Alpin Spa Hotel Tuxerhof

What Alpin Spa Hotel Tuxerhof does

Alpin Spa Hotel Tuxerhof is a family-owned 5-star wellness hotel located at approximately 1,300 m elevation in Vorderlanersbach, Tux, in the upper Zillertal valley of Tyrol, Austria. The property has been operated by three generations of the Schneeberger family since 1930, with Willi Schneeberger serving as managing director of the legal entity Hotel Tuxerhof GmbH. The hotel operates as an integrated resort offering accommodations across double rooms, suites, and private homes; a 2,200 m² Alpine Spa with seven saunas, multiple pools (Sunset Relax infinity pool, indoor family pool, outdoor relaxation pool, saltwater pool), Sky Wellness rooftop area, and adults-only spa zones; a restaurant with 5-course gourmet menus, bar and wine cellar; an Erlebnisse (Adventures) program with up to 50 weekly activities including yoga, guided hikes, and fitness; and a comprehensive family offering built around free childcare from age 2 (up to 60 hours/week), a 1,200 m² Playarena indoor play facility, family spa, and age-specific kids and teen programs.

Revenue is generated primarily through accommodation, spa and wellness treatments, half-board and a la carte dining, and seasonal themed packages priced from EUR 776 per person for 4-night stays up to EUR 2,240 per person for premium packages. The go-to-market model is direct-to-consumer, leveraging the hotel's own Seekda KUBE-powered booking engine, phone reservations, and email inquiries, supplemented by marketing across the website (German/English), Facebook, Instagram, YouTube, newsletter, PR via external agency welovepr, and partnerships with Tiroler Wellnesshotels and TVB Tux. There is no public listing, no external investors, and no M&A activity; the operating entity is a private Austrian GmbH with reported headcount of 16 (likely understating true operational FTE given property scale).

The hotel's positioning rests on a combination of a non-replicable ski-in/ski-out location adjacent to the Rastkogelbahn, 5-star classification, and a stack of awards including Michelin Key (2025), Leading Spa Award (2024), DACH Spa Award, Tripadvisor Travellers' Choice, HolidayCheck (2026), and Gault&Millau recognition. The technology stack is third-party commodity (Seekda booking, Giggle widgets, Google/Meta analytics) with no disclosed AI capabilities, proprietary platform, or developer-facing integrations.

Name

Alpin Spa Hotel Tuxerhof

Legal name

Hotel Tuxerhof GmbH

Website

https://tuxerhof.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Alpin Spa Hotel Tuxerhof is a family-owned 5-star wellness hotel in Tux, Tyrol, Austria, operated by three generations of the Schneeberger family since 1930, serving leisure travelers — primarily families — with luxury accommodations, a 2,200 m² Alpine Spa, free childcare from age 2, ski-in/ski-out access to Zillertal 3000, and up to 50 weekly activities.

Ownership category

akta.pro rank

Product category

Luxury Wellness Hotel & Resort

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Mountain & Ski Luxury Resorts (THAGACAB), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury wellness hotel
• Alpine spa resort
• Family wellness vacation
• Ski-in ski-out hotel
• Five star hospitality

Headquarters

HQ city

Tux

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Hotel Accommodation: Core revenue from 5-star hotel rooms, suites, and private home accommodations. The hotel offers various room categories including double rooms, suites, and private homes with pricing varying by season and room type.
2. Spa and Wellness Services: Revenue from spa treatments, beauty services, and wellness experiences. The hotel offers adult spa areas, family spa, and specialized treatments including kids spa services.
3. Restaurant and Bar: Revenue from dining services including half-board packages, a la carte dining, bar services, and special culinary events like kitchen parties.
4. Package Bookings: Revenue from themed vacation packages such as 'When Saint Nicholas comes', family packages, ski packages, and seasonal specials. Pricing from EUR 776 per person for 4-night stays.
5. Childcare Services: Complimentary childcare services for children aged 2 and up, included in the stay. The hotel's KidsClub and Playarena access are part of the family offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels9 records

