UCLL
- Company typePrivate
- Founded1966
- HeadquartersSan Diego, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
UCLL firmographics
Firmographics- Name
- UCLL
- Legal name
- University City Little League
- Website
- https://ucll.org
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
UCLL industry classification
Industry- Product category
- Youth Sports / Community Baseball League
- NAICS
- Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)
- SIC
- Services-Membership Organizations (8600), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
- akta.pro secondary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where UCLL is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
UCLL business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Revenue model
- Player Registration Fees: Primary revenue source from player registration fees structured in tiers with early bird discounts. Fees vary by division: Fall Tee Ball Clinics $50; MAPS/MAPS-Prep $145-$345; Minors/Majors/Intermediate/Juniors/Seniors $195-$395; Challenger $70. Late fees apply after specific dates.
- Snack Bar Revenue: The snack bar operates during games and events, requiring families to volunteer 4 hours per player plus 2 hours per sibling. Revenue supports equipment, field maintenance, and league operations.
- Sponsorships: Local businesses and organizations sponsor the league in exchange for website recognition, league banners, social media visibility, and invitations to league events.
- Team Parent Fundraising: Families encouraged to purchase snack bar tickets ($5 per player for hot dog, drink, chips) in lieu of bringing snacks from home, raising funds for the league.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Fall Tee Ball Clinics: $50 for four-week program |
| Subscription | Annual | MAPS/MAPS-Prep: $145 Early Bird / $245 after Dec 31 / $345 after Jan 19 |
| Subscription | Annual | Minors/Majors/Intermediate/Juniors/Seniors: $195 Early Bird / $295 after Dec 31 / $395 after Jan 19 |
| Subscription | Annual | Challenger Division: $70 |
| Subscription | Pay-as-you-go | Tee-Ball Saturday Clinics: $40 for four-week program |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
UCLL product offering
Product offeringCore offering
UCLL organizes and delivers community youth baseball leagues across multiple age-based divisions (Tee Ball through Junior/Senior, plus an adaptive Challenger division) for children ages 4-15+ in University City, San Diego. Services include seasonal practices and games, player assessments, volunteer coaching and umpiring, and post-season All-Star tournament play, all coordinated through the Sports Connect (Blue Sombrero) registration platform. The league is 100% volunteer-run and affiliated with Little League International under District 32.
Product overview
UCLL is a 100% volunteer-run youth baseball league that has served the University City community for over 60 years. The organization provides youth baseball programs for children ages 4-15 across multiple divisions (Tee Ball through Senior/Challenger), operating out of field facilities at Standley Park, Fort Field, McElroy Field, University Gardens Park, Curie Elementary, and UC High School. The league's core product is its organized baseball programming, supplemented by volunteer coaching resources, player assessments, umpire training, scorekeeping materials, and sponsorship opportunities. UCLL uses the Sports Connect (Stack Sports) platform for player registration, volunteer management, and scheduling.
Differentiator
Problem solved
Functional benefit
Products and services
- Youth Baseball League Programs (Tee Ball through Junior/Senior Divisions) Organized youth baseball league programs across eight divisions serving children ages 4-16: Tee Ball (4-6), MAPS Prep (6-8), MAPS (7-9), Minors (9-11), Majors (10-12), Intermediate (11-13), and Junior/Senior (14-16). Includes seasonal registration, practices, games, player assessments, and post-season All-Star tournament opportunities under District 32 / Little League International governance.
- Challenger Division (Adaptive Baseball) Adaptive baseball program for boys and girls with physical and intellectual disabilities, ages 4-18 (or up to 22 if enrolled in school). Senior Challenger serves ages 15+ with no maximum age. Provides inclusive gameplay, community integration, and emotional development through baseball. Registration fee: $70.
- Fall Ball Program Fall season youth baseball program offered by UCLL with tiered early-bird pricing, providing additional playing opportunities beyond the spring season. Early bird registration available before July 31 with a $50 discount.
