UNION COSMETIC s.r.o.

What UNION COSMETIC s.r.o. does

UNION COSMETIC s.r.o. is a privately held Czech manufacturer of body cosmetics, hair cosmetics, and household cleaning products, founded in 2002 and operating from its own manufacturing facility in Třebechovice pod Orebem built in 2003, with a registered office in Prague. The company develops proprietary formulations based on baby water from the Třebechovice spring and produces across five consumer brands: Twister (household cleaning), Natava (natural cosmetics), Lilien (family hair and body cosmetics), LilienSun Active (sun protection), and Naturalis (body scrubs and peelings). Production combines automated lines with skilled manual labor, using specialized equipment for emulsions, scrubs, and traditional glass-blowing for bottles; the company also owns a registered industrial design for D-PAK, a cellulose-fiber eco-friendly packaging containing 86% less plastic than conventional packaging.

The company generates revenue through a hybrid B2B and B2C model: B2B sales go to wholesale distributors and retail chains across Czech Republic, Slovakia, Poland, other European countries, and overseas markets, including both branded and private-label supply, with 24-hour order fulfillment; B2C sales are made directly to end consumers via the company's own e-shop. Distribution is supported by field sales representatives managing smaller retail accounts in Czech Republic, Slovakia, and Poland. Marketing is conducted primarily through the corporate website (available in Czech, English, Polish, and Russian) and an opt-in email newsletter, with no app, API, or digital platform beyond standard e-commerce.

The firm employs 14 people, is founder-owned with no external investors or parent company disclosed, and complies with EU Cosmetics Regulation (EC) No 1223/2009. There is no evidence of AI/ML capabilities, venture funding, M&A, or leadership changes in the available data.

Name

UNION COSMETIC s.r.o.

Legal name

UNION COSMETIC s.r.o.

Website

https://unioncosmetic.cz

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

UNION COSMETIC s.r.o. is a Czech private manufacturer of body, hair, and household cleaning cosmetics, producing five in-house brands (Twister, Natava, Lilien, LilienSun Active, Naturalis) from its Třebechovice pod Orebem facility and selling via wholesale, retail chains, and its own e-commerce across Central Europe and beyond.

Ownership category

akta.pro rank

Product category

Personal Care and Household Products Manufacturing

NAICS

Soap and Other Detergent Manufacturing (325611), Soap and Cleaning Compound Manufacturing (32561)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Hand & Body Care (Lotions, Creams, Body Oils) (CRADANAC)

akta.pro secondary industries

Hair Care (Shampoo, Conditioner, Styling, Treatments) (CRADANAE), Bath & Shower Products (Soaps, Body Wash, Bath Additives) (CRADANAB)

Keywords

• Body care cosmetics
• Hair care cosmetics
• Household cleaning products
• Private label manufacturing
• Natural skin care

Headquarters

HQ city

Prague

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. B2B Product Sales: Sale of cosmetics and household cleaning products to wholesale distributors and retail chains across Czech Republic, Slovakia, Poland, and other European and overseas markets. Products are supplied as private labels and under own brands (Twister, Natava, Lilien, Naturalis, LilienSun Active).
2. B2C E-commerce Sales: Direct sales to end consumers through the company's own e-shop (union-cosmetic.cz).

Go-to-market motion2 records

Distribution channels3 records

Marketing channels2 records

Core offering

UNION COSMETIC s.r.o. is a Czech manufacturer of body and hair cosmetics as well as household cleaning chemicals, operating an in-house production facility in Třebechovice pod Orebem built in 2003. The company develops proprietary formulations using baby water sourced from the local Třebechovice spring, producing under five brand portfolios (Twister, Natava, Lilien, LilienSun Active, Naturalis) and as private label for wholesale and retail chain customers across Central Europe and other markets.

Product overview

UNION COSMETIC s.r.o. is a Czech manufacturer of body and hair cosmetics as well as household cleaning chemicals. The company operates its own manufacturing facility in Třebechovice pod Orebem and produces products under multiple brands: Twister (household cleaning products including laundry gels, fabric softeners, dishwashing detergents, WC gels), Natava (natural cosmetics for body and hair care), Lilien (hair and body cosmetics for the whole family), LilienSun Active (sun protection), and Naturalis (body scrubs and peelings). The portfolio also includes innovative eco-friendly packaging (D-PAK) and new products like fizzing bath balls and laundry perfumes. The company emphasizes its own formulations, modern production technologies, and quality control.

