What bru.digital NV does

bru.digital NV, operating as Twinbru, is the digital-fabric division of Belgium-based textile conglomerate Bru Textiles NV, headquartered in Kontich, Belgium. Founded in 2017, Twinbru produces photorealistic 3D digital twins of physical interior-furnishing fabrics (upholstery, curtains, sheer/drapery) by scanning real-world textiles through X-Rite's Total Appearance Capture (TAC) ecosystem and Vizoo 3D material scanning hardware, followed by proprietary in-house post-production. Each digital twin is tied one-to-one to a physical fabric that can be ordered, creating a closed loop between digital visualisation and real-world supply.

The company's product surface comprises a free self-serve 3D textures library (textures.twinbru.com), Twinbru Engine (a cloud-based automated rendering pipeline sold as an enterprise managed service), the Twinbru API (subscription-based programmatic access to product data and digital assets), and a free Fibreguard Plugin for Autodesk 3ds Max. Assets are distributed not only through Twinbru's own library but also across 13+ third-party 3D visualisation platforms, including NVIDIA Omniverse, Chaos Cosmos, Sketchfab, Poliigon, Unity 3D, BlenderKit, pCon.planner, Emersya, and ArchiUp.

Twinbru serves five verticals — furniture brands, interior design studios, the leisure/marine/RV industry, fabric distributors and manufacturers — through a hybrid go-to-market that combines a product-led free download motion (with attribution-licensed commercial use) for long-tail acquisition, and direct enterprise sales (contact forms, demo booking) for customised visualisation services and Twinbru Engine contracts. Deep co-development partnerships with NVIDIA, X-Rite, Adobe Substance, Chaos, DMIx, Colormass and Vizoo position the company at the intersection of textile supply, computer-graphics tooling and real-time rendering ecosystems.

Name

bru.digital NV

Legal name

Bru Textiles NV

Website

https://twinbru.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

bru.digital NV (Twinbru), the digital-arm of Belgian textile group Bru Textiles founded in 2017, produces photorealistic 3D digital twins of physical fabrics and distributes them via a free self-serve library, 13+ third-party platforms, and enterprise rendering services to furniture brands, interior designers, fabric distributors, manufacturers and leisure/RV companies.

Ownership category

akta.pro rank

Product category

Digital Fabric Visualization Platform

NAICS

Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Digital Twin for Manufacturing & Production Optimization (IMAIAMAO)

akta.pro secondary industry

Simulation & Digital Twin Data for ML Training (HDAAALAI)

Keywords

• 3D fabric textures
• Digital twin fabrics
• 3D visualization assets
• Automated rendering pipeline
• Digital fabric library

Headquarters

HQ city

Kontich

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Digital Fabric Texture Sales (Licensing): Twinbru sells digital twin fabric textures and assets to furniture brands, manufacturers, interior designers, and fabric distributors. The textures are available for purchase through the Twinbru library and via third-party distribution platforms (NVIDIA Omniverse, Sketchfab, Chaos Cosmos, Poliigon, and others). The free library tier allows free downloads for non-commercial and commercial use (with attribution), while premium/custom services are available for enterprise customers.
2. Digital Visualisation Services: Twinbru provides digital services including product shots, lifestyle scenes, customized visualisation services, furniture digitisation, and professional room scene rendering for marketing purposes. These are bespoke professional services tailored to individual customer needs across furniture brands, manufacturers, and fabric distributors.
3. Twinbru Engine (Automated Rendering Pipeline): Twinbru Engine is a cloud-based automated rendering pipeline sold as a managed service to enterprises. It enables customers to auto-apply textures, manage digital assets, and render at scale. Revenue is generated through subscription or service fees, with customers required to contact Twinbru to book a full demo workflow and access the service.
4. API Access and Subscriptions: Twinbru offers API access for automated data retrieval of fabric product data, stock levels, and digital assets. Customers can register and subscribe to APIs through the Twinbru API portal (docs.api.twinbru.com), suggesting a subscription-based model for API consumption.
5. Twinbru App (3ds Max Plugin): The Twinbru App is a plugin application for 3D Studio Max distributed as a free-to-use limited software licence for visualisation purposes. The app does not constitute a sales platform. Revenue implications from this product appear indirect, serving as a customer acquisition and engagement tool within the broader Twinbru ecosystem.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

bru.digital NV (Twinbru) creates high-resolution 3D digital twins of real physical fabrics through scanning and post-production processes, then distributes them as 3D textures for use in visualization, rendering, and marketing. The company's offerings include a free 3D fabric texture library, the Twinbru Engine automated rendering pipeline, a programmatic API, and custom digital visualization services for furniture brands, interior designers, fabric distributors, manufacturers, and the leisure industry.

