Tumblebees Gymnastics

What Tumblebees Gymnastics does

Tumblebees Gymnastics, operating under the trade name Ultimate Kids – Home of Tumblebees, is a privately held youth sports and education business headquartered in Greensboro, North Carolina. The company was founded by Sally Newton in 1986 as Greensboro's first dedicated kids fitness facility and has evolved into a multi-discipline campus serving preschool through competitive teen athletes across two adjacent buildings on Downwind Road. Its core programming spans gymnastics (preschool, school-age, acro, trampoline & tumbling), dance, rock climbing, ninja warrior, parkour, diving, and competitive team training, supplemented by an on-site educational preschool (Tumblebees Learning Center), camps, birthday parties, and community events. Adult programming in climbing, parkour, diving, ninja warrior, trampoline and tumbling, and bungee fitness extends the facility's reach beyond youth.

The business operates a direct-to-consumer, subscription-based revenue model. Monthly tuition ranges from $101 for shorter preschool/homeschool classes to $176 for twice-weekly classes, with a $45 annual non-refundable registration fee per child, autodrafted on the 1st of each month. Sibling and multi-class discounts of 10% are offered. Supplemental revenue comes from one-time fees for summer camps, school's out camps, skills clinics, birthday parties (with non-refundable deposits), special events such as FUNtastic Fridays and Parent's Night Out, gift certificates, and adult programming. The customer base comprises over 1,500 currently enrolled children, with the company reporting more than 40,000 children positively impacted cumulatively since founding.

The technology stack is operational rather than differentiated: enrollment and billing run on the JackRabbit Class platform with iClassPro for account management, supplemented by native iOS and Android apps and a self-serve parent portal. Marketing is conducted via the company website, email newsletter, Facebook and Instagram, and community events. The affiliated Sally Newton Memorial Foundation, a 501(c)(3), provides need-based scholarships. The business is privately held (Ultimate Kids, LLC, North Carolina) with no disclosed funding rounds, parent company, or public-market presence.

Name

Tumblebees Gymnastics

Legal name

Ultimate Kids, LLC

Website

https://tumblebees.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Ultimate Kids – Home of Tumblebees is a privately held youth sports and education facility in Greensboro, NC, offering gymnastics, dance, climbing, ninja warrior, parkour, diving, and preschool programs to over 1,500 enrolled children and adults across two campus buildings.

Ownership category

akta.pro rank

Product category

Youth Sports Instruction

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Adventure Multi-Sport Camps & Skills Academies (THAAAKAM)

akta.pro secondary industry

Ropes Courses & High/Low Challenge Courses (THAAACAB)

Keywords

• Youth gymnastics instruction
• Recreational sports training
• Competitive gymnastics teams
• Ninja warrior classes
• Children fitness programs

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Membership Tuition: Monthly recurring tuition fees for recreational and competitive youth sports classes, charged on a subscription basis with autodraft on the 1st of each month. Tiered pricing based on class frequency (once/week, twice/week). Annual registration fee of $45 per child.
2. Preschool (TLC) Tuition: Monthly tuition for the Tumblebees Learning Center (TLC) Educational Preschool program.
3. Camps and Clinics: Revenue from summer camps, school's out camps, and skills clinics, typically charged as one-time fees per session.
4. Birthday Parties: Fee-based birthday party bookings with deposits; party deposits are non-refundable.
5. Event Sessions: Revenue from special events including FUNtastic Fridays, Ninja Nights, Parent's Night Out, and the Ultimate Holiday Block Party.
6. Gift Certificates: Sale of gift certificates for program enrollment and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Tumblebees Gymnastics, operating as Ultimate Kids, delivers in-person youth sports instruction across gymnastics, acro, trampoline & tumbling, dance, diving, ninja warrior, parkour, and rock climbing, plus an integrated educational preschool, summer/school's-out camps, skills clinics, birthday parties, and adult fitness classes. Programming is sold as monthly recurring tuition with an annual per-child registration fee at a two-building campus in Greensboro, NC.

