Two Wheels
Two Wheels is a privately held, single-location Vietnamese restaurant on Manhattan's Upper West Side serving traditional pho, banh mi, and other dishes to neighborhood diners via dine-in, online pickup through OrderSpoon, and catering through ezcater.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Two Wheels does
Two Wheels is a privately held, single-location Vietnamese restaurant operating at 426 Amsterdam Ave on Manhattan's Upper West Side. The business serves a menu of traditional Vietnamese dishes — including Deluxe Phở Dặc Biệt (pho noodle soup), Bánh Mì sandwiches, Bánh Xèo (crispy Vietnamese crêpe), summer rolls, crispy spring rolls, Vietnamese wings, parmesan truffle fries, and mango smoothie and vermicelli bowls — to neighborhood diners, takeout customers, and event hosts.
The company runs three revenue streams: in-restaurant dining during extended hours (Sun-Thu 11:30am-9:30pm; Fri-Sat 11:30am-10:30pm), direct online ordering for pickup via the OrderSpoon platform integrated through its Squarespace website (twowheels.nyc), and catering services routed through the ezcater marketplace. There is no proprietary technology stack; the digital layer consists of the website and third-party ordering and catering aggregators. The underlying operations are conventional full-service restaurant execution with approximately 37 employees.
The business model is direct-to-consumer across all three channels, with no enterprise contracts, no franchising, no wholesale distribution, and no delivery offering visible in the input. Customer segmentation is horizontal, targeting local Upper West Side residents and visitors seeking Vietnamese cuisine for dine-in, takeout, or catering occasions. Ownership, founder information, and capital structure are undisclosed in the available sources.
Two Wheels firmographics
Firmographics- Name
- Two Wheels
- Website
- https://twowheels.nyc
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Two Wheels is a privately held, single-location Vietnamese restaurant on Manhattan's Upper West Side serving traditional pho, banh mi, and other dishes to neighborhood diners via dine-in, online pickup through OrderSpoon, and catering through ezcater.
- Ownership category
- akta.pro rank
Two Wheels industry classification
Industry- Product category
- Vietnamese Restaurant
- NAICS
- Restaurants and Other Eating Places (72251), Restaurants and Other Eating Places (7225)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean) (THAFABAE)
Keywords
Where Two Wheels is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Two Wheels business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales
Revenue model
- In-restaurant dining: Revenue from customers dining in at the Upper West Side location, paying for food items directly at point of sale.
- Online ordering: Revenue from online food orders placed through the Orderspoon platform for pickup.
- Catering services: Catering orders fulfilled through ezcater platform for events and gatherings.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels1 record
Two Wheels product offering
Product offeringCore offering
Two Wheels is a single-location Vietnamese restaurant in Manhattan's Upper West Side that prepares and sells authentic Vietnamese cuisine to walk-in and pickup customers. The restaurant generates revenue through three channels: in-restaurant dining during operating hours, online pickup orders placed through the OrderSpoon platform, and event catering arranged through the ezcater platform. The menu features traditional Vietnamese specialties such as pho, banh mi, banh xeo, summer rolls, and spring rolls.
Product overview
Two Wheels is a Vietnamese restaurant located on the Upper West Side of Manhattan, operating as a single-location establishment. The company offers three core service offerings: dine-in restaurant service with extended hours, online food ordering via OrderSpoon platform for pickup, and catering services through an EZ Cater partnership. The menu features traditional Vietnamese cuisine items including pho noodle soups, banh mi sandwiches, banh xeo crispy crepes, fresh and crispy spring rolls, summer rolls, Vietnamese wings, parmesan truffle fries, and mango smoothies with vermicelli bowls. The product portfolio is centered on food and beverage offerings rather than technology products.
Differentiator
Problem solved
Functional benefit
Products and services
- Dine-In Restaurant Service Traditional sit-down restaurant dining experience at the Upper West Side location (426 Amsterdam Ave, New York, NY 10024), open Sunday-Thursday 11:30am-9:30pm and Friday-Saturday 11:30am-10:30pm. Customers order from the Vietnamese menu at the point of sale.
- Online Ordering for Pickup
Companies that use Two Wheels
Customer profileSegments1 record
Ideal customer profiles2 records
Two Wheels technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Two Wheels partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- ezcaterminorTwo Wheels partners with ezcater for catering services, allowing customers to order catering through the ezcater platform for events and gatherings.
