TURFA FÉRTIL AGRO S/A (Fertilizante Líquido)

What TURFA FÉRTIL AGRO S/A (Fertilizante Líquido) does

Turfa Fértil Agro S/A is the commercial agricultural-inputs brand of the Brazilian holding company Florestal S.A., which originated in Criciúma, Santa Catarina in 1969 and is now headquartered in Balneário Arroio do Silva, SC. The company produces peat-based agricultural inputs at a dedicated humic-substances facility in Criciúma and a substrate production unit in Balneário Arroio do Silva, selling across Brazil through a network of regional representatives. Its peat raw material — a 3,000 to 10,000-year-old natural deposit sourced from company-controlled mining — provides high water retention (300-700% of weight), high cation exchange capacity (700-940 mmol c./dm3), and approximately 90% organic matter content, forming the technical foundation of every product line.

The product portfolio spans six categories with more than twenty SKUs: soil conditioners (Solo Plus, Turfa Green, Turfa Fértil 2.0, Turfa Fértil 4.0, raw Turfa Fértil), solid organomineral and compound fertilizers (Organo Mineral, Composto Organus, Turfa Flor), liquid soil conditioners and seed treatments under the HFF brand (HFF NK, Básico, Arroz, Milho, Soja Plus, Trigo), foliar fertilizers (HFF N 15, Max, CaB), plant substrates (Garden Plus, Flores em Vaso F1/F2, Fibra Flor, Florestais FG, Fumo FG4, Hortaliças GerminaPlant, Citrus F12, Cogumelo do Sol), and environmental products (Turfa Ambiental). All major SKUs are registered with the Brazilian Ministry of Agriculture (MAPA), and the environmental line supports mining customers' compliance with CONAMA 357/2005.

The business model is a one-time-product-sale B2B/B2B-b2C operation: revenue is generated from packaged physical inputs (1 kg bags through 100 L containers) sold via the representative network to agricultural producers, horticulture and ornamental plant growers, forestry companies (eucalyptus and pine seedling production), tobacco producers, and mining operators undertaking environmental remediation. Pricing is not publicly disclosed. Distribution is exclusively domestic (Brazil), and customer engagement is supported by a content-marketing blog covering soybean-market and crop-conditions commentary, an email newsletter, and an enterprise customer relationship with Afubra (a southern Brazilian tobacco cooperative). The company operates no software platform, no API, and no AI-enabled products.

Name

TURFA FÉRTIL AGRO S/A (Fertilizante Líquido)

Legal name

Florestal S.A.

Website

https://turfafertilagro.com.br

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

1–10 employees

Short description

Turfa Fértil Agro S/A, the agricultural-inputs brand of Brazilian holding company Florestal S.A. (founded 1969), manufactures and sells peat-based soil conditioners, organomineral fertilizers, liquid humic-substance seed treatments, foliar products, plant substrates, and mining-environmental products through a nationwide representative network serving Brazilian agricultural producers, horticulturists, foresters, tobacco growers, and mining operators.

Ownership category

akta.pro rank

Product category

Agricultural Fertilizers

NAICS

Fertilizer and Compost Manufacturing (32531), Support Activities for Crop Production (11511), Soil Preparation, Planting, and Cultivating (115112)

SIC

Agricultural Services (700), Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524)

akta.pro primary industry

Turf & Ornamental Specialty Fertilizers (Golf, Sports Turf, Landscaping) (AFABACAM)

Keywords

• Peat-based fertilizers
• Soil conditioners
• Plant substrates
• Organic fertilizers
• Humic substances

Headquarters

HQ city

Balneário Arroio do Silva

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Inputs Sales: Sale of peat-based fertilizers, soil conditioners, plant substrates, and organomineral products to agricultural producers, horticulture businesses, and forestry operations. Products sold in various packaging sizes (1kg to 100L).

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Turfa Fértil Agro S/A is a Brazilian manufacturer of peat-based agricultural inputs. It extracts and processes peat (turfa) mined in Santa Catarina to produce soil conditioners, solid organomineral and organic fertilizers, plant substrates for horticulture and forestry, foliar and seed-treatment fertilizers under the HFF brand, and an environmental product for mining-site rehabilitation. Products are sold in packaging from 1 kg bags to 100 L containers to agricultural producers, nurseries, forestry and tobacco operations, and mining companies across Brazil.

