United Way of Sumner County

What United Way of Sumner County does

United Way of Sumner County is a 501(c)(3) nonprofit organization founded in 1977 that operates as the primary community fundraising and grantmaking intermediary for Sumner County, Tennessee. The organization mobilizes charitable contributions from individuals, employers, and small businesses, then reallocates those funds to a network of 35 vetted partner agencies delivering human services across the county. Reporting that it has helped 97,000+ neighbors, it combines a grantmaking model with limited direct service, including operation of a 211 information-and-referral call center that answered 1,602 calls.

The organization's core operating components are: (i) a grantmaking apparatus that channels community impact dollars (approximately $700,000 in the 2023-2024 grant year, up 21% the prior year) to partner agencies; (ii) a fundraising infrastructure spanning individual giving, workplace giving campaigns, signature events (Gala in the Vineyard, Fall Classic Golf Scramble, Community Impact Breakfast), community drives (Mom & Baby Care, Winter Care, United We Feed, Stuff the Bus), the 365 Small Business Circle, and event sponsorships; and (iii) a referral service front-end (the 211 call center). Technology is straightforward: web and event-based marketing plus telephony infrastructure supporting 211, with no disclosed AI, proprietary platform, or differentiated technology stack.

The business model is a hybrid donation-and-event revenue engine. Revenue is sourced from individual donations, employer payroll-deduction campaigns, corporate sponsorships from named partners (Publix, Servpro, HCA TriStar, ITW, Dollar General, Meta, Sumner County Schools), small-business contributions via the 365 Small Business Circle, and proceeds from annual fundraising events. Grants and program distributions are funded from this contribution base, with leadership (now under Interim CEO Amy Ramsey effective October 1, 2025) overseeing a 7-person staff. Pricing effectively consists of donor-determined contribution levels and corporate sponsorship tiers tied to event participation rather than per-transaction pricing.

Name

United Way of Sumner County

Legal name

United Way of Sumner County

Website

https://unitedwaysumner.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

United Way of Sumner County is a 501(c)(3) nonprofit founded in 1977 that raises charitable contributions and grants them to 35 partner agencies delivering human services across Sumner County, Tennessee, supplemented by a 211 call center and community drives.

Ownership category

akta.pro rank

Product category

Human Services Nonprofit

NAICS

Other Individual and Family Services (624190), Civic and Social Organizations (8134)

SIC

Services-Social Services (8300)

akta.pro primary industry

Community Centers & Neighborhood Support Services (BPAGAEAL)

akta.pro secondary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

Keywords

• Community fundraising
• Workplace giving campaigns
• Human services nonprofit
• Volunteer coordination
• Social services funding

Headquarters

HQ city

Hendersonville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: One-time and recurring donations from individuals through payroll deductions, online giving, and check donations. Supports general fund or designated focus areas.
2. Workplace Giving Campaigns: Corporate workplace campaigns allowing employees to give through payroll deductions, typically run in fall annually. Manages campaigns for over 80 companies.
3. Event Fundraising: Annual signature events including Gala in the Vineyard, Fall Classic Golf Scramble, and Community Impact Breakfast. Includes ticket sales, sponsorships, and auction items.
4. Community Drives: Collection drives for goods (diapers, coats, food) distributed to partner agencies. Includes corporate sponsorships for drives.
5. 365 Small Business Circle: Annual membership program for small businesses at three tiers: $365, $730, and $1,095 per year. Includes recognition benefits.
6. Event Sponsorships: Corporate sponsorships for UWSC events ranging from $200 to $10,000, providing brand exposure and community recognition.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

United Way of Sumner County is a local nonprofit that mobilizes community resources through individual donations, workplace giving campaigns, and signature fundraising events. It distributes Community Fund allocations to roughly 35 partner agencies working in four focus areas (Youth Opportunity, Financial Stability, Healthy Community, and Community Resiliency), and operates a 24/7 211 call center that refers residents to essential local services.

Product overview

United Way of Sumner County is a nonprofit organization operating as a single integrated community impact model rather than a platform architecture. The organization mobilizes communities through four interconnected focus areas: Youth Opportunity, Financial Stability, Healthy Community, and Community Resiliency. Core offerings include a 211 Call Center (24/7 resource referral line), Community Fund/Workplace Giving Campaigns for payroll deduction donations, the 365 Small Business Circle membership program, and various community drives (Mom & Baby Care, Winter Care, United We Feed, Stuff the Bus). The organization hosts three signature events annually (Community Impact Breakfast, Fall Classic Golf Scramble, Gala in the Vineyard) and provides Group Volunteer Projects matching corporate volunteers with partner agency needs. An ALICE advocacy initiative raises awareness about household financial hardship. Funding is distributed to 34-35 local partner agencies across the four focus areas.

Differentiator

Problem solved

Functional benefit

Brands

• 365 Small Business Circle: A membership program inviting small businesses employing 50 people or less to join United Way's community impact efforts with tiered annual membership levels starting at $365/year.
• Community Impact Breakfast
• Fall Classic Golf Scramble
• Gala in the Vineyard

Products and services

• 211 Call Center
• Community Fund / Workplace Giving Campaigns
• 365 Small Business Circle
• Mom & Baby Care Drive
• Winter Care Drive
• United We Feed Drive
• Stuff the Bus School Supply Drive
• Community Impact Breakfast
• Fall Classic Golf Scramble
• Gala in the Vineyard
• Group Volunteer Projects
• ALICE Program

Quantifiable outcome

• 97,000+ Sumner County neighbors helped through programs
• +3 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

19 partnerships are on record, tiered flagship and core.

• Publix Super Markets CharitiesflagshipGTM or Marketing PartnerYear-round sponsor of UWSC events; consistently top fundraising company in workplace campaigns; multiple Publix store locations participate in workplace giving; major supporter of community drives and events
• Servpro IndustriesflagshipGTM or Marketing PartnerOverall Top Fundraiser for 2022 Campaign at $143,988; Company of the Year award winner; consistent volunteer participation and internal collection campaigns; sponsors multiple events
• HCA TriStar Hendersonville Medical CentercoreGTM or Marketing PartnerPresenting sponsor of Community Impact Breakfast; top fundraiser in Large Medical category; board representation through CFO Stephen Bearden; Company of the Year finalist
• TriStar Skyline Medical CentercoreGTM or Marketing PartnerCo-presenting sponsor of Gala in the Vineyard; participates in workplace giving campaigns
• ITW StampTech FastenerscoreGTM or Marketing Partner15-year consistent giving history; #1 Highest Cumulative Giving company with over $1.097M over 15 years; multiple workplace campaign and event sponsorships; Company of the Year finalist
• ITW DynateccoreGTM or Marketing Partner15-year consistent giving history; top 5 cumulative giving; 94% employee participation in workplace campaigns; event sponsorships
• Dollar GeneralcoreGTM or Marketing PartnerPlatinum sponsor of Gala in the Vineyard; 1,823% growth in workplace giving; major donor through Dollar General Philanthropy
• The Farmers BankcoreGTM or Marketing Partner15-year consistent giving history; top 20 company for workplace giving; supports community drives and events
• MetacoreGTM or Marketing PartnerPresenting sponsor of Community Impact Breakfast; Community Development Regional Manager Tara Tenorio speaks at events
• Sumner County SchoolsflagshipGTM or Marketing PartnerOverall Top Fundraising Company for 2021 Campaign; Multiple-location top fundraiser at $155,946; highest total giving through workplace campaigns; hosts Stuff the Bus and other school-based initiatives
• First Horizon BankcoreGTM or Marketing PartnerCompany of the Year finalist (4th place); employee volunteers and workplace campaign participants; sponsors golf events; hosts collection drives
• Long Hollow Gardens & VineyardscoreGTM or Marketing PartnerVenue sponsor for Gala in the Vineyard; owned by UWSC Board Member Amy Scott; provides event venue at no cost
• TriStar Hendersonville/TriStar SkylinecoreGTM or Marketing PartnerPresenting sponsor of 2023 Gala in the Vineyard; joint sponsorship representing HCA hospital network's community investment
• Second Harvest Food Bank of Middle TennesseecoreStrategic or Co-development PartnerFunded partner operating Backpack Program providing weekend food to students in need; UWSC provides $5,000+ allocation for program support
• Gallatin CAREScoreStrategic or Co-development PartnerFunded partner providing emergency assistance in Gallatin including shelter, food, and support services; received $25,000 allocation for 2023-2024
• Mid-Cumberland Human Resource AgencycoreStrategic or Co-development PartnerFunded partner operating Meals-on-Wheels and Ombudsman Programs; combined allocation of $36,000 for 2023-2024
• Gallatin Shalom ZonecoreStrategic or Co-development PartnerFunded partner providing ESL classes, after school programs, and summer camps; received $43,000 combined allocation for 2023-2024
• Nurses for NewbornscoreStrategic or Co-development PartnerFunded partner providing care to medically fragile infants and support to caregivers; received $9,500 allocation for 2023-2024
• United Way Worldwide (211)coreStrategic or Co-development PartnerLicensed operator of 211 community resource line providing 24/7 referral services to Sumner County residents

Scale indicators21 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/unitedwaysumner
• Instagraminstagram.com/unitedwaysumner
• LinkedInlinkedin.com/company/unitedwaysumner

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Way of Sumner County