Ugo Chan
Ugo Chan is a Michelin-starred Japanese-inspired fine dining restaurant in Madrid's financial district, offering seasonal à la carte menus, personalized Omakase experiences, an extended-hours cocktail bar, and a curated wine/sake program, serving affluent food enthusiasts and business-district patrons.
- Company typePrivate
- Founded-
- HeadquartersMadrid, Spain
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Ugo Chan does
Ugo Chan is a single-location Japanese-inspired fine dining restaurant located at Calle Félix Boix, 6 in Madrid's financial district, operated by the Spanish private limited company UGOKUN, S.L. The restaurant is founded and personally run by chef Hugo, whose brand identity derives from his maternal grandfather Emilio's commercial ties with Japan. The business is staffed by approximately 10 employees and offers a seasonal à la carte menu and a personalized Omakase (chef's tasting) experience whose pricing is determined in situ based on guest preferences. Pricing spans €9–€26 for typical dishes, with premium items such as live lobster priced at €195/kg, all including 10% VAT. The restaurant also operates a continuous cocktail bar service (Ugo Chan Bar) from 13:00 to 01:30, and a curated wine and sake program focused on small artisan producers.
The company's revenue model is built on direct, on-premise consumption: fine dining covers, cocktail and beverage sales, and online gift cards ("Regala Ugo Chan") sold through its WordPress-based website. The customer base is split between affluent food enthusiasts seeking high-quality seasonal Japanese cuisine (primary segment) and Madrid financial-district professionals using the extended-hours bar (secondary segment). Reservations are taken directly via the website, email ([email protected]), and phone, with no third-party delivery integration and no app. Marketing relies on organic social media (Facebook, Instagram, Twitter) and substantial earned media coverage across El Mundo, Macarfi, Montagud, Salsa de Chiles, Tapas Guide, and TimeOut Madrid.
Ugo Chan's principal intangible assets are a Michelin Star (Estrella Michelin) and a Sol Repsol from the Repsol gastronomic guide, placing it among Madrid's premier Japanese-leaning fine dining venues. The technology footprint is intentionally minimal — a WordPress site with Google Analytics for traffic and cookie tracking, and an Ensalza-managed web presence — consistent with a chef-led, craft-driven operation. There are no patents, no AI/ML capabilities, no funding rounds, no subsidiaries, and no geographic footprint outside Spain.
Ugo Chan firmographics
Firmographics- Name
- Ugo Chan
- Legal name
- UGOKUN, S.L.
- Website
- https://ugochan.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ugo Chan is a Michelin-starred Japanese-inspired fine dining restaurant in Madrid's financial district, offering seasonal à la carte menus, personalized Omakase experiences, an extended-hours cocktail bar, and a curated wine/sake program, serving affluent food enthusiasts and business-district patrons.
- Ownership category
- akta.pro rank
Ugo Chan industry classification
Industry- Product category
- Japanese Fine Dining Restaurant
- NAICS
- Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industry
- Chef’s Table & Tasting Menu Restaurants (THAFACAG)
Keywords
Where Ugo Chan is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Ugo Chan business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Restaurant Dining: Fine dining Japanese restaurant offering both à la carte menu and Omakase (chef's tasting menu) experiences. The menu changes seasonally based on product availability and supplier quality.
- Bar and Cocktail Service: Full cocktail bar operating from 13:00 to 01:30 continuously, featuring whisky, rum, armagnac, sake, and author cocktails.
- Gift Cards (Regala Ugo Chan): Gift certificates for Omakase experiences available for purchase on the website.
- Wine and Sake Sales: Curated selection of wines from small producers, sake, and sparkling wines available by the glass or bottle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Seasonal à la carte menu with individual dish pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Ugo Chan product offering
Product offeringCore offering
Ugo Chan is a Japanese-inspired fine dining restaurant in Madrid serving a seasonal à la carte menu alongside a personalized Omakase (chef's tasting menu) experience whose content is determined in situ based on guest preferences and supplier availability. The restaurant also operates a continuously open cocktail bar (13:00 to 01:30) and a curated wine and sake cellar, and sells gift cards redeemable for the Omakase experience.
Product overview
Ugo Chan is a Japanese-inspired fine dining restaurant in Madrid offering a unified dining experience centered around an Omakase tasting menu and seasonal à la carte offerings. The restaurant operates as a single concept combining Japanese cuisine, cocktails, and a curated wine/sake program. Core offerings include the chef's tasting menu, individual menu courses, a cocktail bar open until 01:30, and a wine cellar focused on small artisan producers. The establishment also offers gift cards as an add-on product.
