the Texas Panhandle. It operates as a designated CME Live Cattle delivery site and streams sales online via CattleUSA.

Ownership category

akta.pro rank

Product category

Livestock Auction Services

NAICS

Livestock Merchant Wholesalers (42452)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Agricultural Services (700), Commodity Contracts Brokers & Dealers (6221)

akta.pro primary industry

Beef Cattle Trading & Order Buying (Live Cattle) (AFAEABAI)

Keywords

• Cattle auction services
• Livestock sale barn
• Weekly cattle sales
• CME live cattle delivery
• Auction commission services

Headquarters

HQ city

Tulia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Auction Commission: Traditional auction house revenue model where TLA earns commissions on cattle sold through the sale barn. Sold cattle include various categories: mix (mixed breeds), str (steers), preg cows (pregnant cows), packer cows, and pairs.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

TULIA LIVESTOCK AUCTION operates a weekly cattle auction barn in Tulia, Texas, holding live in-person sales every Thursday at 10 AM. The sale barn offers a marketplace for quality cattle — including mixed breeds, steers, pregnant cows, packer cows, and breeding pairs — earning commissions on transactions. The facility is a designated CME Delivery Site for Live Cattle futures contracts and provides live online viewing via the CattleUSA platform to extend buyer reach beyond the Texas Panhandle.

Product overview

TULIA LIVESTOCK AUCTION operates as a single unified service offering—live cattle auctions held weekly on Thursdays at 10 AM. The core product is the sale barn auction service, supplemented by CME Live Cattle delivery capabilities, online viewing via CattleUSA.com, upcoming sale inventory previews, and market card pricing information. The auction specializes exclusively in cattle, serving ranchers and buyers across the Texas Panhandle region.

Differentiator

Problem solved

Functional benefit

Products and services

• Live Cattle Auction Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• CattleUSAcoreTechnology or IntegrationCattleUSA provides live streaming and online bidding platform for TLA's weekly cattle auctions. This enables remote buyers to participate in sales, expanding the market reach beyond the Texas Panhandle region.

Recent moves4 records

Expansion highlights3 records

Direct peers

• Amarillo Livestock Auction: Another Texas Panhandle sale barn holding weekly cattle auctions with comparable cattle categories and customer base, competing directly with TLA for regional consignors.
• Producers Livestock Auction: Operates weekly cattle auction barns across Texas and New Mexico with online bidding, directly competing with TLA for rancher consignments and buyer attention in the southern Plains.
• Clovis Livestock Auction: Eastern New Mexico sale barn running weekly cattle auctions; geographically adjacent to TLA's Panhandle market and competing for the same consignor and buyer pool.

Broad incumbents

• Western Video Market: Established video/internet cattle auction company operating across the western U.S., offering an alternative sales channel that competes with physical sale barns like TLA for cow/calf and stocker consignments.
• OKC West Livestock Market: Large-scale Oklahoma cattle auction facility with broader geographic draw than TLA; competes for regional cattle flow and buyer attention across the southern Plains.
• Superior Livestock Auction: Largest U.S. satellite/video livestock auction company; competes with TLA for larger-volume rancher consignments and provides national buyer reach that local sale barns cannot match.
• Fort Worth Stockyards: Historic, multi-purpose livestock marketplace combining cattle auctions with broader commerce; offers a comparable auction-format reference point for TLA, though at meaningfully larger scale and broader scope.

Others

• CattleUSA: Online live-streaming and bidding platform that powers TLA's remote buyer reach; functions as an enabling infrastructure provider rather than a direct competitor, though it also serves many competing sale barns.

Regional players

• San Angelo Livestock Auction: West Texas cattle auction operation with similar weekly sale structure and cattle categories; comparable business model but serves a different Texas sub-region than TLA.
• Joplin Regional Stockyards: Regional cattle auction in the four-state area with comparable weekly sale format; serves as a comparable operating model for TLA but in a different geographic corridor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/tulia-livestock-auction

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TULIA LIVESTOCK AUCTION