Two Birds
Two Birds is an Australian private consultancy that embeds fractional CMO leadership, full marketing execution, AI and systems integration, and growth strategy into mid-market businesses that lack internal senior marketing capability.
- Company typePrivate
- Founded-
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Two Birds does
Two Birds Pty Ltd is an Australian private consultancy, founded in 2014 and headquartered in Sydney with a secondary office in Brisbane, that delivers fractional marketing leadership alongside marketing execution, AI and systems integration, and business growth strategy. The firm targets founders, managing directors, and business owners who lack an internal senior marketing function, offering to embed directly inside the client's operations, leadership meetings, and planning cycles rather than operating as a detached agency. Engagements begin with a free discovery conversation and are delivered through three commercial pathways: an Embedded Partner subscription covering full marketing function ownership, time-boxed Project Sprints for fixed-scope work, and Advisory engagements for senior consulting without long-term commitment.
The company describes a delivery bench that combines senior marketing consultants with specialists in graphic design, SEO and GEO, paid media, and technical illustration, positioning itself as a 'one team, strategy plus execution' alternative to either hiring a full-time CMO or briefing a traditional agency. Its core technology footprint is applied rather than proprietary: AI and automation tools are integrated into client workflows across intake, execution, QA, reporting, and governance, with a stated emphasis on responsible AI adoption and documentation. The firm emphasises full-visibility reporting, KPI ownership, and end-to-end delivery from plan through to execution.
Two Birds is privately held with no disclosed external funding, parent company, subsidiaries, or public-market listing. Revenue is not disclosed, customer logos are not public, and there are no disclosed awards, patents, partnerships, or regulatory actions. The company operates a single-country, Australia-wide go-to-market supported by direct sales via website, phone (02 9899 8927), and email ([email protected]), and serves at least seven sectors including Industrial & Safety, E-commerce, Professional Services, Transport & Logistics, Technology, Automotive, and Retail.
Two Birds firmographics
Firmographics- Name
- Two Birds
- Legal name
- Two Birds Pty Ltd
- Website
- https://twobirds.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Two Birds is an Australian private consultancy that embeds fractional CMO leadership, full marketing execution, AI and systems integration, and growth strategy into mid-market businesses that lack internal senior marketing capability.
- Ownership category
- akta.pro rank
Where Two Birds is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Two Birds business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Fractional CMO Services: Senior marketing leadership embedded in client businesses on a fractional/part-time basis. Clients pay for the leadership and execution they require without the cost of a full-time executive hire. Multiple engagement tiers: Embedded Partner (full ownership of marketing function), Project Sprint (fixed scope, time-boxed projects), and Advisory (senior consulting on specific issues).
- Marketing Execution Services: Done-for-you marketing function covering brand, graphic design, campaign management, product development, digital channels, content, and website management. Coordinated and managed as one team that understands the client's business.
- AI & Systems Integration: High-impact process improvements and automation implementation. Process mapping, prioritised automation, integration, documentation, and team enablement.
- Business Growth & Strategy: Whole-business growth strategy including customer journey mapping, competitor analysis, growth planning and execution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Embedded Partner - Full marketing function ownership |
| One time/ perpetual license | Pay-as-you-go | Project Sprint - Fixed scope, time-boxed projects |
| Other | Pay-as-you-go | Advisory - Senior thinking without long-term commitment |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Two Birds product offering
Product offeringCore offering
Two Birds provides fractional senior marketing leadership and full marketing function execution to Australian business owners who lack internal marketing capability. The company embeds directly into client businesses, combining CMO-level strategic thinking with hands-on delivery across brand, design, campaigns, digital, content, and websites, complemented by AI and systems integration and broader business growth strategy consulting.
Product overview
Two Birds is a fractional marketing, operations, and AI consultancy offering a portfolio of four integrated service lines: Fractional CMO & Marketing Leadership (senior strategic guidance embedded in client businesses), Marketing Execution & Management (end-to-end delivery of all marketing functions), AI & Systems Integration (process automation and AI-enabled efficiency), and Business Growth & Strategy (whole-business strategic consulting). These services are designed to be taken individually or combined, with the company providing the strategy and execution under one roof for business owners who lack internal marketing capability.
