myTeam

What myTeam does

myTeam (legal entity: SPORTS PAYMENTS Ανώνυμη Εταιρεία, a Greek public limited company) is a SaaS platform purpose-built for the operational management of sports clubs and academies. Headquartered in Athens, Greece, the company serves over 400 active sports clubs in Greece and Cyprus and reports tens of thousands of monthly active users across web and mobile. The platform is delivered as a web-based dashboard for administrators alongside native iOS and Android applications for coaches, athletes, and parents, with multi-language support in Greek, English, German, Spanish, and Romanian to support international expansion.

The product surface is organized around a core platform with modular add-ons: Financial Management (subscriptions, payments, expenses, inventory, sponsorship tracking), Event Calendars & Attendance (training and match scheduling with push notifications and attendance capture), Athlete Development Tracking (performance data, evaluations, progress monitoring), Online Payments (transaction processing via EveryPay, a Bank of Greece-licensed payment institution with 3D Secure), Teamswear (apparel commerce co-branded with GSA), myTeam Connect (social media management for clubs), and myTeam Hub (Growth Partner referral program). Underlying integrations are limited to EveryPay for payments; no public APIs or developer SDKs are disclosed.

myTeam's revenue model combines recurring SaaS subscriptions paid by clubs, transaction fees on payment processing, and affiliate/revenue-share revenue from Teamswear apparel sales. Pricing is not publicly disclosed; clubs must book a demo and sign a cooperation agreement, with free registration for individual members. The go-to-market blends self-serve onboarding, sales-assisted demos, a referral-driven Growth Partner channel, content marketing, and earned media coverage in major Greek sports outlets. The company has raised approximately $1.66M in disclosed funding across two rounds (March 2023 led by Eleven Ventures with Genesis Ventures; June 2024 with undisclosed investors) and was selected for the Visa Innovation Program 2023 and awarded the 2024 Venture Impact Awards by The Hellenic Initiative.

Name

myTeam

Legal name

SPORTS PAYMENTS Ανώνυμη Εταιρεία

Website

https://my-team.co

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

myTeam is a Greek SaaS platform serving over 400 sports clubs and academies in Greece and Cyprus with integrated tools for financial management, scheduling, attendance, athlete development, and member communication, monetized via club subscriptions, payment-processing fees, and apparel revenue-sharing.

Ownership category

akta.pro rank

Product category

Sports Club Management Software

NAICS

Fitness and Recreational Sports Centers (71394), Spectator Sports (71121)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Sports Data, Analytics & CRM Services (Fan Data, Insights, Audience Development) (MPAKAKAO)

akta.pro secondary industries

Billing, Subscription & Entitlement Management (IAP orchestration) (MPAFAJAC), Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

Keywords

• Sports club management
• Academy management software
• Club membership platform
• Athlete development tracking
• Sports team administration

Headquarters

HQ city

Glyfáda

HQ country

Greece

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Platform Subscription (Club Membership): Sports clubs and academies pay subscription fees for access to the full platform. The platform facilitates membership subscription payments and sends automated reminders for overdue subscriptions. Registration is free for individual members (athletes, parents, coaches) of registered clubs.
2. Teamswear Apparel Sales: myTeam generates revenue through its Teamswear feature by partnering with GSA (Greek Sports Apparel) to offer branded sports apparel to clubs. Clubs receive 10% discount on GSA products through the platform, suggesting a revenue-sharing or referral arrangement.
3. Online Payment Processing: The platform enables online payments for club subscriptions and fees, processing transactions through EveryPay payment gateway with competitive commission rates.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

myTeam is a cloud-based SaaS platform that helps sports clubs and academies digitize their daily operations and member communication. The platform provides club administrators with a web dashboard for managing memberships, subscription payments, training schedules, attendance, athlete development, and sponsorships, while offering athletes, parents, and coaches a mobile app for schedule access and online payments. Revenue is generated through annual subscription fees from clubs, transaction fees on payment processing via EveryPay, and an affiliate apparel partnership (Teamswear) with GSA.

Product overview

myTeam is an all-in-one sports club and academy management platform consisting of a core web-based platform and mobile app, with integrated modules for financial management, event scheduling and attendance, athlete development tracking, online payments, social media management (myTeam Connect), merchandise ordering (Teamswear), and a growth partner program (myTeam Hub). The platform serves sports clubs and academies across Greece and Cyprus with over 400 active clubs and tens of thousands of monthly users.

