What Marktplaza does

MarktPlaza is a Dutch online consumer-to-consumer and small business marketplace (marktplaza.nl) that has been operating since 2002. The platform lets users post free advertisements and operate free webstores to buy and sell new and used goods across 35+ horizontal categories including vehicles, antiques, books, boats, agricultural equipment, baby products, electronics, and construction materials. Geographic discovery is supported via radius-based search, and listings can use fixed pricing, bidding, or 'N.O.T.K.' (name your price) formats with both pickup and shipping fulfillment options. The legal entity is MarktPlaza Holding B.V., a privately held Dutch private limited company headquartered in Nijverdal, Netherlands, with 1–10 employees and operational reach into the Netherlands and Belgium.

The product surface consists of three components described in the source material: the core MarktPlaza Marketplace Platform (free listings and search), the Gratis Webwinkel (Free Webstore) add-on that lets sellers operate a branded storefront on the marketplace, and the Veilig Handelen (Safe Trading) trust module that codifies safe transaction guidelines. Underlying technology is not explicitly disclosed; the platform supports standard web-based search and category navigation, content delivery via a b-cdn.net image CDN, and account/login functionality, but no API, SDK, proprietary mobile app, or third-party integrations are recorded.

Commercially, MarktPlaza operates as a freemium marketplace where basic advertising and webstore usage are free; revenue mechanics are not publicly disclosed and are inferred to come from transaction fees and premium upsells (enhanced visibility, paid placement, or shop add-ons). The customer base is horizontal and long-tail — individual consumers transacting peer-to-peer is the primary segment, with small business sellers using the free webstore as a secondary segment. There are no disclosed enterprise customers, no named logos, no B2B contracts, and no funding rounds, M&A, partnerships, awards, or management team disclosed in the input data.

Name

Marktplaza

Legal name

MarktPlaza Holding B.V.

Website

https://marktplaza.nl

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

MarktPlaza is a Dutch online C2C marketplace (marktplaza.nl) where individuals and small businesses post free advertisements and operate free webstores to buy and sell new and used goods across 35+ categories in the Netherlands and Belgium.

Ownership category

akta.pro rank

Product category

Online Classifieds Marketplace

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Off-price/Flash-sale Generalist Marketplaces (CRAFAAAH)

akta.pro secondary industries

Collectibles, Art & Antiques C2C (CRAFAKAG), Home, Furniture & Appliances C2C (CRAFAKAD)

Keywords

• Online classifieds marketplace
• C2C marketplace platform
• Free classifieds listings
• Used goods marketplace
• Dutch online marketplace

Headquarters

HQ city

Nijverdal

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Personnel, Marketing or Sales

Revenue model

1. Marketplace Commission: Platform facilitates buyer-seller transactions. Revenue likely derived from transaction fees or premium services, though specific commission structures are not publicly disclosed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

MarktPlaza is a Dutch online C2C marketplace where individuals can advertise items for free and buy or sell new and used goods across 35+ categories (vehicles, antiques, books, boats, baby products, bicycles, agricultural equipment, construction materials, electronics, etc.). The platform also provides a free webstore (Gratis Webwinkel) feature enabling sellers to set up their own branded shop, along with a Safe Trading (Veilig Handelen) trust service, geographic radius search, and support for fixed price, bidding, and "N.O.T.K." pricing options with pickup or shipping.

Product overview

MarktPlaza operates as a unified C2C marketplace platform combining a free listing service for classified ads with an integrated free webstore offering (Gratis Webwinkel). The core marketplace enables consumers to advertise and sell new and used goods across 35+ categories, while the Safe Trading (Veilig Handelen) module provides trust and safety features for transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• MarktPlaza Marketplace Platform A Dutch online C2C marketplace enabling individual users to advertise items for free and buy/sell new and used goods across 35+ categories including vehicles, antiques, electronics, books, boats, baby items, bicycles, agricultural equipment, and construction materials. Includes geographic radius-based search and category browsing.
• Gratis Webwinkel (Free Webstore) A free webstore offering that allows sellers to set up their own branded online shop within the MarktPlaza platform, enabling small businesses and entrepreneurs to sell products without platform listing fees.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Etsy: Global marketplace for handmade, vintage, and unique goods. Comparable as a category-led marketplace with a strong seller-side product (custom shops, similar to MarktPlaza's free webstore), though Etsy is far more curated and commerce-mature.
• eBay: Global online marketplace with auction and fixed-price listings across countless categories. Comparable in mechanism (bidding + fixed price, C2C + B2C), but vastly larger and more international in scope than MarktPlaza.
• Kijiji: A major North American/European C2C classifieds network (eBay-owned). Comparable to MarktPlaza as a free local-listing marketplace with category breadth, although Kijiji operates as a broader incumbent rather than a niche operator.
• Craigslist: The archetypal free-listing horizontal classifieds platform. Comparable as a category-broad, freemium-adjacent C2C marketplace, though Craigslist operates primarily in North America and is increasingly legacy.
• OLX: Global C2C classifieds platform active across emerging markets and parts of Europe. Comparable as a horizontal free-listing marketplace competing for the same C2C buyer behavior, though OLX operates at much greater scale and geographic breadth.
• Facebook Marketplace: Meta's integrated social-graph C2C marketplace. While not a specialist classifieds site, it directly competes for the same buyer-seller flow in the Netherlands, with the structural advantage of built-in social identity and zero acquisition friction.

Direct peers

• Marktplaats: The dominant Dutch C2C classifieds marketplace (owned by Adevinta/eBay). It is the most direct competitor to MarktPlaza, serving the same Dutch-speaking buyer-seller base with a broader category mix and significantly higher liquidity.
• 2dehands / 2ememain: Belgium's leading C2C classifieds marketplace, now part of Adevinta's European network. Directly comparable because it serves the same Belgian market MarktPlaza targets, with an analogous free-listing C2C model across many categories.
• Speurders: A longstanding Dutch classifieds and marketplace platform. Directly comparable to MarktPlaza in target market (NL), C2C/B2C model, and broad category coverage including vehicles, household goods, and electronics.

Emerging players

• Vinted: A specialized secondhand fashion and lifestyle marketplace operating across Europe. Comparable as a C2C secondhand platform with a curated category focus, but with stronger monetization and a mobile-first product than MarktPlaza.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/marktplaza

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marktplaza