UBICA Correduría de Seguros S.A.

What UBICA Correduría de Seguros S.A. does

UBICA Correduría de Seguros S.A. is a Madrid-headquartered, independent Spanish insurance brokerage founded in 1972 and operating under the UBICA brand since 2014. The firm sources and places insurance policies on behalf of individual consumers and businesses by selecting across a panel of 16 partner carriers — including Allianz, Zurich, Mapfre, Generali, AXA, Sanitas, DKV, Asisa, Helvetia, Aegon, and others — and earns commissions on placed business. Its product portfolio spans personal lines (health, life, home, auto, travel, funeral, accident, motorcycle), commercial lines (civil liability, property damage, decennial, workers' compensation, credit, surety, business interruption, cyber risk), and value-added services such as Previsión Social advisory and the PlanFlex flexible compensation platform.

The company operates a sales-led go-to-market model that combines direct distribution (phone, email, WhatsApp, in-office consultations) with a network of external collaborator brokers who use UBICA's proprietary online pricing tool (tarificador online) to quote and contract policies. The digital stack also includes a CRM system and customer benefits/advantages platforms, both consolidated during a 2019 digital transformation, and a client discount club ("Por Ser Tu"). Distribution is entirely domestic (Spain), with no international footprint. UBICA is GDPR-compliant and operates as a Spanish Sociedad Anónima (CIF A78037249), now consolidated within Grupo ERSM as of 2025 following RSM's earlier 2011 entry into the shareholder structure.

The business is run with a lean headcount of approximately 12 employees, while serving 220K clients and billing €24M under the Grupo ERSM umbrella as of 2025. Revenue mechanics are commission-based on policy placement. The strategic posture is that of a long-tenured independent broker leveraging multi-carrier access, an established brand, and a small but functional digital ecosystem to retain and grow a fragmented retail and SME book, with the 2025 ERSM consolidation expected to add group-level capacity and specialization.

Name

UBICA Correduría de Seguros S.A.

Legal name

UBICASEG CORREDURIA DE SEGUROS S.A.

Website

https://ubicaseguros.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

UBICA is a Madrid-based independent Spanish insurance brokerage, founded 1972, placing personal and commercial policies across 16 carrier partners and serving 220K clients with a 12-person team under Grupo ERSM.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Specialty Insurance Brokerage (Marine, Aviation, Cyber, Professional Lines) (FSAEADAJ)

Keywords

• Insurance brokerage services
• Personal insurance products
• Commercial insurance solutions
• Flexible compensation platform
• Social benefits advisory

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: UBICA acts as an insurance broker (correduría de seguros), earning commissions from insurance companies for placing policies with customers. The company selects and offers the best alternatives from its network of partner insurance companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

UBICA is an independent insurance brokerage (correduría de seguros) founded in 1972 in Madrid, Spain, that selects and distributes insurance products on behalf of more than 16 partner insurance companies (including Allianz, Zurich, Mapfre, Generali and AXA) to individual and business clients. The firm places personal lines (car, home, health, life, travel, motorcycle, funeral, accident) and commercial lines (liability, property damage, decennial, workers' compensation, credit, surety, business interruption, cyber risk), and complements brokerage with social-security advisory and the PlanFlex flexible compensation platform for corporates. Revenue is generated by commissions paid by partner insurers on policies placed, plus ancillary advisory fees.

Product overview

UBICA Correduría de Seguros S.A. is a multi-product insurance brokerage firm offering a unified platform of insurance and employee benefits solutions. The portfolio consists of personal insurance products (health, life, home, auto, travel, funeral, accident, and motorcycle), business insurance products (civil liability, property damage, decennial, workers' compensation, credit, surety, business interruption, and cyber risk), and value-added services (social security advisory and the PlanFlex flexible compensation platform, plus a client discount club). UBICA acts as an insurance intermediary, comparing and selecting the best alternatives from multiple insurance companies to offer tailored coverage for individuals and businesses.

Differentiator

Problem solved

Functional benefit

Brands

• PlanFlex: A platform for managing flexible compensation plans for employees, handling all administration and allowing HR to focus on what matters.