Differentiator
Problem solved
Functional benefit
Products and services
- Omakase Dining Experience Chef's tasting menu where the kitchen prepares a personalized multi-course meal based on seasonal ingredients, market availability, and individual guest preferences. The Omakase format reflects Japanese culinary philosophy emphasizing flexibility and product seasonality, and is priced in situ based on the customer's tastes and appetite.
- À la Carte Menu
- Ugo Chan Bar (Coctelería)
- Wine and Sake Selection (Bodega)
- Gift Cards (Regala Ugo Chan)
Companies that use Ugo Chan
Customer profileSegments2 records
Ideal customer profiles2 records
Ugo Chan technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ugo Chan partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Small Artisan Wine Producers (Bodega suppliers)coreUgo Chan works with small artisan wine producers ('pequeños elaboradores') who share their philosophy of quality and craftsmanship. The wine program emphasizes the people behind the bottles, not just labels.
- EnsalzaminorWeb development partner responsible for the Ugo Chan website design and maintenance.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Ugo Chan competitors and assessment
Company assessmentDirect peers
- StreetXO: David Muñoz's Asian-inspired, high-energy tasting-menu venue in Madrid. Comparable on Japanese/Asian culinary influence, chef-led tasting format, and aspirational Madrid positioning, though at a more casual service tier.
- DiverXO: Three-Michelin-star avant-garde restaurant by chef David Muñoz in Madrid. Competes for the same top-tier culinary tourist and Madrid-affluent diners with an avant-garde tasting-menu experience, though at a higher price and creativity tier.
- Kabuki (Grupo Kabuki): Spanish-Japanese fusion fine-dining group with multiple Madrid locations (e.g., Kabuki Wellington). Operates a premium Japanese concept in the same Madrid market with overlapping clientele and similar product positioning to Ugo Chan.
- El Invernadero: Michelin-starred vegetable-forward fine-dining restaurant in Madrid. Comparable on award status, single-chef-driven tasting-menu format, and premium Madrid positioning.
- DSTAgE: Two-Michelin-star creative cuisine restaurant in central Madrid. Operates a tasting-menu-led fine-dining format that directly competes with Ugo Chan's Omakase and à la carte experience for the same affluent Madrid clientele.
- Ramón Freixa Madrid: Two-Michelin-star fine-dining restaurant in Madrid led by chef Ramón Freixa. Comparable on city, format (premium tasting and à la carte), award level, and target affluent culinary tourists.
- Kappo: Japanese fine-dining restaurant in Madrid focused on traditional Japanese preparation. Direct competitor in the Madrid Japanese fine-dining niche with a similar emphasis on premium ingredients and chef-driven experience.
Broad incumbents
- Nobu: Global Japanese fine-dining brand with locations worldwide. Comparable on premium Japanese cuisine and chef-led tasting-menu experience, but operates at a much larger scale with broader geographic reach than the single-site Ugo Chan.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Ugo Chan social profiles
Digital presenceUgo Chan compliance and trust
Trust signalCompliance2 records
Ugo Chan financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ugo Chan leadership team
Management profileNumber of profiles
Profiles1 record
Ugo Chan funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ugo Chan M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ugo Chan
What does Ugo Chan do?
Ugo Chan is a Japanese-inspired fine dining restaurant in Madrid serving a seasonal à la carte menu alongside a personalized Omakase (chef's tasting menu) experience whose content is determined in situ based on guest preferences and supplier availability. The restaurant also operates a continuously open cocktail bar (13:00 to 01:30) and a curated wine and sake cellar, and sells gift cards redeemable for the Omakase experience.
Is Ugo Chan a public or private company?
Ugo Chan is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ugo Chan founded?
Ugo Chan was founded in -1. It employs 1 to 10 people.
Where is Ugo Chan based?
Ugo Chan is headquartered in Madrid, Spain, in the Europe region.
How does Ugo Chan make money?
Four revenue lines are on record. Restaurant Dining is the primary driver. The others are bar and Cocktail Service, gift Cards (Regala Ugo Chan) and wine and Sake Sales.
Who are Ugo Chan's main competitors?
Direct peers on record are StreetXO, DiverXO, Kabuki (Grupo Kabuki), El Invernadero, DSTAgE, Ramón Freixa Madrid and Kappo. Nobu is listed as a broad incumbent.
Does Ugo Chan have an API?
No public API is recorded for Ugo Chan.
What industry is Ugo Chan in?
Ugo Chan's product category is Japanese Fine Dining Restaurant. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAFACAG, Chef’s Table & Tasting Menu Restaurants. Its NAICS code is 722511 and its SIC code is 5810.