Uniquely

What Uniquely does

Uniquely is a privately held Irish BPO (Business Process Outsourcing) company, founded in 2006 and headquartered in Galway, Ireland, that delivers outsourced sales and customer experience services to enterprise clients across Ireland, the UK, and selectively the US. Its core offerings span five service lines: Field Sales Outsourcing (door-to-door, retail pop-up, territory-managed field teams), Customer Engagement Outsourcing (omnichannel contact centre operations across voice, email, webchat, SMS, WhatsApp, and social messaging), AI Digital Transformation (powered by the AI Nexus Suite), Pop-Up Retail Sales, and Financial Services Consultancy. The company operates six offices across Ireland (Galway, Dundalk, Tralee) and the UK (Birmingham, with Manchester and Glasgow announced in 2025), and serves primarily Telecom, Energy & Utilities, Banking & Financial Services, MedTech, EdTech, and Retail verticals. Named enterprise clients include Vodafone Ireland, Sky Ireland, Bord Gáis Energy, Pinergy, SSE, Iberdrola, Shell, Scottish Power, Topaz, AIB, Hippo Virtual Care, and Aktiv Learning, alongside humanitarian engagements such as the Irish Red Cross.

The company combines a human-led services model (250+ field sales representatives and 300+ customer engagement agents, totalling a 500+ workforce) with proprietary technology. The AI Nexus Suite comprises AI Nexus Studio (low-code conversational AI builder), Agent Assist (live guidance and call summarisation), Agent Evaluation (automated call scoring), and Authentication (passive mobile identity verification). Supporting infrastructure includes Microsoft Dynamics 365 CRM, SharePoint, the 8x8 contact centre platform, and proprietary territory management technology. Methodologies include the SOS² (Sales Oriented Service/Service Oriented Sales) model and a five-stage Operating Model (Design, Align, Transition, Operate, Enrich). Certifications include ISO 9001, ISO 14001, ISO 27001, and Cyber Essentials, and the company has held Deloitte Best Managed Companies Platinum Standard for 10 consecutive years.

Uniquely generates revenue primarily through managed-services contracts priced on a quote basis, scoped to FTE headcount, campaign size, and contract duration, with multi-year enterprise engagements as the norm. Reported contract metrics include €54.3M+ annual revenue driven on behalf of Bord Gáis Energy and 40,000 new customer acquisitions per year for the same client. GTM is overwhelmingly direct enterprise sales via owned field teams and engagement centres rather than channel partners. The company is founder/management-owned, has not disclosed institutional funding, and reports no parent company, subsidiaries, or public-market listing. Recognitions include CCMA Contact Centre of the Year 2024, Guaranteed Irish Business of the Year 2025, and consecutive Great Place to Work certifications in Ireland and the UK.

Name

Uniquely

Legal name

Uniquely

Website

https://uniquely.ie

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Uniquely is a privately held Irish BPO founded in 2006 that delivers outsourced field sales, omnichannel customer engagement, AI-enabled CX, and financial services consultancy to enterprise clients in telecoms, energy, banking, MedTech, EdTech, and retail across Ireland, the UK, and selectively the US.

Ownership category

akta.pro rank

Product category

Business Process Outsourcing (BPO) and Customer Experience Services

NAICS

Custom Computer Programming Services (541511), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

General Customer Service (Order/Account/Inquiries) (BPAAABAA)

akta.pro secondary industries

Sales Support & Customer Retention (Upsell, Win-back, Loyalty) (BPAAABAB), Customer Experience (CX) QA, Analytics & Voice-of-Customer Operations (BPAAABAN), Account Opening, KYC/AML & Customer Due Diligence (CDD/EDD) (FSABALAA)

Keywords

• Business process outsourcing
• Contact centre services
• Field sales outsourcing
• Customer experience outsourcing
• AI customer service

Headquarters

HQ city

Galway

HQ country

Ireland

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Customer Engagement/Contact Centre Outsourcing: Managed services providing 24/7 multichannel customer support including inbound, outbound, omnichannel contact centre operations. Revenue generated through contracted FTE (full-time equivalent) agents and service delivery.
2. Field Sales Outsourcing: Door-to-door sales, field sales teams, retail pop-up activations, and market expansion services. Revenue based on team size, performance metrics, and campaign scope.
3. AI Solutions and Digital Transformation: Conversational AI, voice bots, workflow automation, and AI-powered customer service solutions. Implementation fees plus ongoing monitoring and optimisation services.
4. Financial Services Consultancy: Regulatory compliance, governance, risk management, and operational transformation advisory services for financial institutions including banks, credit unions, and regulated providers.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Uniquely is an Ireland-based BPO company that provides outsourced sales and customer experience services for enterprise clients across the UK and Ireland. Its core offerings include managed field sales teams, omnichannel contact centre operations, AI-powered customer service automation via the proprietary AI Nexus Suite, pop-up retail sales activations, and regulatory and compliance advisory services for financial institutions.

