United Way of Midland County

What United Way of Midland County does

United Way of Midland County is a 501(c)(3) nonprofit charitable organization founded in 1920 and headquartered at 115 Jerome St, Midland, Michigan. It operates as a community impact hub that aggregates donations through annual workplace giving campaigns and distributes pooled funds to approximately 25 vetted partner nonprofits delivering 55 programs across three focus areas: Youth Success (kindergarten readiness, reading proficiency, mentorship), Health (mental health, Meals on Wheels, substance abuse recovery), and Household Stability (affordable housing, eviction prevention, urgent home repairs). The organization also runs the 2-1-1 Northeast Michigan referral hotline, Camp Neyati, the Young Leaders United emerging-donor program, and the United for ALICE initiative to address the working poor.

The business model is donations and fundraising: annual community campaigns (2024: $4.55M raised against a $4.6M goal; 2025: surpassed $4.4M goal) supported by corporate workplace giving across nearly 125 organizations, substantial foundation grants (notably a $500,000 matching grant from the Herbert H. and Grace A. Dow Foundation in 2025), and corporate matching programs (Dow Community Match up to $100,000). Resource allocation is driven by volunteer panels that review funding applications and make recommendations, providing accountability across the partner network. Approximately 20 staff execute the operating model, with Holly Miller as President & CEO and Wally Mayton as Board Chair.

The organization has no proprietary technology stack — operations rely on its website, email, multi-platform social media, and standard donor management tools. Its defensibility stems from 105 years of local presence, affiliation with the national United Way brand, and deeply embedded relationships with major Midland-area employers (Dow, DuPont, Corteva, Consumers Energy) and community foundations (Dow, Strosacker, Gerstacker). Serviceable geography is limited to Midland County, Michigan.

Name

United Way of Midland County

Legal name

United Way of Midland County

Website

https://unitedwaymidland.org

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of Midland County is a 501(c)(3) nonprofit founded in 1920 that pools community donations through annual workplace giving campaigns and allocates funds to 25 local partner agencies delivering 55 programs across Youth Success, Health, and Household Stability in Midland County, Michigan.

Ownership category

akta.pro rank

Product category

Community Nonprofit Fundraising and Grantmaking

NAICS

Business, Professional, Labor, Political, and Similar Organizations (8139), Civic and Social Organizations (813410), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Foundations (BPAGAKAB)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Affordable Housing & Community Development (Housing, Community Land Trusts) (BPAGALAC)

Keywords

• Community fundraising campaigns
• Nonprofit fund distribution
• Workplace giving programs
• Volunteer coordination services
• Human services grants

Headquarters

HQ city

Midland, Michigan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Community Donations & Workplace Giving: Annual community campaign raising funds through workplace payroll deduction programs, individual donations, and corporate contributions. The 2025 campaign goal was $4.4 million, exceeding that amount.
2. Foundation Grants: Grants from local foundations including The Herbert H. and Grace A. Dow Foundation ($500,000 matching grant), The Charles J. Strosacker Foundation, and The Rollin M. Gerstacker Foundation.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

United Way of Midland County is a 501(c)(3) nonprofit that raises funds through annual community campaigns and workplace giving, then allocates those dollars to a network of approximately 25 local partner nonprofits running programs in three focus areas: Youth Success, Health, and Household Stability. The organization also convenes volunteers, publishes community data (such as the ALICE Report), and operates Camp Neyati as a community asset.

Product overview

United Way of Midland County is a nonprofit charitable organization that operates as a community impact organization rather than a commercial product company. The organization focuses on three core impact areas: Youth Success (kindergarten readiness through career), Health (individual and family wellness), and Household Stability (long-term independence). United Way partners with 24-25 local nonprofit agencies supporting approximately 55 community programs. The organization runs annual community fundraising campaigns, volunteer initiatives including Days of Action and Young Leaders United, and operates Camp Neyati as a community asset. Key engagement channels include a donation portal, 2-1-1 referral services, and various volunteer management platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Young Leaders United: A network of emerging leaders in their 20s and 30s who commit to both philanthropy and service, giving $250 or more annually and volunteering each year.
• United for ALICE

Products and services

• Annual Community Campaign
• Partner Agency Fund Allocation

Quantifiable outcome

• 2024 campaign raised $4.55 million supporting 55 programs through 24 partner agencies
• +5 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Midland Area Community FoundationcoreStrategic or Co-development PartnerWorking closely with Midland Area Community Foundation during COVID-19 pandemic to bring resources and volunteer opportunities to help the most vulnerable in the community.
• Midland County Office of Emergency ManagementcoreStrategic or Co-development PartnerCollaborating during COVID-19 response to coordinate emergency resources and support for Midland County residents.
• Midland's Emergency Response TeamcoreStrategic or Co-development PartnerPartnership during COVID-19 to coordinate community-wide emergency response efforts.
• DuPontcoreStrategic or Co-development Partner2024 Campaign Chair Tim Lacey was VP and General Manager at DuPont Shelter Solutions. DuPont concluded its campaign in September 2024, surpassing its fundraising goal with over $156,000 raised through employee giving, special events, and corporate contribution.
• CortevaminorStrategic or Co-development PartnerCompleted campaign in 2024, exceeding expectations with more than $60,000 raised through employee pledges and activities. Added $80,000 corporate gift for additional impact.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Midland Area Community Foundation: A local community foundation in Midland that pools charitable donations and grants them to community nonprofits. Operates the same grantmaking/fundraising model in the same geography and is explicitly a United Way partner, making it the closest functional peer.
• United Way of Saginaw County: Another regional United Way affiliate in Michigan operating the same annual community campaign, workplace giving, partner-agency funding, and 2-1-1 referral model. Directly comparable in structure, scale, and donor base to United Way of Midland County.
• Hidden Harvest: A local Midland nonprofit partner addressing food insecurity. Comparable as a directly-funded partner agency operating the same community-nonprofit model in the same county, and a representative example of the ~25 partner network.
• United Way of Bay County: Regional United Way affiliate in Michigan's Great Lakes Bay Region serving an adjacent county. Operates the identical community campaign + partner-agency funding model with similar scale, making it a near-direct benchmark.
• Family & Children's Services of Midland: A funded United Way partner agency providing family support and counseling services in Midland County. Comparable as a local community-services nonprofit dependent on United Way's partner funding model.

Broad incumbents

• The Salvation Army Midland: National faith-based nonprofit with a Midland presence providing basic needs, emergency assistance, and holiday programs. Comparable as a broader social-services incumbent that competes for workplace giving dollars in the same community.
• United Way Worldwide: National umbrella organization overseeing 1,000+ local United Way affiliates. Provides brand, infrastructure, and the ALICE research framework that United Way of Midland County uses; comparable as the broader platform and standards-setter for this affiliate.
• American Red Cross East Central Bay Chapter: National humanitarian organization with a local chapter that is both a United Way partner and an independent fundraiser in the same region. Comparable as a larger, broader social-services incumbent that overlaps with United Way's Health impact area.

Regional players

• Shelterhouse (Midland): A funded partner agency providing shelter and counseling for survivors of domestic violence in Midland County. Operates with the same regional nonprofit model in the same service area but focuses narrowly on violence response.
• Habitat for Humanity of Midland County: A funded partner agency addressing housing stability in the same Midland County service area. Comparable as a regionally-anchored nonprofit that addresses one of United Way's three impact pillars (Household Stability) and competes for some of the same donor dollars.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/unitedwaymidland
• LinkedInlinkedin.com/company/united-way-of-midland-county
• Instagraminstagram.com/unitedwaymidland

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Midland County