HUMAX Mobility
HUMAX Mobility (주식회사 휴맥스모빌리티), a subsidiary of HUMAX Co., Ltd., operates South Korea's largest integrated mobility infrastructure platform, managing ~1,400 parking lots, 20,000+ EV chargers, car-sharing, and B2B mobility SaaS for enterprise, government, and consumer customers.
- Company typePrivate
- Founded2021
- HeadquartersSeongnam-si (성남시), South Korea
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What HUMAX Mobility does
HUMAX Mobility (주식회사 휴맥스모빌리티) is the mobility infrastructure subsidiary of HUMAX Co., Ltd. (a Korean set-top box and automotive electronics manufacturer) and operates South Korea's largest integrated mobility platform. Through five core operating units — HI PARKING (~1,400 parking lots, 290,000 spaces, market No. 1 for 25+ years), HUMAX EV (20,000+ EV chargers across 3,400+ stations, 26% market share in Jeju), People Car (asset-light car-sharing platform), CAR123 (4,000+ owned vehicles, 19,000+ maintained across 1,350+ service centers), and Kornatus (B2B mobility SaaS, ~5,000 franchise taxis, 11,000+ drivers) — the group combines physical infrastructure ownership with consumer-facing platforms under the unified Turu brand family (PARKING, CHARGER, CAR, VALET+, DRIVER) and B2B software products.
The technical stack centers on three proprietary platforms: (1) MHP (Mobility Hub Platform), a cloud-based parking control system deployed at ~700 large-scale facilities with real-time equipment monitoring, vacancy analysis, and payment API integration; (2) Ai-PAS, an AI-based parking assistance system using 360° cameras and LPR (License Plate Recognition) achieving 99.9%+ accuracy and supporting up to 12 spaces per camera with real-time anomaly detection; and (3) the MX7 V2G-capable EV home charger supporting ISO 15118 PLC communication for automatic vehicle authentication. The HUMAX PARCS subsidiary sells the Ai-PAS hardware/software stack externally, while AXNEXUS (launched June 2026) extends into enterprise AI Transformation using HUMAX Holdings' 30 years of manufacturing-IT experience.
Revenue is generated through a multi-stream model: parking operations (subscription, fees, valet, data services) generating ~200 billion KRW annually from HI PARKING; mobility SaaS exceeding 300 billion KRW from Kornatus; EV charging fees (usage-based) and hardware sales (MX7) from HUMAX EV; subscription fleet management from CAR123; and professional services from AXNEXUS. Distribution is dual-mode: consumer apps (Turu family on Google Play and Apple App Store) for self-serve PLG motion, and direct enterprise sales for B2B/government contracts (11 government buildings, airport valet, hospital parking). International expansion is underway via UK partnerships (BYD/Harmony Automotive, RightCharge, Octopus Energy, OVO Energy) targeting European EV charging and smart energy integration markets. A pending October 2026 absorb-merger with HUMAX Holdings will consolidate the dual-listed corporate structure into a single listed entity.
HUMAX Mobility firmographics
Firmographics- Name
- HUMAX Mobility
- Legal name
- (주)휴맥스모빌리티
- Website
- https://turu.co.kr
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- HUMAX Mobility (주식회사 휴맥스모빌리티), a subsidiary of HUMAX Co., Ltd., operates South Korea's largest integrated mobility infrastructure platform, managing ~1,400 parking lots, 20,000+ EV chargers, car-sharing, and B2B mobility SaaS for enterprise, government, and consumer customers.
- Ownership category
- akta.pro rank
HUMAX Mobility industry classification
Industry- Product category
- Mobility Infrastructure Services
- NAICS
- Taxi and Ridesharing Services (48531), Support Activities for Transportation (488), Taxi and Limousine Service (4853), Transportation and Warehousing (48-49)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510), Services-Automotive Repair, Services & Parking (7500), Transportation Services (4700)
- akta.pro primary industry
- Corporate Mobility & Car Sharing / Pool Fleet Management (TLABAHAO)
- akta.pro secondary industries
- Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Corporate Mobility & Ground Transport Management (THALANAI), Shared Mobility Operations & Fleet Services (Charging/Swapping, Rebalancing, Maintenance) (TLAFAMAJ)
Keywords
Where HUMAX Mobility is headquartered
LocationHeadquarters
- HQ city
- Seongnam-si (성남시)
- HQ country
- South Korea
- HQ region
- Asia
Offices6 records
Markets served
HUMAX Mobility business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Technology or R&D, Supply Chain, Marketing or Sales
Revenue model
- Parking Operations (HI PARKING): Operating and managing ~1,400 parking lots with 290,000 parking spaces across South Korea. Revenue generated from parking fees, valet parking services (Turu VALET+ at Incheon/Gimpo airports), parking control system rentals (monthly subscription model introduced 2025), and parking data services. Generated approximately 200 billion KRW in annual revenue as of 2025.