Product overview

Uniquely is a multi-award winning BPO offering a portfolio of interconnected outsourcing services rather than a single unified software product. The core offerings are Field Sales Outsourcing (door-to-door and field sales teams), Customer Engagement Outsourcing (omnichannel contact centre services), AI Digital Transformation (AI-powered automation via the AI Nexus Suite), Pop Up Retail Sales, and Financial Services Consultancy. The AI Nexus Suite is the primary named technology product/module family, comprising AI Nexus Studio (conversational AI builder), AI Nexus Agent Assist (agent workspace tool), AI Nexus Agent Evaluation (call scoring), and AI Nexus Authentication (identity verification). The SOS² model (Sales Oriented Service / Service Oriented Sales) is a proprietary methodology applied across energy and other sector engagements. MedTech managed services include CRM design/build/maintenance for clients. The portfolio is delivered through engagement centres in Galway, Dundalk, and Kerry (Ireland) with UK coverage.

Differentiator

Problem solved

Functional benefit

Products and services

• Field Sales Outsourcing High-performance door-to-door and field sales support for enterprise clients across the UK and Ireland. Includes customer acquisition, cross-selling, retention, and market expansion strategies delivered through a 250+ field sales team that operates as a seamless extension of the client brand, supported by territory management technology and real-time data insights.
• Customer Engagement Outsourcing Award-winning omnichannel contact centre outsourcing delivering customer support through phone, email, webchat, SMS, WhatsApp, and social messaging. Includes end-to-end CX transformation, customer journey mapping, Voice of Customer (VoC) programmes, and lifecycle management delivered through owned engagement centres in Galway and Dundalk with 300+ agents.
• AI Digital Transformation AI-powered customer service solutions combining automation and human oversight, powered by the AI Nexus Suite including conversational AI, voice bots, workflow automation, and agent assist technology. Includes implementation, integration with client CRM and IVR systems, and ongoing monitoring and optimisation services.
• Pop-Up Retail Sales High-performance retail pop-up sales environments maximising daily revenue through strategic stand placement, data-led venue rotation, double-manned kiosks, and real-time performance transparency across shopping centres and supermarkets.
• Financial Services Consultancy Regulatory and compliance advisory services for banks, credit unions, and financial services providers. Covers Consumer Protection Code implementation, risk and compliance frameworks, governance, complaint management, credit vetting, collections, billing, compliance training, and operational transformation led by former Central Bank of Ireland and Ulster Bank compliance leadership.
• AI Nexus Suite Suite of AI call centre solutions comprising AI Nexus Studio (conversational AI builder for digital channels), AI Nexus Agent Assist (live guidance and call summarisation), AI Nexus Agent Evaluation (automated call quality scoring), and AI Nexus Authentication (passive mobile identity verification). Designed for enterprise clients to automate customer engagement across phone, email, SMS, WhatsApp, and web chat.

Quantifiable outcome

• €54.3M+ annual revenue delivery for Bord Gáis Energy partnership
• +8 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability8 records

