Tunjungan Plaza

What Tunjungan Plaza does

Tunjungan Plaza is a large-scale retail mall complex in central Surabaya, Indonesia, comprising six interconnected buildings (TP 1 through TP 6) on a site of more than 175,000 square meters housing over 600 retail, dining, and entertainment outlets. Established in 1986 by PT Pakuwon Jati, Tbk as the first modern shopping center and superblock in Surabaya, it operates as a landlord business model — earning rental income from tenants including anchor department stores (Matahari, Sogo), international fashion retailers (Uniqlo, H&M, Marks & Spencer, Kate Spade, Michael Kors, Coach, Longchamp, Tory Burch, Furla), specialty retail (Informa, Hero Supermarket), and entertainment (Cinema XXI with IMAX). The complex is integrated with adjacent offices, hotels, and luxury residences within the Pakuwon Group superblock development.

The mall's core service offering combines physical retail infrastructure (parking, valet, concierge, ATMs, banks, prayer rooms, nursery rooms, free Wi-Fi at TP 5, taxi stands) with tenant promotion and event programming (the long-running Surabaya Fashion Parade and seasonal events such as The Enchanted Forest, Late Night Shopping, Ramadhan Experience, and Lunar New Year celebrations). Complementing the physical operations are two digital products: the Pakuwon Lifestyle mobile application, providing a mall directory, e-catalogues, promotion listings, and personal-shopper services, and the PG Card loyalty program — launched September 1, 2017, expanded to 120,000+ members across five Pakuwon Group malls by 2024, and upgraded in 2024 with Titanium and Diamond membership tiers for premium rewards.

Tunjungan Plaza is operated and managed by PT Pakuwon Jati, Tbk, a publicly listed Indonesian real-estate developer, and shares its loyalty program and app across the wider Pakuwon Group mall portfolio (Pakuwon Mall, Pakuwon City Mall, Pakuwon Mall Jogja, Pakuwon Solo Baru). The target customer base is horizontal — general consumer shoppers across Surabaya and surrounding East Java seeking shopping, dining, entertainment, and lifestyle experiences — supported by a B2B tenant-side model where rent and common-area charges from 600+ retailers drive revenue. No specific pricing is publicly disclosed because individual tenants set their own product and service prices.

Name

Tunjungan Plaza

Legal name

PT Pakuwon Jati, Tbk

Website

https://tunjunganplaza.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Tunjungan Plaza is a six-building retail mall complex in Surabaya, Indonesia, spanning 175,000+ square meters with 600+ outlets and managed by PT Pakuwon Jati, Tbk. It serves general consumer shoppers with anchor department stores, international fashion brands, dining, entertainment, and a multi-mall PG Card loyalty program.

Ownership category

akta.pro rank

Product category

Shopping Mall Operations

NAICS

Department Stores (455110)

SIC

Retail-Department Stores (5311)

akta.pro primary industry

Mid-Tier Department Stores (Mall-Based Chains) (CRAGACAH)

akta.pro secondary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

Keywords

• Shopping mall operations
• Retail property management
• Loyalty program services
• Dining entertainment venues
• Fashion retail destination

Headquarters

HQ city

Surabaya

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales

Distribution channels1 record

Marketing channels7 records

Core offering

Tunjungan Plaza operates a six-building integrated shopping mall complex spanning more than 175,000 square meters in central Surabaya, Indonesia, housing over 600 retail, dining, entertainment, and service outlets. The mall provides physical retail space to tenants (department stores, fashion retailers, F&B operators, cinemas, banks) and complementary services including the PG Card loyalty program, Pakuwon Lifestyle mobile app, annual fashion events, and visitor amenities such as parking, valet, concierge, prayer rooms, and nursery facilities.

Product overview

Tunjungan Plaza is a shopping mall complex in Surabaya, Indonesia, consisting of six extended malls on over 175,000 square meters with more than 600 outlets. The mall portfolio centers on a core retail property business with complementary digital services including the Pakuwon Lifestyle mobile app (providing mall directory, promotions, and e-shopping), and the PG Card loyalty program (with Standard, Titanium, and Diamond tiers) that spans five Pakuwon Group malls. Additional offerings include the annual Surabaya Fashion Parade event program and comprehensive physical facilities (parking, banking, dining, and family amenities). The product architecture combines a physical retail destination with digital loyalty and information services.