- EV Charging Infrastructure (HUMAX EV / Turu CHARGER): Operating 20,000+ EV chargers (slow and fast charging) across 3,400+ charging stations nationwide. Revenue from charging fees. CPO (Charging Point Operator) model with data-based utilization and profitability management. Q1 2026 EBITDA reached 13.5 billion KRW positive, with revenue growing 46% YoY. Rental/lease model for apartment and commercial building installations.
- Car Sharing Platform (Turu CAR / People Car): Asset-light car sharing platform connecting rental car partner fleets to demand channels (Turu CAR app, Kakao T). Revenue from rental fees, round-trip and one-way (ReturnFree) services, and platform fees. Model transition from vehicle ownership to asset-light partnership structure reduces operational burden while scaling transaction volume.
- Mobility SaaS / B2B Solutions (Kornatus): SaaS platform providing taxi/rideshare dispatch, GPS/location services, payment/settlement, and fleet management solutions to mobility operators (B2B). Also operates franchise taxi brand Turu Taxi (~5,000 vehicles) and premium chauffeur service Turu Driver via Angel Plus. Acquired CMNP (Kolmar) to expand into driver dispatch software market.
- Fleet Management / Auto Lease (CAR123): Vehicle leasing, rental, and maintenance services. Operates 4,000+ owned vehicles, manages 19,000+ maintenance vehicles, with a nationwide network of 1,350+ service centers. Provides FMS (Fleet Management Solution) 'Autolight' tracking 4,000+ vehicles with high-precision data. Revenue from leasing fees, maintenance contracts, and fleet management subscriptions.
- Enterprise AI Transformation (AXNEXUS): HUMAX Holdings' AI-powered enterprise AX solutions brand. AI is embedded into actual work processes (requirements, planning, design documentation, coding, testing, deployment). Revenue from enterprise consulting and SI/project fees targeting Korean corporations' manufacturing, SCM, quality, and development processes.
- EV Charging Hardware (HUMAX / MX7): Sale and distribution of EV charging hardware (MX7 home charger) bundled with vehicle purchases via partnership with BYD dealer Harmony Automotive in UK. Revenue from hardware sales, installation services, and OZEV subsidy inclusion.
- Carbon Credits (Turu CHARGER): Voluntary carbon credit trading through Verra registry, generated from EV charging data across 15,000+ chargers nationwide. Eco-friendly ESS-integrated charging stations produce renewable energy credits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Parking Control Rental (렌탈형) - Monthly subscription covering LPR, automated payment terminal, MHP platform, installation, monitoring, and 24/7 emergency dispatch |
| Usage-based | Pay-as-you-go | Turu CAR (Car Sharing) - 10-minute billing unit, usage-based rental with per-trip insurance deductible model |
| Unit Pricing | Monthly | 천사대리 (Premium Chauffeur) - Day-rate service with 8-hour base, ~140km round trip, 161,000 KRW base rate |
| Subscription | Monthly | CAR123 Fleet Management - Vehicle leasing and maintenance services with 1,350+ nationwide service network |
Go-to-market motion4 records
Distribution channels8 records
Marketing channels10 records
HUMAX Mobility product offering
Product offeringCore offering
HUMAX Mobility operates an integrated mobility infrastructure ecosystem in South Korea through its Turu brand family. The company combines physical infrastructure (parking operations, EV charging networks, fleet vehicles) with software platforms to deliver smart parking (Turu PARKING), EV charging (Turu CHARGER), car-sharing (Turu CAR), valet parking (Turu VALET+), and taxi/chauffeur services (Turu DRIVER). Underpinning these consumer services are B2B offerings including AI-based parking management systems (MHP, Ai-PAS), mobility SaaS (Kornatus), fleet management (CAR123), and EV charging hardware (MX7).
Product overview
HUMAX Mobility is a comprehensive mobility infrastructure and services company operating a multi-brand portfolio connected through the Turu (투루) unified brand. The core infrastructure 3-axis consists of HIPARKING (parking operations: ~1,400 sites, 290,000 spaces), HUMAX EV (EV charging: ~20,000 chargers), and CAR123 (fleet management: ~4,000 vehicles, 19,000 maintained). Platform services expand from this infrastructure: Turu CAR (car-sharing/rental via Peoplecar), Turu PARKING (smart parking via MHP/Ai-PAS), Turu CHARGER (EV charging), Turu VALET+ (airport valet), and Turu DRIVER (taxi/chauffeur via Kornatus/Angel Plus). HUMAX PARCS provides Ai-PAS, an AI-based parking assistance system using computer vision and LPR technology. HUMAX Holdings (soon to merge with HUMAX) offers AXNEXUS enterprise AI transformation solutions. The company also operates internationally through partnerships with BYD (UK), Rightcharge (UK B2B fleet), Octopus Energy, and OVO Energy for smart energy integration.