Feature7 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Vodafone IrelandcoreStrategic or Co-development PartnerGold Partner status; first SME contract secured in 2011; exclusive nationwide D2D consumer market partnership since 2017. Dedicated team of 150 FTEs supporting telecom sales operations.
• Bord Gáis EnergycoreStrategic or Co-development Partner11+ year strategic partnership as primary national field sales partner. Delivering €54.3M+ annual revenue and 40,000 new customers yearly. Awarded CCMA Outsourced Partnership of the Year 2023.
• PinergycoreStrategic or Co-development PartnerEnergy sales and customer service partnership since 2018. Implemented SOS² model leading to Trustpilot 4.7 stars and Pinergy becoming top performing Irish energy supplier. Awarded CCMA Outsourced Partnership of the Year 2022.
• Sky IrelandcoreStrategic or Co-development PartnerField sales partnership from initial test phase to full nationwide campaign. Expansion from Cork to nationwide coverage with branded fleet. Retail channel performance management.
• Hippo Virtual CarecoreStrategic or Co-development PartnerGlobal managed services partnership for MedTech platform. CRM design/build using MS Dynamics, SharePoint hub, IT connectivity, device fulfilment, customer care, training, and channel partner management.
• TopazcoreStrategic or Co-development PartnerCredit and collections transformation partnership. AI-driven credit vetting system and unified collections strategy resulted in 40% bad debt reduction, 15-day DSO improvement, NPS from -7% to 64%.
• Irish Red CrossminorStrategic or Co-development PartnerHumanitarian support partnership: Rapid mobilisation of 10 contact centre agents over one weekend to support Ukrainian refugee housing coordination. Established campaign infrastructure including IVR and 8x8 licences.
• AIBcoreStrategic or Co-development PartnerFinancial services training programme partnership. Award-winning programme recognised at CCMA 2023 awards. Elizabeth Brown recognised as Industry Manager of the Year.
• Aktiv LearningminorStrategic or Co-development PartnerEdTech sales partnership for US market expansion. Quick formation of sales team, notable uplift in conversion rates, exceeded targets for demos and sales conversions.
• SSEcoreStrategic or Co-development PartnerEnergy sector customer care and sales partnership in consumer and SME market.
• IberdrolacoreStrategic or Co-development PartnerEnergy sector partnership for customer engagement and sales operations.
• ShellcoreStrategic or Co-development PartnerEnergy sector partnership for customer care and sales services.
• Scottish PowercoreStrategic or Co-development PartnerEnergy sector partnership for sales and customer engagement.
• SEAIminorStrategic or Co-development PartnerSEAI-accredited staff demonstrating commitment to energy efficiency and sustainability best practices.
• 8x8coreTechnology or IntegrationContact centre platform provider enabling 24/7 multichannel customer engagement, real-time analytics, and integrated communications.
• LIFT IrelandminorStrategic or Co-development PartnerCompany-funded external training programme for employee professional development.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Ascensos: UK-headquartered customer contact centre and CX outsourcing provider with similar scale to Uniquely, serving retail, utilities, and financial services — the closest direct peer by size and geography.
• Foundever: Global CX and BPO provider (formerly Sitel Group) offering omnichannel customer engagement, sales, and digital services across energy, financial services, and telecom verticals — closely comparable operating model to Uniquely's contact centre and sales outsourcing business.
• Conduent: Global BPO delivering CX, transaction processing, and digital services to government, financial services, and commercial clients — comparable business process outsourcing model with similar AI/digital transformation positioning.
• Firstsource Solutions: Global BPO with strong UK and Ireland presence providing customer experience, sales, and collections services to banking, telecom, and energy clients — comparable vertical mix and omnichannel delivery model.
• Concentrix: Global CX/BPO leader serving telecom, energy, financial services, and technology clients with omnichannel customer engagement and digital transformation services — operates at much larger scale but with directly overlapping service offerings and verticals.
• IBEX Limited: Global CX solutions provider delivering outsourced customer engagement, digital transformation, and AI-powered services across telecom, financial services, and consumer verticals — comparable operating model and AI overlay.
• TTEC Holdings: Global customer experience technology and services company combining contact centre operations with proprietary AI/agent-assist platforms — directly comparable to Uniquely's AI Nexus Suite + human agent hybrid model.
• Konecta: Global CX and BPO operator offering multichannel customer service, sales, and digital transformation across Europe, LatAm, and Africa — comparable omnichannel + AI service portfolio.

Broad incumbents

• Teleperformance: World's largest CX/BPO incumbent operating at vastly greater scale across all regions and verticals — sets the competitive pricing benchmark for outsourced contact centre and digital services that Uniquely competes against.
• Capita: UK-headquartered broad BPO and professional services firm with significant customer service and regulated-industry engagements — overlapping verticals and UK geographic focus but at much larger scale and broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/weareuniquely
• Facebookfacebook.com/weareuniquely
• LinkedInlinkedin.com/company/uniquelyireland
• Instagraminstagram.com/weareuniquely

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniquely