UNAL GROUP

What UNAL GROUP does

Ünal Group is a privately held Turkish conglomerate operating in the sports and street fashion retail sector, headquartered in Istanbul with distribution infrastructure in Beylikdüzü. The group is structured around a portfolio of vertically integrated subsidiaries: Sneaks Up operates a multi-brand sneaker retail concept with a youth-oriented positioning; Champion (Turkey) provides exclusive Turkish distribution and dedicated monobrand stores for the heritage sportswear brand since 2023; Sportime is an owned e-commerce platform selling end-of-season and clearance stock from global sports and street fashion brands at discounts up to 60%. The underlying technology layer is delivered by Unitech, which maintains the ASIST retail management system, OMS (Order Management System), ERP integration, and a mobile sales and service platform. Support functions are internalized through Üner Lojistik (retail supply chain, e-commerce logistics, warehousing) and Üntaş (logistics warehouse construction and retail architecture).

The business model is a hybrid of omnichannel retail (own physical stores plus Sportime e-commerce), wholesale distribution (Champion and other brands across Turkey), and internal logistics/IT services. The primary customer segments are Turkish Gen Z and millennials interested in sneaker culture, street fashion, and sports, with a secondary segment of sports enthusiasts. Go-to-market combines product-led growth through owned retail and e-commerce with event-driven positioning via the Turkish Basketball National Teams sponsorship and sustainability partnerships (TEMA Foundation). Pricing is not publicly disclosed; revenue is generated through physical retail sales, e-commerce transaction volume, wholesale distribution, and potentially third-party logistics services from Üner Lojistik.

Name

UNAL GROUP

Legal name

Ünal Group

Website

https://unalgroup.net

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Ünal Group is a privately held Turkish sports and street fashion retail conglomerate operating multi-brand sneaker stores (Sneaks Up), exclusive Champion distribution in Turkey, the Sportime e-commerce clearance platform, and internal logistics, IT, and real estate subsidiaries serving Turkish Gen Z and millennial consumers.

Ownership category

akta.pro rank

Product category

Sports Fashion Retail

NAICS

Shoe Retailers (458210), Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness DTC (CRAFACAJ)

akta.pro secondary industry

Apparel Sourcing, Buying Houses & Trading Companies (CRAAAAAN)

Keywords

• Sneaker retail
• Sports fashion
• Multi-brand retail
• Street fashion
• Sportswear distribution

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (Physical Stores): Revenue from multi-brand sneaker retail through Sneaks Up stores and single-brand Champion stores. Operates as both owner of Sneaks Up brand and Turkish distributor for Champion.
2. E-commerce Sales (Sportime): Sportime platform generates revenue through sale of season-end and clearance products from world-renowned sports and street fashion brands with discounts up to 60%.
3. Wholesale Distribution: Turkish distribution and wholesale channel management for Champion brand and other sports/street fashion brands.
4. Logistics Services (Üner Lojistik): Retail supply chain management, e-commerce logistics, and warehousing services provided to own brands and potentially third parties.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ünal Group operates a multi-brand sports and street fashion retail ecosystem in Turkey, anchored by the Sneaks Up multi-brand sneaker concept, the Champion Turkish distribution rights (held since 2023), and the Sportime e-commerce platform that sells end-of-season collections of global sportswear brands at up to 60% discount. The group also includes infrastructure subsidiaries (Unitech for IT, Üner Lojistik for logistics, Üntaş for real estate) that support its vertically integrated retail operations.

Product overview

Ünal Group operates a diversified portfolio centered on sports and street fashion retail. The core offering is Sneaks Up, a multi-brand sneaker retail brand, supplemented by the sub-brand Champion (sportswear brand with roots from 1919, distributed in Turkey since 2023) and Sportime (e-commerce platform for end-of-season products). The group also includes supporting infrastructure companies: Unitech (IT solutions including ASIST retail system, OMS logistics system, and ERP integration), Üner Lojistik (supply chain management and e-commerce logistics), Üntaş (logistics warehouse construction and retail architecture), and a sustainability initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Sneaks Up: Multi-brand sneaker concept sports fashion retail brand
• CHAMPION
• Sportime
• Unitech
• Üner Lojistik
• Üntaş

Products and services

• Sneaks Up

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Türkiye Basketbol Federasyonu (Turkish Basketball Federation)coreStrategic or Co-development Partner · 10 March 2026Ünal Group, through Sneaks Up, became an official sponsor of Turkey Basketball National Teams. The partnership aims to strengthen the connection between youth and basketball culture, supporting young people in self-expression through basketball and preserving culture for future generations.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• FLO: Turkey's largest footwear retailer, operating multi-brand concept stores across the country. Directly comparable to Sneaks Up as a multi-brand sneaker and footwear retailer serving Turkish consumers through physical retail and e-commerce.
• LC Waikiki: Leading Turkish apparel and footwear retailer with global store footprint. Comparable to Ünal Group as a vertically scaled Turkish fashion/sportswear retailer combining private-label and licensed brands in omnichannel formats.
• Koton: Vertically integrated Turkish apparel brand producing, distributing, and retailing fast-fashion products. Comparable to Ünal Group in operating a vertically structured Turkish fashion business with retail and wholesale channels.
• Network: Turkish apparel brand and retailer with national footprint across malls and own stores. Comparable to Ünal Group in operating scaled Turkish fashion retail targeting mid-market consumers.
• DeFacto: Major Turkish apparel brand and retailer with national store presence. Comparable to Ünal Group in operating as a scaled Turkish fashion retailer targeting young, value-conscious consumers with multi-brand and own-brand assortment.
• Superstep: Turkish multi-brand sneaker and streetwear retailer with own concept stores and e-commerce. Closely comparable to Sneaks Up's multi-brand sneaker concept and the Sportime e-commerce clearance platform.

Broad incumbents

• Boyner Group: Large Turkish retail conglomerate operating multi-brand fashion and department store concepts including Beymen. Comparable to Ünal Group as a diversified Turkish retail holding spanning fashion brands and distribution.
• adidas Turkey: Local operations of a global sportswear giant operating mono-brand and outlet stores across Turkey. Comparable to Ünal Group's Champion mono-brand retail strategy and competing directly in Turkish sneaker retail.
• Boyner (department store chain): Historic Turkish department store chain offering apparel, footwear, and accessories across multi-brand formats. Comparable to Ünal Group as a multi-brand Turkish fashion retailer with national store presence.
• Beymen: Leading Turkish luxury and designer fashion multi-brand retailer. Comparable to Ünal Group's multi-brand retail model and Champion distribution approach, though at a higher price point and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unal-group

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNAL GROUP