Differentiator

Problem solved

Functional benefit

Brands

• PG Card: A loyalty program by Pakuwon Group that offers rewards, special promos, and point redemption for shoppers at Tunjungan Plaza and other Pakuwon Group malls.
• Surabaya Fashion Parade (SFP)

Products and services

• Tunjungan Plaza Mall Complex (TP 1-6) Integrated six-building shopping mall complex spanning more than 175,000 square meters in central Surabaya, Indonesia, housing over 600 retail outlets, dining venues, entertainment facilities, banks, and service tenants. The complex serves as a one-stop shopping, dining, and lifestyle destination for visitors and provides leasing space to anchor tenants such as Matahari Department Store, Sogo, Uniqlo, H&M, Hero Supermarket, and Cinema XXI.
• PG Card (Pakuwon Group Card) Loyalty Program Multi-tier loyalty and rewards program launched September 1, 2017, offering direct rewards, special offers, point redemption, and exclusive member benefits. Standard, Titanium, and Diamond tiers provide escalating rewards and privileges. The program is accepted across five Pakuwon Group malls (Tunjungan Plaza, Pakuwon Mall, Pakuwon City Mall, Pakuwon Mall Jogja, and Pakuwon Solo Baru) and had grown to over 120,000 members.
• Pakuwon Lifestyle Mobile Application An all-in-one mobile application providing a real-time mall directory, promotional listings, PG Card rewards catalog and point redemption, brand shopping via e-catalogues, personal shopper features, and monthly promotions. Covers Tunjungan Plaza, Pakuwon Mall, and Pakuwon City Mall.
• Surabaya Fashion Parade (SFP) Annual flagship fashion event organized by Tunjungan Plaza since 2007 (16 years of operation as of source date), held as part of Surabaya City Anniversary. Showcases fashion designers, educators, craftspeople, professional models, and fashion school students, and is recognized as one of the largest and most prestigious fashion events in Surabaya.

Named customers8 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PT Pakuwon Jati, TbkcoreOthersParent company and developer of Tunjungan Plaza. PT Pakuwon Jati, Tbk owns and manages Tunjungan Plaza as part of its portfolio of shopping malls including Pakuwon Mall, Pakuwon City Mall, Pakuwon Mall Jogja, and Pakuwon Solo Baru.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kota Kasablanka: Jakarta integrated mall with mid-to-premium retail positioning, comparable size and anchor tenant mix strategy.
• Central Park Jakarta: Jakarta integrated mixed-use superblock combining retail, residences, and offices — analogous structure to TP's superblock concept.
• Grand Indonesia: Jakarta's flagship integrated superblock combining mall, offices, and hotel with comparable anchor tenant strategy including department stores and international brands.
• Ciputra World Surabaya: Direct competitor in Surabaya operating a mixed-use mall, office, and apartment complex with similar premium brand positioning and tenant mix.
• Plaza Indonesia: Jakarta luxury mixed-use mall with premium international brand anchors (similar to TP's Kate Spade, Michael Kors, Coach mix) and integrated office/hotel components.
• Pacific Place Jakarta: Premium integrated mixed-use complex in Jakarta combining retail, offices, residences, and hotel — comparable superblock structure to Tunjungan Plaza.
• Plaza Senayan: Established Jakarta mall with similar anchor tenant relationships and department store format — comparable multi-category retail destination.
• Senayan City: Jakarta integrated lifestyle mall with similar upscale tenant mix, dining, and entertainment positioning targeting affluent urban shoppers.
• Pakuwon Mall: Sibling property under PT Pakuwon Jati, Tbk — same developer, similar superblock format, and integrated PG Card loyalty ecosystem linking the two assets.

Broad incumbents

• Lippo Malls Indonesia: Broader Indonesian mall network operator with multiple mid-tier properties; overlapping retail real estate category but as a portfolio rather than single-asset focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tunjunganplaza
• YouTubeyoutube.com/channel/UCfiFCZRNJviSo7H5dJ2H1_w
• Facebookfacebook.com/tunjunganplazasby
• Instagraminstagram.com/tunjungan_plaza
• LinkedInlinkedin.com/company/tunjungan-plaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tunjungan Plaza