WinCommerce - Masan Group

Name

WinCommerce - Masan Group

Legal name

Công ty Cổ phần Dịch vụ Thương mại Tổng hợp WinCommerce

Website

https://tuyendung.winmart.vn

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Retail Sales - WinMart Supermarkets: Revenue generated from operating 130+ WinMart supermarket locations across Vietnam, selling fast-moving consumer goods (FMCG), fresh food, and general merchandise to consumers.
2. Retail Sales - WinMart+/WiN Mini-marts: Revenue from over 4,700 WinMart+ and WiN convenience store locations, serving neighborhood retail needs with focused product categories and rapid expansion into rural markets.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WinCommerce operates a nationwide physical retail chain in Vietnam through two main formats: WinMart supermarkets (130+ locations) offering FMCG, fresh food, and general merchandise, and WinMart+/WiN mini-marts (4,700+ locations) providing neighborhood convenience shopping. The company sells fast-moving consumer goods, fresh produce, and household essentials directly to Vietnamese consumers across all 63 provinces, with the WinMart+ Rural format driving expansion into underserved rural markets.

Product overview

WinCommerce is a retail company under Masan Group that operates two main retail formats: WinMart supermarkets and WinMart+/WiN convenience stores. WinMart is the hypermarket/supermarket format with 130+ locations nationwide, while WinMart+/WiN is the mini-mart/convenience store format with over 4,700 stores across 34 provinces. The company also operates WinEco for fresh produce and has its own manufacturing operations for bakery and prepared foods. Together, these brands form one of Vietnam's largest domestic retail networks.

Differentiator

Problem solved

Functional benefit

Products and services

• WinMart Supermarkets WinMart is the supermarket brand operated by WinCommerce, offering a wide range of fast-moving consumer goods (FMCG), fresh food, and general merchandise across 130+ large-format store locations in Vietnam. Targeted at Vietnamese household consumers seeking convenient one-stop shopping for daily essentials.
• WinMart+/WiN Mini-marts WinMart+/WiN is the convenience store and mini-mart brand of WinCommerce, operating over 4,700 stores across Vietnam including rural areas, providing accessible neighborhood retail with focused product categories to local communities. The WinMart+ Rural format accounts for 85% of new store openings targeting rural and semi-urban areas.

Quantifiable outcome

• 32.2% YoY revenue growth to 7,872 billion VND in first 2 months of 2026
• +2 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Masan GroupcoreStrategic or Co-development PartnerWinCommerce is a member company of Masan Group, Vietnam's leading consumer goods and retail conglomerate. The company operates as a wholly-owned retail subsidiary benefiting from Masan's ecosystem, supplier relationships, and corporate resources. This affiliation provides WinCommerce with competitive advantages in sourcing, pricing, and brand positioning within the Vietnamese retail market.

Scale indicators7 records

Recent moves3 records

Direct peers

• Emart Vietnam: Korean hypermarket chain operating stores in Vietnam under the Emart brand. Competes directly with WinMart supermarkets for urban middle-class grocery and household goods spend.
• Saigon Co.op (Co.opmart, Co.op Food): Vietnamese domestic supermarket and convenience store cooperative operating Co.opmart hypermarkets and Co.op Food convenience stores nationwide. Directly competes with WinMart and WinMart+/WiN across overlapping urban and provincial markets.
• Bach Hoa Xanh: Vietnamese fresh-grocery chain that is also a Masan Group subsidiary, focusing on neighborhood wet/dry grocery stores. Operates a comparable neighborhood grocery model with overlapping Masan ecosystem supply and competes for similar mass-market Vietnamese consumers.
• Lotte Mart Vietnam: Korean hypermarket chain operating multiple large-format stores in major Vietnamese cities. Directly competes with WinMart for urban middle-class grocery and household spending.
• AEON Vietnam: Japanese hypermarket and mall-anchored retail operator with multiple large-format stores across Vietnam. Competes with WinMart in modern supermarket retail and brings significant international sourcing capability.
• Big C Vietnam (now under Central Retail, rebranded as GO!): One of the largest hypermarket chains in Vietnam, operated by Thailand-listed Central Retail. Competes head-to-head with WinMart supermarkets on assortment, fresh food, and household FMCG.
• 7-Eleven Vietnam: International convenience store franchise operating in major Vietnamese cities. Directly competes with WinMart+/WiN on impulse, beverage, and prepared-food purchases in urban catchments.
• Satra (Satrafoods): Ho Chi Minh City-based state-affiliated retail and food trading group operating supermarkets and convenience stores in southern Vietnam. Competes with WinCommerce in HCMC and surrounding provinces.
• Circle K Vietnam: Major convenience store chain in Vietnam with hundreds of urban stores. Directly competes with WinMart+/WiN mini-marts in the neighborhood convenience segment, particularly in HCMC and Hanoi.

Broad incumbents

• Central Retail Vietnam: Thailand-listed retail conglomerate that owns Big C/GO! hypermarkets and other retail formats in Vietnam. A broader incumbent competing with WinCommerce across multiple store formats and mall-anchored retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@winmart5057
• Facebookfacebook.com/tuyendungwincommerce
• LinkedInlinkedin.com/company/wincommerce-masangroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WinCommerce - Masan Group