TW Projects

What TW Projects does

TW Projects is a privately-owned property development company headquartered in Geelong West, Victoria, that acquires, finances, plans, develops, and markets residential land subdivisions across regional Victoria. Founded in July 2018 by Jack Townley and Albert Weddell, the company has grown from a single 5-lot project (Woodman Estate, Lethbridge) to a portfolio of 16+ active and completed developments spanning at least 10 regional councils including Golden Plains, Murrindindi, Greater Shepparton, Surf Coast, Colac-Otway, Ballarat, Macedon Ranges, Mitchell, Strathbogie, and Gippsland. Project lot counts range from boutique estates of 7–15 lots to large master-planned subdivisions of 200–320+ lots, with lot typologies spanning compact residential (350m²) through to premium lifestyle and acreage blocks (up to 8.8 hectares). Notable differentiation includes the offer of a $5,000 solar system gift to purchasers, waterway management, and ecological preservation initiatives. The company does not use proprietary technology platforms; all sales and marketing are conducted through owned project microsites, organic search, and direct phone/email engagement with individual land buyers. The most recent strategic acquisitions — a 60-hectare site in Broadford (2024) and Loom Warragul with 200+ lots (2025) — indicate continued expansion of the land bank and entry into master-planned community formats integrating schools, retail, and community facilities.

Name

TW Projects

Legal name

TW Projects

Website

https://twprojects.com.au

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

TW Projects is a privately-owned regional Victorian property developer founded in 2018, specializing in end-to-end residential land subdivision across 16+ active projects and 10+ regional councils, serving individual lifestyle, acreage, and tree-change buyers.

Ownership category

akta.pro rank

Product category

Residential Property Development

NAICS

Land Subdivision (23721), Residential Building Construction (23611)

SIC

Land Subdividers & Developers (No Cemeteries) (6552)

akta.pro primary industry

Spec Home / Production Homebuilding (Tract & Volume Builders) (IMAFABAD)

Keywords

• Residential land development
• Property subdivision projects
• Lifestyle lot sales
• Regional property development
• Land estate projects

Headquarters

HQ city

Geelong West

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Residential Land Sales: TW Projects generates revenue through the acquisition, development, and sale of residential land subdivisions across regional Victoria. The company undertakes full project delivery from structuring and financing through planning, development, project management and marketing. Revenue is derived from one-time property sales transactions rather than recurring revenue models.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

TW Projects is a privately-owned property development company that acquires, invests in and delivers residential land subdivisions across regional Victoria. The company undertakes the full project lifecycle from structuring and financing to planning, development, project management and marketing, and sells subdivided residential land lots directly to individual home builders and lifestyle buyers. Its portfolio spans 16+ named projects ranging from boutique lifestyle estates (7-15 lots) to large-scale subdivisions (200-320+ lots).

Product overview

TW Projects is a privately-owned property development company that operates as a single unified property portfolio rather than a platform with modular products. The company acquires, invests in, and delivers residential land development projects across regional Victoria, managing projects at every touch point from structuring and financing to planning, development, project management, and marketing. The portfolio includes multiple named projects spanning different stages: Coming Soon (Broadford, Jan Juc, Dollarburn Rd), Now Selling (Loom Warragul, Lakeside Colac, The Willows, The Lookout, Ackland Acres, Blue Gum Fields, Red Gum Views, Woodlands Nagambie, Darling Darley, Manna Gum Views, The Caledonia, Mountview Estate), and Sold Out (Bruce Creek Estate). Projects vary from small boutique estates (7-15 lots) to large-scale subdivisions (200-320+ lots), with lot types ranging from standard residential (350m2+) to large lifestyle/acres (2000m2-8.8 hectares).

