Sports Connect

What Sports Connect does

Sports Connect is a cloud-based SaaS platform that provides online registration, website building, payment processing, scheduling, team management, compliance tracking, and data analytics to youth sports organizations in the United States. The platform serves three primary customer tiers: national and state governing bodies (U.S. Soccer Federation, US Youth Soccer, Little League Baseball, AYSO, Pop Warner, USA Football, USA Lacrosse, AAU, PONY, SAY Soccer), local clubs and leagues across soccer, baseball, football, basketball, volleyball, hockey, lacrosse, and multi-sport programs, and end users (parents, coaches, athletes). Its underlying architecture is mobile-first and integrates bidirectionally with national data centers (U.S. Soccer National Data Center, Little League Data Center, PONY Data Center) and partner platforms including GameChanger, Stack Officials, Stack Tourney, StackRaise, and JDP background checks, creating a deeply embedded layer in the youth sports ecosystem. Sports Connect operates as a private subsidiary of Stack Sports, having been formed from the consolidation of Blue Sombrero, Affinity Sports, and Stack Sports in 2017-2018.

Name

Sports Connect

Legal name

Sports Connect

Website

https://sportsconnect.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Sports Connect is a cloud-based SaaS platform providing online registration, websites, payment processing, scheduling, and compliance tools to youth sports governing bodies, leagues, and families across the United States, operating as a subsidiary of Stack Sports.

Ownership category

akta.pro rank

Product category

Youth Sports Management Software

NAICS

Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Membership Organizations (8600)

akta.pro primary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports management
• Online registration software
• Sports league management
• Payment processing platform
• Sports website builder

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Software Licensing: SaaS subscription model for access to registration, website builder, scheduling, and management tools. Pricing is quote-based and varies by organization size and sport.
2. Payment Processing Fees: Integrated payment processing for registration fees, with transaction fees built into the platform for collecting league fees and payments.
3. StackRaise Fundraising: Digital fundraising platform with mobile coupon books, earning revenue from transaction processing.
4. Fan Wear & Merchandise: Integrated online store for custom fan wear and merchandise, including Nike apparel customization.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Sports Connect provides an all-in-one cloud-based SaaS platform for youth sports organizations, offering online registration, professional sport-specific website building, integrated payment processing, team and volunteer management, automated scheduling, communication tools, compliance tracking, and data analytics. The platform serves national and state governing bodies, local clubs and leagues, and integrates with national data centers (U.S. Soccer, Little League, PONY) plus third-party tools (GameChanger, Stack Officials, Stack Tourney, StackRaise, JDP).

Product overview

Sports Connect is an all-in-one youth sports management platform offering online registration, professional website creation, payment processing, team and volunteer management, scheduling, communication tools, and data analytics. The platform supports multiple sports including soccer, baseball, softball, football, basketball, volleyball, hockey, lacrosse, and camps. Key integrated products include Stack Officials (officials management), Stack Tourney (tournament management), Stack Raise (fundraising), Stack Rewards (cashback), and Stack Team App (team communication). The platform integrates with GameChanger for streaming/scoring, CaptainU for recruiting, TeamInn for travel, The Coaching Manual for education, and U.S. Soccer National Data Center for data synchronization. Sports Connect also operates U.S. Soccer Connect as a sport-specific initiative and serves as the technology backbone for numerous national and state governing bodies.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Connect Platform All-in-one youth sports management SaaS platform offering online registration, professional website creation, integrated payment processing, team and volunteer management, automated scheduling, communication tools, compliance tracking, and real-time data analytics dashboards for national governing bodies, state associations, local clubs, and leagues.
• Stack Officials

Quantifiable outcome

• 70% of families sign up from mobile devices - platform built specifically for mobile-first registration
• +2 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability1 record

Feature12 records

Partnerships

27 partnerships are on record, tiered minor and core.