Differentiator
Problem solved
Functional benefit
Brands
- Turu PARKING (투루파킹): Smart parking service brand operated by HI PARKING, offering parking solutions across approximately 1,400 locations with 290,000 parking spaces
- Turu CHARGER (투루차저)
- Turu CAR (투루카)
- Turu VALET+ (투루발렛)
- Turu DRIVER (투루대리)
- HI PARKING (하이파킹)
- HUMAX EV (휴맥스이브이)
- PEOPLE CAR (피플카)
- HUMAX PARCS (휴맥스팍스)
- Ai-PAS
- MHP (Mobility Hub Platform)
Products and services
- Turu PARKING (Smart Parking Service)
Quantifiable outcome
- HI PARKING Q1 2026 operating profit increased 159% YoY with data-based dynamic pricing and vacancy management
- +8 more outcomes
Companies that use HUMAX Mobility
Customer profileNamed customers8 records
Ideal customer profiles4 records
HUMAX Mobility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature6 records
HUMAX Mobility partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered major, core and minor.
- Enervis Korea IG (에너비스코리아이엔지)majorSolar power development specialist. MOU signed for nationwide parking lot solar power generation business. Responsible for power generation business permits, feasibility studies, and EPC (design/procurement/construction).
- SDN (에스디엔)majorRenewable energy specialist. MOU partner for parking lot solar power generation business. Responsible for solar module/inverter supply, power plant operation/maintenance, and financial linkage.
- National Individual Taxi Association (전국개인택시연합회)majorPartnership for K-autonomous driving taxi ecosystem. 7 institutions including association representing ~160,000 individual taxi license holders. Joint work on autonomous driving taxi infrastructure, revenue models, and regulatory reform.
- Hyundai Motor (현대자동차)majorPartnership for K-autonomous driving taxi ecosystem. Collaboration on autonomous driving vehicle integration with mobility infrastructure (parking, charging, fleet). One of 7 institutions in autonomous driving taxi MOU.
- AutonomusA2Z (오토노머스A2Z)majorAutonomous driving technology company. Partnership for K-autonomous driving taxi ecosystem. Part of 7-institution MOU alongside Hyundai Motor and National Individual Taxi Association for autonomous driving taxi commercialization.
- FutureLink (퓨처링크)majorRobo-taxi technology partner. Three-party MOU with Kornatus for autonomous driving robo-taxi commercialization targeting 2027 launch. HUMAX Mobility provides parking and charging infrastructure; FutureLink provides autonomous driving technology.
- Harmony Automotive (하모니 오토모티브)majorUK BYD official dealer network operating 6 showrooms across the UK. Strategic partnership to bundle HUMAX MX7 home chargers with BYD vehicle purchases at point of sale. HUMAX enters vehicle purchase stage of EV ownership cycle.
- RightCharge (라이트차지)majorUK EV charging payment platform. Partnership for B2B fleet charging solution combining HUMAX MX7 hardware with RightCharge payment/settlement platform. ISO 15118 PLC vehicle recognition enables automatic separation of corporate and personal charging costs for fleet management.
- SK M&S (SK엠앤서비스)majorPartner in Seongnam Mobility Specialization City Project. MOU with Seongnam City, AUTONOMUSA2Z, and HUMAX Mobility. Project creates ~1,931㎡ Mobility Hub Center at Seongnam Sports Complex with AI parking and car sharing.
- CJ Olive Networks (CJ올리브네트웍스)majorStrategic marketing partnership leveraging CJ ONE membership platform. Joint marketing support and future business opportunity development. Enhances customer convenience for Turu CAR and Turu PARKING through CJ's membership ecosystem.
- Samyang Optics (삼양옵틱스)majorGlobal optics specialist with thermal imaging cameras and machine vision lenses. Partner in three-party MOU for EV charging fire safety solutions. Provides thermal imaging camera-based all-in-one fire response technology.
- Guard K (가드케이)majorLithium battery fire safety solution developer. Partner in three-party MOU for EV charging fire safety. Provides fire spread prevention and initial response solutions for EV charging zones.
