Medinet Group
Medinet Group is a Hanoi-based B2B digital marketing agency providing content creation, social media management, and video production services to healthcare, dental, aesthetics, and sports businesses across Vietnam, founded in 2017 with 100+ personnel.
- Company typePrivate
- Founded2017
- HeadquartersHanoi, Vietnam
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Medinet Group does
Medinet Group is a Hanoi-headquartered B2B media communications firm founded in May 2017 that specializes in marketing services for healthcare, dental, aesthetics, and sports businesses in Vietnam. Its core offering covers digital marketing, content marketing, video production for short-form platforms (TikTok, Facebook Reels, YouTube Shorts), social media management, and personal brand development for medical professionals and clinic owners. The company positions itself as a niche specialist in medical-industry communications rather than a generalist agency, and its stated differentiator is vertical-specific knowledge of healthcare marketing regulations and patient-acquisition funnels.
The firm operates a professional services model with recurring monthly retainers for ongoing content and channel management, supplemented by project-based video production work. Its go-to-market is direct B2B sales to clinics, hospitals, and individual practitioners, primarily across Northern Vietnam, supported by a network of 10 strategic partners nationwide. The business relies on standard third-party generative AI tools (ChatGPT, Gemini) as productivity aids in content production rather than proprietary technology, and the workforce is reported at over 100 personnel — a scale that is consistent with a mid-sized agency rather than a boutique or platform business. There is no indication of platform or SaaS revenue; economics are labor-hour driven with content output as the primary deliverable.
Medinet Group firmographics
Firmographics- Name
- Medinet Group
- Legal name
- Công Ty Cổ Phần Truyền Thông Medinet
- Website
- https://tuyendung.medinetgroup.vn
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Medinet Group is a Hanoi-based B2B digital marketing agency providing content creation, social media management, and video production services to healthcare, dental, aesthetics, and sports businesses across Vietnam, founded in 2017 with 100+ personnel.
- Ownership category
- akta.pro rank
Medinet Group industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820), Media Buying Agencies (541830)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
- akta.pro secondary industries
- Healthcare & Life Sciences PR (MPAAADAD), Healthcare & Life Sciences PR (BPAFADAJ)
Keywords
Where Medinet Group is headquartered
LocationHeadquarters
- HQ city
- Hanoi
- HQ country
- Vietnam
- HQ region
- Asia
Offices1 record
Markets served
Medinet Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Services: Comprehensive digital marketing services including content marketing, social media management, and advertising for healthcare, medical, dental, sports, and beauty industries
- Video Content Production: Short-form video content creation for social media platforms optimized for conversion and customer acquisition
- Advertising Content: Conversion-focused advertising content including landing pages, ads posts, and video scripts for Facebook, TikTok, and Google platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Video Content Creator position |
| Subscription | Monthly | Content Marketing (Strategy) position |
| Subscription | Monthly | HR Intern position |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Medinet Group product offering
Product offeringCore offering
Medinet Group is a multi-sector media and communications company founded in May 2017 that provides comprehensive digital marketing services including content strategy, social media management, video content production for short-form platforms (TikTok, Facebook Reels, YouTube Shorts), advertising content creation, and personal brand building for doctors and medical professionals. The company serves healthcare providers, dental clinics, beauty and aesthetics clinics, sports facilities, and pharmaceutical companies across Vietnam.
Product overview
Medinet Group operates as a multi-sector media company established in May 2017, offering Digital Marketing services primarily focused on healthcare, medical, pharmaceutical, and aesthetic industries. The company's core offerings include Content Marketing services (strategy, advertising content creation, landing pages), Video Content Creation for short-form platforms (TikTok, Facebook, YouTube), and social media management. Medinet serves clients across healthcare, dental, sports, beauty, and wellness sectors, providing comprehensive communication and marketing solutions.
Differentiator
Problem solved
Functional benefit
Brands
- YEP: Year-end party event at Medinet, e.g., 'The Oscar Night - Be Unique - Year End Party 2022', 'The Transformation - YEP 2024'
- Kẻng Me
- Quý Ông Hoàn Mỹ
- Em Xinh
- Trăng Tỏ
- Nuôi Em
- Snack Me
Products and services
- Digital Marketing Services Multi-sector media and marketing services covering healthcare, pharmaceuticals, medical aesthetics, dental, sports, and beauty industries. Services include content strategy, social media management, and performance marketing.
