What Storepoint does

Storepoint is a Toronto-headquartered, privately-held SaaS company (legal entity Storepoint Inc., USA) that provides hosted store locator software to businesses operating physical retail locations or dealer/distributor networks. Founded in 2014, the company builds a single embeddable JavaScript widget that any website can integrate without coding, alongside a dashboard for location management, bulk CSV import, Google Sheets synchronization, and Webflow CMS sync. The platform supports Google Maps and Mapbox as map providers, plus an extensive list of native embed integrations covering Shopify, WordPress, WooCommerce, Squarespace, Wix, Webflow, BigCommerce, Magento, Elementor, Joomla, Drupal, Ghost, HubSpot CMS, Framer, Duda, and others.

The product surface extends beyond a consumer-facing map to include a Territory Management engine (Spotlight), three developer APIs (Location Management, Location Query, Widget JavaScript) with webhook events, multilingual support with automatic browser-language detection, distributor report importers for UNFI Insights, KeHE CONNECT, DOT Foods, and McLane Link, plus free utility tools such as a Custom Map Marker Generator. Select customers include recognizable consumer brands such as Levi's, SodaStream, Drunk Elephant, Benchmade, Stetson, WÜSTHOF, Dermalogica, Cult Gaia, Athletic Brewing, Spindrift, CORKCICLE, and Kung Fu Tea — used for store locators, dealer finders, and stockist directories.

The business operates as a self-serve, product-led growth SaaS with three published tiers — Starter at $25/month (up to 200 locations), Pro at $49/month (up to 2,000 locations), and Business at $99/month (unlimited locations) — and undisclosed custom enterprise pricing for larger deployments. A 7-day free trial, free brand-styling service on every plan, and SEO-led content marketing drive acquisition. Storepoint claims 2,000+ customers worldwide across retail/CPG, manufacturing, franchises, healthcare, field service, and nonprofit verticals, and the company is bootstrapped with no disclosed institutional funding.

Name

Storepoint

Legal name

Storepoint Inc.

Website

https://storepoint.co

Company type

Private

Founded year

2014

Operating status

Operating

Short description

Storepoint is a Toronto-headquartered, bootstrapped SaaS company founded in 2014 that provides hosted, embeddable store locator software to consumer brands, manufacturers, franchises, and service businesses managing multi-location retail or dealer networks. It sells via self-serve tiers starting at $25/month to 2,000+ brands worldwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Three Tiers): Monthly or annual subscription plans with tiered feature sets. Starter ($25/mo): up to 200 locations, 2 users. Pro ($49/mo): up to 2,000 locations, 5 users, adds Google Sheets sync and analytics. Business ($99/mo): unlimited locations, 20 users, adds territories, Spotlight, custom reports, and white-label. Custom plans available for enterprise requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Storepoint provides a hosted store locator widget that businesses embed on their websites via a single JavaScript snippet. The platform enables brands to manage physical locations, retail partners, dealers, and service providers with search, GPS-based geolocation, filters, custom branding, and directions integration. Complementary developer APIs (Location Management, Location Query, Widget JavaScript) and integrations with Google Sheets, Webflow CMS, and distributor report systems allow programmatic and automated location updates.

Product overview

Storepoint is a dedicated store locator platform that provides a hosted widget (Storepoint Store Locator App) embeddable on any website via a single snippet. The core product offers location management, search with autocomplete and GPS detection, product/service filters, custom map markers, and directions integration. It integrates natively with major website platforms including Shopify, WordPress, WooCommerce, Squarespace, Wix, Webflow, BigCommerce, Magento, Elementor, and Joomla. The platform is complemented by the Storepoint WordPress Plugin (Gutenberg block/shortcode with WPML support), Webflow CMS Integration (automatic sync from Webflow CMS), and Google Sheets Sync (automatic location updates from spreadsheets). Spotlight adds territory management for dealer networks and service areas on Business plans. Three developer APIs (Location Management API, Location Query API, Widget JavaScript API) enable custom integrations. A free Custom Map Marker Generator tool helps users create branded map icons from logos.