- Hyundai Motor (현대자동차)majorCAR123 partnership providing 'EV安心Care Service' during Chuseok holiday. Mobile V2V fast charging and vehicle safety inspection at rest areas for Hyundai EV customers. 4 mobile charging vehicles deployed at Geumsan Ginseng Land rest area.
- Government Buildings Administration (정부청사관리본부)coreGovernment agency under Ministry of the Interior and Safety. MOU for EV charging facility installation and operation at 11 national government buildings. 172 chargers total (Sejong 82, Gwacheon 28, Gwangju 12, Incheon 11, etc.) for 7 years through September 2030.
- HI PARKING (하이파킹)coreNo.1 parking infrastructure company in Korea with 26 years of experience operating ~1,400 parking lots (290,000 spaces). Operates MHP parking control platform and Ai-PAS AI system. No. 1 market position in parking operations. Provides parking infrastructure for Turu brand mobility ecosystem.
- HUMAX EV (휴맥스이브이)coreEV charging infrastructure company operating 20,000+ chargers across 3,400+ stations. Covers the full charging value chain from hardware development/manufacturing to installation and operation. Turu CHARGER service brand. Q1 2026 EBITDA positive for 3 consecutive quarters. 26% market share in Jeju.
- PEOPLE CAR (피플카)coreOpen car-sharing platform operator with asset-light model connecting partner rental car fleets to demand channels (Turu CAR app, Kakao T). Pioneered ReturnFree one-way car sharing in Korea. Operates fleet platform connecting nationwide rental car partners to multiple mobility demand channels.
- HUMAX PARCS (휴맥스팍스)coreParking control system company providing hardware and software for full parking control domain. Ai-PAS smart parking solution with Machine Learning real-time object recognition and AI Cloud-based smart parking. Supports stop-free entry/exit, auto payment, and remote equipment monitoring.
- KORNATUS (코나투스)coreMobility platform company operating B2C (Turu Taxi ~5,000 vehicles, Turu Driver) and B2B SaaS solutions for taxi/rideshare dispatch, GPS, payment/settlement, and fleet management. Kornatus provides mobility SaaS to Kakao T transport-disadvantaged service and DOT taxi. Acquired CMNP (Kolmar) to expand into driver dispatch software.
- CAR123 (카일이삼제스퍼)coreKorea's first auto lease product developer. Operates 4,000+ owned vehicles, manages 19,000+ vehicles, nationwide 1,350+ service network. FMS 'Autolight' tracks 4,000+ vehicles with high-precision data. Provides vehicle supply to People Car fleet platform. Selected for 2026 Data Voucher program providing vehicle operational data to startups.
- ANGEL PLUS (엔젤플러스)majorPremium driver/chauffeur service with 11,000+ self-employed drivers. Operates 천사대리 premium chauffeur service (1588-1004) with uniformed professional drivers, average 3-minute dispatch, comprehensive liability insurance (Umbrella policy), and corporate B2B post-payment settlement.
- LANE 4 (레인포)minorPremium chauffeur service for large law firms and corporate executives. Provides premium branded vehicles with professional drivers for high-end transportation needs.
- VtoV (브이투브이)minorSame-day delivery solution company operating metropolitan terminals (1 per district, 25 districts in Seoul) and local terminals (4 per district) for same-day delivery across metropolitan, regional, and last-mile segments.
- SUPERBIN (수퍼빈)minorAI and robotics company applying technology to household waste management and recycling. Operates AI resource recovery robot 'Nephron' (네프론) that pays users for waste disposal, promoting sustainable recycling culture and infrastructure.
- Octopus Energy (옥토퍼스 에너지)majorUK's No. 1 energy company. Partnership discussions for smart energy tariff integration with HUMAX EV charging solutions. Includes solar integration and energy tariff optimization services. Combined with V2G technology for future energy service synergy.
- OVO Energy (오브이오 에너지)majorUK energy company in partnership discussions with HUMAX for smart energy tariff integration. Part of European energy ecosystem strategy combining EV charging with energy management services.
Scale indicators20 records
Recent moves8 records
Expansion highlights6 records
HUMAX Mobility competitors and assessment
Company assessmentDirect peers
- SK Signet: Korea's largest dedicated EV charging operator, operating ultra-fast charging networks across highways and urban areas. Directly competes with HUMAX EV in CPO operations and shares the same EV charging tailwind in Korea.
- ChargePoint: US-headquartered EV charging network operator with international presence including Europe. Comparable to HUMAX EV as a multi-segment charging infrastructure operator combining hardware, software, and network operations.