Product overview

TURFA FÉRTIL AGRO S/A is a Brazilian agricultural company producing peat-based agricultural products. The product portfolio consists of multiple product lines: (1) Soil Conditioners including Solo Plus, Turfa Green, Turfa Fértil 2.0, Turfa Fértil 4.0, and raw Turfa Fértil; (2) Solid Fertilizers including Organo Mineral, Composto Organus, and Turfa Flor (NPK 05-02-05 formulations); (3) Liquid Soil Conditioners and Seed Treatment Fertilizers under the HFF brand line (HFF Básico, HFF Arroz, HFF Milho, HFF Soja Plus, HFF Trigo); (4) Foliar Fertilizers including HFF N 15, HFF Max, and HFF CaB; (5) Plant Substrates including Garden Plus, Flores em Vaso (F1/F2), Fibra Flor, Florestais, Fumo FG4, Hortaliças GerminaPlant, Citrus F12, and Cogumelo do Sol; and (6) Environmental Products (Turfa Ambiental). The company operates as a manufacturer of physical agricultural inputs rather than a software platform, with products based on peat (turf) as the primary raw material, sourced from the company's mining operations.

Differentiator

Problem solved

Functional benefit

Brands

• HFF (Humor Fértil Foliar): Line of liquid fertilizers and seed treatment products including HFF Trigo, HFF Soja Plus, HFF Milho, HFF Arroz, HFF Básico, HFF N 15, HFF Max, HFF CaB for various crop applications.