Differentiator

Problem solved

Functional benefit

Products and services

• Broadford Residential land development in Broadford offering approximately 200+ lots, including a residential enclave alongside a new primary school, retail centre and community facility. Status: Coming Soon.
• Loom Warragul New community in Gippsland, Warragul offering 200 distinct lots shaped for an extraordinary lifestyle. Status: Now Selling.
• Dollarburn Rd, Warragul Residential development offering approximately 150 lots with spectacular views and outstanding amenity in Warragul, 100km from Melbourne CBD. Status: Coming Soon.
• Lakeside Colac Boutique community offering 55 residential lots next to picturesque Lake Colac, 2 minutes walking distance to lake walking track. Status: Now Selling.
• The Willows Yarrawonga Residential development offering 100+ lots walking distance to Black Bull Golf Course with easy access to Lake Mulwala and Murray Valley Highway in Yarrawonga. Status: Now Selling.
• Jan Juc Estate Boutique estate of 15 low density lots with minimum size of 2000sqm located on the Great Ocean Road featuring outstanding ocean views. Status: Coming Soon.
• The Lookout (Elliminyt) Large residential development offering 320 residential lots with lake views in Colac-Otway Shire, positioned near the Great Otway National Park. Status: Now Selling.
• Ackland Acres Lethbridge Large subdivision in Lethbridge offering 53 large lifestyle lots ranging from 4000m2 to 6400m2 with walking tracks along waterway. Status: Now Selling.
• Blue Gum Fields Kyabram Premier destination in Kyabram offering 74 large lifestyle lots with land parcels of 2000m2+ on the edge of town for country living. Status: Now Selling.
• Red Gum Views Yea Most desired location in the scenic hills of Yea offering 49 large lifestyle lots ranging from 4000m2 to 8.8 hectares with breathtaking views. Status: Now Selling.
• Woodlands Nagambie Residential development offering 57 lots in Nagambie, one of Regional Victoria's fastest growing towns. Status: Now Selling.
• Darling Darley Country town living 45 minutes from Melbourne offering 37 lots ranging from 350m2 to 650m2+ in Darley. Status: Now Selling.
• Manna Gum Views Brown Hill Tranquil community offering 23 lifestyle lots to build dream homes in the picturesque scenery of Brown Hill near Ballarat. Status: Now Selling.
• The Caledonia Moolap Coastal and country lifestyle development offering 1.5ha lots in Moolap, 10 minutes from Geelong CBD. Status: Now Selling.
• Mountview Estate Yea Acreage lots with sweeping panoramic views across Goulburn Valley to the ranges, offering 12 large lifestyle blocks near the Yea community. Status: Now Selling.
• Bruce Creek Estate Lethbridge Creekside lifestyle development offering 7 large lifestyle lots ranging from 4000-5100m2 on Lethbridge's major creek. Status: Sold Out.

Quantifiable outcome

• $5,000 solar system gift provided to purchasers across several projects

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Lendlease: Global ASX-listed property and infrastructure group with a residential development business in Australia. Overlaps with TW Projects in masterplanned community creation and land development, but Lendlease operates at vastly greater scale and across multiple asset classes globally.
• Carlisle Homes: One of Victoria's largest privately-owned homebuilders, predominantly operating in Melbourne's growth corridors. Less direct overlap because Carlisle focuses on built-form rather than raw-land subdivision, but serves the same end buyer and competes for the same regional Victorian land supply.
• Mirvac Group: ASX-listed integrated property developer with residential land and apartment projects across Australia. Comparable to TW Projects' masterplanned community approach and lifestyle positioning, though Mirvac's portfolio spans commercial and built-form apartment segments that TW Projects does not operate in.
• Metricon Homes: Australia's largest residential homebuilder, operating across Victoria, NSW, Queensland, and South Australia. Comparable to TW Projects in targeting owner-occupier buyers of new residential property, but at much larger scale and focused on the built product rather than raw land.
• Stockland: ASX-listed major Australian diversified property developer with a sizable residential land and housing business across multiple states. Overlaps with TW Projects in land subdivision, masterplanned communities, and lifestyle/larger-lot offerings, but at significantly greater scale and capital base.

Direct peers

• Cedar Woods Properties: ASX-listed residential land developer with projects across Western Australia, Victoria, and Queensland. Comparable to TW Projects' end-to-end land acquisition, planning, development, and lot sale model, with similar emphasis on masterplanned communities and regional/greenfield locations.
• AVJennings: Long-established ASX-listed residential land developer operating across Victoria, NSW, and Queensland. Comparable to TW Projects in that it acquires raw land, undertakes subdivision approvals and development, and sells titled lots to owner-occupiers and investors, though at a much larger and more geographically diversified scale.
• Peet Limited: ASX-listed residential land developer and creator of masterplanned communities across Australia. Directly comparable to TW Projects' land subdivision plus community-creation model, including regional projects, with a similar buyer segment of owner-occupiers and tree-change relocators.
• Villawood Properties: Victorian-headquartered residential land developer that acquires raw land, masterplans communities, and sells lots to retail and builder customers across Melbourne growth corridors and regional Victoria. Closest direct comp to TW Projects given shared Victorian footprint, lot-sale model, and lifestyle/community focus.
• Dennis Family Corporation: Privately-owned Victorian residential developer spanning land development and home building. Comparable to TW Projects in Victorian regional land projects and end-to-end project delivery, with the addition of a homebuilding arm that captures more of the value chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/twprojects

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TW Projects