Une Agence Américaine

What Une Agence Américaine does

Une Agence Américaine (legally Flashpoint Events SASU) is a Paris-headquartered event communication agency founded in 2011 that designs and produces bespoke experiential campaigns for large multinational brands. The agency's stated value proposition is initiating "moments that matter" rather than executing events, spanning corporate evenings, press/influencer launches, brand festivals, pop-up stores, gaming/esports activations, and brand content production. Its core technology stack includes pioneering RFID applications in French event marketing, a world-first 3D avatar integration into the live League of Legends game environment, plus AR/VR, video mapping, holograms, and drone show elements integrated into temporary scenography.

The agency operates a professional services revenue model, charging bespoke project fees and retainers for strategic counsel, creative concept development, production, technology integration, artist sourcing, and on-site execution. Go-to-market is consultative and direct-to-enterprise, with dedicated intake email addresses (brief@, presentation@) and an SEO-driven content marketing engine (a 30+ article glossary on event communication topics) to attract inbound briefs. Beyond the Paris headquarters at 6 Cité de l'ameublement in the 11th arrondissement, UAA maintains a New York office enabling transatlantic coverage for clients such as LVMH/Veuve Clicquot.

UAA's customer base is concentrated among a handful of major enterprise accounts: Unilever/AXE (15+ year relationship anchored on AXE Boat events, AXE Black web series, and AXE Gaming/LoL), Ubisoft (EMEA press and influencer events since 2012 across 20+ franchise launches), Moët Hennessy Diageo (Classic Malts & Food'Art), LVMH/Veuve Clicquot, and Netflix. The agency's differentiation rests on a proprietary cross-disciplinary artist network spanning street art, gastronomy, music, and performance, combined with a content portfolio that has generated measurable outcomes such as 300 million campaign contacts, 13,000 festival attendees, and 30 million+ video views.

Name

Une Agence Américaine

Legal name

Flashpoint Events SASU

Website

https://uneagenceamericaine.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Advertising Agencies (54181), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Experiential marketing agency
• Event communication services
• Brand entertainment production
• Corporate event planning
• Immersive campaign design

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Event Communication Consulting and Production Services: UAA acts as a strategic counsel and production agency for event communication. It designs and executes bespoke experiential events for corporate clients. Revenue is generated through project fees and retainers for event conceptualization, creative direction, production, and on-site execution. The agency operates across corporate events, press/influencer events, and large-scale public events.
2. Brand Content and Communications Production: The agency produces branded content (advertising films, webs series, social media content) for clients, amplifying event reach and serving as a standalone revenue stream. Example: 30 million+ views generated for AXE Black webs series (2015).

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Une Agence Américaine is a Paris-based strategic counsel and production agency specialized in event communication and experiential marketing for large enterprise brands. The agency conceives, produces, and executes bespoke corporate events, press and influencer launches, brand festivals, pop-up stores, concerts, and esports/gaming activations that integrate street art, gastronomy, live performance, and immersive technologies such as RFID, 3D avatars, VR/AR, video mapping, holograms, and drones.

