Uncover Colombia Ltd

Name

Uncover Colombia Ltd

Legal name

Uncover Colombia Limited

Website

https://uncovercolombia.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Tour Operator Services

NAICS

Tour Operators (561520), Tour Operators (56152), Scenic and Sightseeing Transportation (487)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Eco-Adventure Multi-Day Expeditions (Trekking, Hut-to-Hut, Pack Trips) (THAAAEAJ), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Private Guided Tours & Personal Tour Guides (THAJALAA)

Keywords

• Private tour operator
• Colombia travel agency
• Tailor-made tours
• Community-based tourism
• Birding expeditions

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Tour Packages and Packages: The company sells tailor-made private tour packages across Colombia, ranging from single-day city tours to multi-week expeditions. Revenue is generated through bundled pricing for accommodations, internal transport, guides, and activities. Pricing is quote-based and varies by duration, customization, season, and group size. Payment is processed via PayPal and Flywire; Uncover Colombia does not store credit/debit card details.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Uncover Colombia designs, sells, and operates fully customizable private tours across all regions of Colombia, ranging from single-day city tours in Bogotá, Medellín, and Cartagena to multi-day expeditions of up to 20 days. The bundled packages include accommodations, internal flights, transfers, expert local guides, and activities, with pricing quoted per enquiry and payment processed via PayPal and Flywire. All tours are private, with on-ground logistics managed by the Bogotá operational office.

Product overview

Uncover Colombia Ltd is a private Colombia travel agency offering a portfolio of tour products organized across three main service tiers: Day Tours (city-focused experiences in Bogotá, Medellín, and Cartagena), Short Trips (3-5 day regional explorations), and Expeditions (multi-day journeys including Classic Holidays, Off The Beaten Track, Nature and Wildlife, Local Communities, and Birding). The company specializes in customizable, private tailor-made tours designed to individual traveler preferences. The product portfolio includes specific named tour packages such as Classic Colombia Tour, Best of Colombia Tour, Caribbean tours (Mompox, Tayrona, Cartagena), Lost City Trek, Amazon exploration, and dedicated birding experiences. All tours emphasize sustainable tourism, community engagement, and local expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Day Tours Single-day private tours in Bogotá, Medellín, and Cartagena offering hands-on experiences, hidden local spots, and authentic moments that reveal the cities from a resident's perspective. Pricing is quoted upon enquiry.
• Short Trips
• Expeditions
• Tailor-Made Tours
• Classic Colombia Tour
• Secrets of the Colombian Caribbean
• Best of Colombia Tour
• Magical Caribbean Colombia Tour
• Discover Colombia's Culture Tour
• Colombia Colonial Towns Tour
• Medellín to Bogotá: Colonial Andes Journey
• Lost City Trek, Tayrona & Cartagena Adventure
• Colombia Nature and Wildlife Safari Tour
• Uncover Southern Colombia Tour
• Off The Beaten Path Colombia Birding Tour
• Colombia Endemics Birding Tour
• Colombia Birding Tours
• Colombia Coffee Region Tour
• Colombia Amazon Tour

Quantifiable outcome

• 100% private tours — all tours are private and customizable to individual traveller needs
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• Atuca FoundationcoreStrategic or Co-development PartnerUncover Colombia partners with Atuca Foundation on ecological restoration and sustainability measurement. The partnership involves measuring the company's carbon footprint, reducing emissions across operations, and compensating through tree planting. In a single initiative, 260 native trees were planted in the Andean ecosystem of Cundinamarca near Bogotá, using species such as Andean walnut (Juglans neotropica), Aliso (Alnus acuminata), Chicalá (Tecoma stans), and Pino romerón (Retrophyllum rospigliosii). The partnership also supports local communities through employment and knowledge exchange in conservation.
• TourCMScoreTechnology or IntegrationUncover Colombia uses the TourCMS booking platform on its website for processing tour bookings and managing customer data. Any personal information collected through the booking form on the website is governed by TourCMS's Privacy Policy. TourCMS is a travel industry-specific booking and reservation management system.
• PayPalsupportingTechnology or IntegrationPayPal is used as one of the payment gateways for online tour payments. Credit/debit card details are not stored or processed by Uncover Colombia; instead, PayPal handles payment processing securely.
• FlywiresupportingTechnology or IntegrationFlywire is used as an international payment platform for processing tour payments, enabling customers to pay securely across borders. Credit/debit card details are not stored by Uncover Colombia and are processed by Flywire.
• ATOL (Civil Aviation Authority)supportingOthersUncover Colombia Ltd is ATOL-protected (checked via CAA ATOL holder search). ATOL (Air Travel Organiser's Licence) provides financial protection for package holidays, ensuring customers are refunded if the company becomes insolvent.
• ACOTURsupportingOthersUncover Colombia is a member of ACOTUR (Asociación Colombiana de Turismo), a Colombian tourism association that represents and supports tourism businesses in Colombia.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Wildlife Worldwide: UK-based specialist tour operator focused on wildlife and nature holidays worldwide; directly comparable through its dedicated birding and wildlife itinerary products and similar high-spend specialist traveler base.
• Rockjumper Birding Tours: Global birding tour operator with a strong Latin America presence including Colombia; directly comparable on the birding specialization that Colombia's 1,900+ species make commercially viable, and on multi-day guided birding expedition formats.
• Colombia Travel & Tours: Colombia-focused tour operator offering private, customizable itineraries; the closest direct head-to-head competitor on destination specialization, product structure (private multi-day tours), and target customer segment (international English-speaking travelers).
• Wild Frontiers Adventure Travel: UK-based adventure and cultural tour operator offering small-group and tailor-made trips to off-the-beaten-path destinations; comparable in its focus on authentic, community-engaged experiences and multi-day expedition formats in emerging destinations.
• Journey Latin America: UK-based bespoke Latin America tour operator with a similar tailor-made, multi-country model; directly comparable as a UK-domiciled specialist designing private itineraries for English-speaking travelers to South American destinations including Colombia.
• Aracari Travel: Peru-founded, UK-present boutique Latin America tour operator designing bespoke private itineraries with a similar local-expert, sustainability-oriented positioning; comparable on customer base (English-speaking luxury travelers) and product depth across Andean destinations.
• Colombia4u: Colombia-specialist tour operator providing tailor-made and small-group tours; comparable as a destination-locked competitor offering private, customized itineraries to international travelers with multilingual sales support.

Broad incumbents

• Exodus Adventure Travels: Established UK adventure travel operator offering small-group expeditions across Latin America including Colombia; comparable on the adventure/nature itinerary mix and UK customer base, though typically group-format rather than purely private.
• Audley Travel: Larger UK-based tailor-made tour operator with country specialists across Latin America; comparable bespoke/private-tour GTM and UK regulatory footprint (ATOL/AITO), but operates at materially greater scale and across many more countries.
• Responsible Travel: UK-based marketplace/aggregator specifically curating sustainable and community-based tour operators worldwide; comparable through the sustainability and community-tourism positioning, and relevant as a potential distribution channel rather than direct head-to-head.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/uncover-colombia-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uncover Colombia Ltd