UC Berkeley Chicanx Latinx Alumni Association

What UC Berkeley Chicanx Latinx Alumni Association does

The UC Berkeley Chicanx Latinx Alumni Association (CLAA) is a 501(c)(3) nonprofit organization founded in 1984 (originally as the 'U.C.B Raza Alumni Club') and headquartered in Berkeley, California. It is the organized voice of Chicanx Latinx UC Berkeley alumni, serving a primary beneficiary base of two segments: Chicanx Latinx UC Berkeley alumni seeking networking, mentorship, and community connection, and current Chicanx Latinx students — many of them first-generation — who need financial support, mentorship, and culturally affirming programming.

CLAA's core offerings are community-based services rather than technology products. The portfolio includes the BCLAA Annual Scholarship and the Joe Kapp & Family Scholarship Fund (the latter funded partly by 40% of memoir proceeds from 'The Toughest Chicano'), the Conexiones de Cal mentorship program, Sharing Wisdom Across Generations (SWAG), yield events for accepted students, the annual Latinx Graduation Ceremony (38th iteration in 2025), five-year Legacy events, and 4-6 California-wide alumni networking gatherings annually. The technology stack is minimal: a content website, email newsletter, and social media presence across Twitter/X, Facebook, and Instagram.

Revenue is generated entirely through donations, with a current moratorium on membership dues. Streams include individual alumni donations, AmazonSmile (0.5% of eligible purchases), Joe Kapp memoir proceeds, and auxiliary corporate/community partnerships. The organization employs 9 people, is led by a volunteer Board of Directors of distinguished UC Berkeley alumni, and is integrated into the UC Berkeley ecosystem through formal partnerships with the California Alumni Association, Chicanx Latinx Student Development Office, Division of Equity and Inclusion, Office of Undergraduate Admissions, UDAR, and the Center for Latino Policy Research.

Name

UC Berkeley Chicanx Latinx Alumni Association

Legal name

UC Berkeley Chicano Latino Alumni Association

Website

https://ucbclaa.org

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

CLAA is a 501(c)(3) nonprofit founded in 1984 that serves Chicanx Latinx UC Berkeley alumni and students through scholarships, mentorship programs, regional chapters, graduation ceremonies, and alumni networking events across California, funded by individual donations.

Ownership category

akta.pro rank

Product category

Nonprofit Alumni Association Services

NAICS

Civic and Social Organizations (81341), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Cultural, Identity & Inclusion Programs (EDALAHAF)

akta.pro secondary industries

Fundraising & Annual Giving (EDALAOAB), Advancement Services & Donor Operations (CRM, Gift Processing, Stewardship) (EDALAOAD)

Keywords

• Alumni association services
• Nonprofit scholarship programs
• Student mentorship services
• Alumni networking events
• Community nonprofit services

Headquarters

HQ city

Berkeley

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: CLAA relies on tax-deductible donations from individual alumni, friends, and sponsors. Donations support general operating funds, scholarships, and student programs. The organization also participates in AmazonSmile, where 0.5% of eligible purchases are donated to CLAA.
2. Scholarship Endowment Proceeds: The Joe Kapp & Family Scholarship Fund receives proceeds from Joe Kapp's memoir sales, with 40% of memoir purchases directed to CLAA for scholarship funding.
3. Membership Dues: CLAA had implemented membership fees/investment structure but currently has a moratorium on membership dues, making membership free. Future plans include asking members to recommit annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

CLAA is a volunteer-led nonprofit alumni association that organizes, connects, and supports the UC Berkeley Chicanx Latinx community through scholarships, the Conexiones mentorship program, networking events, graduation ceremonies, and volunteer opportunities. Its core deliverable is community-building programming and financial aid to Chicanx Latinx alumni and students, not a technology product.

Product overview

UC Berkeley Chicanx Latinx Alumni Association (CLAA) is a nonprofit alumni organization offering services to alumni and students rather than a technology product. The organization provides a portfolio of programs including alumni networking, student mentorship through Conexiones, annual scholarships (BCLAA and Joe Kapp), Latinx graduation ceremonies, Legacy events, and volunteer opportunities. The core offering is community-building and student support services connecting Chicanx Latinx alumni with UC Berkeley.