- Content Marketing (Strategy) Strategic content marketing services including market research, customer insights, content strategy for conversion optimization (leads/revenue), advertising content creation for Facebook, TikTok, and Google platforms, and landing page optimization.
- Video Content Creation Short-form video content production and strategy for TikTok, Facebook Reels, and YouTube Shorts. Services include content planning, scriptwriting, doctor filming direction, video editing, and conversion optimization for personal branding of doctors and medical professionals.
Quantifiable outcome
- KPI bonuses ranging from 1.2-6 million VND at Brand department
- +1 more outcomes
Companies that use Medinet Group
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Medinet Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Medinet Group partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Strategic partners (10 nationwide)coreMedinet Group has established relationships with 10 strategic partners across Vietnam to support their multi-sector media operations
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Medinet Group competitors and assessment
Company assessmentBroad incumbents
- McCann Health: Global healthcare communications network under McCann Worldgroup, focused on pharma, medical, and wellness marketing. Comparable as a healthcare-specialized incumbent offering creative and content services.
- dentsu Vietnam: Vietnamese office of global dentsu network offering integrated advertising, media, and digital marketing. Comparable as a broader incumbent with overlapping healthcare and consumer client work in Vietnam.
- Reprise Digital: Global performance marketing and media agency within IPG Mediabrands, with healthcare and consumer client experience. Comparable as a broader incumbent offering digital media and content services.
- Ogilvy Health: Global healthcare-focused creative and communications network within Ogilvy. Serves pharma, medical, and wellness brands with healthcare-specialist capabilities — a broader incumbent comparable in healthcare vertical focus.
- TBWA Vietnam: Vietnamese arm of the TBWA global advertising network offering brand strategy, creative, and digital services. Comparable as a broader incumbent competing for healthcare and consumer brand clients in Vietnam.
Direct peers
- Novaon Digital: Vietnamese digital marketing technology and services company offering multi-channel digital advertising and content. Comparable as a domestic digital agency serving similar mid-market and healthcare-adjacent verticals.
- DGM Vietnam: Vietnamese digital marketing agency providing SEO, content, and performance marketing to healthcare, e-commerce, and SME clients. Directly comparable as a domestic digital agency competing for similar mid-market healthcare and brand clients.
- Vinalink: Established Vietnamese digital marketing and SEO agency with a multi-vertical client base including healthcare-adjacent sectors. Comparable in services offered (content, SEO, social) and domestic mid-market positioning.
Regional players
- Hakuhodo Vietnam: Vietnamese presence of Japanese advertising network Hakuhodo. Comparable as a regional advertising services player serving healthcare, consumer, and B2B clients across Asia.
- Karma Communications Vietnam: Vietnam-based marketing communications agency with healthcare, lifestyle, and consumer brand work. Comparable as a regional agency operating in similar verticals and service categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Medinet Group social profiles
Digital presenceMedinet Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Medinet Group leadership team
Management profileNumber of profiles
Profiles5 records
Medinet Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Medinet Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Medinet Group
What does Medinet Group do?
Medinet Group is a multi-sector media and communications company founded in May 2017 that provides comprehensive digital marketing services including content strategy, social media management, video content production for short-form platforms (TikTok, Facebook Reels, YouTube Shorts), advertising content creation, and personal brand building for doctors and medical professionals. The company serves healthcare providers, dental clinics, beauty and aesthetics clinics, sports facilities, and pharmaceutical companies across Vietnam.
Is Medinet Group a public or private company?
Medinet Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Medinet Group founded?
Medinet Group was founded in 2017. It employs 1 to 10 people.
Where is Medinet Group based?
Medinet Group is headquartered in Hanoi, Vietnam, in the Asia region.
How does Medinet Group make money?
Three revenue lines are on record. Digital Marketing Services are the primary driver. The others are video Content Production and advertising Content.
Who are Medinet Group's main competitors?
Broad incumbents on record are McCann Health, dentsu Vietnam, Reprise Digital, Ogilvy Health and TBWA Vietnam. Direct peers are Novaon Digital, DGM Vietnam and Vinalink. Regional players are Hakuhodo Vietnam and Karma Communications Vietnam.
Does Medinet Group have an API?
No public API is recorded for Medinet Group.
What industry is Medinet Group in?
Medinet Group's product category is Digital Marketing Services. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies, with a secondary code of MPAAADAD, Healthcare & Life Sciences PR. Its NAICS code is 5418 and its SIC code is 7311.