United Way of South Central Indiana

What United Way of South Central Indiana does

United Way of South Central Indiana is a 501(c)(3) nonprofit community impact organization founded in 1956 and headquartered at 431 S College Ave, Bloomington, Indiana, with a secondary office in Bedford. It operates as a local chapter of the United Way Worldwide network, serving six counties in South Central Indiana: Brown, Greene, Lawrence, Monroe, Orange, and Owen. The organization functions as a community convener and nonprofit backbone, coordinating programs across three primary impact areas: Youth Opportunity, Healthy Community, and Financial Security. Its programs include Dolly Parton's Imagination Library (administering 26,000 books mailed to 2,800 children ages birth through 5), Tax Hero free tax preparation (1,200 people served), the Financial Empowerment Hub, a Disaster Hub for emergency recovery coordination, and Student United Way student engagement. Its sole "customer" in the beneficiary sense is the community it serves; its actual revenue source is individual donors, corporate sponsors, and foundation grants.

The organization generates revenue through three streams: individual donations (annual fund drive, leadership giving, online donation portal), event-based fundraising (Blue Jean Ball, Giving Tuesday, Stamp Out Hunger Food Drive, Domino's Slice the Price Fundraiser, Play With a Purpose at Hoosier Alley), and program grants from partner foundations. It employs 24 staff and does not charge for community services. Its technology stack is a standard Drupal website with CiviCRM for donation processing, and it has no proprietary technology platform, APIs, or AI capabilities. Distribution is hybrid: direct online giving, two physical offices, volunteer-delivered services (Tax Hero, Student United Way), and a partner network of local nonprofits. The organization holds a Charity Navigator Four-Star Rating (2026), GuideStar Platinum Transparency Badge, and 2024-25 United Way Worldwide Annual Certification, and publishes the annual ALICE Report on household financial insecurity in the region (41% of Monroe County households cannot afford basic necessities per the 2026 report).

Recent strategic activity includes the hire of Sophia Perkovich as Development Operations & Stewardship Coordinator (adding fundraising capacity), the launch and ongoing operation of the Disaster Hub, continued co-administration of Dolly Parton's Imagination Library, and the release of the 2026 ALICE Report. The organization's recently announced news themes emphasize disaster response, fundraising stewardship, and data-driven advocacy for the ALICE (Asset Limited, Income Constrained, Employed) population.

Name

United Way of South Central Indiana

Legal name

United Way of South Central Indiana

Website

https://unitedwaysci.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

United Way of South Central Indiana is a 501(c)(3) nonprofit founded in 1956 that serves six counties in South Central Indiana through community programs in Youth Opportunity, Healthy Community, and Financial Security, funded by individual donations, events, and grants.

Ownership category

akta.pro rank

Product category

Community Social Services

NAICS

Grantmaking and Giving Services (81321), Civic and Social Organizations (813410), Emergency and Other Relief Services (624230), Community Food Services (624210)

SIC

Services-Social Services (8300), Services-Membership Organizations (8600)

akta.pro primary industry

Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

akta.pro secondary industries

Community Centers & Neighborhood Support Services (BPAGAEAL), Community Health, Prevention & Health Education (BPAGACAC)

Keywords

• Community fundraising services
• Nonprofit social services
• Financial empowerment programs
• Youth development programs
• Disaster relief coordination

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Annual fund drive and leadership giving programs where individual donors contribute to support community programs. Includes online donation portal and various giving methods.
2. Event-Based Fundraising: Revenue generated through community events such as the Blue Jean Ball, Giving Tuesday campaigns, and Domino's Slice the Price Fundraiser.
3. Program Grants: Grant funding from partner organizations and foundations to support specific programs including Youth Opportunity, Healthy Community, and Financial Security initiatives.

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

United Way of South Central Indiana mobilizes individual donations, corporate sponsorships, and program grants to fund and deliver community programs across six counties in South Central Indiana. Its service portfolio centers on financial stability, youth opportunity, healthy community initiatives, disaster response, and free tax preparation, targeting ALICE (Asset Limited, Income Constrained, Employed) households. The organization operates as a 501(c)(3) regional United Way affiliate under the United Way Worldwide umbrella.