Product overview

Twinbru is a digital fabric platform that creates and distributes high-quality digital twins of real fabrics. The company offers a unified platform comprising multiple interconnected products: the Twinbru 3D Textures Library for downloading digital fabric textures, Twinbru Engine for automated rendering and asset management, the Twinbru API for system integration, and the Fibreguard Plugin for 3ds Max. These products work together to enable furniture brands, interior designers, fabric distributors, and manufacturers to simplify their marketing workflows by providing photorealistic 3D fabric textures that match physical fabrics exactly, supporting use cases from product visualization to metaverse applications.

Differentiator

Problem solved

Functional benefit

Brands

• Twinbru Engine: Automated rendering pipeline for applying textures and rendering fabric visualizations quickly with cloud scalability
• Twinbru API
• textures.twinbru.com

Products and services

• Twinbru 3D Textures Library A free-to-use platform for downloading high-quality 3D fabric textures and ordering samples of physical products. The library contains digital twins of real fabrics created through scanning and post-production processes, covering the entire Bru Textiles catalogue of interior furnishing fabrics.
• Twinbru Engine An automated rendering pipeline that auto-applies textures on 3D models, simplifies asset management, accelerates production cycles, and renders in the cloud with infinite scalability. Built to integrate with a wide range of design and rendering software. Sold as a managed service requiring consultation and onboarding.
• Twinbru API A programmatic API that enables automated retrieval of fabric product data, stock levels, and digital assets. Allows systems to connect directly to Twinbru's backend to display the most current product data and product images on external front-ends automatically. Accessible via docs.api.twinbru.com with registration and subscription.
• Digital Fabric Textures High-quality digital twins of real fabrics that serve as 3D textures for visualization. Created by scanning physical fabrics and converting them into photorealistic digital assets for marketing content creation. Available for download across multiple 3D software platforms including 3ds Max, Blender, Unity, and Unreal Engine.
• Digital Services Professional visualization services including product shots, lifestyle scenes, customized visualization services, furniture digitization, and professional room scene rendering for marketing purposes. Bespoke professional services tailored to individual customer needs across furniture brands, manufacturers, and fabric distributors.
• Fibreguard Plugin for 3ds Max A free plugin for 3D Studio Max that allows users to download and import 3D Fabric Textures directly into their projects. The App is a digital visualization tool for presentation and design purposes, distributed as a limited software licence.

Quantifiable outcome

• 3D fabric textures available for free download, reducing marketing costs for fabric distributors and furniture brands
• +3 more outcomes

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability4 records

Feature11 records

Partnerships

18 partnerships are on record, tiered core, key and secondary.

• NVIDIAcoreTechnology or Integration · 1 January 2017NVIDIA is the world's largest producer of computer graphics cards and a leading entity in ML and AI. Twinbru is investigating how the Universal Scene Description (USD) format can be used to strengthen the digital twin concept, specifically embedding physical product metadata including simulation data so digital fabrics behave exactly as in real life in 3D and real-time rendering applications. Twinbru's textures are available on NVIDIA Omniverse.
• X-RitecoreTechnology or Integration · 1 January 2017X-Rite is the gold standard in colour management and measurement. Since 2017, Twinbru has used X-Rite's Total Appearance Capture (TAC) ecosystem to digitize true-to-life digital twins of fabrics. Both companies collaborate intensively on improving the process of digital fabric capture, including a Velvet Shader Project for accurate velvet rendering.
• Adobe SubstancecoreStrategic or Co-development PartnerAdobe Substance is the definitive material creation tool used by Twinbru for advanced material editing. The partnership aims to translate existing physical fabrics into procedural digital twins, creating a true 'digital loom'. This addresses challenges inherent to scanned materials such as texture map configurations, material size, and texture tiling. Both companies are investigating workflows for colour replication on screen.
• ChaoscoreTechnology or IntegrationChaos products have been integral to Twinbru's rendering process from inception. Both companies share a passion to advance visual quality of CG content, improve efficiency of creation, and ease of asset distribution. Twinbru has built an automated rendering pipeline with Chaos and provides feedback to enrich the user experience of material swatches on the Chaos Cosmos platform where Twinbru fabrics are available.
• VizookeyTechnology or IntegrationVizoo is a pioneer in 3D material digitisation. Twinbru uses Vizoo's scanning technology to capture more complicated and larger fabric design patterns. Vizoo remains an important partner for shaping and optimising Twinbru's fabric scanning workflow.
• DMIxkeyTechnology or IntegrationDMIx is a phygital ecosystem for collaborative digital product creation, including the most accurate digital colours. DMIx uses common industry standards for colorimetric functionalities and spectral colour information. This partnership ensures Twinbru digital twin fabrics are colour accurate and continue to match their real-world counterparts.
• ColormasskeyTechnology or IntegrationColormass offers a Single Asset System that streamlines 3D asset workflows by allowing 3D files to be prepared once and used across multiple applications: rendering images, configurators, augmented reality, and exports. It seamlessly integrates with a wide array of web and ecommerce systems through the Colormass API. Twinbru uses Colormass for online 3D management from rendering to configurators and data exports.
• SketchfabsecondaryChannel Partner/ Reseller/ DistributorSketchfab is the leading platform to distribute 3D & AR experiences and assets to collaborate with others. Twinbru's digital fabric textures are available on the Sketchfab platform for distribution to 3D artists and designers.
• PoliigonsecondaryChannel Partner/ Reseller/ DistributorPoliigon is a library of high-quality textures, models, brushes and HDRIs for 3D artists. Twinbru's fabric textures are searchable and available on the Poliigon platform.
• Unity 3DsecondaryChannel Partner/ Reseller/ DistributorUnity is a real-time 3D development platform enabling creation and growth of interactive experiences across all major platforms including mobile, PC, console, and extended reality (XR). Twinbru's digital fabric textures are distributed through the Unity platform.
• EmersyasecondaryChannel Partner/ Reseller/ DistributorEmersya offers real-time 3D technology for product design and visualization. Twinbru's digital fabric textures are available through the Emersya platform for product configuration and AR experiences.
• pCon.plannersecondaryChannel Partner/ Reseller/ DistributorpCon.planner is a CAD application tailored to the needs of interior designers for designing rooms, processing data, and creating presentations and article lists. Twinbru's textures are available through pCon.planner for interior design professionals.
• BlenderKitsecondaryChannel Partner/ Reseller/ DistributorBlenderKit is a 3D asset library offering thousands of high-quality models, materials, brushes, and HDRs, seamlessly integrated into Blender. Twinbru's fabric textures are available through BlenderKit's asset gallery.
• ArchiUpsecondaryChannel Partner/ Reseller/ DistributorArchiUp is a free CAD/BIM model library containing thousands of digital twin models and materials in interior design, lighting and building components. Twinbru's fabrics are available on ArchiUp for Fibreguard brand.
• ArchitexturessecondaryChannel Partner/ Reseller/ DistributorArchitextures is a library of high-quality seamless textures for use in architectural drawings and 3D models. Twinbru's digital fabric textures are available on Architextures.
• MattoboardsecondaryChannel Partner/ Reseller/ DistributorMattoboard is a platform to design 3D material boards online, easily. Twinbru's digital fabric textures are available through Mattoboard for material board creation.
• Zeel ProjectsecondaryChannel Partner/ Reseller/ DistributorZeel Project is a vast library of 3D models, 3D scenes, and textures from world-famous brands. Twinbru's fabric textures are available on the Zeel Project platform.
• 3Dassets.onesecondaryChannel Partner/ Reseller/ Distributor3Dassets.one is a search engine that combines the libraries of many independent CG asset websites, allowing users to search for textures, HDRIs, or models across multiple sources. Twinbru's textures are searchable on 3Dassets.one.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Others

