Uganda Health Marketing Group

What Uganda Health Marketing Group does

Uganda Health Marketing Group (UHMG) is a not-for-profit organization established in October 2006 and headquartered in Kampala, Uganda. It operates as a public health programming and social marketing entity, implementing community-based health programs across 23+ districts in Uganda's Central, West Nile, Northern, and Western regions. UHMG's core focus areas include HIV prevention, malaria control, maternal and child health, sexual and reproductive health, and pharmaceutical supply chain management. Its service population comprises Most at Risk Populations, pregnant women, children under five, youth, and general community members.

UHMG's operational model relies on an extensive community distribution network comprising 7,403+ supervised Village Health Teams (VHTs), 199 community condom outlets, mother clubs, PLHIV networks, and partnerships with both public and private health facilities. Its product and program portfolio includes socially marketed health products (LLINs, condoms, Kokono Cribs, Aqua Safe Vessels) and donor-funded public health programs (SCIPHA, Global Fund Malaria Project, Saving Mothers Giving Life, Strengthening Community Structures, the Silence is Deadly national campaign). UHMG does not offer a technology platform or SaaS product; its core technology is social and behavior change communication methodology and last-mile health product distribution.

UHMG does not generate commercial revenue. Its operations are funded through grants from development partners including USAID, the Global Fund (channeled via TASO as Principal Recipient), the Civil Society Fund, UNFPA, and the Clinton Health Access Initiative (CHAI). The organization functions as a sub-recipient and implementation partner under larger donor-funded programs, working alongside the Ministry of Health Uganda and district local governments. It sells no products directly to end consumers. Headcount is approximately 50 employees, and the organization maintains active social media presence under the "Good Life" brand across Facebook, YouTube, and X.

Name

Uganda Health Marketing Group

Legal name

Uganda Health Marketing Group

Website

https://uhmg.org

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Uganda Health Marketing Group is a Ugandan not-for-profit founded in 2006 that implements community-based public health programs in HIV, malaria, and maternal health across 23+ districts, funded by grants from USAID, the Global Fund, and UNFPA.

Ownership category

akta.pro rank

Product category

Public Health Services & Social Marketing

akta.pro primary industry

International & Local Implementing NGOs (HLAJAKAD)

akta.pro secondary industries

Maternal, Newborn, Child & Adolescent Health (MNCAH) NGOs (HLAJAKAG), Communicable Disease Prevention & Control (HIV/AIDS, TB, Malaria, NTDs) (BPADAIAA), Global Health Supply Chain & Procurement Organizations (HLAJAKAL)

Keywords

• Social marketing health
• Public health programs
• HIV prevention services
• Malaria control programs
• Community health distribution

Headquarters

HQ city

Kampala

HQ country

Uganda

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Grant Funding: UHMG is a not-for-profit organisation that operates primarily through grants and funding from development partners including USAID, Global Fund (via TASO), Civil Society Fund, and other international donors. Revenue is programmatic rather than commercial.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Uganda Health Marketing Group is a not-for-profit social marketing and public health organization that implements community-based health programs across Uganda. It distributes health products such as long-lasting insecticide-treated nets (LLINs), condoms, and maternal/child health commodities, while delivering social and behavior change communication (SBCC), demand creation, and health systems strengthening initiatives targeting HIV prevention, malaria control, and sexual/reproductive health.

Product overview

Uganda Health Marketing Group (UHMG) is a not-for-profit organization established in October 2006 that operates as a public health programming and social marketing organization rather than a traditional technology product company. UHMG's portfolio consists of health products (Kokono Cribs, Aqua Safe Vessels, LLINs, condoms) and public health programs/initiatives (HIV Prevention programs including SCIPHA and Strengthening Community Structures, Global Fund Malaria Project, Saving Mothers Giving Life) and advocacy campaigns (Silence is Deadly). These offerings are organized around nine focus areas: Maternal Child Health, Malaria Prevention and Treatment, HIV/AIDS Counselling and Testing, Sexual and Reproductive Health, Environment and Climate Impact, Water and Sanitation Health, Women and Youth Empowerment, Non-Communicable Diseases, and Pharmaceutical Supply Chain. UHMG does not offer a technology platform, SaaS product, or developer API.

Differentiator

Problem solved

Functional benefit

Brands

• Good Life: A health brand/mission tagline used by UHMG representing their vision of 'A Good Life for all people living in Uganda' with the motto 'Good Life Starts With Good Health'.

Products and services

• Long Lasting Insecticide Treated Nets (LLINs) Distribution Mass distribution of mosquito nets treated with insecticide in partnership with Vestergaard, with 24 million LLINs distributed across Uganda, targeting households to prevent malaria.
• Community Condom Distribution Program Socially marketed and free condom distribution program operating through 199 established community outlets, distributing over 3.2 million condoms, primarily serving Most at Risk Populations for HIV prevention.
• Global Fund Malaria Project Malaria control program implemented across 23 districts in Central Uganda and West Nile regions, focusing on health systems strengthening, LLIN distribution, parasitological diagnosis, and prompt treatment for pregnant women, children under 5, and the general community.
• SCIPHA (Strengthening Civil Society for Improved HIV/AIDS and OVCs Service Delivery) HIV/AIDS and OVC service delivery program implemented by consortium led by JCRC with UHMG covering 38 sub-counties across 8 districts, driving demand and uptake of HIV services and products.
• Strengthening Community Structures in Combination HIV Prevention Three-year community-based HIV prevention project (October 2012 – September 2015) implemented in Kasese District, targeting Most at Risk Populations including Commercial Sex Workers, truckers, and fisher folk to reduce new HIV infections.
• Saving Mothers Giving Life (SMGL) Initiative supported by the Government of Uganda and USAID aimed at dramatically reducing maternal and newborn deaths in 10 targeted districts in Western and Northern Uganda by addressing delays in seeking, reaching, and receiving quality care.
• RAC ON KOKONO Project (Kokono Cribs & Aqua Safe Vessels) Maternal and child health initiative in Kalerwe – Sebina Zone that distributes Kokono Cribs (infant safe sleeping solutions) and Aqua Safe Vessels to reduce infant mortality from malaria and waterborne diseases, while educating mothers on prevention.

