Unity FC - BC
Unity FC is a Surrey, BC-based professional amateur soccer club competing in the BC Premier League, operating men's and women's teams and a tiered player development pathway that has produced professional-level transfers. The club generates revenue from matchday tickets, corporate sponsorships, merchandise, and player transfers.
- Company typePrivate
- Founded2024
- HeadquartersSurrey, Canada
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Unity FC - BC does
Unity FC is Surrey, British Columbia's professional amateur soccer club, competing in the BC Premier League (formerly League1 BC) within the League1 Canada / Premier Soccer Leagues Canada structure. The club operates both men's and women's programs from Cloverdale Athletic Park under a multi-year ground agreement with Surrey United SC, with the support of the City of Surrey. Unity FC is structured as a joint venture between Unity Athletic Clubs Ltd. and All-In Sports & Entertainment Ltd., led by President Kelcey Brade and Sporting Director/Head Coach Paul Ballard.
The club's product surface spans a first-team competitive program, a tiered player development offering (Men's Performance Program, Summer Performance Training, Individual/Partner Training, Digital Ambition Series), paid international training events (Summer Combine with European-club coaches from Bayer Leverkusen, SC Freiburg, and FC Ingolstadt), matchday ticketing and season memberships, and an e-commerce merchandise shop. Its digital platform runs on Odoo. The club has built a player-development-to-professional pipeline, evidenced by 2025 transfers of five players to Rise FC ahead of the Concacaf W Champions Cup and a signing to Calgary Wild FC in the Northern Super League.
Unity FC's commercial model is a mix of matchday revenue (single-game and season ticket sales), corporate sponsorship (Coca-Cola Canada, Mainroad Group, Empire CPA, and a growing roster of peripheral partners brokered in part through Ronic Sports Management), merchandise, and episodic player transfer fees. Sponsorship sales were professionalized in 2025 via the Ronic partnership, and player analytics capability was added through SciSports in July 2025. The club distributes to consumers through its own e-commerce site and matchday sales, and pursues corporate partnerships through direct sales and external representation.
Unity FC - BC firmographics
Firmographics- Name
- Unity FC - BC
- Legal name
- Unity Athletic Clubs Ltd. + All-In Sports & Entertainment Ltd.
- Website
- https://unityfc.ca
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Unity FC is a Surrey, BC-based professional amateur soccer club competing in the BC Premier League, operating men's and women's teams and a tiered player development pathway that has produced professional-level transfers. The club generates revenue from matchday tickets, corporate sponsorships, merchandise, and player transfers.
- Ownership category
- akta.pro rank
Unity FC - BC industry classification
Industry- Product category
- Professional Amateur Soccer Club
- NAICS
- Sports Teams and Clubs (711211), Sports and Recreation Instruction (61162)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Local Amateur Clubs & Community Sports Organizations (MPAKACAE)
Keywords
Where Unity FC - BC is headquartered
LocationHeadquarters
- HQ city
- Surrey
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Unity FC - BC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Ticket Sales: Single-game tickets and season memberships sold directly to fans attending matches at Cloverdale Athletic Park
- Sponsorship: Corporate sponsorships including kit sponsors, performance partners, fan refreshment partners, and multi-year sponsorship agreements
- Merchandise Sales: Online shop selling merchandise to supporters and fans
- Player Transfers: Transfer of players to higher-tier leagues including Northern Super League and other professional clubs
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Unity FC - BC product offering
Product offeringCore offering
Unity FC is a professional amateur soccer club operating men's and women's teams that compete in the BC Premier League (formerly League1 BC) at Cloverdale Athletic Park in Surrey, BC. The club sells season memberships, single-game tickets, and club merchandise directly to fans, and offers tiered player development programs (Men's Performance, Summer Performance, Individual/Partner Training, Digital Ambition Series) plus an international Summer Combine event featuring European club coaches.
Product overview
Unity FC is Surrey, BC's premier professional amateur soccer club competing in the BC Premier League (BCPL). The club operates its website as the primary digital platform for fans, players, and the community. The website serves as a hub for BC Premier League match information, player development programs, and merchandise sales. The club is powered by Odoo e-commerce platform for website and shop functionality.
Differentiator
Problem solved
Functional benefit
Products and services
- Season Memberships & Match Tickets Single-game tickets and season memberships for BC Premier League matches at Cloverdale Athletic Park, sold directly to fans and families through the club website.
- Unity FC Merchandise Shop E-commerce shop selling club merchandise (apparel and supporter gear) to fans, families, and the Surrey community via the club website.
- Player Development Programs Structured soccer training offerings including the Men's Performance Program, Summer Performance Training, Individual/Partner Training, and the Digital Ambition Series, designed for youth and adult players seeking competitive development and pathways to higher-level soccer.
- Unity FC Summer Combine Multi-day training combine event bringing together players with coaches from European professional clubs (Bayer Leverkusen, SC Freiburg, FC Ingolstadt) for high-performance training and evaluation.
Quantifiable outcome
- Player transfer pathway to professional leagues including Northern Super League and Rise FC
Companies that use Unity FC - BC
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Unity FC - BC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Unity FC - BC partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Coca-Cola Canada Bottling LimitedcoreCoca-Cola returning as Official Fan Refreshment Partner for 2026 season. Provides refreshments and beverages for fans at matches. Also serves as Official Back of Kit Sponsor (Back of Kit Sponsor and Partner).
- Seven Summits Snacks (7SS)minorSeven Summits Snacks named as Official Performance Fuel Partner of Unity FC. Their functional chocolate energy bars serve as the official performance fuel.