Differentiator

Problem solved

Functional benefit

Brands

• Twister: Household cleaning products including liquid laundry gels for various types of laundry, gentle fabric softeners, powerful dishwashing detergents, and WC gels with practical basket for convenient refilling. Also offered in eco-friendly D-PAK packaging made of cellulose fibers with 86% less plastic.
• Natava
• Lilien
• LilienSun Active
• Naturalis

Products and services

• Twister Household Cleaning Brand Brand portfolio of household cleaning products (laundry gels, fabric softeners, dishwashing detergents, WC gels) sold under the Twister brand through wholesale/retail channels and the company e-shop, targeted at end consumers for daily household use.
• Natava Natural Cosmetics Brand Brand portfolio of Czech natural cosmetics for skin, body, and hair with clean compositions and ecological packaging, sold to consumers seeking gentle, naturally formulated daily care.
• Lilien Hair and Body Cosmetics Brand Brand portfolio of hair and body cosmetics formulated for women, men, and children, containing natural extracts and diverse fragrances, designed for daily use by the whole family.
• LilienSun Active Sun Protection Cosmetics Brand portfolio of sun protection cosmetics that shield skin from UV exposure and support an enhanced tanning experience for use at seaside or mountain vacations.
• Naturalis Body Scrubs and Peelings Product line of body scrubs and peelings that gently remove dead skin cells and leave skin smooth, soft, and fresh, including sugar scrubs with pomegranate, bergamot and lime, and gentle peelings with nourishing oils and botanical extracts.
• Šumivé koule do koupele (Fizzing Bath Balls) Sparkling bath balls with new design, new animal shapes, and fruity fragrance, sold for children's and family bath time use.
• Parfémy na praní (Laundry Perfumes) Laundry perfumes available in 3 unique fragrances, formulated for use at 3 ml per 4 kg of laundry across all textile types and standard wash cycles up to 60°C.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Wholesale and Retail Distributors (Unnamed)coreChannel Partner/ Reseller/ DistributorUNION COSMETIC supplies its branded and private-label products to wholesale distributors and retail chains throughout Czech Republic, Slovakia, Poland, and other European and overseas markets. Products are a permanent fixture in most major wholesale and retail chain assortments.
• Sales Representatives (Czech Republic, Slovakia, Poland)coreChannel Partner/ Reseller/ DistributorSales representatives manage the ordering process for smaller retail stores, representing the company in Czech Republic, Slovakia, and Poland. They coordinate between warehouse workers and logistics for optimal delivery times.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Manufaktura: Czech manufacturer of natural body care, bath, and gift cosmetics sold through own retail stores, e-commerce, and tourist channels. Comparable as a Czech-origin brand emphasizing natural ingredients and traditional craftsmanship in personal care.
• Dermacol: Czech cosmetics brand and manufacturer with a broad portfolio of body care, decorative cosmetics, and hair care products sold through retail chains and export markets across Central Europe. Directly comparable as a Czech personal care manufacturer with multi-brand retail distribution.
• SynCare: Czech manufacturer of professional and consumer body care, hair care, and dermatological cosmetics. Comparable as a Czech contract and branded cosmetics manufacturer serving both retail and B2B channels.
• Weleda: Swiss manufacturer of natural and organic cosmetics and body care products. Comparable as a natural personal care brand with similar positioning to UNION COSMETIC's Natava line, emphasizing natural ingredients and sustainable packaging.

Broad incumbents

• Oriflame: Sweden-based direct-sales beauty company with deep historical roots in Czech Republic and CEE. Comparable as a large-scale beauty and personal care company with strong presence in UNION COSMETIC's core CEE markets.
• Henkel: Global leader in laundry, home care, and beauty/personal care products. Comparable as established competitor in the household cleaning (laundry detergent, dishwashing) product category where UNION COSMETIC's Twister brand operates.
• LR Health & Beauty Systems: German direct-sales cosmetics and personal care company with strong presence in CEE markets. Comparable as a larger-scale beauty/personal care competitor operating in UNION COSMETIC's core geographies.
• Beiersdorf: Global skincare and personal care company (NIVEA, Eucerin). Comparable as a large multinational competitor in body and skin care products sold through the same retail chains in CEE.

Emerging players

• Botanicus: Czech natural cosmetics and herbal body care brand. Comparable to UNION COSMETIC's Natava line as a niche natural personal care brand with Czech origin and emphasis on plant-based ingredients.

Others

• Teta drogerie: Czech drugstore retail chain that stocks UNION COSMETIC products. Included as a key distribution channel customer rather than a competitor — representative of the retail relationships critical to UNION COSMETIC's B2B revenue.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/union-cosmetic-s-r-o

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UNION COSMETIC s.r.o.