What UET Game Studio does

UET Game Studio is a university-affiliated game development excellence center operating under the Al Khwarizmi Institute of Computer Sciences (KICS) at the University of Engineering and Technology (UET) Lahore, Pakistan. Established in July 2016 under the supervision of Dr. Muhammad Usman Ghani Khan, the studio has a dual mandate: producing commercial-grade mobile games and training computer science students in game design and development through final-year project supervision. It is self-described as the first game studio at an engineering university in Pakistan, with a reported headcount of approximately 12 staff and researchers.

The studio develops cross-platform mobile games using Unity 3D and Corona SDK engines, with a portfolio of 25+ titles spanning hyper-casual 2D games, 3D games, arcade shooters, racing, simulation, puzzles, multiplayer titles, and 2D animations adapted from children's moral stories. The product mix includes educational games (e.g., 'Chirya ka bacha,' a localized Urdu edutainment animation), arcade titles (e.g., 'Zombie Doom: FPS Headshot Carnage,' 'BigFoot Beast Hunting'), racing games (e.g., 'Death Rally 3D,' 'Wild Animals Racing'), and simulation/puzzle games (e.g., 'Train Crash: Train Driving Simulator,' 'Bubble Shooter,' 'Word Derby'). The studio has also added an XR (Virtual Reality and Augmented Reality) platform on Unity Engine, indicating intent to extend beyond mobile into immersive technology.

Commercially, UET Game Studio operates as a university R&D unit rather than a venture-backed business. Revenue is generated through one-time licensing of commercial mobile games distributed via Android and iOS app stores, though no revenue figures are disclosed. There are no external funding rounds, no named external customers, and no formal pricing structure. The primary customer segments are UET students (who receive hands-on training) and general mobile game consumers of educational and casual content. Institutional funding through KICS and UET Lahore effectively subsidizes operations, with the studio's distinguishing value proposition being the bridge between academic learning and industrial game production requirements.

Name

UET Game Studio

Legal name

UET Game Studio

Website

https://uetgamestudio.kics.edu.pk

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

UET Game Studio is a university-affiliated game development lab at UET Lahore, Pakistan, operating under KICS since 2016. It produces cross-platform mobile games using Unity 3D and Corona SDK while training computer science students in game design through supervised final-year projects.

Ownership category

akta.pro rank

Product category

Mobile Game Development

NAICS

Software Publishers (513210), Custom Computer Programming Services (541511), Graphic Design Services (541430)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH)

akta.pro secondary industry

Game Development (Unity, Unreal, 2D/3D) (EDAMACAE)

Keywords

• Mobile game development
• Educational games
• 2D animation
• Cross-platform games
• Game design training

Headquarters

HQ city

Lahore, Punjab

HQ country

Pakistan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Commercial Mobile Games: Creating and releasing commercial games of industrial strength from the university platform for mobile devices

Go-to-market motion1 record

Distribution channels1 record

Core offering

UET Game Studio is a university-affiliated game development studio that designs and develops cross-platform mobile games, 2D animations, and edutainment content for Android and iOS using Unity 3D and Corona SDK. Its portfolio spans educational games, arcade/FPS titles, puzzle and casual games, racing and simulation games, and children's moral-story animations. The studio also trains UET Lahore computer science students in game design and supervises their final-year projects.

Product overview

UET Game Studio is a university-based game development excellence center at UET Lahore, operating under KICS (Al Khwarizmi Institute of Computer Sciences). The studio creates Cross-platform games for mobile devices using Unity 3D and Corona SDK game engines. The product portfolio includes educational games (edutainment animations like 'Chirya ka bacha', 'Thirsty Crow', 'Gingerbread Man'), arcade games (Zombie Doom, BigFoot Beast Hunting), puzzle/casual games (Bubble Shooter, Color Cycle, Word Derby), racing games (Death Rally 3D, Wild Animals Racing, Car Rumble), simulation games (Train Crash, City of Foods, Warehouse Automation), 3D games (Christmas Maze Runner 3D, Scary Clown), and 2D animations with moral stories for children. The studio focuses on developing commercial games of industrial strength while also training students in game design and development.

