TWEEDEHANDS

What TWEEDEHANDS does

Tweedehands is a curated Dutch second-hand marketplace category page operating within the Startpagina.nl web directory, a Dutch start-page and portal service founded in 1998 and owned by Kompas Publishing B.V. (headquartered at Tempeliersstraat 20A, 2012 ED Haarlem, Netherlands). The Tweedehands page aggregates and organizes vetted links to second-hand platforms and stores — including Marktplaats, Vinted, Zalando Pre-owned, Marktplaza, Etsy, Kringloopwinkels, Koopplein, and others — covering used clothing, general secondhand goods, free items, thrift stores, and used cars, with adjacent themed pages for occasions (used vehicles) and sub-segments such as toys, antiques, and youth marketplaces. The underlying platform is a curated link directory with thematic organization by experts, browser-extension distribution (Chrome, Firefox, Edge, Safari instructions), and an accompanying blog, email newsletter (3x weekly to 50,000+ subscribers), and a Q&A community (GoeieVraag) with 25,000+ users.

The business model is advertising- and partnership-driven: the platform generates revenue primarily through display advertising, sponsored content (clearly labeled per article), and affiliate/referral revenue from the partner marketplaces and stores featured on its themed pages. There is no direct user fee; service is free to consumers. Go-to-market is self-serve/PLG: users access Startpagina.nl directly via the website or set it as their default browser start page through free extensions. Customer segmentation is horizontal, targeting general Dutch consumers interested in second-hand shopping, with the primary persona being Dutch consumers seeking used goods. Distribution is exclusively single-country (Netherlands) and online-only; no mobile app is published.

Notable operational signals include ~115,000 daily unique visitors (per third-party reporting) and millions of monthly visitors at the Startpagina.nl level, ~16 employees across the operating group, and a stable 25-year brand. There is no evidence of external funding, public listing, or M&A activity; ownership is wholly private under Kompas Publishing B.V. The technology stack is a curated directory with editorial oversight — there is no documented proprietary AI, ML, or algorithmic personalization capability in the source data.

Name

TWEEDEHANDS

Legal name

Kompas Publishing B.V.

Website

https://tweedehands.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Online Link Directory

NAICS

Used Merchandise Retailers (459510)

akta.pro primary industry

Rental-to-Resale / Circular Fashion Platforms (CRAFAGAK)

Keywords

• Second-hand marketplace
• Curated link directory
• Thematic web portal
• Pre-owned goods aggregator
• Dutch consumer portal

Headquarters

HQ city

Haarlem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Advertising: The primary revenue stream for Startpagina.nl comes from displaying advertisements on the platform. The platform strives to make advertisements as relevant as possible to users.
2. Sponsored Content: Some articles on the Startpagina blog may contain sponsored content, which is clearly indicated per article. This is part of the revenue model.
3. Affiliate/Referral Revenue: Revenue generated through affiliate links and referrals to partner platforms and marketplaces listed on the themed pages.

Distribution channels3 records

Marketing channels5 records

Core offering

Tweedehands is a thematic category page within the Startpagina.nl web portal, providing Dutch consumers with a curated collection of links and resources to second-hand and pre-owned goods platforms (such as Marktplaats, Vinted, Zalando Pre-owned, Marktplaza, Etsy, and various thrift stores). The page organizes marketplaces, second-hand stores, occasions, and free-product sites by category, functioning as an editorial link directory rather than a direct buyer-seller marketplace.

Product overview

Tweedehands is a Dutch second-hand and pre-owned goods marketplace platform, comparable to platforms like Marktplaats, Vinted, and Zalando Pre-owned. The platform appears to be a category/theme page within the Startpagina.nl directory service, serving as a curated collection of links and information about second-hand shopping resources in the Netherlands.