Differentiator

Problem solved

Functional benefit

Products and services

• Storepoint Store Locator App Core SaaS product — a hosted store locator widget that embeds on any website via a single snippet. Provides location search with autocomplete, GPS-based geolocation, product/service filters, map display, custom markers, and one-tap directions via Google Maps, Apple Maps, or Waze.
• Storepoint WordPress Plugin WordPress plugin providing Gutenberg block and shortcode embedding, with WPML and Polylang language detection and per-page tag filtering for WordPress-based websites.
• Webflow CMS Integration Syncs locations automatically from a Webflow CMS Collection into a Storepoint locator. Available on Pro plan and above.
• Google Sheets Sync Connects a Google Sheet so locations update automatically. Sync frequency: daily on Pro, every 5 minutes on Business. Includes Force Sync Now option for instant updates.
• Spotlight (Territory Management) Territory management feature on Business plan. Draws geographic regions on the map and assigns dealers/providers to territories. Includes triggers (geographic area, radius, tag filter, no results, result count, date range, location presence) and actions (message banner, promo card, boost locations, show only, include locations, redirect).
• Location Management API REST API for programmatically creating, updating, and deleting locations. Syncs locations from CRM, PIM, ERP, or internal tools.
• Location Query API REST API for building fully custom visitor UI. Storepoint handles geocoding, search infrastructure, filters, and analytics while developers build custom front-end.
• Widget JavaScript API JavaScript API for customizing standard widget behavior. Listens for events (searches, clicks, map interactions) for analytics integration. Includes setLanguage function for programmatic language control.
• Custom Map Marker Generator Free online tool to create branded map icons from logos. Uploads a logo, auto-detects brand colors, customizes marker size/border/radius, and downloads a high-resolution PNG.

Quantifiable outcome

• Most accounts go from sign-up to a working locator on a website in minutes
• +2 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

Feature11 records

Partnerships

Four partnerships are on record, tiered core.

• Google MapscoreTechnology or IntegrationMap provider integration. Storepoint uses Google Maps as one of two map provider options (alongside Mapbox). Supports Google Maps API for geocoding and map rendering.
• MapboxcoreTechnology or IntegrationMap provider integration. Storepoint offers Mapbox as an alternative to Google Maps for customers preferring open-source or different styling options.
• Google SheetscoreTechnology or IntegrationLocation sync integration. Customers connect a Google Sheet for automatic updates to their locator when the sheet changes. Available on Pro and Business plans with sync frequency from daily (Pro) to every 5 minutes (Business).
• Webflow CMScoreTechnology or IntegrationCMS sync integration for Webflow users. Locations stored in a Webflow CMS Collection sync automatically to the Storepoint locator. Available on Pro and above.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• WP Store Locator: WP Store Locator is a widely used WordPress plugin that provides store-locator functionality for WordPress sites, directly competing with Storepoint's WordPress plugin and broader CMS-locator offering.
• Storemapper: Storemapper is a direct SaaS competitor offering an embeddable store locator widget with comparable self-serve pricing tiers, multi-platform support, and brand-matching features aimed at the same SMB and mid-market brand customer base.
• StoreRocket: StoreRocket is a direct competitor in the Shopify store-locator app space, offering a hosted locator widget tightly integrated with Shopify storefronts, overlapping directly with Storepoint's Shopify tier.

Broad incumbents

• Mapbox: Mapbox is a mapping platform and infrastructure provider that powers Storepoint's map rendering, but also offers its own location-based products and developer tools for building store locators in-house.
• Yext: Yext is an established digital presence platform offering location-data management, listings, and pages used by enterprises to manage store locators at scale—a broader incumbent overlapping with Storepoint's enterprise tier.
• Brandify: Brandify is a location-marketing platform for multi-location brands offering store locators, local pages, and analytics—overlapping with Storepoint's enterprise use cases but at the incumbent end of the market.
• Google Maps Platform: Google Maps Platform is a broad incumbent providing the maps API and embed tools Storepoint relies on, while also serving as a free/low-cost default alternative for simple store-locator use cases.
• Rio SEO: Rio SEO provides enterprise location-marketing and store-locator solutions for multi-location brands, serving a similar enterprise customer profile to Storepoint's largest accounts.

Emerging players

• Algolia: Algolia provides search-as-a-service APIs that power locator search experiences for retailers and brands, representing an adjacent technology layer that could either complement or compete with Storepoint's query infrastructure.

Others

• Chili Piper: Chili Piper is not a direct competitor but is an example of an adjacent self-serve PLG SaaS sold to similar B2B mid-market segments, useful as a comparable for growth and valuation benchmarking rather than product overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/storepointapp
• Facebookfacebook.com/storepointlocator

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Storepoint