- HettasminorHettas named as Official Performance Running Shoe Partner of Unity FC Women. Vancouver-based brand built with women-first design philosophy.
- Salt AthleticminorPartnership bringing the Aērcase (ventilated, durable cleat bag) to Unity FC players and community.
- SciSportscoreStrategic partnership aimed at providing players with access to a high-performance environment that fosters development. SciSports provides player development technology and analytics.
- Ronic Sports ManagementcorePartnership to expand corporate partnerships ahead of 2025 League1 BC season. Ronic helps identify partnership opportunities and connect with local businesses. Working to build strong partnerships that support growth and enhance fan experience.
- Mainroad GroupcoreRenewed sponsorship partnership with Mainroad Group. Sponsorship providing ongoing support for club operations.
- Surrey United SCcoreGroundbreaking multi-year agreement bringing Pro-Am soccer to Cloverdale Athletic Park. Collaborative programs including expanded adult men's program and launch of Men's Premier Division Team in Fraser Valley Soccer League.
- Macron OntariominorApparel partner visible on partner logos section.
- Hub InternationalminorInsurance services partner visible on partner logos section.
- Wayback Brew CominorBeverage partner visible on partner logos section.
- Sandcastle FitnessminorFitness partner visible on partner logos section.
- AltiushpminorHealth/wellness partner visible on partner logos section.
- Empire CPAminorMulti-year sponsor and official club accounting agency. Since 1978, Empire CPA has provided accounting services.
- BC Premier League (BCPL)coreLeague1 BC rebranded as BC Premier League. Top-tier professional amateur developmental soccer league part of League1 Canada structure.
- Premier Soccer Leagues Canada (PSLC)coreNational governing body for professional amateur soccer leagues in Canada. Unity FC participates through BC Premier League division.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Unity FC - BC competitors and assessment
Company assessmentDirect peers
- Pacific FC: Canadian Premier League club based in Langford, BC. Comparable as a BC-based professional soccer club competing for regional sponsors, broadcast audiences, and BC-born talent alongside Unity FC.
- Vancouver FC: Canadian Premier League club based in Langley, BC — the same metro as Unity FC. Comparable as a higher-tier Canadian pro soccer club competing for the same Lower Mainland fan base, sponsors, and player pipeline.
- Cavalry FC: Canadian Premier League club based in Calgary. Comparable as a Canadian top-tier professional soccer club with a similar community/sponsorship-driven operating model in a comparable mid-size market.
- Forge FC: Canadian Premier League club based in Hamilton, Ontario. Comparable as a Canadian top-tier professional soccer club that benchmarks the league structure Unity FC aspires to feed into.
- Calgary Wild FC: Northern Super League women's professional club that signed Jenaya Robertson from Unity FC. Comparable as the women's top-tier destination and a peer in the Canadian women's player-development ecosystem.
- HFX Wanderers FC: Canadian Premier League club based in Halifax. Comparable as a Canadian professional soccer club with a community-owned, sponsorship-anchored model analogous to the tier Unity FC is building toward.
- Valour FC: Canadian Premier League club based in Winnipeg. Comparable as a Canadian professional soccer club at the tier above Unity FC, providing a benchmark for the operating model Unity FC is targeting.
- Rise FC: Canadian women's professional soccer club that received five Unity FC transfers ahead of the Concacaf W Champions Cup. Directly comparable as the next-tier destination in the women's development pathway Unity FC feeds.
- TSS FC Rovers: Vancouver-area club competing in the League1 Canada structure alongside Unity FC. Closely comparable as a same-tier BC semi-professional side competing in the same league ecosystem and Lower Mainland market.
Broad incumbents
- Vancouver Whitecaps FC: MLS club based in Vancouver operating a full pyramid from MLS to youth academy. Comparable as the dominant professional soccer incumbent in Unity FC's home market, competing for fans, sponsors, and youth talent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Unity FC - BC social profiles
Digital presenceUnity FC - BC financial estimates
Financial estimateRevenue estimate
Valuation estimate
Unity FC - BC leadership team
Management profileNumber of profiles
Profiles2 records
Unity FC - BC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Unity FC - BC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Unity FC - BC
What does Unity FC - BC do?
Unity FC is a professional amateur soccer club operating men's and women's teams that compete in the BC Premier League (formerly League1 BC) at Cloverdale Athletic Park in Surrey, BC. The club sells season memberships, single-game tickets, and club merchandise directly to fans, and offers tiered player development programs (Men's Performance, Summer Performance, Individual/Partner Training, Digital Ambition Series) plus an international Summer Combine event featuring European club coaches.
Is Unity FC - BC a public or private company?
Unity FC - BC is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Unity FC - BC founded?
Unity FC - BC was founded in 2024. It employs 1 to 10 people.
Where is Unity FC - BC based?
Unity FC - BC is headquartered in Surrey, Canada, in the North America region.
How does Unity FC - BC make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorship, merchandise Sales and player Transfers.
Who are Unity FC - BC's main competitors?
Direct peers on record are Pacific FC, Vancouver FC, Cavalry FC, Forge FC, Calgary Wild FC, HFX Wanderers FC, Valour FC, Rise FC and TSS FC Rovers. Vancouver Whitecaps FC is listed as a broad incumbent.
Does Unity FC - BC have an API?
No public API is recorded for Unity FC - BC.
What industry is Unity FC - BC in?
Unity FC - BC's product category is Professional Amateur Soccer Club. Its primary akta.pro industry code is MPAKACAE, Local Amateur Clubs & Community Sports Organizations. Its NAICS code is 711211 and its SIC code is 7997.