Core offering

Alpin Spa Hotel Tuxerhof is a 5-star wellness hotel located in Tux, Zillertal, Tyrol, Austria, operating as a luxury alpine resort. It sells overnight accommodations (rooms, suites, and private homes), a 2,200 m² Alpine spa with seven saunas and multiple pools, gourmet restaurant and bar services, and a comprehensive family program including childcare from age 2 and a 1,200 m² Playarena. The property sits at approximately 1,300 m elevation directly next to the Rastkogelbahn valley station, providing ski-in/ski-out access to the Zillertal 3000 ski area.

Product overview

Alpin Spa Hotel Tuxerhof is a 5-star luxury wellness hotel in Tux, Zillertal, Austria. The hotel operates as an integrated resort offering accommodations (rooms, suites, and private homes), extensive wellness and spa services across 2,200 m² (including Sky Wellness, saunas, and pools), fine dining (restaurant with 5-course menus, bar, and wine cellar), adventure activities (hiking, biking, yoga, fitness with 50+ weekly programs), and comprehensive family services (childcare from age 2, Playarena, family spa, and age-specific kids/teen programs). The property is located 150m from the Rastkogelbahn ski lift, offering ski-in/ski-out access to Zillertal 3000 ski area. The hotel features approximately 25+ room categories and multiple themed packages and seasonal specials.

Differentiator

Problem solved

Functional benefit

Products and services

• Zimmer & Suiten (Rooms & Suites) Luxury accommodation offerings including double rooms, suites, and private homes with various categories such as Bergkristall, Bergjuwel, Relaxsuite Panorama, and Residenzsuite, priced by season and category.
• Wellness & Spa 2,200 m² Alpine spa facility including 7 saunas, relaxation areas, pools such as the Sunset Relax Pool (infinity), indoor pool with family area, heated outdoor relaxation pool, and Saltwater pool, offered to hotel guests.
• Spa Anwendungen (Spa Treatments) Beauty and wellness treatments including massages, facial treatments, and specialized spa services for children, available à la carte to hotel guests.
• Restaurant & Bar On-site dining featuring gourmet cuisine with 5-course dinner menus, gala dinners, dessert buffets, kitchen parties, and a bar serving drinks and mocktails, offered as half-board packages and à la carte dining.
• Kinderbetreuung (Childcare) Complimentary professional childcare services for children from age 2, offering up to 60 hours per week of supervised care with educational and recreational activities, included with the stay.
• Playarena 1,200 m² indoor play paradise located 2 minutes from the hotel, featuring trampoline park, high ropes course, giant slides, climbing wall, and supervised activities for children and teens.
• Angebote & Specials (Offers & Specials) Seasonal and themed vacation packages such as 'When Saint Nicholas comes', family packages, ski packages, and seasonal specials, with pricing from EUR 776 per person for 4-night stays.
• Gutscheine (Gift Vouchers) Gift vouchers available for purchase, allowing recipients to redeem them for the hotel's accommodation, dining, and spa services.
• Erlebnisse (Adventures & Activity Program) Guided activity and experience program including hiking, biking, yoga, meditation, gym & fitness, with seasonal offerings for summer, autumn, and winter, including up to 50 organized activities per week.
• Tuxerhof Friends Club Loyalty membership program offering benefits, exclusive offers, and rewards to returning guests of the hotel.
• Private Homes Private residential accommodations available for rent within the hotel property as an alternative to standard hotel rooms and suites.