- Socar: Korea's leading car-sharing platform operating Turu CAR's primary competitive set. Socar operates a similar round-trip and one-way car-sharing model with nationwide vehicle fleet and app-based booking, directly overlapping with People Car's Turu CAR service.
- Green Car Co., Ltd. Smaller Korean car-sharing operator offering round-trip and one-way services. Directly competes with Turu CAR/People Car in the Korean car-sharing market with similar urban and suburban deployment models.
- Lotte Rent-a-Car: One of Korea's largest vehicle rental and leasing companies with corporate fleet management services. Overlaps directly with CAR123's fleet leasing, rental, and maintenance operations and competes for the same enterprise fleet customers.
- Tmap Mobility: Korean mobility platform operated by SK Telecom combining navigation, ride-hailing (Tmap Taxi), and mobility SaaS for taxi operators. Directly comparable to Kornatus's B2B mobility SaaS franchise and competes in adjacent consumer mobility.
- i.M Taxi (KST Mobility): Korean franchise taxi and ride-hailing platform with nationwide driver network. Comparable to Kornatus/Turu Taxi for B2B taxi dispatch and franchise taxi operations.
Emerging players
- Wallbox Chargers: European EV charging hardware specialist with V2G-capable home chargers (Pulsar Plus, Quasar). Comparable to HUMAX MX7 as a competing EV home charger brand pursuing ISO 15118 certification in European markets.
Broad incumbents
- Kakao Mobility: Korea's largest ride-hailing super-app and a customer of Kornatus mobility SaaS. Kakao T operates taxi-hailing, chauffeur, and navigation across multiple verticals, providing both a competing consumer mobility platform and a key B2B SaaS client for HUMAX.
- Hyundai Motor Group / Hyundai Mobility: Korean automotive OEM and EV manufacturer with growing mobility and charging initiatives. Partner of HUMAX in the K-autonomous driving taxi MOU and a broader competitor/partner in EV charging and fleet electrification.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
HUMAX Mobility social profiles
Digital presenceHUMAX Mobility compliance and trust
Trust signalCompliance3 records
HUMAX Mobility financial estimates
Financial estimateRevenue estimate
Valuation estimate
HUMAX Mobility leadership team
Management profileNumber of profiles
Profiles5 records
HUMAX Mobility subsidiaries and ownership
Company hierarchySubsidiaries8 records
HUMAX Mobility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HUMAX Mobility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HUMAX Mobility
What does HUMAX Mobility do?
HUMAX Mobility operates an integrated mobility infrastructure ecosystem in South Korea through its Turu brand family. The company combines physical infrastructure (parking operations, EV charging networks, fleet vehicles) with software platforms to deliver smart parking (Turu PARKING), EV charging (Turu CHARGER), car-sharing (Turu CAR), valet parking (Turu VALET+), and taxi/chauffeur services (Turu DRIVER). Underpinning these consumer services are B2B offerings including AI-based parking management systems (MHP, Ai-PAS), mobility SaaS (Kornatus), fleet management (CAR123), and EV charging hardware (MX7).
Is HUMAX Mobility a public or private company?
HUMAX Mobility is a private company. It is classified as corporate owned and is currently operating.
When was HUMAX Mobility founded?
HUMAX Mobility was founded in 2021. It employs 51 to 100 people.
Where is HUMAX Mobility based?
HUMAX Mobility is headquartered in Seongnam-si (성남시), South Korea, in the Asia region.
How does HUMAX Mobility make money?
Eight revenue lines are on record. Parking Operations (HI PARKING) is the primary driver. The others are EV Charging Infrastructure (HUMAX EV / Turu CHARGER), car Sharing Platform (Turu CAR / People Car), mobility SaaS / B2B Solutions (Kornatus), fleet Management / Auto Lease (CAR123), enterprise AI Transformation (AXNEXUS), EV Charging Hardware (HUMAX / MX7) and carbon Credits (Turu CHARGER).
Who are HUMAX Mobility's main competitors?
Direct peers on record are SK Signet, ChargePoint, Socar, Green Car Co., Ltd., Lotte Rent-a-Car, Tmap Mobility and i.M Taxi (KST Mobility). Wallbox Chargers is listed as an emerging player. Broad incumbents are Kakao Mobility and Hyundai Motor Group / Hyundai Mobility.
Does HUMAX Mobility have an API?
No public API is recorded for HUMAX Mobility.
What industry is HUMAX Mobility in?
HUMAX Mobility's product category is Mobility Infrastructure Services. Its primary akta.pro industry code is TLABAHAO, Corporate Mobility & Car Sharing / Pool Fleet Management, with a secondary code of TLABALAF, Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport). Its NAICS code is 48531 and its SIC code is 7510.