• X-Rite: Gold standard in colour management and measurement, whose Total Appearance Capture (TAC) ecosystem Twinbru has used since 2017. X-Rite is a critical technology enabler rather than a competitor, but its Pantone standards are central to Twinbru's colour-accurate value proposition.

Direct peers

• Emersya: Real-time 3D and AR product configuration platform. Emersya distributes Twinbru's fabric textures and competes in the same product configuration and visualisation space for furniture and consumer goods brands.
• Vizoo: Pioneer in 3D material scanning and digitisation. Vizoo is both a technology supplier to Twinbru (used to capture complex fabric patterns) and a direct competitor offering its own 3D material digital twin services to apparel, automotive, and interior verticals.
• Poliigon: High-quality 3D texture, model, and HDRI library used by 3D artists globally. Poliigon competes head-on with Twinbru in the fabric texture category on its own platform, and also distributes Twinbru's fabrics — making it a partial peer and partial channel partner.
• DMIx: Phygital ecosystem for collaborative digital product creation focused on accurate digital colours. DMIx partners with Twinbru for spectral colour management and competes as an adjacent platform for managing digital material assets across the apparel and home textile supply chain.

Broad incumbents

• Sketchfab: Leading platform to publish, share, and discover 3D and AR content. Sketchfab is a distribution partner for Twinbru's fabric textures and competes as a broad 3D asset marketplace spanning far more than fabrics.
• Adobe Substance: Definitive material authoring and texturing toolset used across the 3D industry. Adobe Substance is a Core strategic partner to Twinbru for procedural 'digital loom' workflows but also competes as a general-purpose material creation platform.
• Chaos (Chaos Cosmos): Provider of V-Ray, Enscape, and the Cosmos smart-content marketplace. Chaos is a core rendering and distribution partner to Twinbru but operates a much broader 3D content and rendering platform that includes competing material libraries.

Emerging players

• Colormass: Provides a 'Single Asset System' for preparing 3D files once and deploying them across rendering, configurators, AR, and e-commerce. Colormass is a Twinbru integration partner and an emerging competitor in the 3D asset management layer for product visualisation.

Regional players

• pCon.planner: CAD application tailored for interior designers, with built-in material and product catalogues. pCon.planner distributes Twinbru fabrics to its European interior design user base and competes as a regional design tooling platform with adjacent material library offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bru-digital-nv

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bru.digital NV