Products and services

• Solo Plus Peat-based soil conditioner recommended for improving the physico-chemical properties of soil by adding high-quality organic matter. Registered with the Ministry of Agriculture, intended for agricultural producers.
• Turfa Green Peat-based soil conditioner developed for maintenance of lawns, football fields, and golf courses. Registered with Ministry of Agriculture; pH 6.0, EC 4.0 dS/m, water retention 102%, CTC 800 mmol c./dm3. Packaged in 10 kg, 25 kg, 50 kg.
• Turfa Fértil 2.0 Peat-based soil conditioner that improves soil physical properties through the addition of high-quality organic matter. Registered with Ministry of Agriculture; water retention 102%, CTC 400 mmol c./dm3. Packaged in 50 kg bags.
• Turfa Fértil 4.0 Peat-based soil conditioner improving soil physical properties through high-quality organic matter. Registered with Ministry of Agriculture; water retention 83%. Sold in 25 kg and 50 kg bags.
• Turfa Fértil (Raw Peat) Raw peat formed 3,000–10,000 years ago from decomposed plant matter in swampy terrain. Used as raw material for organomineral fertilizers, plant substrates, garden mixtures, soil conditioners, lawn coverings, mushroom production material, and inoculant production.
• Organo Mineral Peat-based organomineral fertilizer for production and maintenance of ornamental plants and lawn recovery. NPK 05-02-05 formula with 25% organic matter. Sold in 1 kg, 5 kg, and 50 kg packaging.
• Composto Organus Peat-based compound organic fertilizer used in production of soybeans, corn, wheat, onions, and vegetables. Contains nitrogen, phosphorus, and silicon. Registered with Ministry of Agriculture; guarantees include Total N=1%, P2O5 total=4%, pH=6.0, Moisture=40%, C/N ratio=18/1, 40% Organic Matter. Field trials by Epagri showed organic soybean yield increase from 48.3 to 62.3 sacks/ha and onion yield increase from 29,000 to 37,000 kg/ha versus poultry manure.
• Turfa Flor Peat-based organomineral fertilizer for production and maintenance of ornamental plants and lawn recovery. NPK 05-02-05 formula with 25% organic matter and 20% moisture. Sold in 1 kg, 5 kg, and 50 kg packaging.
• Substâncias Húmicas NK (HFF NK) Liquid soil conditioner consisting of selected humic substances to improve physical and chemical characteristics of soil. Contains N 4%, K 3%, Organic Carbon 11%, pH 10.2, Density 1.2.
• HFF Básico Organomineral fertilizer for seed treatment consisting of humic substances produced by natural biological processes plus free amino acids and minerals. NPK N 1.5 - P 11.0 - K 3.0, Molybdenum 0.9%, Cobalt 0.1%, Density 1.25.
• HFF Arroz Organomineral fertilizer for seed treatment consisting of humic substances plus essential plant nutrients zinc, manganese and boron, formulated for rice. Contains Zinc 2.5%, Density 1.30.
• HFF Milho Organomineral fertilizer for seed treatment consisting of humic substances plus essential plant nutrients zinc, manganese and boron, formulated for corn. Contains Zinc 2.0%, Density 1.3.
• HFF Soja Plus Organomineral fertilizer for seed treatment consisting of humic substances plus essential plant nutrients molybdenum and cobalt, formulated for soybeans. Contains Molybdenum 9.5%, Cobalt 1.0%, Density 1.5.
• HFF Trigo Organomineral fertilizer for seed treatment consisting of humic substances plus essential plant nutrients zinc and manganese, formulated for wheat. Contains Manganese 0.5%, Density 1.26.
• HFF N 15 - Desenvolvimento Vegetativo Foliar fertilizer favoring photosynthetic potential, plant uniformity, and natural hormone production. Contains Nitrogen 15.0%, Boron 0.5%, Zinc 0.5%, Density 1.15.
• HFF Max - Formação de Frutos/Sementes Foliar fertilizer for fruit and seed formation providing better nutrition, nutrient transport, and recovery from stress conditions. Contains N 3.0%, P 5.0%, K 12.0%, B 0.2%, Cu 0.1%, Mn 0.2%, Zn 0.3%, Mo 0.1%, Density 1.2.
• HFF CaB - Floração Foliar fertilizer for flowering favoring flower set, nutrient availability, and yield potential. Contains Boron 0.7%, Nitrogen 5.0%, Calcium 10%, Density 1.4.
• Garden Plus Peat-based plant substrate developed to replace vase soils, planters, and gardens. Registered with Ministry of Agriculture; pH 5.8, EC 1.5 dS/m. Ready for use, no fertilization needed for 50–60 days. Sold in 5 L, 10 L, 20 L, 50 L, and 100 L packaging.
• Flores em Vaso F1 Plant substrate for universal pot (2.0 L) suitable for Begônia, Gérbera, Poinséttia, and other ornamental crops. EC 1.0 mS/cm, pH 6.0.
• Flores em Vaso F2 Plant substrate for production of ornamental plant seedlings in medium pots (1.5 L). Composition includes national fibrous peats, fertilizers, and calcitic limestone.
• Fibra Flor Peat fiber-based plant substrate for production and maintenance of ornamental plants. Granulometry 9–18 mm, water retention 47%, pH 6.0, EC 0.5, Moisture 55%. Sold in 5 L and 100 L packaging.
• Florestais FG Peat-based plant substrate recommended for seed germination and seedling production of eucalyptus in tubes. Eliminates use of Methyl Bromide. Can be used for eucalyptus (Eucalyptus spp.) and Pinus (Pinus spp.) species. EC 2.2 mS/cm, pH 5.8, Moisture 55%, CRA 57%.
• Fumo FG 4 Peat-based plant substrate for seed germination and seedling production of tobacco in trays using float system and bed system. pH 5.8, EC 0.5 mS/cm.
• Hortaliças GerminaPlant Peat-based plant substrate for seed germination and seedling production of vegetables in suspended trays. Eliminates use of Methyl Bromide. pH 5.8, EC 0.5 mS/cm.
• Citrus F12 Peat-based plant substrate recommended for production of citrus plant seedlings in containers. pH 6.0, EC 1.0 mS/cm, Max Moisture 55%, CRA 68%.
• Cogumelo do Sol Product used for covering compost for Sun Mushroom cultivation. EC 0.3 mS/cm, pH 7.0, Moisture 45–50%, Total porosity 70%, Bulk density 600 kg/m3.
• Turfa Ambiental Environmental peat product used for recovery of degraded areas by mining. Contains organic matter and seed bank for natural vegetation recovery. Applied at 5–10 cm thickness, mixed or spread on sterile soil surface. Supports CONAMA 357/2005 compliance.