Product overview

Une Agence Américaine is an event communication agency (agence conseil en communication événementielle) that creates experiential marketing events rather than software products. The agency offers a range of event services including corporate events, press launches, concerts, festivals, pop-up stores, street-art themed scenography, gaming/esports events, and high-tech animations. Notable projects include the AXE Boat Festival (Unilever), Classic Malts & Food'Art (Moët Hennessy Diageo), Ubisoft game launch events, and AXE Gaming/League of Legends Esports promotions. The company operates from Paris and New York offices.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiential Event Design & Production End-to-end conception, creative direction, production, and on-site execution of bespoke experiential marketing events for large enterprise brands. Engagements span corporate evenings, brand festivals, pop-up stores, roadshows, concerts, and gaming/esports activations. Quantified outcomes include 300M campaign contacts and 13,000 festival-goers for the AXE Boat Festival (Unilever).
• Press and Influencer Launch Events Press conferences, product launches, influencer events, press trips, and editorial previews designed to generate earned media coverage and social amplification. Includes EMEA franchise launch programs executed for Ubisoft since 2012 across 20+ game franchise launches.
• Brand Entertainment & Consumer Festivals Large-scale public brand festivals and consumer-facing entertainment activations combining live music, street art, gastronomy, and immersive scenography. Includes the AXE Boat Festival (10 artists, 13,000 festival-goers over 2 days, 300M contacts) and Yelloween Veuve Clicquot evening in Brooklyn (RFID photo-sharing, 200 guests).
• Immersive Technology Activations Deployment of immersive technologies inside events, including RFID-driven personalization, 3D avatar creation integrated into the League of Legends game map (world first, 1,700 avatars), VR/AR, video mapping, holograms, drones, and robotics. Designed to enable data capture and social sharing during brand experiences.
• Esports & Gaming Sponsorships Branded esports and gaming activations including Twitch broadcast sponsorships and in-game contest integrations. AXE Gaming's sponsorship of OGaming LoL broadcasts during the 2019 League of Legends World Championship generated 7M Twitch views and 200,000 contest participations from 35,000 unique participants.
• Pop-up Store Experiences Design and execution of temporary retail environments integrating interactive showcases, VR/AR, RFID-based customer journey tracking, and immersive scenography. Applied across brand festivals and consumer activations.
• Brand Content Production Production of branded content including advertising films, web series, and social media content designed to amplify event reach and serve as a standalone revenue stream. The Fatal Bazooka AXE Black web series (5 films) achieved 30M+ cumulative views with 20% earned media share.

Quantifiable outcome

• 300 million campaign contacts achieved for AXE Boat Festival
• +8 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators8 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MKG: Independent, creative-led experiential marketing agency headquartered in the US, known for high-profile brand experiences and cultural activations. Comparable to UAA in spirit (independent, creative-first) and in serving premium consumer brand clients.
• Auditoire: Paris-based event and experiential agency within the Havas network, serving luxury, fashion, and lifestyle clients with high-end brand events. Direct comparability to UAA given French market, premium client overlap (LVMH-adjacent), and similar full-service experiential proposition.
• Sid Lee: Independent creative agency (Hakuhodo-owned) with offices in Montreal, Paris, and LA, with a strong experiential and brand entertainment practice. Comparable to UAA in creative-led, independent spirit and transatlantic positioning.
• Amplify: Independent London-headquartered brand experience agency with global reach, focused on cultural, experiential, and content-driven campaigns. Comparable to UAA in independent ownership, creative-led approach, and premium brand client base.
• Manifesto: French event and experiential agency with a strong creative and tech-enablement focus, serving enterprise brands across Europe. Comparable to UAA in scale, French HQ, and emphasis on concept-driven, branded live experiences.
• Sparks: Global experiential marketing agency within the George P. Johnson Experience Marketing network, specializing in brand activations, pop-ups, and immersive physical experiences. Direct comparability to UAA in experiential activation craft and enterprise client roster.

Broad incumbents

• Jack Morton Worldwide: Global brand experience agency (Interpublic Group) operating experiential campaigns for major multinationals. Overlaps with UAA in casino-style experiential design and global enterprise client base, but operates at significantly larger scale and geographic reach.
• Geometry Global: WPP's global activation and shopper marketing agency, operating at scale across commerce, experiential, and digital activation. Comparable to UAA in serving enterprise FMCG and brand clients, but as a network player rather than independent boutique.
• Havas Events: Global experiential and events arm of Havas within Vivendi, delivering live brand experiences for multinational clients. Comparable to UAA in experiential focus and Paris-rooted presence, but operates at network scale with broader geographic and service breadth.
• Momentum Worldwide: Global experiential and brand activation agency (IPG) with offices in major markets. Comparable to UAA in experiential focus and enterprise client category, but larger scale and broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UneAgenceUS
• Facebookfacebook.com/uneagenceamericaine
• Instagraminstagram.com/uneagenceamericaine
• LinkedInlinkedin.com/company/uneagenceamericaine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Une Agence Américaine