Turpin Dodge Chrysler Jeep RAM

Name

Turpin Dodge Chrysler Jeep RAM

Legal name

Turpin Dodge Chrysler Jeep

Website

https://turpindodgeofdubuque.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Dubuque

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Chrysler, Dodge, Jeep, Ram, and Fiat vehicles including passenger cars, SUVs, trucks, and minivans.
2. Used and Pre-Owned Vehicle Sales: Sale of pre-owned vehicles including both franchise brands and other makes/models. Includes certified pre-owned vehicles with manufacturer warranties.
3. Commercial/Work Truck Sales: Specialized sales of commercial chassis trucks including RAM 3500, 4500, 5500HD with various body configurations for vocational applications.
4. Vehicle Service and Maintenance: Automotive repair and maintenance services including oil changes, brake service, and other mechanical work. Express Lane service available.
5. Parts and Accessories Sales: Sale of Mopar parts and accessories, including vehicle accessory brochures and Mopar coupons for service discounts.
6. Finance and Insurance Products: Vehicle financing through partnerships with lenders, extended warranties, and vehicle protection products (Zurich online protection plans).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Turpin Dodge Chrysler Jeep RAM is an authorized FCA franchise dealership that sells new Chrysler, Dodge, Jeep, Ram, and Fiat vehicles, certified pre-owned and used vehicles, and commercial work trucks. It also operates a factory-authorized service department performing maintenance and repairs, sells genuine Mopar parts and accessories, and offers vehicle financing, extended warranties, and protection plans through partner lenders.

Product overview

Turpin Dodge Chrysler Jeep RAM is a multi-brand automobile dealership offering new and pre-owned vehicles across four Chrysler family brands (Chrysler, Dodge, Jeep, RAM) plus Fiat. The portfolio spans passenger vehicles (minivans, sedans, SUVs) and commercial vehicles (pickup trucks, cargo vans, chassis). The core product lines include Chrysler minivans (Pacifica, Voyager), Dodge muscle cars and SUVs (Charger, Durango, Hornet), Jeep off-road and electric vehicles (Wrangler, Grand Cherokee, Wagoneer S, Recon), and RAM commercial trucks (1500, 2500, 3500, ProMaster, Chassis Cab). Supporting services include vehicle financing, maintenance/repair, genuine parts, and certified pre-owned programs. A dedicated Work Truck Solutions platform handles commercial vehicle inventory for business customers.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Work Truck SolutionscoreTechnology or IntegrationWork Truck Solutions provides the commercial vehicle inventory platform and website infrastructure for Turpin's work truck division. The platform hosts commercial inventory with specialized search filters for body types, chassis options, and commercial vehicle specifications. Dealership maintains branded presence on the platform.
• Fiat Chrysler Automobiles (FCA)coreChannel Partner/ Reseller/ DistributorAuthorized FCA franchise dealership representing Chrysler, Dodge, Jeep, Ram, and Fiat brands. Receives new vehicle allocation, factory training, marketing support, warranty administration, and genuine Mopar parts supply from FCA.
• MoparcoreTechnology or IntegrationMopar is the parts and service division of FCA, providing genuine replacement parts, accessories, and vehicle service information. Turpin offers Mopar Free Recall Check and Mopar accessory brochures through this partnership.
• Zurich InsuranceminorChannel Partner/ Reseller/ DistributorZurich provides vehicle protection plans and insurance products that Turpin resells to customers under the 'Protect Your Vehicle' program.
• DealerOncoreTechnology or IntegrationDealerOn provides the website platform and digital marketing infrastructure for the dealership website, including inventory management, online forms, and responsive design.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Penske Automotive Group: Public franchised dealer group with premium and commercial vehicle exposure. Comparable franchise dealership model with notable commercial truck and premium brand orientation similar to Turpin's RAM commercial focus.
• Lithia Motors: Public dealer group with hundreds of franchises including Chrysler, Dodge, Jeep, Ram stores. Directly comparable franchise-dealer business model with new/used vehicle sales, service, and parts—operates the same OEM franchise relationships as Turpin at much larger scale.
• AutoNation: Largest US franchised auto retailer operating hundreds of stores across multiple OEMs. Comparable as a franchise dealership business model selling new and used vehicles plus service and F&I, though at vastly greater scale and brand breadth than Turpin.
• Asbury Automotive Group: Public franchised dealer group with significant F&I and Clicklane digital retailing platform. Comparable franchise dealership revenue model with growing emphasis on online vehicle purchasing overlapping Turpin's DealerOn-based digital presence.
• Sonic Automotive: Public franchised dealer group operating franchised stores and the EchoPark used-vehicle banner. Directly comparable franchise dealership business plus a competing used-vehicle retail format.
• Group 1 Automotive: Public franchised dealer group with US and UK operations representing multiple OEMs including Stellantis brands. Comparable franchise dealership economics, F&I structure, and service revenue mix.

Emerging players

• Vroom: Online used-vehicle retailer with national e-commerce platform. Competes directly with the dealership's used-vehicle inventory on convenience, pricing transparency, and home delivery.
• Driveway: Online used-car platform offering home delivery and trade-in services, including dealer-partner inventory models. Competes for used-vehicle demand and exemplifies the digital retail model that threatens traditional dealer margins.
• Carvana: Online-first used-vehicle retailer offering home delivery and no-haggle pricing. Competes for the same used-vehicle customer and increasingly new-vehicle demand, applying digital pressure that Turpin's DealerOn platform partially responds to.

Direct peers

• CarMax: Largest US used-vehicle retailer with national footprint. Directly comparable to Turpin's used and pre-owned vehicle sales stream, including certified pre-owned programs, though operates exclusively in used vehicles at vastly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/turpin-dodge-chrysler-jeep-ram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turpin Dodge Chrysler Jeep RAM