- OrderspoonminorTwo Wheels uses the Orderspoon platform for online food ordering and pickup reservations.
Scale indicators1 record
Recent moves3 records
Expansion highlights2 records
Two Wheels competitors and assessment
Company assessmentBroad incumbents
- CAVA: National fast-casual Mediterranean chain with dine-in, digital ordering, and catering at scale — comparable multi-channel fast-casual operating model, though in a different cuisine vertical, illustrating the scaled chain competitor Two Wheels would face if it expands.
- Dig Inn: NYC-based fast-casual chain offering a customizable menu with dine-in, pickup, and catering — comparable operating format (multi-channel, fast-casual, online ordering) but broader menu positioning than Vietnamese-specific Two Wheels.
Direct peers
- Indochine: Iconic NoHo Vietnamese/French restaurant serving traditional Vietnamese dishes in a full-service Manhattan dining room — comparable NYC Vietnamese dine-in operator with similar menu positioning.
- Hanoi House: East Village Vietnamese restaurant offering a comparable traditional menu of pho, bánh mì, and small plates to Manhattan diners with dine-in and takeout service — directly comparable independent Vietnamese casual-dining peer.
- Pho Bang: Long-standing Vietnamese pho specialist in Manhattan's Chinatown serving a similar core menu (pho, bánh mì, Vietnamese appetizers) to walk-in neighborhood diners — directly comparable single-location NYC Vietnamese casual-dining operator.
- Ba Xuyên: Chinatown Vietnamese shop and eatery known for its bánh mì and Vietnamese staples, serving walk-in neighborhood diners — directly comparable traditional Vietnamese single-location NYC operator.
- Di An Di: Williamsburg (Brooklyn) Vietnamese restaurant serving traditional pho, bánh mì, and small plates to dine-in and takeout customers — directly comparable independent Vietnamese casual-dining peer in the NYC metro.
- Madame Vo BBQ: East Village Vietnamese restaurant with a traditional menu including pho, bánh mì, and Vietnamese specialties, serving dine-in and takeout — directly comparable independent NYC Vietnamese operator.
- Bricolage: Carroll Gardens (Brooklyn) Vietnamese restaurant offering a traditional Vietnamese menu with dine-in service — directly comparable independent Vietnamese casual-dining peer in the NYC metro.
Emerging players
- Pok Pok NY: Andy Ricker's Thai/Vietnamese-influenced casual restaurant concept that operated in Red Hook, Brooklyn — comparable Asian-casual NYC operator with overlapping flavor profile and casual-dining format.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Two Wheels social profiles
Digital presenceTwo Wheels financial estimates
Financial estimateRevenue estimate
Valuation estimate
Two Wheels leadership team
Management profileNumber of profiles
Profiles1 record
Two Wheels funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Two Wheels M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Two Wheels
What does Two Wheels do?
Two Wheels is a single-location Vietnamese restaurant in Manhattan's Upper West Side that prepares and sells authentic Vietnamese cuisine to walk-in and pickup customers. The restaurant generates revenue through three channels: in-restaurant dining during operating hours, online pickup orders placed through the OrderSpoon platform, and event catering arranged through the ezcater platform. The menu features traditional Vietnamese specialties such as pho, banh mi, banh xeo, summer rolls, and spring rolls.
Is Two Wheels a public or private company?
Two Wheels is a private company. It is classified as unknown and is currently operating.
When was Two Wheels founded?
Two Wheels was founded in -1. It employs 11 to 50 people.
Where is Two Wheels based?
Two Wheels is headquartered in New York, United States, in the North America region.
How does Two Wheels make money?
Three revenue lines are on record. In-restaurant dining is the primary driver. The others are online ordering and catering services.
Who are Two Wheels's main competitors?
Broad incumbents on record are CAVA and Dig Inn. Direct peers are Indochine, Hanoi House, Pho Bang, Ba Xuyên, Di An Di, Madame Vo BBQ and Bricolage. Pok Pok NY is listed as an emerging player.
Does Two Wheels have an API?
No public API is recorded for Two Wheels.
What industry is Two Wheels in?
Two Wheels's product category is Vietnamese Restaurant. Its primary akta.pro industry code is THAFABAE, Asian Fast Casual (Pan-Asian, Chinese, Japanese, Thai, Korean). Its NAICS code is 72251 and its SIC code is 5810.