- Tee-Ball Saturday Clinics Short-format Saturday clinic program for introductory-age players (Tee-Ball ages 4-6), comprising four weeks of Saturday sessions, priced at $40. Designed as a lower-commitment introduction to baseball fundamentals.
- League Sponsorship Program Local business sponsorship package providing brand visibility through website logo placement, league banners, social media recognition, and invitations to league events (Opening Day, Closing Day). Targeted at local San Diego businesses and professional services.
Quantifiable outcome
- Over 60 years of community service providing youth baseball programs
- +2 more outcomes
Companies that use UCLL
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles2 records
UCLL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
UCLL partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Little League InternationalcoreOfficial Little League charter member providing governance, rules, insurance, and operational guidelines. UCLL operates under District 32 supervision and follows all Little League International policies, including bat standards, safety requirements, and boundary rules.
- District 32 Little LeaguecoreRegional governing body coordinating inter-league play, umpire clinics, scorekeeping training, and post-season tournaments among Clairemont, Scripps Ranch, Rancho Penasquitos, Presidio, Mira Mesa, and other local leagues.
- San Diego PadresminorMajor league baseball team providing sponsorship recognition and brand association. Listed as a league sponsor with logo displayed on UCLL website.
- San Diego Law Firm (5ive Tool Sponsor)minorLocal law firm sponsoring UCLL with logo displayed on website. Hosted 5ive Tool Coach & Player Clinic providing baseball instruction.
- 5ive Tool BaseballminorBaseball training company that hosted the 5ive Tool Coach & Player Clinic at Fort Field for player development, offering MAPS/Prep, Minors/Majors/Intermediates, and Pitching & Catching instruction.
- Standley Park and Recreation FacilitiescorePartnership with City of San Diego parks department for field access at Standley Park (including Fort Field, Fields A and B, and Tee Ball backstop), McElroy Field, and University Gardens Park.
- UC High SchoolminorLocal high school provides baseball field facility for UCLL games and practices, supporting the transition from youth to high school baseball.
- Curie Elementary SchoolminorLocal elementary school provides multipurpose field for practices and games, supporting community-based youth sports.
- Sports Connect (Blue Sombrero)coreTechnology platform provider for registration, scheduling, email communications, and league management. Stack Sports subsidiary powering the Blue Sombrero system used by UCLL.
- La Jolla MD DentalminorLocal dental practice sponsor with logo displayed on UCLL website homepage.
- San Diego ENTminorLocal medical practice sponsor with logo displayed on UCLL website.
- DP Injury AttorneysminorPersonal injury law firm sponsor with logo displayed on UCLL website.
- DB Squared LawminorLaw firm sponsor with logo displayed on UCLL website.
- Destination ConceptsminorEvent and destination management company sponsor with logo displayed on UCLL website.
- SD Mothers Against Poverty (SDMADRES)minorNonprofit organization sponsor with logo displayed on UCLL website, supports families in need.
- San Diego Project HeartbeatminorCity of San Diego AED and emergency response program sponsor. UCLL maintains AEDs at Fort Field, Standley A, Standley B, and McElroy Field.
- University City NewsminorLocal community news organization sponsor with logo displayed on UCLL website.
- San Diego Baseball SupplyminorLocal baseball equipment retailer sponsor with logo displayed on UCLL website.
- KNB Printing SolutionsminorLocal printing company sponsor recommended by UCLL for team uniform customization with logo displayed on website.
- UC PrideminorLocal community organization sponsor with logo displayed on UCLL website.
- Tri-County Protective ServicesminorSecurity/protective services company sponsor with logo displayed on UCLL website.
- Veterans National MortgageminorMortgage lender sponsor with logo displayed on UCLL website.
- Frozen RopesminorLocal batting cage facility in Del Mar recommended for player practice between UCLL games.
- JP LongballminorLocal batting cage facility recommended for player practice.