Products and services

• Car/Auto Insurance brokerage Brokerage of motor vehicle insurance policies for individuals and companies, sourced from multiple partner insurers.
• Home Insurance brokerage Brokerage of household/home contents and buildings insurance for individual policyholders.
• Health Insurance brokerage Brokerage of private health/sanidad insurance policies for individuals and families through partner carriers.
• Life Insurance brokerage Brokerage of life cover and life-related savings/protection products from partner life insurers.
• Travel Insurance brokerage Brokerage of short-term travel insurance for individual travellers.
• Funeral Insurance brokerage (Decesos) Brokerage of funeral/decesos cover for individuals and families from partner insurers.
• Accident Insurance brokerage Brokerage of personal accident policies for individuals.
• Motorcycle Insurance brokerage Brokerage of motorcycle and scooter insurance policies for individuals.
• General Liability Insurance brokerage Brokerage of third-party liability cover for companies and professionals.
• Property Damage Insurance brokerage Brokerage of commercial property damage (multi-risk) insurance for businesses.
• Decennial Insurance brokerage Brokerage of decennial (10-year) construction warranty insurance required for building projects.
• Workers' Compensation / Workplace Accidents brokerage Brokerage of statutory and voluntary workplace accident/workers' comp cover for employers.
• Credit Insurance brokerage Brokerage of trade credit insurance covering buyer non-payment risk for businesses.
• Surety / Bond Insurance brokerage Brokerage of surety bonds and guarantees (aval/cauciones) for companies.
• Business Interruption / Loss of Profit Insurance brokerage Brokerage of business interruption and loss-of-profit cover linked to property damage.
• Cyber Risk Insurance brokerage Brokerage of cyber risk policies covering data breach, liability and business interruption from cyber events.
• Social Security Advisory Service Advisory service on social-security obligations, benefits and entitlements for companies and individuals.
• PlanFlex Flexible Compensation Platform Corporate platform that lets employers configure flexible compensation packages (including insurance products) for employees, with benefits managed through a digital interface.

Quantifiable outcome

• 220,000+ customers served as of 2025 within Grupo ERSM
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered core and minor.

• Grupo ERSMcoreStrategic or Co-development PartnerUBICA consolidated within Grupo ERSM in 2025, gaining synergies that enhance service capabilities, specialization, and insurance capacity. RSM Correduría de Seguros S.A. entered the company's shareholder structure in 2011.
• AllianzminorOthersInsurance company partner from which UBICA sources insurance products for its customers.
• ZurichminorOthersInsurance company partner from which UBICA sources insurance products for its customers.
• MapfreminorOthersInsurance company partner from which UBICA sources insurance products for its customers.
• GeneraliminorOthersInsurance company partner from which UBICA sources insurance products for its customers.
• AXAminorOthersInsurance company partner from which UBICA sources insurance products for its customers.
• AcunsaminorOthersHealth insurance company partner from which UBICA sources health insurance products.
• AegonminorOthersInsurance company partner from which UBICA sources insurance products for its customers.
• AsisaminorOthersHealth insurance company partner from which UBICA sources health insurance products.
• DKVminorOthersHealth insurance company partner from which UBICA sources health insurance products.
• HelvetiaminorOthersInsurance company partner from which UBICA sources insurance products for its customers.
• SanitasminorOthersHealth insurance company partner from which UBICA sources health insurance products.
• RealeminorOthersInsurance company partner from which UBICA sources insurance products for its customers.
• Cámara de Comercio, Industria y Servicios de MadridminorStrategic or Co-development PartnerUBICA collaborates with the Madrid Chamber of Commerce for training events and educational sessions, including neuro-selling training sessions and cybersecurity awareness events.
• Sara BartolminorOthersNeuro-selling and strategic communication specialist who delivered an internal training session on 'Learning to sell to the mind, not to people' for UBICA's commercial team.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Aon Iberia: Spanish arm of Aon plc, one of the world's largest insurance brokers. Both firms act as multi-line insurance intermediaries serving personal and commercial clients in Spain, competing for SME, affinity, and corporate accounts.
• Arthur J. Gallagher Iberia: Global insurance broker with Spanish operations. Competes in commercial and specialty brokerage, benefits consulting, and risk management services — overlapping significantly with UBICA's corporate offering.
• Marsh Spain: Spanish operations of Marsh, a global insurance broker and risk advisor. Directly comparable business model: independent broker placing business across multiple carriers for corporate and specialty clients in Spain.
• Willis Towers Watson Spain: WTW's Spanish brokerage and advisory arm. Competes with UBICA in commercial insurance brokerage, risk advisory, and employee benefits brokerage in the Spanish market.
• Howden Spain: Independent specialty insurance broker with growing Spanish operations. Closely matches UBICA's multi-carrier independent model, particularly in commercial and specialty lines.
• Centro de Brokers: Spanish insurance broker network/brokerage operating a multi-carrier model similar to UBICA, including online quoting tools and a collaborator network for distribution across Spain.
• Lockton Spain: Independent global insurance broker with Spanish offices. Comparable mid-market and corporate brokerage focus with multi-carrier placement, similar positioning to UBICA at the SME/corporate end of the Spanish market.
• RSM Correduría de Seguros: Spanish insurance brokerage that entered UBICA's shareholder structure in 2011 and is part of Grupo ERSM. Closely comparable as a fellow ERSM-group broker with multi-carrier placement and similar product mix.

Emerging players

• Previsión Sanitaria Nacional (PSN): Spanish mutual insurer and brokerage with strong ties to the healthcare professional segment. Comparable business model as a multi-line insurance intermediary in Spain with employee benefit and affinity offerings overlapping UBICA's portfolio.

Regional players

• Aditys Correduría de Seguros: Spanish insurance brokerage serving personal and commercial clients with multi-carrier placement. Comparable mid-sized domestic broker competing in the same Spanish SME/individual segment as UBICA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ubicaseguros
• LinkedInlinkedin.com/company/ubica-corredur%C3%ADa-de-seguros-s-a

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UBICA Correduría de Seguros S.A.