Quantifiable outcome

• Water retention capacity of 300-700% of product weight
• +3 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• AfubraminorStrategic or Co-development PartnerAgricultural cooperative shown as a key customer on the 'Principais clientes' page. Partnership includes environmental collaboration: donation of a roll containing approximately 25 native plant species through 'Projeto Verde é Vida' green initiative. Afubra is a tobacco farmers' cooperative in southern Brazil.
• Instituto Brasileiro de Florestas (IBF)coreStrategic or Co-development PartnerPartnership for socio-environmental projects. In 2009, Florestal S.A. was the first company in Santa Catarina to receive the 'Plante Árvore' project from IBF, receiving 80,000 native seedlings for biodiversity in legal reserve areas, riparian forest recovery, and donations to institutions. Joint creation of 'Floresta Turfa Fértil' forest with native species.
• Epagri (Estação de Pesquisa Agropecuária)coreStrategic or Co-development PartnerAgricultural research partnership for product testing. Epagri's Campos Novos, SC station conducted research trials for Composto Organus fertilizer on organic soybean (cultivar BR 36) and onion (cultivar Bola Precesse) production, validating product efficacy.
• Instituto de Pesquisas Ambientais e Tecnológicas (IPAT)minorOthersWater quality testing partner. IPAT performs quarterly water resource analysis for the company's environmental monitoring program, following CONAMA 357/2005 resolution and state decree 14.250/81 standards.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Haifa Group: Global specialty fertilizer company focused on water-soluble nutrients, controlled-release fertilizers, and foliar applications. Overlaps with Turfa Fértil's HFF foliar and seed-treatment product line as a broader incumbent with global R&D and distribution.
• ICL Group: Global specialty minerals and fertilizer company with operations in specialty plant nutrition, soil conditioners, and controlled-release fertilizers. Comparable as a broad incumbent in specialty agricultural inputs serving similar end markets.
• Yara International: Global fertilizer leader with significant Brazilian operations (Yara Brasil). Overlaps with Turfa Fértil in soil fertility and crop nutrition inputs, but as a broad incumbent with commodity and specialty offerings at scale.
• COMPO Expert: Large specialty fertilizer manufacturer offering controlled-release fertilizers, biostimulants, and plant care products for horticulture and agriculture. Comparable in specialty/foliar fertilizer category but operates as a broad incumbent with global reach.

Regional players

• Fertipar: Brazilian specialty fertilizer producer focused on NPK formulations, foliar fertilizers, and organomineral products. Directly overlaps with Turfa Fértil's Organo Mineral, Composto Organus, and HFF foliar/seed-treatment categories in the Brazilian market.
• Mosaic Fertilizantes: Major Brazilian fertilizer producer (legacy Vale Fertilizantes) with strong domestic distribution in soil fertility products. Comparable as a regional player in the same Brazilian agricultural inputs market where Turfa Fértil operates.

Direct peers

• Klasmann-Deilmann: Global leader in peat-based growing media and substrates for horticulture and agriculture. Directly comparable to Turfa Fértil in raw material (peat), product categories (substrates, soil conditioners), and end markets (professional horticulture, agriculture).
• Lambert Peat Moss: Canadian peat harvesting and processing company producing peat-based substrates and soil conditioners. Directly comparable raw material source (peat), product line, and customer base in horticulture and agriculture.
• Premier Tech Horticulture: Major producer of peat-based and peat-alternative growing media, including PRO-MIX substrates. Comparable product portfolio (substrates, soil amendments) and target markets (professional horticulture, agriculture, environmental applications).
• Jiffy Group: Producer of peat-based growing media, substrates, and propagation systems (Jiffy pots, pellets). Directly comparable in peat substrates for nursery, horticulture, and forestry seedling production segments where Turfa Fértil operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/turfa-f%C3%A9rtil-agro-s-a-fertilizante-l%C3%ADquido-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TURFA FÉRTIL AGRO S/A (Fertilizante Líquido)