Up And Away

Name

Up And Away

Legal name

Up and Away

Website

https://upandaway.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Up & Away is a free public health initiative under the PROTECT Initiative, created with the CDC, that educates U.S. families with young children on safe medication storage and poison prevention through web-based tip sheets, coloring books, and travel and grandparent guidance.

Ownership category

akta.pro rank

Product category

Public Health Education

NAICS

Educational Support Services (611710)

akta.pro primary industry

Health, Safety & Hygiene Early Learning Content (EDAGACAH)

akta.pro secondary industry

Infant & Toddler Health, Safety & Safeguarding Programs (EDACAGAL)

Keywords

• Medication safety education
• Poison prevention
• Child health awareness
• Public health initiative
• Accidental poisoning prevention

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels1 record

Core offering

Up And Away is a free public health education initiative that provides educational resources, tip sheets, coloring books, and guidance to help families prevent accidental medication ingestion by young children. The initiative focuses on safe medication storage practices such as keeping medicines up and away, using child-resistant containers, teaching children about medicine safety, and reminding guests to secure their belongings when visiting homes with children. All materials are provided at no cost through the upandaway.org website.

Product overview

Up & Away is a public health awareness initiative focused on preventing accidental medication poisoning in young children. The initiative provides educational resources and guidance on safe medication storage practices rather than a technology product or software platform. Key components include safety tips, downloadable educational materials (tip sheets, coloring books, travel guides), and awareness messaging about keeping medicines out of reach of children. The initiative is managed by PROTECT in partnership with the CDC.

Differentiator

Problem solved

Functional benefit

Products and services

• Up and Away Parent Tip Sheet Free downloadable PDF tip sheet providing guidance to parents on storing medicines, vitamins, and supplements so young children cannot reach or see them.
• Up and Away Coloring Book Free downloadable PDF coloring book designed to teach young children about medicine safety with caregiver guidance.
• Up and Away Travel Tipsheet Free downloadable PDF tip sheet with guidance for keeping medicines out of reach and sight of young children while traveling or visiting other homes.
• Up and Away Grandparents Tipsheet Free downloadable PDF tip sheet offering grandparents guidance on safely storing medicines in homes that host or visit young grandchildren.

Quantifiable outcome

• Approximately 35,000 young children are brought to the emergency room each year because they got into medicines that were left within reach

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• PROTECTcoreStrategic or Co-development PartnerUp & Away is an initiative of PROTECT, a broader public health initiative focused on medication safety. PROTECT serves as the parent organization for the Up & Away campaign, providing strategic direction and support for the poison prevention mission.
• Centers for Disease Control and Prevention (CDC)coreStrategic or Co-development PartnerUp & Away was initially created in partnership with the CDC. The CDC's involvement provides authoritative public health credibility and endorsement for the medication safety guidance provided by the initiative. The partnership is acknowledged on the website footer linking to CDC's PROTECT initiative page.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Emerging players

• Vroom: Public-private initiative delivering early childhood brain-development tips to parents via app, text, and print. Comparable as a free, authority-backed caregiver education resource with multi-channel distribution.
• Bright by Text: Sends free, evidence-based parenting tips and child-development activities via text message to caregivers. Targets a similar parent demographic and represents an emerging mobile-first delivery model Up & Away could evolve toward.
• Text4Baby (Now Text4Kids): Free text-based maternal and child health information service reaching expectant and new parents. Comparable as a public-health-aligned, free, mobile-delivered caregiver education channel.

Broad incumbents

• National Safety Council: Long-established nonprofit addressing preventable injuries across the lifespan, including in the home. Overlaps with Up & Away's accidental-poisoning-prevention mission at a broader safety-incident level.
• American Academy of Pediatrics: The largest professional association for pediatricians in the U.S. and a leading authority on child health guidance, including medication safety — a natural distribution channel and content authority adjacent to Up & Away's work.
• HealthyChildren.org (American Academy of Pediatrics): AAP's flagship parent-facing health education platform. Covers a much broader curriculum than Up & Away but competes for the same caregiver attention on child health and safety topics, including medication storage.

Direct peers

• Safe Kids Worldwide: National nonprofit focused on preventing unintentional childhood injuries through education, outreach, and caregiver resources — overlapping directly with Up & Away's mission of preventing accidental medication poisoning in young children.
• American Association of Poison Control Centers: Operates the Poison Help hotline (1-800-222-1222) that Up & Away explicitly directs caregivers to, and runs national education campaigns on poison prevention — making it a directly comparable peer in the same poison-prevention niche.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/up-and-away

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Up And Away