Differentiator

Problem solved

Functional benefit

Brands

• Teamswear: Team apparel and sportswear service offering branded products with 10% discount for myTeam registered clubs through partnership with GSA (Greek Sportswear Academy).
• myTeam Hub

Products and services

• myTeam Platform (Core) Web-based all-in-one sports club and academy management platform providing dashboard access for registrations, financial summaries, training schedules, member/team progress tracking, sponsor management, and communication tools. Built for sports club administrators (managers, academy directors).
• myTeam App Native mobile application available on iOS and Android that provides athletes, parents, and coaches of registered sports clubs with access to training schedules, match information, membership payments, club communications, and event notifications.
• myTeam Connect Social media management service designed specifically for sports clubs to boost their online presence and marketing capabilities. Helps clubs manage digital marketing and community engagement.
• Teamswear Sports apparel and equipment ordering service in partnership with GSA brand, offering competitive teamwear including competition uniforms, training gear, jackets, and accessories with 10% discount for registered clubs. Payment available in up to 3 interest-free installments.

Quantifiable outcome

• Uncollected subscriptions reduced to under 7% in most clubs using the platform's automated payment reminder features
• +2 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• Visa Innovation ProgramflagshipGTM or Marketing Partner · 1 January 2023myTeam was selected as one of 7 companies to participate in the Visa Innovation Program 2023, designed for emerging fintech companies. The program provides specialized expertise, guidance, and investor connections for long-term development. Managed in Greece by Eleven and Endeavor organizations.
• GSA (Greek Sports Apparel)coreStrategic or Co-development PartnerExclusive apparel partnership providing sports clubs with access to GSA branded products. myTeam offers 10% discount on GSA products through the platform, with payment available in up to 3 interest-free installments. GSA is described as the most successful brand in Greece and Europe for team sports.
• EveryPaycoreTechnology or IntegrationLicensed Payment Institution by the Bank of Greece providing secure payment processing services. EveryPay handles online card payments with 256-bit SSL encryption and supports 3D Secure for VISA and MasterCard transactions.
• EurohoopsminorGTM or Marketing PartnerMajor Greek sports media organization in the basketball space. Listed as a partner organization in the myTeam ecosystem.
• Media Partners (Gazzetta, Sport24, Kathimerini)minorGTM or Marketing PartnerMajor Greek sports and general media outlets that have featured or presented myTeam platform, providing earned media coverage.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• TeamSnap: Leading US-based sports team and league management SaaS offering scheduling, communication, and payment tools. Directly comparable as a vertical SaaS serving amateur/youth sports clubs with subscription-based monetization.
• Heja: Swedish sports team management app focused on coaches, parents, and players across European amateur clubs. Closest European peer to myTeam given overlapping geographic ambition, mobile-first product, and similar target user base.
• SportEasy: French sports club management platform offering scheduling, communication, and member management for amateur teams across multiple sports. Comparable as a European vertical SaaS targeting grassroots sports clubs with a freemium and subscription model.
• Playmetrics: US-based youth sports club management platform covering registrations, payments, and communication. Comparable as a vertical SaaS serving youth sports academies and clubs with subscription and payment fee monetization.
• Jersey Watch: US-based sports team and league management app covering scheduling, communication, and payment features. Comparable as a focused vertical SaaS for amateur sports clubs and youth leagues.
• ClubRight: UK-based sports club management software offering membership, finance, and communication modules to amateur sports clubs. Comparable as a European vertical SaaS serving the same grassroots sports club segment with subscription pricing.

Broad incumbents

• SportsEngine (Stack Sports): Large US sports management platform owned by Stack Sports, offering registration, websites, and tournament tools for sports organizations. Comparable as a broader incumbent in the same sports-club operations category with overlapping modules.
• Stack Sports: US-based aggregator of sports technology platforms (including SportsEngine) serving national governing bodies, leagues, and clubs. Comparable as a broad incumbent that could eventually compete for the same European amateur sports club accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myTeamSportsApp
• LinkedInlinkedin.com/company/myteamapp
• Instagraminstagram.com/myteamapp_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myTeam