Tulipe
Tulipe Home is an Egyptian multi-brand e-commerce retailer of home goods, kitchenware, tableware, and home decor, serving Egyptian consumers through its website, mobile apps, physical stores, and 1-hour express delivery in Cairo and Giza.
- Company typePrivate
- Founded-
- HeadquartersEgypt, Egypt
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Tulipe does
Tulipe (legal entity: Tulipe Home) is an Egyptian multi-brand e-commerce retailer specializing in home goods, kitchenware, tableware, and home decor, headquartered in Giza with operations dating to 1999. The company serves Egyptian consumers through an integrated omni-channel platform comprising its own e-commerce website, native iOS and Android mobile applications, physical retail stores, and a 1-hour express delivery service covering 400+ SKUs across Cairo and Giza. Its catalog spans 10 product categories — Bakeware, Cookware, Drinkware, Food Storage, Home Decor, Homeware, Kitchen Tools, Tableware, Tea & Coffee, and Travel — with pricing denominated in Egyptian pounds ranging from EGP 45 to EGP 8,800 per item.
The platform curates 32+ international and proprietary brands including Neoflam, Rosa, Tramontina, Joseph-Joseph, Qluxideas, Bormioli, Curver, AKSA, and ViDiVi, alongside the Tulipe-owned label. A 422-SKU Flash sale section, a Gift Registry service for weddings and household occasions, and a 14-day money-back guarantee complete the consumer offering. Distribution is supported by a last-mile logistics layer enabling 1-hour delivery in Egypt's two largest urban markets — a capability that distinguishes Tulipe from standard 3-7 day shipping competitors in the region.
The business model is asset-light specialty retail: Tulipe sources branded inventory from international manufacturers and resells to Egyptian consumers through its own channels, capturing retail margin per transaction. There is no subscription layer, no marketplace commission model, and no disclosed B2B or enterprise revenue stream. The company operates as a private, founder-controlled entity with 35 employees, no external funding rounds disclosed, no M&A activity, and no parent company.
Tulipe firmographics
Firmographics- Name
- Tulipe
- Legal name
- Tulipe Home
- Website
- https://tulipe.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tulipe Home is an Egyptian multi-brand e-commerce retailer of home goods, kitchenware, tableware, and home decor, serving Egyptian consumers through its website, mobile apps, physical stores, and 1-hour express delivery in Cairo and Giza.
- Ownership category
- akta.pro rank
Tulipe industry classification
Industry- Product category
- Home Goods E-commerce Retail
- akta.pro primary industry
- Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)
Keywords
Where Tulipe is headquartered
LocationHeadquarters
- HQ city
- Egypt
- HQ country
- Egypt
- HQ region
- Africa
Offices1 record
Markets served
Tulipe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Product Sales: One-time purchase revenue from selling home goods, kitchenware, tableware, cookware, home decor, and travel products directly to consumers through e-commerce and physical stores
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at varying price points |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Tulipe product offering
Product offeringCore offering
Tulipe is a multi-brand Egyptian housewares and home goods retailer that sells cookware, tableware, drinkware, kitchen tools, food storage, bakeware, home decor, homeware, tea & coffee, and travel products through its own e-commerce platform, mobile apps, and physical store locations. The assortment combines more than 30 international and local brands (Neoflam, Rosa, Tramontina, Joseph-Joseph, Bormioli, Qluxideas, AKSA, Curver, ViDiVi, and others) with Tulipe's own branded products, complemented by a 1-hour express delivery service in Cairo and Giza and a Gift Registry for weddings and events.
Product overview
Tulipe is an Egyptian e-commerce retail platform specializing in housewares and home goods. The platform operates as a multi-brand marketplace offering a comprehensive range of home products organized into ten main categories: Bakeware, Cookware, Drinkware, Food Storage, Home Decor, Homeware, Kitchen Tools, Tableware, Tea & Coffee, and Travel. The offering is structured around featured third-party brands (Neoflam, Rosa, Tramontina, Bormioli, Qluxideas, and others) complemented by Tulipe's own branded products. Core retail services include 1-Hour Delivery in Cairo and Giza areas, a Gift Registry for weddings and events, and a Flash (deal) section featuring discounted products. The platform distributes housewares through both an e-commerce website and physical store locations, with mobile applications available on Google Play and the Apple App Store.
Differentiator
Problem solved
Functional benefit
Products and services
- Bakeware Browseable product category covering baking moulds, baking tools, and display and storage items for home baking enthusiasts.
- Cookware Browseable product category offering pots, frying pans, grill pans, woks, ovenware, microwave-safe items, saucepans, and cookware sets for stovetop and oven cooking.
- Drinkware Browseable product category for goblets, tumblers, jugs, drinkware sets, bottles, on-the-go items, dispensers, Nachtmann crystal, and mugs.
- Food Storage Browseable product category covering fridge boxes, pantry storage, spice sets, oil and vinegar containers, and freezer boxes for food preservation and kitchen organization.
- Home Decor Browseable product category of vases, candy boxes, photo frames, paintings, jewellery boxes, decorative items, candleholders, ashtrays, bowls, gift sets, and tissue boxes.
- Homeware Browseable product category for laundry items, waste bins, storage and organization, stools, cleaning tools, bathroom items, dishwashing accessories, personal scales, and makeup organizers.