Quantifiable outcome

• Complimentary childcare for children aged 2 and up, up to 60 hours per week
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Seekda Hospitality Solutions GmbHcoreTechnology or IntegrationProvides the hotel's booking software (KUBE system) enabling online reservations and availability management. Located at Neubaugasse 10/15, 1070 Wien, Austria.
• Google Ireland LimitedcoreTechnology or IntegrationProvides analytics and advertising tools for the hotel's digital marketing efforts. Based in Dublin, Ireland.
• Meta Platforms Ireland LimitedcoreTechnology or IntegrationProvides social media analytics and advertising integration for Facebook and Instagram marketing. Based in Dublin, Ireland.
• myNET gmbhcoreTechnology or IntegrationProvides website hosting services for tuxerhof.at. Located at Bruggfeldstraße 5, 6500 Landeck, Austria.
• weloveprminorGTM or Marketing PartnerExternal press agency handling media relations and PR activities. Contact: Anja Eder, [email protected], Tel.: +49 89 2555554 22.
• Sportalpen MarketingminorImplementation/ SI/ Consulting PartnerHandles web design, marketing concept, and website implementation for the hotel's digital presence.
• Tiroler WellnesshotelsminorGTM or Marketing PartnerRegional marketing association of wellness hotels in Tyrol, Austria, for joint marketing and visibility.
• TVB Tux (Tourismusverband Tux)minorGTM or Marketing PartnerLocal tourism board providing image licensing and regional tourism promotion. Images credited to TVB Tux in various hotel marketing materials.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Post Bezau by Susanne Kaufmann: Family-run 5-star wellness hotel in the Bregenzerwald, Vorarlberg, Austria. Directly comparable as an Austrian family-owned luxury wellness hotel with deep spa infrastructure, award recognition, and emphasis on regional Alpine hospitality.
• Hotel Alpenrose Zillertal: Family-run 4-star superior wellness hotel in Zillertal, Austria. Directly comparable as a regional competitor for wellness-focused family travelers in the same valley, with overlapping ski and hiking access.
• Stanglwirt: Family-owned 5-star wellness hotel in Going am Wilden Kaiser, Tyrol, Austria. Comparable in its multi-generational family ownership, premium alpine wellness positioning, large spa infrastructure, and integration of family-oriented activities with adult wellness offerings.
• Posthotel Achenkirch: 5-star adult-focused wellness hotel in Achenkirch, Tyrol, Austria. Comparable in its Tyrolean luxury wellness positioning, large spa infrastructure, and premium pricing within the same regional competitive set.
• Sonnenalp Resort: Family-owned 5-star wellness resort in Ofterschwang, Allgäu, Germany. Comparable as a multi-generational family Alpine resort offering extensive spa, family programs, and ski access with overlapping DACH guest demographic.
• Hotel Quelle Nature Spa Resort: 5-star family wellness hotel in South Tyrol (Italian Alps). Directly comparable in its family-plus-wellness dual focus, large alpine spa, ski access, and award-winning positioning in the broader Alpine luxury wellness category.
• Interalpen-Hotel Tyrol: 5-star luxury wellness hotel in Seefeld in Tirol, Austria. Comparable as a top-tier Tyrolean wellness resort with extensive spa infrastructure, ski access, and premium pricing targeting affluent families and couples.
• Stock Resort Finkenberg: 5-star family wellness hotel in Finkenberg in the Zillertal, immediately adjacent to Tux. Competes for the same Zillertal ski and wellness guest base with comparable family-plus-spa positioning and similar pricing tiers.

Broad incumbents

• Relais & Châteaux: Global association of luxury hotels and restaurants with strong presence in Alpine Europe. Comparable as a soft-brand competitor for the same luxury European leisure traveler through a portfolio marketing and distribution platform.
• Leading Hotels of the World: Global collection of luxury independent hotels. The Tuxerhof is a member (validated by Leading Spa Award 2024), placing it within a broader luxury portfolio that competes for the same high-end traveler but at portfolio rather than individual property level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/tuxerhof
• Instagraminstagram.com/alpinspatuxerhof
• YouTubeyoutube.com/@alpinspatuxerhof
• LinkedInlinkedin.com/company/hotel-alpin-spa-tuxerhof

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alpin Spa Hotel Tuxerhof