Differentiator

Problem solved

Functional benefit

Brands

• GoeieVraag: Q&A platform with over 25,000 users sharing knowledge, with 400,000+ questions and 1M+ answers across 25 categories.
• Schoolbank
• Datumprikker

Products and services

• Tweedehands Thematic Directory

Quantifiable outcome

• Questions answered within 15 minutes by loyal, motivated community users

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Google Chrome Web StorecoreTechnology or IntegrationStartpagina offers a browser extension available through the Google Chrome Web Store. The extension allows users to easily set Startpagina.nl as their startup page directly from Chrome.
• Mozilla Firefox Add-onscoreTechnology or IntegrationStartpagina provides a free browser extension available on the Mozilla Firefox Add-ons platform, enabling Firefox users to set Startpagina as their startup page.
• Microsoft Edge Add-onscoreTechnology or IntegrationThe Startpagina browser extension is available through the Microsoft Edge Add-ons store, allowing Edge users to configure Startpagina as their startup page.
• Apple SafaricoreTechnology or IntegrationStartpagina provides manual configuration instructions for Safari users since a full extension is not available for Apple's browser. Step-by-step setup guide is provided.
• Kennispartners (Knowledge Partners)coreStrategic or Co-development PartnerStartpagina invites experts in various fields to become Knowledge Partners. Partners can contribute quotes, interviews, columns, or full articles. In exchange, partners gain visibility and reach among Startpagina's audience. Selection is by invitation or application based on demonstrable expertise.
• GoeieVraag Community UserscoreStrategic or Co-development PartnerThe GoeieVraag Q&A platform relies on a community of over 25,000 loyal users who share knowledge by answering questions within 15 minutes. A dedicated moderation team ensures a spam-free environment.
• External Media (Press Coverage)minorGTM or Marketing PartnerStartpagina has been mentioned and featured by various media outlets over the years, including Fonk Magazine, Mediafacts, Tweakers, PC-active, Emerce, Baaz, and Het Parool.
• SwappieminorGTM or Marketing PartnerSwappie sponsored content partnership. Startpagina published an article about iPhone security tips in collaboration with Swappie, a refurbished smartphone seller offering 24-month warranties.
• SeniorWebminorGTM or Marketing PartnerContent partnership with SeniorWeb, a digital literacy organization. Startpagina publishes articles about photography and technology tips in collaboration with SeniorWeb.
• ForaVidaminorGTM or Marketing PartnerSponsored content partnership. Startpagina published an article about terrace coverings in collaboration with ForaVida, a manufacturer of aluminum patio covers.
• DrukwerknodigminorGTM or Marketing PartnerSponsored content partnership with Drukwerknodig, a printing and marketing materials company. Article about branded printing materials featured on Startpagina.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Kringloopwinkels: Dutch thrift shop directory aggregating kringloop (second-hand charity) stores across the Netherlands. Highly comparable as a curated Dutch directory of second-hand physical retail destinations, mirroring Tweedehands' directory-of-second-hand approach.
• Marktplaza: Dutch second-hand marketplace prominently linked from Tweedehands. Directly comparable as a transactional Dutch second-hand platform competing for the same audience and discovery moments.
• Cash Converters: Dutch second-hand retail chain for used goods. Comparable because it is featured on Tweedehands as a destination for Dutch consumers buying and selling pre-owned items across categories.
• Marktplaats: The Netherlands' leading second-hand classifieds marketplace. Directly comparable because Tweedehands prominently curates links to Marktplaats and serves the same Dutch second-hand buyer/seller audience, even though Marktplaats is transactional while Tweedehands is a directory.
• The Next Closet: Dutch luxury second-hand fashion marketplace. Comparable as a Dutch second-hand fashion destination listed on Tweedehands, targeting overlapping Dutch consumers interested in pre-owned apparel and accessories.
• Vinted: European peer-to-peer second-hand fashion marketplace with a Dutch localized site. Comparable because Tweedehands lists Vinted among its top second-hand destinations and the two target the same Dutch consumers shopping for pre-owned apparel.
• Speurders.nl: Dutch general classifieds platform with strong second-hand goods coverage. Comparable because it competes for the same Dutch consumer second-hand discovery intent that Tweedehands' curated directory serves.
• Used Products: Dutch second-hand retail chain. Comparable as a featured second-hand destination on Tweedehands, serving the same Dutch audience looking for pre-owned products in physical retail format.
• Zalando Pre-owned: Zalando's second-hand fashion vertical for the Dutch market. Directly comparable as a curated second-hand fashion destination prominently featured on Tweedehands' theme page for the same Dutch consumer base.

Broad incumbents

• Etsy: Global marketplace with substantial vintage and second-hand categories. Comparable as a broader incumbent second-hand destination that Tweedehands lists and routes Dutch consumer demand toward, though Etsy's scope is far wider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/tweedehands
• Instagraminstagram.com/startpagina_nl
• Facebookfacebook.com/Startpagina.nl

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TWEEDEHANDS