- Kitchen Tools Browseable product category for knives and cutting boards, peelers and choppers, utensils and gadgets, scales, and accessories.
- Tableware Browseable product category for cutlery, dinnerware, serveware, serving tools, trays, and table accessories for everyday and formal dining.
- Tea & Coffee Browseable product category of coffee sets, tea sets, tea pots, accessories, mugs, and vacuum flasks for beverage preparation and serving.
- Travel Browseable product category for lunch bags, beach bags, iceboxes/coolers, and school bags for travel and on-the-go needs.
- 1-Hour Express Delivery Service Express delivery service delivering 400+ eligible products to customers in Cairo and Giza within one hour of order placement.
- Gift Registry Online wedding and event gift registry service that lets customers create and share wish lists of housewares products for gifting occasions.
Companies that use Tulipe
Customer profileSegments2 records
Ideal customer profiles2 records
Tulipe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Tulipe partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered major, core and minor.
- NeoflammajorNeoflam is a major brand partner of Tulipe, with 186 products available on the platform. Products include aluminium cookware, silicone kitchen tools, glass food storage, and stainless steel items.
- RosamajorRosa is a key brand partner offering porcelain tableware including dinner plates, dessert plates, soup plates, serving plates, and oven dishes.
- TramontinamajorTramontina supplies stainless steel kitchen knives, utensil sets, and cookware through Tulipe's platform.
- Joseph-JosephcoreFeatured brand offering innovative kitchen tools and gadgets.
- QluxideascoreMajor brand partner supplying plastic food storage containers, kitchen gadgets, and household organization products including airtight saver boxes, French presses, and food organizers.
- BormiolicoreItalian glassware brand partner providing Frigoverre glass food containers and tumbler sets.
- CurverminorHome storage and organization products brand available on the platform.
- AKSAcoreEgyptian brand partner supplying plastic kitchen products including food containers, strainers, and household items.
- ViDiViminorGlassware brand partner available on the platform.
Scale indicators3 records
Recent moves6 records
Tulipe competitors and assessment
Company assessmentBroad incumbents
- Carrefour Egypt: Majid Al Futtaim-operated hypermarket and online retailer in Egypt. Overlaps with Tulipe in kitchenware, tableware, and homeware categories as part of a much broader grocery-and-general-merchandise offering.
- Amazon Egypt: Egyptian arm of Amazon, offering a broad marketplace including home, kitchen, and cookware categories. Larger, better-capitalized horizontal competitor that overlaps with Tulipe's assortment and is investing in faster delivery.
- Noon: Leading Middle East horizontal e-commerce marketplace with operations in Egypt. Competes with Tulipe in home, kitchen, and decor categories with a wide assortment and aggressive delivery promises.
Regional players
- Mumzworld: MENA-focused e-commerce retailer for mother, baby, and home goods. While primarily baby-focused, its home category and regional logistics footprint compete with Tulipe for the same digitally-engaged Egyptian household consumer.
Direct peers
- Home Centre: Landmark Group's home goods and housewares specialty retail chain with physical stores in Egypt. Directly comparable assortment of kitchenware, tableware, and home decor, competing for the same Egyptian household shopper.
- IKEA Egypt: Global home furnishings and housewares retailer with a Cairo-area presence. Overlaps with Tulipe in cookware, tableware, kitchen tools, and home organization categories at accessible price points.
- Lifestyle (Landmark Group): Landmark Group's multi-category value retailer in Egypt offering home, kitchen, and lifestyle products. Comparable value-positioned housewares assortment targeting Egyptian households.
- Homzmart: Egyptian/MENA-focused vertical e-commerce marketplace for home furnishings, furniture, and decor. Closest direct peer given the same vertical marketplace model and overlapping category focus in Egypt and the wider region.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Tulipe social profiles
Digital presenceTulipe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tulipe leadership team
Management profileNumber of profiles
Tulipe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tulipe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tulipe
What does Tulipe do?
Tulipe is a multi-brand Egyptian housewares and home goods retailer that sells cookware, tableware, drinkware, kitchen tools, food storage, bakeware, home decor, homeware, tea & coffee, and travel products through its own e-commerce platform, mobile apps, and physical store locations. The assortment combines more than 30 international and local brands (Neoflam, Rosa, Tramontina, Joseph-Joseph, Bormioli, Qluxideas, AKSA, Curver, ViDiVi, and others) with Tulipe's own branded products, complemented by a 1-hour express delivery service in Cairo and Giza and a Gift Registry for weddings and events.
Is Tulipe a public or private company?
Tulipe is a private company. It is classified as unknown and is currently operating.
When was Tulipe founded?
Tulipe was founded in -1. It employs 11 to 50 people.
Where is Tulipe based?
Tulipe is headquartered in Egypt, Egypt, in the Africa region.
How does Tulipe make money?
One revenue line is on record: retail Product Sales.
Who are Tulipe's main competitors?
Broad incumbents on record are Carrefour Egypt, Amazon Egypt and Noon. Mumzworld is listed as a regional player. Direct peers are Home Centre, IKEA Egypt, Lifestyle (Landmark Group) and Homzmart.
Does Tulipe have an API?
No public API is recorded for Tulipe.
What industry is Tulipe in?
Tulipe's product category is Home Goods E-commerce Retail. Its primary akta.pro industry code is CRAFABAN, Flowers, Gifts & Specialty Occasion Marketplaces.