Quantifiable outcome

• 24 million LLINs distributed nationwide - highest number ever in Uganda
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Joint Clinical Research Center (JCRC)coreStrategic or Co-development Partner · 1 January 2011JCRC and UHMG formed a consortium to implement the SCIPHA project for improved HIV/AIDS and OVC Service Delivery in Uganda. JCRC led overall project coordination while UHMG led HIV prevention efforts.
• TASO (The AIDS Support Organization)coreStrategic or Co-development PartnerTASO serves as the Non-public Sector Principal Recipient for Global Fund, with UHMG selected as one of eight sub-recipients to implement the Global Fund Malaria Project under the New Funding Model in 23 districts across Central Uganda and West Nile regions.
• VestergaardcoreStrategic or Co-development PartnerVestergaard was UHMG's partner of choice for the distribution of 24 million LLINs - the highest number ever distributed in Uganda. Vestergaard provided the Permanet Dual long-lasting insecticide treated nets.
• Rotaract Club of BukotominorStrategic or Co-development PartnerUHMG partnered with the Rotaract Club of Bukoto to implement Phase 1 of the RAC ON KOKONO Project, focusing on improving maternal and child health outcomes in Kalerwe – Sebina Zone through innovative solutions like Kokono cribs and Aqua safe vessels.
• Ministry of Health UgandacoreStrategic or Co-development PartnerGovernment partner instrumental in shaping national health policies. UHMG works with Ministry to implement health programs including the 24 million LLIN distribution campaign.
• District Local GovernmentscoreStrategic or Co-development PartnerPartnership with district local governments across Uganda for implementation of health programs in 23+ districts including health systems strengthening and community mobilization.
• PACE (Program for Accessible Health, Communication and Education)minorStrategic or Co-development PartnerCo-sub-recipient under Global Fund Malaria Project with TASO, allocated different districts from UHMG's designated regions.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• PATH: PATH is a global health NGO working on malaria, SRH, and health systems strengthening often funded by the same donors as UHMG (USAID, Gates Foundation). It is comparable in programmatic areas though broader in geographic scope.
• FHI 360: FHI 360 is a large US-headquartered global health and development implementer active across HIV, malaria, and SRH. It is a comparable entity in terms of public health program implementation, though significantly larger and better resourced than UHMG.

Emerging players

• Living Goods: Living Goods operates a community health worker network model in Uganda and Kenya that distributes health products door-to-door. It represents an emerging tech-enabled approach to the same community distribution model UHMG uses.

Direct peers

• Population Services International (PSI): PSI is the global leader in social marketing for health, using private-sector分销渠道 and SBCC to deliver products like condoms, LLINs, and contraceptives in developing countries. UHMG mirrors PSI's social marketing + public health programming model in Uganda, and they frequently partner or compete for the same donor funding.
• PACE (Program for Accessible Health, Communication and Education): PACE is a Uganda-based social marketing and SRH NGO that co-implements the Global Fund Malaria Project with TASO as a sub-recipient. It is the most direct local peer since it shares UHMG's role as a Ugandan sub-recipient on the same donor-funded program.
• Joint Clinical Research Center (JCRC): JCRC is a Uganda-based HIV/AIDS research and service delivery organization that co-led the SCIPHA consortium with UHMG. They are the most direct local peer, operating in the same HIV prevention space and overlapping geographically in Uganda.
• Marie Stopes International (MSI Reproductive Choices): MSI delivers SRH services and products across Uganda and other African countries, including condom distribution and youth-focused programs. UHMG's Silence is Deadly campaign and condom distribution overlap directly with MSI's SRH mission.
• TASO (The AIDS Support Organization): TASO is UHMG's prime recipient for the Global Fund Malaria Project and Uganda's largest indigenous HIV/AIDS organization. Both organizations target MARPs and People Living with HIV and share overlapping service delivery models in Uganda.
• AMREF Health Africa: AMREF is Africa's largest health NGO headquartered in Kenya with deep community health worker programs across East Africa. UHMG's VHT model is structurally similar to AMREF's community health delivery networks.
• DKT International: DKT International uses social marketing to deliver SRH products including condoms and contraceptives across Africa and Asia. UHMG's community condom distribution (199 outlets, 3.27M condoms distributed) overlaps directly with DKT's flagship SRH social marketing model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/goodlifeug
• YouTubeyoutube.com/@uhmg
• Facebookfacebook.com/goodlifeug
• LinkedInlinkedin.com/company/uganda-health-marketing-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Uganda Health Marketing Group