ULTRAINSIGHTS PROCESSING LAB, INC.

What ULTRAINSIGHTS PROCESSING LAB, INC. does

UltraInsights Processing Lab, Inc. is a privately held, US-based agricultural technology service company founded in 2002 by Becky Hays and operating from Maryville, Missouri (with field offices in Cheyenne, Wyoming and Diagonal, Iowa). The company functions as an Ultrasound Guidelines Council (UGC) certified interpretation lab, receiving ultrasound images captured by a network of 30+ independent UGC-certified field technicians at cattle ranches across 12 US states and New Zealand, and converting those images into structured carcass data — specifically ribeye area, fat thickness, and percent intramuscular fat (%IMF/marbling) — for submission to major US beef breed associations (Angus, Red Angus, Simmental, Gelbvieh) where the data is incorporated into Expected Progeny Difference (EPD) genetic evaluations.

The company's product set comprises four offerings: (1) Carcass Ultrasound Lab Processing, the foundational interpretation service, with a dual-interpretation quality control system and cross-check evaluation of all marginal and rejected images; (2) Data Management Services, an outsourced records-management offering launched in fall 2020 that handles breed-association submissions, DNA order preparation, animal registration and transfers, and custom chuteside forms for seedstock producers; (3) MarbleTech, a feedlot ultrasound software product soft-launched on June 1, 2025, which provides real-time chuteside feedback on marbling and fat thickness along with carcass predictions (weight, yield grade, quality grade), profit curve visualization, and outcome grouping; and (4) Field Technician Training, a 3-day in-person training program held in Fort Collins, Colorado, that prepares candidates for UGC Field Certification (administered at South Dakota State University in Brookings).

UltraInsights operates a service-based business model with subscription-style recurring revenue from data management retainers, per-image interpretation fees, training fees for aspiring technicians, and a likely subscription or usage-based model for MarbleTech software. The go-to-market is primarily direct and relationship-driven, leveraging word-of-mouth referrals within the tight-knit US seedstock industry, an annual in-person training cohort, and a modest digital presence (website, Facebook, Instagram, YouTube, email newsletter). Customer count in Data Management Services grew from 3 producers in fall 2020 to over 50 by 2025, served by a six-person team that includes owner Becky Hays and a small group of UGC-certified lab and field technicians. Pricing is not publicly disclosed, with the company describing a 'pay for what you need' model that lets producers avoid the cost of a full-time in-house data manager.

Name

ULTRAINSIGHTS PROCESSING LAB, INC.

Legal name

UltraInsights Processing Lab, Inc.

Website

https://uicuplab.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

ULTRAINSIGHTS PROCESSING LAB, INC. is a UGC-certified carcass ultrasound interpretation lab and software company serving US beef seedstock producers and feedlots, converting ultrasound images into EPD data and offering outsourced records management and field-technician training.

Ownership category

akta.pro rank

Product category

Livestock Ultrasound Services

SIC

Services-Testing Laboratories (8734)

akta.pro industry

PRIMARYAFALAAAA

Food Testing Laboratories (Microbiological, Chemical, Allergen)

Agriculture & Food Production/Food Safety, Testing & Certification/Food Testing Laboratories (Microbiological, Chemical, Allergen)

SECONDARYAFALAKAJ

Measurement Uncertainty, Metrological Traceability & QA/QC Consulting (Food Labs)

Agriculture & Food Production/Food Safety, Testing & Certification/Laboratory Proficiency Testing, Method Validation & Reference Materials (Food)

Keywords

• Carcass ultrasound processing
• Livestock data management
• Seedstock records services
• Feedlot ultrasound software
• Field technician training

Headquarters

HQ city

Cheyenne

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Ultrasound Scanning Services: Field technicians provide carcass ultrasound scanning services to seedstock producers. UltraInsights acts as the lab interpreting images and submitting data to breed associations. Revenue flows through service fees for image interpretation and data management.
2. Data Management Services: Monthly retainer-style service where producers pay for ongoing data submission and record management. 'Sign-up and get an experienced TEAM and only pay for what you need' model allows producers to avoid full-time employee costs.
3. Field Technician Training: Training programs for aspiring field technicians including 3-day in-person training (August 2026 in Fort Collins, CO) and post-training support. Training fee-based revenue stream.
4. MarbleTech Software: Software for feedlot cattle ultrasound providing real-time data on marbling and fat thickness. New product soft-launched June 2025, likely subscription or usage-based licensing model.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

UltraInsights Processing Lab operates as a UGC-certified ultrasound interpretation lab that receives carcass ultrasound images from a network of independent certified field technicians, converts them into standardized data (ribeye area, fat thickness, %IMF), and submits the data to breed associations for EPD calculations. The company also offers team-based data management services for seedstock producers, field technician training programs, and MarbleTech feedlot ultrasound software for real-time chuteside marbling feedback.

Product overview

UltraInsights Processing Lab operates as a service and software company serving the beef seedstock industry since 2002. The core offering consists of Carcass Ultrasound Lab Processing, where UGC-certified field technicians collect ultrasound images from cattle and submit them to UltraInsights for interpretation into ribeye area, fat thickness, and %IMF data. This data flows to breed associations for EPD calculations. Supporting services include Data Management Services (a team-based records management offering for seedstock producers) and Field Technician Training (preparing candidates for UGC certification). In June 2025, the company expanded into software with the soft-launch of MarbleTech, a feedlot ultrasound tool that provides real-time chuteside feedback on marbling and fat thickness, integrating with existing ultrasound machines to deliver instant predictive analytics for feedlot marketing decisions.

