UFT

What UFT does

UFT SAS is a French private company (Société par Actions Simplifiées) operating a single mobile application platform, branded UFT (Universal Football Tournament), that enables football clubs, associations, and individual players to create, manage, and participate in tournaments across France. The application is available on iOS and Android app stores and combines tournament registration, automated pool and match-schedule generation, in-app score entry with automatic ranking, public scoreboards, integrated online payment processing for tournament fees and fundraising, and a friendly match discovery feature that filters by date, location, and skill level. The technical foundation is a mobile-first platform with cloud infrastructure hosted on Amazon Web Services and OVH.

The company operates a direct-to-consumer, product-led growth model targeting four segments: football associations (fundraising and tournament organization), football clubs (participation and scheduling), individual players (discovery and result tracking), and enterprises (corporate tournaments). Revenue is generated primarily through transaction fees on online payments processed via the platform, supplemented by a freemium tier with premium capabilities potentially available through subscription; no specific pricing has been publicly disclosed.

UFT is a small, bootstrapped operation with approximately 23 employees, share capital of €1,000, and no disclosed institutional investors. The company is headquartered in Gentilly (a Paris suburb) and operates exclusively in the French market. Its sole director of publication and legal representative is SOUMBOUNDOU Moussa. There is no evidence of external funding, acquisitions, or material expansion beyond France in the available sources.

Name

UFT

Legal name

UFT SAS

Website

https://universal-football.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

UFT SAS operates a French mobile application for organizing and participating in football tournaments, serving clubs, associations, individual players, and enterprises via transaction-fee-based online payments and freemium access across France.

Ownership category

akta.pro rank

Headquarters

HQ city

Gentilly

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Transaction Fees: Revenue generated from online payment processing during tournament registrations and fundraising events
2. Freemium/Platform Access: Basic tournament management features with premium capabilities potentially available through subscription

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

UFT operates a mobile application (iOS and Android) that enables football players, clubs, associations, and enterprises across France to create, manage, and participate in football tournaments. The platform combines automatic tournament pool and match-schedule generation, in-app team registration, real-time score entry with automatic leaderboards, integrated online payment processing for tournament fees and fundraising, and a friendly-match discovery feature with filtering by date, location, and skill level. The product is delivered as a self-serve mobile experience accessible via the Apple App Store, Google Play Store, and the universal-football.fr website.

Product overview

UFT is a single unified mobile application platform for football tournament management. The core UFT Application enables clubs, associations, and individual players to create and participate in tournaments. The platform includes automatic group/pool generation and match scheduling, real-time score entry and leaderboards, online payment processing, and a friendly match finder feature for arranging exhibition games between teams.

Differentiator

Problem solved

Functional benefit

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Toornament: Tournament management platform covering brackets, scheduling, and results across esports and traditional sports. Overlaps directly with UFT's core feature set (pool generation, scheduling, scoreboards, registration) although Toornament is broader and less vertically specialized in football.
• SportEasy: French mobile and web platform for amateur sports team management (rosters, calendars, attendance, payments). Same target customer (French amateur football/sports clubs and associations) and overlapping feature set (team admin, payments, scheduling) make it the most directly comparable peer.
• MyTeam (MyConnecte): French mobile platform for amateur sports clubs offering team management, communication, and event organization. Targets the same amateur-football-club customer and operates with a similar mobile-first, self-serve approach.

Emerging players

• Goals.com: Consumer football companion app covering scores, stats, and community features globally. Adjacent peer with overlapping French/international football user base, although focused on fan engagement rather than tournament administration.
• Challonge: Lightweight tournament bracket and scheduling tool widely used for grassroots competitions. Offers similar scheduling/bracket functionality to UFT but lacks football-specific ecosystem features (association fundraising, friendly-match discovery) and a national community layer.

Broad incumbents

• Sorare: French-headquartered football digital platform with a payments and community layer for football enthusiasts. Comparable French football ecosystem orientation and PLG mobile distribution, but focused on fantasy collectibles rather than tournament logistics.
• Playtomic: European sports booking and marketplace platform (padel, tennis, football) using a PLG mobile app with integrated payments. Comparable GTM motion (self-serve mobile, transaction-fee monetization) but operates across multiple sports rather than football-only.
• BeSoccer: Major football-focused digital platform in France/Spain/Europe with scores, statistics, and amateur/community features. Targets similar French football fan base; broader scope (media, data, fan engagement) makes it an incumbent rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/universal-football

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UFT