UNI HOBBY

What UNI HOBBY does

UNI HOBBY is a Czech specialty DIY and home improvement retailer operating an omnichannel model that combines 11 physical UNI HOBBY Market stores across the Czech Republic with a comprehensive e-commerce platform. Founded in 2010 and headquartered in Praha 2, the company is structured as a Czech joint-stock company (UNI HOBBY, a.s.) and targets Czech DIY enthusiasts and home improvement hobbyists with the brand claim "rozumíme českým kutilům" (we understand Czech DIYers). The customer base is mass-market B2C plus SMB purchasers, with marketing reaching customers via email newsletters, Facebook, Instagram, a DIY advice blog, annual print catalogs, and a points-based Věrnostní program loyalty scheme.

The product portfolio is horizontally broad, organized across four pillars: Construction (sanitary ware, building materials, construction wood, drainage, roofing, stoves and fireplaces, flooring, tiles, doors, windows); Living (paints and varnishes, wallpapers, lighting, household, kitchen, textiles); Technology (power tools, hand tools, hardware, workshop equipment, car accessories, electrical, heating); and Garden (garden equipment, plants, pools and spas, garden furniture, grills). Underlying the operation is an e-commerce platform with integrated store locator and loyalty program functionality, a DRIVE-IN service for bulk construction materials, a dedicated Prague pickup point at Tomicková, and home delivery. Product prices range from tens to thousands of CZK per item.

Revenue is generated almost entirely through retail product sales across the physical and online channels. Pricing strategy includes a Záruka nejnižší ceny (Lowest Price Guarantee), Paletová zvýhodnění (pallet volume discounts) for heavy buyers, and loyalty points convertible to vouchers. Distribution is exclusively domestic (Czech Republic, single market, Central Europe), with 52 employees supporting the full operation. The company carries no disclosed parent, subsidiaries, or external investors, and operates as an independent specialty chain competing in the Czech DIY retail segment.

Name

UNI HOBBY

Legal name

UNI HOBBY, a.s.

Website

https://unihobby.cz

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

UNI HOBBY is a Czech omnichannel DIY and home improvement retailer operating 11 physical stores across the Czech Republic alongside an e-commerce platform, serving Czech DIY enthusiasts and home improvers with construction materials, tools, sanitary ware, garden equipment, and home goods.

Ownership category

akta.pro rank

Headquarters

HQ city

Brno

HQ country

Czechia

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Retail Product Sales: Physical and online retail of construction materials, home improvement products, garden equipment, and tools to Czech DIY consumers through 11 stores and e-commerce platform

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

UNI HOBBY is a Czech omnichannel DIY and home improvement retailer selling construction materials, sanitary products, doors, windows, flooring, tiles, paints, power and hand tools, garden equipment, garden furniture, pools, grills, stoves, and kitchen equipment. It serves Czech consumers through 11 physical UNI HOBBY Market stores and an e-commerce website with home delivery, store pickup, and a DRIVE-IN service for bulk construction materials.

Product overview

UNI HOBBY is a Czech DIY (do-it-yourself) retail chain operating as both an e-commerce platform and physical store network. The company offers a comprehensive portfolio of building materials, home improvement products, tools, and garden equipment. The main product categories include Construction (Sanita, Building Materials, Construction Wood, Drainage, Roofing, Stoves, Flooring, Tiles, Doors, Windows), Living (Paints, Wallpapers, Lighting, Household, Kitchen, Textiles), Technology (Power Tools, Workshop, Hardware, Hand Tools, Car Accessories, Electrical, Heating), and Garden (Garden Equipment, Plants, Pools, Fertilizers, Planters, Garden Furniture, Grills). UNI HOBBY operates 11 stores across the Czech Republic and offers online shopping with home delivery or store pickup. The company also provides services including catalog sales, DRIVE-IN, and loyalty programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Sanita (Sanitary and Bathroom Products) Sanitary assortment for Czech homeowners and renovators including water faucets, sanitary ceramics, shower enclosures, shower systems, bathtubs, bathroom accessories, bathroom furniture and mirrors, installation materials, radiators, and bathroom towels.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• OBI (Czech operations): OBI is a European DIY chain with stores in the Czech Republic. It competes directly with UNI HOBBY in construction materials, tools, garden and home improvement, serving similar Czech DIY consumers and trade customers.
• Bauhaus (Czech operations): Bauhaus operates specialist DIY and home improvement centers in the Czech Republic, overlapping UNI HOBBY across building materials, tools, garden and renovation categories with comparable big-format retail and pro-customer focus.
• DEK (Dektrade): DEK is a Czech building-materials specialist retailer focused on roofing, insulation, dry construction and facade systems. It competes with UNI HOBBY's building-materials, roofing and insulation categories for both DIY and small-contractor customers.
• Hornbach (Czech operations): Hornbach is a large European DIY and home improvement chain with multiple stores in the Czech Republic. It directly competes with UNI HOBBY across construction materials, tools, sanitary and garden, with a similar big-box store-plus-Drive-In model.
• Leroy Merlin (Czech operations): Leroy Merlin (Adeo Group) operates large home improvement and renovation stores in the Czech Republic. It overlaps UNI HOBBY in construction, sanitary, flooring, garden and tools, and competes for the same Czech DIY and prosumer shopper.

Regional players

• Baumax (now part of Hagebau): Baumax historically competed head-to-head with UNI HOBBY in Central European DIY retail and has been absorbed into the Hagebau network. Relevant as a comparable store-format DIY chain whose Central European footprint overlaps UNI HOBBY's Czech catchments.

Broad incumbents

• Mall.cz / Internet Mall: Mall.cz is a major Czech general e-commerce marketplace expanding into home, garden and tools. It competes with UNI HOBBY on the long-tail, non-bulky portion of the DIY assortment where pure online players can compete on price and convenience.
• Alza.cz: Alza is the largest Czech online general retailer, with growing DIY, tools and home categories. It is a broad incumbent comparable to UNI HOBBY on the e-commerce side of the assortment, especially for power tools, hand tools and small-format DIY goods.

Emerging players

• Mountfield: Mountfield is a Czech garden and outdoor retailer with strong brand recognition. It is comparable on UNI HOBBY's garden equipment, pools, garden furniture and grill categories, though it does not cover the full construction-materials side of the assortment.

Others

• Hilti (Czech operations): Hilti is a global professional-grade power tools and fastening systems supplier. It overlaps UNI HOBBY's professional-grade electrical tools category as an ecosystem participant rather than a direct retail competitor.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/UniHobbyCZ
• Instagraminstagram.com/uni.hobby
• LinkedInlinkedin.com/company/uni-hobby

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNI HOBBY