Differentiator
Problem solved
Functional benefit
Products and services
- Fractional CMO & Marketing Leadership
Quantifiable outcome
- 10+ hours reclaimed across client teams each week through smarter systems & automation
- +2 more outcomes
Companies that use Two Birds
Customer profileSegments8 records
Ideal customer profiles1 record
Two Birds technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Two Birds partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights5 records
Two Birds competitors and assessment
Company assessmentEmerging players
- Bonamy Waddell: Bonamy Waddell is a UK-based fractional marketing consultancy offering fractional CMO and marketing operations services. It is structurally comparable to Two Birds in service model, though it serves UK rather than Australian mid-market clients.
- Velocity Partners: Velocity Partners is a B2B marketing consultancy offering fractional marketing leadership and demand-generation services. It is comparable to Two Birds in providing senior marketing leadership on a fractional basis.
- The Growth Folks: The Growth Folks provides fractional marketing leadership and execution for B2B SaaS and tech companies. It overlaps with Two Birds on the Fractional CMO model but focuses more narrowly on B2B tech.
- TrinityP3: TrinityP3 is an Australian marketing consultancy specializing in media agency management and marketing operations optimization. It overlaps with Two Birds on AI/operations and marketing efficiency consulting.
- B2B Marketing Lab: B2B Marketing Lab provides fractional marketing director services for B2B companies globally. It is comparable to Two Birds' fractional leadership model but focused specifically on B2B organizations.
- Think Bespoke: Think Bespoke is an Australian boutique marketing and brand strategy consultancy. It overlaps with Two Birds on the Business Growth & Strategy and marketing strategy elements but does not offer embedded execution.
Direct peers
- Chief Outsiders: Chief Outsiders is the largest US-based fractional CMO firm, placing experienced marketing executives into mid-market companies on a part-time basis. It is the closest direct competitor to Two Birds' Fractional CMO & Marketing Leadership offering.
- Marketing Eye: Marketing Eye is an Australian marketing consultancy providing outsourced marketing departments for SMBs, offering strategy plus execution. It competes directly with Two Birds' Marketing Execution & Management service line in the same Australian mid-market.
- Pace marketing agency: Pace is an Australian marketing agency offering fractional CMO and embedded marketing services to growing businesses. It is a direct regional competitor to Two Birds with a similar embedded partner model.
Broad incumbents
- AdRoll (NextRoll): NextRoll (AdRoll) is a large martech and digital advertising platform offering managed services for paid media. It is a broad incumbent that overlaps with Two Birds on paid acquisition execution for mid-market clients.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Two Birds social profiles
Digital presenceTwo Birds financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Birds leadership team
Management profileNumber of profiles
Profiles3 records
Two Birds funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Birds M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Birds
What does Two Birds do?
Two Birds provides fractional senior marketing leadership and full marketing function execution to Australian business owners who lack internal marketing capability. The company embeds directly into client businesses, combining CMO-level strategic thinking with hands-on delivery across brand, design, campaigns, digital, content, and websites, complemented by AI and systems integration and broader business growth strategy consulting.
Is Two Birds a public or private company?
Two Birds is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Two Birds founded?
Two Birds was founded in -1. It employs 1 to 10 people.
Where is Two Birds based?
Two Birds is headquartered in Sydney, Australia, in the Oceania region.
How does Two Birds make money?
Four revenue lines are on record. Fractional CMO Services are the primary driver. The others are marketing Execution Services, AI & Systems Integration and business Growth & Strategy.
Who are Two Birds's main competitors?
Emerging players on record are Bonamy Waddell, Velocity Partners, The Growth Folks, TrinityP3, B2B Marketing Lab and Think Bespoke. Direct peers are Chief Outsiders, Marketing Eye and Pace marketing agency. AdRoll (NextRoll) is listed as a broad incumbent.
Does Two Birds have an API?
No public API is recorded for Two Birds.