Pace Marketing
- Company typePrivate
- Founded2011
- HeadquartersSaint Louis, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
Pace Marketing firmographics
Firmographics- Name
- Pace Marketing
- Legal name
- Little Chicken Design & Communications LLC
- Website
- https://pacemarketing.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Pace Marketing industry classification
Industry- Product category
- B2B Marketing Services / Marketing Agency
- NAICS
- Advertising Agencies (541810), Marketing Consulting Services (541613), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Content Strategy & Planning (BPAFAIAG)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), Technology & B2B PR (BPAFADAI)
Keywords
Where Pace Marketing is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Pace Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Marketing Strategy and Consulting Services: Pace Marketing generates revenue through professional services engagements including marketing strategy, campaign planning and implementation, branding and messaging, and marketing mentorship. Engagement models appear to be project-based or retainer arrangements, with clients described as partners receiving ongoing strategic support.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Pace Marketing product offering
Product offeringCore offering
Pace Marketing is a B2B professional services firm that delivers strategy-led marketing, branding, and campaign execution services to medical device companies, community hospitals, and B2B small businesses. Engagements are scoped per client and include campaign planning and implementation, branding and messaging development, marketing strategy and planning, an in-depth assessment program (Marketing Physical), and 1:1 strategic guidance (Marketing Mentor). Revenue is generated through project-based and retainer arrangements sold via direct consultation.
Product overview
Pace Marketing is a St. Louis-based marketing agency offering a unified suite of marketing services rather than a software product. The company provides four core service offerings: Campaign Planning & Implementation, Branding & Messaging Development, Marketing Physical (an assessment and roadmap program), Marketing Mentor (1:1 guidance), and Marketing Strategy & Planning. Services are delivered across three specialized industry verticals: Medical Device Marketing (with particular expertise in the eyecare industry), Community Hospital Marketing, and B2B Small Business Marketing. Founded in 2011 as Little Chicken Design & Communications, the company was rebranded to Pace Marketing in 2015.
Differentiator
Problem solved
Functional benefit
Products and services
- Campaign Planning & Implementation End-to-end marketing campaign planning and execution service that weaves together creative strategies across channels to drive tangible results for B2B, medical device, and healthcare clients.
- Branding & Messaging Development Brand identity and messaging development service that crafts narratives to build a powerful, differentiated identity for B2B, medical device, and healthcare clients.
- Marketing Physical In-depth marketing assessment program in which clients partner with a seasoned marketing strategist to receive a personalized playbook filled with actionable insights and recommendations.
- Marketing Mentor 1:1 strategic marketing mentorship program providing expert guidance and tailored support to help clients navigate strategic marketing challenges.
- Marketing Strategy & Planning Strategic marketing planning service that aligns marketing efforts with business objectives and produces a tailored marketing roadmap for B2B, medical device, and healthcare clients.
- Medical Device Marketing Specialized marketing services for medical device companies, including regulatory-compliant messaging and campaign execution, with particular expertise in the eyecare industry.
- Community Hospital Marketing Marketing services tailored for community hospitals and healthcare organizations, including mission-aligned strategic planning, brand messaging, and multi-channel campaign execution.
- B2B Small Business Marketing Marketing solutions designed for B2B and small business clients, providing foundational brand development, messaging, campaign planning, and ongoing outsourced marketing team support.
Quantifiable outcome
- Client testimonials report successful multi-channel integrated marketing campaign execution, product launch support, and ongoing strategic partnership spanning 5+ years with enterprise clients.
Companies that use Pace Marketing
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Pace Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pace Marketing partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Pace Marketing competitors and assessment
Company assessmentDirect peers
- Ironpaper: B2B demand generation and content marketing agency that combines strategy, branding, and campaign execution — directly mirroring Pace's core offering for B2B clients. Comparable in size, agency model, and emphasis on measurable demand-gen outcomes.
- SmartBug Media: Mid-sized B2B inbound marketing agency offering strategy, content, demand generation, and branding services comparable to Pace's full-funnel service catalog. Closely comparable in business model, target buyer (mid-market to enterprise B2B), and strategy-led positioning.
- Geonetric: Healthcare and community hospital marketing agency providing strategy, content, and digital campaign services. Directly comparable to Pace's community hospital vertical and broader healthcare marketing specialization.
- Healthcare Success: Healthcare and medical marketing agency offering strategy, branding, and campaign services to providers, med-device, and health systems. Comparable in its regulated healthcare vertical focus and B2B agency service model.
- Velocity Partners: B2B marketing agency focused on technology and complex B2B verticals, providing strategy, content, and campaign execution. Comparable as a strategy-led B2B agency serving technical/regulated buyers similar to Pace's medical device and B2B small business segments.
- BioStrata: Marketing agency specialized in life sciences and medical devices, offering strategy and campaign services to regulated healthcare buyers. Directly comparable to Pace's medical device vertical expertise and regulatory-aware messaging positioning.
- Tilt Metrics: Boutique B2B marketing agency (HubSpot-specialist) offering strategy, demand generation, and content services to mid-market B2B clients. Highly comparable in scale (small team), B2B small business focus, and retainer/project-based service model.
Broad incumbents
- WebFX: Large full-service digital marketing agency offering strategy, content, SEO, and campaign services to B2B clients across verticals. Comparable in offering the integrated B2B marketing services Pace provides, but operates at much greater scale and as a broader incumbent rather than a niche specialist.
- Merritt Group: Larger B2B PR and marketing agency serving technology, healthcare, and regulated industries. Comparable in B2B/regulated vertical focus and strategic communications work, but operates at greater scale and broader scope than Pace.
- Activate Health: Healthcare-focused marketing agency providing strategy, branding, and campaign execution to providers, payers, and health-tech companies. Comparable in healthcare vertical focus but broader in service portfolio and larger in scale than Pace.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Pace Marketing social profiles
Digital presencePace Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pace Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Pace Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pace Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pace Marketing
What does Pace Marketing do?
Pace Marketing is a B2B professional services firm that delivers strategy-led marketing, branding, and campaign execution services to medical device companies, community hospitals, and B2B small businesses. Engagements are scoped per client and include campaign planning and implementation, branding and messaging development, marketing strategy and planning, an in-depth assessment program (Marketing Physical), and 1:1 strategic guidance (Marketing Mentor). Revenue is generated through project-based and retainer arrangements sold via direct consultation.
Is Pace Marketing a public or private company?
Pace Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pace Marketing founded?
Pace Marketing was founded in 2011. It employs 1 to 10 people.
Where is Pace Marketing based?
Pace Marketing is headquartered in Saint Louis, United States, in the North America region.
How does Pace Marketing make money?
One revenue line is on record: marketing Strategy and Consulting Services.
Who are Pace Marketing's main competitors?
Direct peers on record are Ironpaper, SmartBug Media, Geonetric, Healthcare Success, Velocity Partners, BioStrata and Tilt Metrics. Broad incumbents are WebFX, Merritt Group and Activate Health.
Does Pace Marketing have an API?
No public API is recorded for Pace Marketing.
What industry is Pace Marketing in?
Pace Marketing's product category is B2B Marketing Services / Marketing Agency. Its primary akta.pro industry code is BPAFAIAG, Content Strategy & Planning, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.