Product overview

United Way of South Central Indiana operates as a nonprofit community impact organization offering a portfolio of social service programs rather than a unified software product. The organization provides community assistance through multiple interconnected programs: Dolly Parton's Imagination Library (early childhood literacy), Tax Hero/Free Tax Preparation (tax assistance), Financial Empowerment Hub (financial education), and three impact area programs (Youth Opportunity, Healthy Community, Financial Security). The ALICE Report provides research data to guide community investments. Programs serve Brown, Greene, Lawrence, Monroe, Orange, and Owen counties.

Differentiator

Problem solved

Functional benefit

Brands

• ALICE: Asset Limited, Income Constrained, Employed - a research and advocacy initiative about households struggling to afford basic needs
• Tax Hero
• Student United Way
• Dolly Parton's Imagination Library

Quantifiable outcome

• 1,200 people received help filing their taxes
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Dolly Parton's Imagination LibrarycoreStrategic or Co-development PartnerDolly Parton's Imagination Library program administered locally by United Way of South Central Indiana. The program mails free books to children from birth through age 5. The organization reported 26,000 books mailed to 2,800 children in the service area.
• Hoosier AlleyminorGTM or Marketing PartnerCommunity event venue hosting the Play With a Purpose fundraising event benefiting United Way of South Central Indiana. Event scheduled August 6 featuring bowling, axe throwing, roller skating, bumper cars, and laser tag.
• Domino'sminorGTM or Marketing PartnerDomino's Slice the Price Fundraiser campaign - Pizza with a Purpose partnership where pizza purchases support United Way fundraising efforts.
• United Way WorldwidecoreStrategic or Co-development PartnerParent organization providing brand licensing, network resources, best practices, and 2024-25 Annual Certification. United Way of South Central Indiana operates as an official local chapter.
• OneEach TechnologiesminorImplementation/ SI/ Consulting PartnerWebsite development and hosting provider for unitedwaysci.org. Listed as the website developer in the footer of the organization's website.
• WFIU/WTIU (Indiana Public Media)minorGTM or Marketing PartnerLocal public media outlet providing news coverage of United Way initiatives including the ALICE Report release, helping amplify community impact messaging.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hoosier Hills Food Bank: Regional food bank serving a similar South Central Indiana geography. Overlaps with United Way's Stamp Out Hunger Food Drive and food-security initiatives and competes for similar grant and corporate-sponsorship funding.
• Goodwill of Central and Southern Indiana: Regional nonprofit operating workforce-development, financial-coaching, and community programs across central and southern Indiana. Directly comparable in mission pillars around financial security and ALICE-population services.
• Boys & Girls Clubs of Bloomington: Local youth-development nonprofit serving overlapping Monroe County families with after-school and youth-opportunity programming. Competes for youth-focused grants, corporate sponsorships, and donor attention in the same service area.
• Habitat for Humanity of Monroe County: Local Indiana affiliate focused on affordable housing, which competes for the same ALICE demographic and corporate volunteer engagement. Comparable in nonprofit scale, volunteer-driven delivery, and Monroe County donor base.

Broad incumbents

• Indiana United Ways: Statewide association representing all Indiana United Way chapters. Functions as the network backbone for fundraising standards, advocacy, and shared services, comparable to the relationship between United Way of South Central Indiana and other state chapters.
• United Way Worldwide: Parent network providing brand licensing, certification, and shared infrastructure to all local United Way chapters. The closest structural peer at the network level, though it operates as a federated membership organization rather than a direct service provider.

Direct peers

• United Way of Central Indiana: Larger Indiana-based United Way affiliate serving the Indianapolis metropolitan area. Operates the same federated giving, volunteer-mobilization, and community-impact program model under the United Way Worldwide umbrella, making it the closest functional peer despite its larger scale.
• United Way of the Bluegrass: Regional Kentucky United Way affiliate serving a multi-county geography with comparable programs in early childhood, financial stability, and health. Directly comparable in mission, federated-giving structure, and rural/small-metro service mix.
• United Way of Greater Cincinnati: Another multi-county United Way affiliate operating the same federated workplace-giving model with similar impact areas (youth opportunity, financial security, healthy community). Comparable in donor-mobilization mechanics and ALICE-style research dissemination.

Regional players

• Community Foundation of Bloomington and Monroe County: Local community foundation serving the same Monroe County geography. Competes for similar donor dollars and grant-making influence in South Central Indiana, with overlapping grantmaking in education, health, and human services but operating through an endowment model rather than federated workplace giving.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/unitedwaysci

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of South Central Indiana