Differentiator

Problem solved

Functional benefit

Products and services

• Protect the Candy Game A mobile game for general consumers that was scheduled for release on 30th November 2016 and was in testing phase at the time of announcement.
• Zombie Doom: FPS Headshot Carnage An FPS zombie shooter mobile game where players protect the last of humanity from a zombie apocalypse by executing zombie swarms, targeting mobile gamers.
• Train Crash: Train Driving Simulator A train driving simulator mobile game where players enforce railroad crossing laws and avoid accidents, targeting simulation game enthusiasts.
• Christmas Maze Runner 3D A third-person shooter runner mobile game where players navigate mazes, collect items, and find doors to the next maze level.
• Storm Destruction.io 2019 A mobile game where players control a storm to destroy a city, competing against AI players and scoring by causing destruction.
• Death Rally 3D: Car Death Race 2019 An action demolition car battle mobile game where players ride cars, burnout asphalts, shoot enemies, and skid through traffic.
• Wild Animals Racing: Racing Battle 2019 An animal racing mobile game with levels and objectives where players unlock animals by winning races and completing objectives.
• Car Rumble A multiplayer car battle mobile game where players connect via the internet, choose cars and environments, and battle friends.
• BigFoot Beast Hunting An adventure hunting mobile game where players track and trap Bigfoot through 10 levels, collecting evidence and setting traps.
• Union is Strength A 2D animation about a mother deer and her son saved by family when attacked by a lion, aimed at children for moral storytelling.
• Gingerbread Man A 2D animation of the classic kids moral story teaching the lesson 'be careful who you trust'.
• Thirsty Crow A 2D animation of the classic story where a crow drops pebbles into a pot to raise the water level, teaching a problem-solving lesson.
• Cute Kitten A 2D animation for kids where a kitten sneaks out from a sleeping mother to see the outer world.
• Golden Egg A kids moral story animation about a farmer who loses his golden egg-laying hen due to foolish actions, teaching 'think before you act'.
• City of Words A 2D word game combined with 3D driving where players make words from letters and drive to destinations to unlock puzzles.
• City of Foods A food business simulation mobile game where players deliver food to customers and fulfill customized orders.
• Correle Wey An endless runner mobile game with art design and rich soundtrack where players control a crossing character.
• Car Driver An addictive 2D car driving mobile game where players control off-road cars in green lands to collect vegetables.
• Halloween Witch A witch escape mobile game using simple tap controls where players avoid obstacles and travel through environments.
• Color Cycle A color switch mobile game where players move a color wheel and change colors to catch matching colors falling from above, with Facebook score sharing.
• Scary Clown A 3D horror mobile game where players are locked in a house with a scary clown, finding clues and guidelines to escape.
• Bubble Shooter A 2D multiplayer mobile game in a maze-like structure where players shoot, jump, and move to kill enemies, supporting multiplayer team mode.
• Word Derby: Battle 2019 A 2D multiplayer word mobile game with multiple categories and levels, supporting single player and multiplayer challenge modes.
• Chirya ka bacha An edutainment 2D animation video animating the Urdu book story 'Chirya ka bacha' to enhance student interest in learning, targeted at Urdu-speaking children.
• Flappy Dog A 2D hyper casual mobile game in the Flappy-style genre, featuring a dog character controlled to navigate obstacles.
• Warehouse Automation A simulation mobile game focused on warehouse automation and logistics tasks.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• KICS (Al Khwarizmi Institute of Computer Sciences)coreStrategic or Co-development Partner · 1 July 2016UET Game Studio was established under the supervision of KICS at UET Lahore. The studio operates as an excellence center within the institute, using its infrastructure and academic framework to develop commercial games while training students in game design and development.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Kahoot!: Global edutainment/game-based learning platform. Comparable to UET Game Studio's edutainment focus on educational games for students and learning content delivery.
• Prodigy Education: Educational gaming platform that combines game-based learning with curriculum content. Comparable to UET Game Studio's edutainment portfolio of moral-story animations and educational mobile titles.
• Voodoo: Global mobile game publisher focused on hyper-casual titles. Comparable as a publisher/distributor of casual mobile games in similar genres (arcade, puzzle, casual) that UET Game Studio produces.

Direct peers

• Filament Games: Educational and serious game studio building learning games and simulations for institutions. Comparable to UET Game Studio's serious/educational games and simulator work for academic and training use cases.

Regional players

• Mindstorm Studios: Pakistan-based game studio producing mobile and PC games. Comparable as a South Asian mobile game developer operating in the same regional market as UET Game Studio.
• Game Cooks (Pakistan): Pakistani game development studio working on mobile and educational games. Closely comparable as a Pakistan-based studio producing educational and casual mobile content.
• Trickster Arts: Pakistani game studio developing mobile and casual games for app stores. Direct regional peer in mobile game development targeting similar casual/arcade genres.

Others

• Unity Technologies: Creator of the Unity 3D engine that UET Game Studio uses for cross-platform mobile game development. Comparable as the enabling technology and developer ecosystem underpinning UET Game Studio's production pipeline.

Market position

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/uet-game-studio

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UET Game Studio