• Florida Coaches CoalitionminorStrategic or Co-development Partner · 13 May 2025Strategic partnership with the principal advocate and leadership organization for coaches in Florida.
• New Mexico Youth Soccer AssociationcoreStrategic or Co-development Partner · 8 January 2025Renewed partnership to drive soccer forward with registration and member management services.
• The Miracle LeaguecoreStrategic or Co-development Partner · 15 July 2024Strategic partnership to revolutionize inclusive sports for children with disabilities.
• Fellowship of Christian Athletes (FCA)coreStrategic or Co-development Partner · 19 June 2024Renewed multi-year partnership to grow participation in Christian youth sports.
• USA LacrossecoreStrategic or Co-development Partner · 9 April 2024Renewed partnership for lacrosse governing body technology solutions.
• Dixie Softball, Inc.coreStrategic or Co-development Partner · 1 April 2024Multi-year partnership renewal for Dixie Softball governing body.
• Iowa SoccercoreStrategic or Co-development Partner · 14 November 2023Three-year partnership for new registration services.
• New Jersey Youth Soccer AssociationcoreStrategic or Co-development Partner · 27 September 2023Renewed partnership to drive the youth soccer experience forward.
• Minnesota Youth Soccer AssociationcoreStrategic or Co-development Partner · 14 September 2023Five-year partnership renewal for registration and member management.
• U.S. Soccer FederationcoreStrategic or Co-development PartnerStrategic partner of U.S. Soccer with shared commitment to grow the game. Powers the U.S. Soccer National Data Center and connects every level of the soccer ecosystem. Represents the largest commitment of technology and sport resources to any project in American sports history.
• US Youth SoccercoreStrategic or Co-development PartnerOfficial partner of US Youth Soccer with integrations to the USSF National Data Center.
• Little League Baseball and SoftballcoreStrategic or Co-development PartnerOfficial local league technology provider with real-time sync to Little League Data Center, GameChanger integration, exclusive Little League website designs, and integrated JDP background checks.
• AYSO (American Youth Soccer Organization)coreStrategic or Co-development PartnerExclusive league technology provider with custom AYSO website designs, auto team assignment, AYSO player card access, and real-time custom reporting.
• USA FootballcoreStrategic or Co-development PartnerOfficial partner with user-friendly tools to bring youth football leagues online, including contact tracing and compliance features.
• Pop Warner Little ScholarscoreStrategic or Co-development PartnerOfficial technology platform with contactless registration tools, online features to manage Pop Warner requirements, and ways to help grow programs.
• USA LacrossecoreStrategic or Co-development PartnerOfficial registration partner with integrations for scheduling and automated team creation.
• US Amateur Lacrosse (USAL)coreStrategic or Co-development PartnerOfficial partner with tools for lacrosse organizations.
• Amateur Athletic Union (AAU)coreStrategic or Co-development PartnerOfficial partner with solutions to manage everything from registration to tournaments for basketball and other sports.
• PONY Baseball and SoftballcoreStrategic or Co-development PartnerAuto-sync with PONY Data Center, custom website design, game scheduling, and online fan wear store.
• SAY SoccercoreStrategic or Co-development PartnerExclusive association technology provider with mobile-first registration, safety and compliance tools, code-free website management, and SAY Soccer Data Integration.
• Massachusetts Youth SoccercoreStrategic or Co-development PartnerOfficial member management system with SafeSport compliance, U.S. Soccer Learning Center integration, and seamless data sharing with Massachusetts and U.S. Soccer.
• Stack OfficialscoreTechnology or IntegrationFully integrated officials management solution for scheduling, paying, and managing umpires, referees, and assessors with 1099 support.
• Stack TourneycoreTechnology or IntegrationIntegrated tournament registration and bracket management for competitions.
• StackRaise by PushSavecoreTechnology or IntegrationExclusive partnership for digital fundraising with customizable mobile coupon books. Funds disbursed within 48 hours of transactions.
• GameChanger (MLB Advanced Media)coreTechnology or IntegrationIntegration with GameChanger for live streaming, live scoring, team messaging, and roster management. Automatic team creation when coaches are rostered in Sports Connect.
• JDP (Jarden Davis Patel)coreTechnology or IntegrationIntegrated JDP background check for volunteer screening, built directly into registration flow.
• MomentecminorChannel Partner/ Reseller/ DistributorTrusted fulfillment partner for future uniform operations. Stack Uniforms paused after 2025 season while transitioning to Momentec for 2026 season and beyond.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PlayMetrics: PlayMetrics is a youth sports operations platform that is now the designated migration destination for Sports Connect leagues beginning the 2027 season. It offers registration, member management, and league operations tools and is closely comparable in functionality and customer segment.
• TeamSnap: TeamSnap is a leading team management platform offering registration, scheduling, communication, and payment tools for youth and recreational sports organizations. It directly competes with Sports Connect in serving local clubs, leagues, and parents across multiple sports.
• LeagueApps: LeagueApps provides registration, scheduling, payments, and website solutions for youth and adult sports clubs and leagues. It targets the same local-club and league customer base as Sports Connect with a similar SaaS-plus-payments business model.
• Bonzi: Bonzi provides registration, website, and league management software for youth sports organizations. It targets the same SMB club and league customer segment as Sports Connect and competes directly for non-governing-body affiliated programs.
• Crossbar: Crossbar delivers registration, scheduling, communication, and website software for youth sports clubs and associations. It serves the same volunteer-run league administrator segment as Sports Connect and competes head-to-head for soccer, lacrosse, hockey, and other youth sports programs.

Emerging players

• GameChanger: GameChanger (owned by MLB Advanced Media) provides live scoring, streaming, and team communication apps integrated with Sports Connect. It is a complementary and partially overlapping platform that competes in team communication and live game experiences for the same youth sports audience.
• RosterBot: RosterBot offers team scheduling, registration, and communication tools for amateur and youth sports teams. It overlaps with Sports Connect at the team-management layer and competes for individual coaches and small leagues seeking lighter-weight alternatives.

Broad incumbents

• SportsEngine: SportsEngine, a NBC Sports company, provides registration, websites, mobile apps, and tournament management for youth sports. It is a larger incumbent serving similar national governing bodies (notably USA Hockey and US Lacrosse in some capacities) and overlaps with Sports Connect across the same SMB league customer segment.
• Active Network: Active Network offers registration, payment processing, and activity management software for sports, camps, and community organizations. It competes with Sports Connect in the broader youth and amateur sports registration space as a larger, diversified incumbent.

Others

• Stack Sports: Stack Sports is the parent operating company of Sports Connect and a broader sports technology platform. It is included as an ecosystem/parent reference rather than a direct competitor, providing context on the corporate structure under which Sports Connect operates.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights1 record

Customer concentration

• Xx.com/GoSportsConnect
• Facebookfacebook.com/SportsConnectByStack
• LinkedInlinkedin.com/company/sportsconnectbystack
• Instagraminstagram.com/sportsconnect

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sports Connect