- Brickyard CagesminorLocal batting cage facility recommended for player practice.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
UCLL competitors and assessment
Company assessmentBroad incumbents
- USA Baseball: National governing body for amateur baseball in the U.S., overseeing amateur pipelines and development programs. Comparable as the broader amateur baseball ecosystem authority that UCLL's players may eventually enter.
- PONY Baseball: National youth baseball organization with a structured progression pathway (Shetland through PONY/Colt) serving ages 4-19. Directly comparable to UCLL as a competing recreational league format with community-based local charters.
- Little League International: National governing body that charters UCLL and all U.S. Little League chapters. Most directly comparable as the umbrella organization for youth baseball leagues serving 4-16 year olds under uniform rules and structure.
- Babe Ruth League: National youth baseball organization serving players ages 4-18 through Cal Ripken (ages 4-12) and Babe Ruth (ages 13-18) divisions. Comparable as a competing national youth baseball umbrella serving overlapping age ranges with charter-based local leagues.
Others
- Dick's Sporting Goods / DICK'S House of Sport Camps: National sporting goods retailer that also runs youth baseball camps and clinics. Comparable as an alternative consumer-facing channel where families spend on youth baseball skill development, though not a direct league operator.
- MLB Pitch, Hit & Run: MLB's free youth skills competition program offered through local leagues including UCLL. Comparable as an adjacent program that channels players into and builds on the recreational league ecosystem.
Direct peers
- Pop Warner Little Scholars: National youth football and cheerleading organization with local community-based chapters serving similar age groups (5-16). Comparable as a parallel youth amateur sports league structure with volunteer-run local chapters and similar community-based recruitment model.
- District 32 Little League: Regional governing body that includes UCLL and coordinates inter-league play among Clairemont, Scripps Ranch, Rancho Penasquitos, Mira Mesa, and other San Diego-area Little League chapters. Directly comparable as a neighboring Little League operator in the same San Diego market.
Emerging players
- Perfect Game: Major youth and amateur baseball showcase/tournament organization that operates outside the Little League system. Comparable as a parallel youth baseball ecosystem that competes with UCLL for player time, especially for older players seeking showcase exposure.
- Topgolf Callaway Brands Junior Programs: Topgolf operates youth golf and family sports programming. Comparable as a different sport but a competing consumer-facing destination for youth sports participation and family entertainment spend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
UCLL social profiles
Digital presenceUCLL financial estimates
Financial estimateRevenue estimate
Valuation estimate
UCLL leadership team
Management profileNumber of profiles
Profiles15 records
UCLL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UCLL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UCLL
What does UCLL do?
UCLL organizes and delivers community youth baseball leagues across multiple age-based divisions (Tee Ball through Junior/Senior, plus an adaptive Challenger division) for children ages 4-15+ in University City, San Diego. Services include seasonal practices and games, player assessments, volunteer coaching and umpiring, and post-season All-Star tournament play, all coordinated through the Sports Connect (Blue Sombrero) registration platform. The league is 100% volunteer-run and affiliated with Little League International under District 32.
Is UCLL a public or private company?
UCLL is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was UCLL founded?
UCLL was founded in 1966. It employs 101 to 250 people.
Where is UCLL based?
UCLL is headquartered in San Diego, United States, in the North America region.
How does UCLL make money?
Four revenue lines are on record. Player Registration Fees are the primary driver. The others are snack Bar Revenue, sponsorships and team Parent Fundraising.
Who are UCLL's main competitors?
Broad incumbents on record are USA Baseball, PONY Baseball, Little League International and Babe Ruth League. Others are Dick's Sporting Goods / DICK'S House of Sport Camps and MLB Pitch, Hit & Run. Direct peers are Pop Warner Little Scholars and District 32 Little League. Emerging players are Perfect Game and Topgolf Callaway Brands Junior Programs.
Does UCLL have an API?
No public API is recorded for UCLL.
What industry is UCLL in?
UCLL's product category is Youth Sports / Community Baseball League. Its primary akta.pro industry code is MPAKACAF, Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues), with a secondary code of MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 61162 and its SIC code is 8600.