Differentiator

Problem solved

Functional benefit

Brands

• MarbleTech: Feedlot ultrasound software providing instant chuteside feedback on marbling and fat thickness for feedlot cattle, soft-launched June 2025.

Products and services

• Carcass Ultrasound Lab Processing UGC-certified lab service that receives ultrasound images from certified field technicians and converts them into standardized data (ribeye area, fat thickness, %IMF marbling) using proprietary software, then submits the data to breed associations for EPD calculations. All sessions are interpreted twice with statistical correlation, bias, and standard error tracking.
• Data Management Services Team-based records management service for seedstock producers that handles data submission to breed associations, DNA order preparation, animal registration/transfer, and custom form creation for chuteside data collection (calving, weaning, preg check, breeding). Available on a 'pay for what you need' retainer model.
• MarbleTech - Ultrasound for Feedlots Feedlot ultrasound software that integrates with existing ultrasound machines to deliver real-time chuteside feedback on marbling and fat thickness. Includes carcass projections (yield grade, quality grade, optimal days on feed), confidence scores for Choice/Prime/Yield Grade 1-2 targets, customizable economic assumptions, market-based pricing inputs, cost of gain settings, profit curve visualization, and outcome grouping by readiness windows.
• Field Technician Training Three-day in-person training program for individuals pursuing UGC carcass ultrasound field technician certification. Includes pre-training materials, classroom instruction, chuteside training, a business session, post-training image review of up to 200 head, and preparation for UGC Field Certification. Held in Fort Collins, CO with CSU Meat Lab tour.

Quantifiable outcome

• Informs mating, culling, and marketing decisions for seedstock producers through EPD calculations
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• South Dakota State UniversityminorStrategic or Co-development Partner · 1 January 2026UGC Field Certification 2026 is held at South Dakota State University in Brookings, South Dakota (September 2026). Partnership enables certification testing for field technicians.
• Colorado State University (CSU)minorStrategic or Co-development Partner · 1 January 2026CSU Meat Lab tour offered as part of 2026 field technician training in Fort Collins, CO. Provides hands-on learning opportunity for trainees.
• Breed Associations (American Angus, Red Angus, Simmental, Gelbvieh)coreTechnology or Integration · 1 June 2025UltraInsights submits ultrasound data to breed associations for incorporation into EPD calculations. Working relationship with Angus, Red Angus, Simmental, and Gelbvieh members. Company is willing to learn other breed platforms.
• Ultrasound Guidelines Council (UGC)coreStrategic or Co-development Partner · 1 January 2002UGC is the governing body for carcass ultrasound certification. UltraInsights is a UGC certified lab and trains field technicians for UGC certification. This partnership is fundamental to UltraInsights' service delivery model and industry legitimacy.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Trans Ova Genetics: Leading livestock reproductive and genetic services company serving top seedstock producers. Provides complementary advanced reproductive services including embryo transfer used by the same customer base UltraInsights serves.
• American Angus Association: The largest US beef breed association and a key UltraInsights customer-partner. Angus uses UltraInsights' ultrasound data for EPD calculations, but the association could potentially develop in-house processing capabilities that would compete with UltraInsights.
• International Genetic Solutions (IGS): Collaborative multi-breed genetic evaluation platform. UltraInsights submits data that feeds into IGS's genetic evaluation system, making them a complementary but adjacent participant in the seedstock genetic evaluation ecosystem serving Simmental, Red Angus, and other breeds.
• Zoetis: Largest global animal health company with livestock genetics and reproduction services. While primarily pharma, Zoetis offers complementary genetic solutions serving the same seedstock producer customers as UltraInsights.
• Neogen (IGENITY): Major animal genomics company providing DNA testing and genetic evaluation services for livestock. While focused on DNA versus ultrasound, IGENITY serves the same beef seedstock producers with complementary genetic data services and represents a broader incumbent in livestock genetics.

Emerging players

• Performance Beef: Feedlot management software providing real-time data on cattle feeding, marketing, and profitability. Competes directly with MarbleTech in the feedlot software space and has an established customer base in commercial feedlot operations.
• CattleMax: Cattle management software platform serving cow-calf operations including seedstock producers. While not a direct ultrasound lab competitor, CattleMax addresses overlapping ranch management needs like record-keeping and breeding data for similar customers.

Regional players

• American Simmental Association: Major US beef breed association and UltraInsights customer-partner. Simmental uses UltraInsights' data for EPD calculations and is one of the four breed associations specifically supported by the lab's services.

Others

• Beef Improvement Federation: Industry organization that sets guidelines for beef cattle genetic evaluation in the US. While not a direct competitor, BIF influences the standards and protocols that UltraInsights and its breed association customers follow.

Direct peers

• Centralized Ultrasound Processing Lab (CUP Lab): Direct competitor in carcass ultrasound image processing for seedstock producers. CUP Lab provides similar lab interpretation services converting ultrasound images into ribeye area, fat thickness, and %IMF data, and submits to breed associations for EPD calculations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ultrainsightsprocessinglab3482
• Facebookfacebook.com/UltraInsightsProcessingLab
• Instagraminstagram.com/ultrainsights_processing_lab
• LinkedInlinkedin.com/company/ultrainsights-processing-lab-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ULTRAINSIGHTS PROCESSING LAB, INC.