Product overview

Tumblebees Gymnastics operates as a multi-facility youth sports and education organization under the Ultimate Kids brand, offering a comprehensive portfolio of programs. The core offering consists of recreational and competitive gymnastics across multiple disciplines (preschool, school-age, acro, trampoline & tumbling), supported by complementary activities including dance, diving, rock climbing, parkour, and ninja warrior training. The company maintains dedicated facilities including a main recreational gym, dance studio, rock climbing gym, team training center, and ninja gym. Beyond regular programming, the company operates an educational preschool (Tumblebees Learning Center) and provides extensive event programming including summer camps, birthday parties, and community events. Adult programming rounds out the offering with climbing, ninja warrior, parkour, diving, and bungee fitness classes.

Differentiator

Problem solved

Functional benefit

Brands

• Tumblebees Learning Center (TLC): Educational preschool program
• The Ultimate Climbing Gym
• Ultimate Team Training Center
• Ultimate Ninja Gym
• Sally Newton Memorial Foundation

Products and services

• Preschool Gymnastics 50-minute gymnastics classes for preschool-aged children focused on fundamental movement skills and basic gymnastics progressions; priced at $101/month with annual registration fee.
• School Age Gymnastics

Quantifiable outcome

• Over 40,000 children have been positively impacted by Tumblebees programs since 1986
• +2 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• Sally Newton Memorial FoundationcoreOthersThe Sally Newton Memorial Foundation is a 501(c)(3) organization founded in honor of Ultimate Kids founder Sally Newton (1951-2014). The foundation provides scholarship opportunities for children with financial need to participate in physical activities. All donations are tax-deductible. The foundation represents a core community mission aligned with Sally's vision of making gymnastics and fitness available to as many children as possible. Contact: Greensboro, NC 27410; [email protected].

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Little Gym: Franchised youth gymnastics and development center targeting preschool and school-age children with structured curriculum, birthday parties, and camps—comparable in age-segment focus and program mix to Ultimate Kids' preschool and school-age offerings.
• Gold Medal Gymnastics: Multi-location youth gymnastics and recreation instruction operator with similar recreational class structures, birthday party offerings, and competitive team pathways—directly comparable business model to Ultimate Kids' gymnastics core.
• Planet Gymnastics: Multi-discipline youth gymnastics and recreation operator offering classes, camps, parties, and competitive teams—comparable operating model, customer segments, and tuition-based subscription revenue approach.
• American Ninja Warrior Training Facilities: Network of ninja warrior-style obstacle training facilities for youth and adults that mirror Ultimate Kids' Ultimate Ninja Gym programming, recreational class structure, and competitive team pathway.
• ASI Gymnastics: Large-scale gymnastics instruction chain operating multi-discipline youth programs (gymnastics, ninja, tumbling) across multiple facilities with subscription tuition models—directly analogous to Ultimate Kids' facility footprint and discipline mix.

Broad incumbents

• Movement Climbing + Fitness: Multi-location indoor climbing gym operator with youth programs, adult memberships, and instructional offerings—broader incumbent comparable to Ultimate Kids' Ultimate Climbing Gym sub-brand and adult climbing revenue stream.
• Sky Zone Trampoline Park: Franchised trampoline and active entertainment park operator offering youth classes, parties, and open-jump sessions—broader incumbent comparable to Ultimate Kids' trampoline & tumbling classes and birthday party revenue stream.
• iLoveKickboxing: Franchised group fitness operator offering structured class-based programming with subscription models and youth/adult crossover appeal—a broader incumbent analogous to Ultimate Kids' class-based, tuition-billed fitness instruction model.
• KinderCare Education: Large-scale licensed child care and educational preschool provider offering structured daily programming—broader incumbent comparable to Ultimate Kids' Tumblebees Learning Center (TLC) educational preschool sub-brand.

Regional players

• British Swim School: Franchised youth and adult swim instruction provider with similar subscription-based recurring tuition, multi-age programming, and franchise/satellite growth model—comparable to Ultimate Kids' instructional youth programming but in a different discipline.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UltimateKidsGSO
• Instagraminstagram.com/ultimatekidsgso
• LinkedInlinkedin.com/company/tumblebees-gymnastics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tumblebees Gymnastics