Differentiator

Problem solved

Functional benefit

Products and services

• Alumni Services

Quantifiable outcome

• Over $250,000 in scholarships awarded in the last 13 years to UC Berkeley Chicanx Latinx students
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• California Alumni Association (CAA)coreStrategic or Co-development PartnerCLAA has a longstanding partnership with the California Alumni Association on the advancement of UC Berkeley and its alumni. CLAA members receive lifetime membership benefits with CAA.
• Chicanx Latinx Student Development Office (CLSD)coreStrategic or Co-development PartnerCLAA maintains a longstanding partnership with the Chicanx Latinx Student Development Office at UC Berkeley, collaborating on student recruitment, retention events, and the Legacy celebration.
• Division of Equity and InclusionminorStrategic or Co-development PartnerCLAA collaborates with UC Berkeley's Division of Equity and Inclusion on campus initiatives and student support programs.
• Office of Undergraduate Admissions (OUA)minorStrategic or Co-development PartnerCLAA partners with OUA on student recruitment initiatives and yield events to encourage accepted Chicanx Latinx students to attend UC Berkeley.
• Office of University Development and Alumni Relations (UDAR)minorStrategic or Co-development PartnerCLAA collaborates with UDAR on alumni engagement and development initiatives.
• Center for Latino Policy Research (CLPR)minorStrategic or Co-development PartnerCLPR partners with CLAA on the Legacy event celebration and collaborates on research and advocacy initiatives.
• Joe Kapp & FamilycoreOthersJoe Kapp and his family donate 100% of proceeds from his memoir 'The Toughest Chicano' to fund scholarships for first-generation Latinx UC Berkeley students through the Joe Kapp & Family Scholarship Fund. 40% of memoir purchases go directly to CLAA for scholarship funding.
• TRENZA, Inc.minorGTM or Marketing PartnerBoard member Elizabeth Ramirez serves as Co-Chair of TRENZA, Inc. Board, connecting CLAA to this youth development organization.
• AmazonSmileminorOthersCLAA participates in AmazonSmile program where 0.5% of eligible Amazon purchases are donated to the organization to support scholarships and programs.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UC Berkeley Black Alumni Association: Identity-based alumni association at UC Berkeley supporting Black alumni and students through scholarships, mentorship, and networking. Directly comparable mission, structure, and reliance on UC Berkeley campus partnerships.
• UCLA Latinx Alumni Association: UCLA-based identity alumni association serving Chicanx/Latinx graduates and students through scholarships, mentorship, and cultural programming. Comparable structure, demographic focus, and student/alumni support mission.
• Stanford Latinx Alumni Association: Identity-based alumni organization at Stanford supporting Latinx alumni and students via networking, mentorship, and community events. Closely analogous to CLAA's model at a peer private institution.
• UC Berkeley Asian Pacific American Alumni Association: UC Berkeley identity-based alumni association for Asian Pacific American alumni offering scholarships, mentorship, and community programming. Closely mirrors CLAA's volunteer-led, chapter-based model and student support focus.

Broad incumbents

• Hispanic Association of Colleges and Universities (HACU): National nonprofit advocating for Hispanic-serving institutions and Latinx college students through scholarships and programs. Broader incumbent addressing the same student population CLAA serves at a single institution.
• California Alumni Association (CAA): Official UC Berkeley alumni association offering lifetime membership, events, and benefits. CLAA partners with CAA and grants members lifetime CAA benefits, making CAA the broader umbrella incumbent CLAA operates alongside.
• Hispanic Scholarship Fund (HSF): National nonprofit providing scholarships and support services to Hispanic students across U.S. colleges. Comparable scholarship-first mission and Latinx student demographic, though operating at much greater scale.

Others

• Cal Alumni Association Los Angeles Network: Regional CAA chapter in Los Angeles that supports UC Berkeley alumni broadly in the same geography where CLAA's LA Chapter operates. Partially overlapping with CLAA LA but oriented to general Berkeley alumni.

Emerging players

• Society of Hispanic Professional Engineers (SHPE) - Cal Chapter: National organization supporting Latinx STEM students and professionals with active UC Berkeley chapter serving overlapping student demographics. Comparable student-support, mentorship, and professional development focus for Latinx students.
• Chicano Youth Leadership, Inc. California-based Chicanx student leadership nonprofit providing college access and leadership development. Addresses an overlapping demographic of Chicanx/Latinx students but focuses more on pre-college pipeline than alumni engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/UCB_CLAA
• Facebookfacebook.com/UCBCLAA
• Instagraminstagram.com/UCBCLAA
• LinkedInlinkedin.com/company/ucbclaa

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about UC Berkeley Chicanx Latinx Alumni Association