Uplands Golf Club

What Uplands Golf Club does

Uplands Golf Club is a member-owned semi-private golf club founded in 1922 in Victoria, British Columbia, operating a single 18-hole parkland-style championship course across 120 acres bordering Oak Bay and Saanich. The club's primary product is its golf course (6,420 yards at Gold markers, playable year-round), supported by an integrated service stack that includes multi-tiered memberships (Active, Senior, Intermediate, Junior, Social, Non-Resident), an on-site pro shop operated as Ian Stone Golf Shop Ltd. with six PGA of Canada professionals, clubhouse dining across four venues totaling 8,500 sq ft, and an event business accommodating weddings and corporate functions up to 200 guests. Ancillary revenue is generated through green fees ($48-$250 per round for public and member guests), mandatory food and beverage minimums, tournament hosting (including the PGA Tour Americas Digital Commerce Group Open annually since 2009), and a reciprocal club network spanning 30+ clubs domestically and overseas.

The business model combines subscription recurring revenue (monthly membership dues plus capital assessments and one-time entrance fees up to $27,000) with usage-based green fees and venue rental income. Operations are supported by commodity SaaS rather than proprietary technology: Jonas Club Software handles member management and online tee time booking, while Golf Genius powers tournament and event registration including the Heart Tournament. The club has differentiated itself through non-AI sustainability and community assets — first Certified Audubon Cooperative Sanctuary on Vancouver Island (2011), a tagged geo-referenced system covering 2,000+ trees, a 25+ year partnership with UVic Vikes Golf (producing five National Championships), and charitable fundraising totaling over $3.2M for cardiac care since 1978 — alongside hosting rights for major amateur and professional events.

Member acquisition is community-led: Active applicants must be sponsored by two existing Active members, most membership categories are waitlisted, and the club's 30-person staff spans Administration, Greens, Food & Beverage, and Pro Shop departments across a centralized, single-site footprint. There is no public revenue disclosure, no parent company, and no institutional or venture ownership; governance rests with the membership-based board structure typical of member-owned clubs.

Name

Uplands Golf Club

Legal name

Uplands Golf Club

Website

https://uplandsgolfclub.com

Company type

Private

Founded year

1922

Operating status

Operating

Headcount range

11–50 employees

Short description

Uplands Golf Club is a member-owned semi-private 18-hole golf club in Victoria, BC, founded 1922, serving 750+ members across multiple age-tiered membership categories with on-site pro shop, clubhouse dining, event venues, and annual PGA Tour Americas tournament hosting.

Ownership category

akta.pro rank

Product category

Golf Club Services

NAICS

Golf Courses and Country Clubs (713910), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industries

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE), Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Luxury Golf Resorts (THAGACAH)

Keywords

• Golf club membership
• Parkland golf course
• Green fees play
• Tournament hosting
• Golf events venue

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Membership Dues: Monthly dues from Active, Senior, Intermediate, Junior, Social, and Non-Resident membership categories. Additional Capital Assessments and Food & Beverage minimums apply.
2. Green Fees: Daily play fees for visitors, guests of members, and social waiting list members. Range from $48.00 to $250.00 per round including GST.
3. Pro Shop Sales: Full-service golf shop offering equipment, apparel, shoes, and accessories. Two-time winner of Vancouver Island Golf Shop of the Year. Services include club fitting, repair, re-gripping, and loft/lie diagnostics.
4. Food & Beverage: Clubhouse dining including Arthur Thompson Dining Room (seats 145), Oak Bay Room (60), President's Lounge (30), 19th Grille (45), and Sundeck. Catering for weddings, events, and tournaments.
5. Events & Weddings: Venue rental and catering services for weddings, corporate events, celebrations, and meetings. 8,500 sq ft of function space accommodating up to 200 guests.
6. Tournament Hosting: Host venue for PGA Tour Americas Digital Commerce Group Open annually. Hosting UVic Vikes Golf Classic and various charity tournaments.
7. Club Storage & Cart Rentals: Club storage services and power/pull cart rentals. Limited push cart storage available (waitlist).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Uplands Golf Club operates a semi-private 18-hole, 6,420-yard parkland-style golf course on 120 acres in Victoria, British Columbia, originally founded in 1922. It sells golf memberships and public green fees, supported by a clubhouse with a pro shop, food and beverage service, club storage, tournament hosting (including PGA Tour Americas events), and private event hosting for weddings and corporate functions.

Product overview

Uplands Golf Club is a semi-private golf club offering a single 18-hole parkland-style golf course as its core product, supplemented by multiple service modules including the Ian Stone Golf Shop (retail/pro shop), clubhouse event venues for weddings and functions, practice facilities, a junior golf program, and hosting rights for the PGA Tour Americas Digital Commerce Group Open tournament. The club also runs various community charity events and offers multiple golf membership tiers. All components are integrated under the club's unified operations, with the course and membership being the primary revenue drivers.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Memberships

Quantifiable outcome

• $3.2 million raised for Victoria Hospitals Foundation Heart Health Centre for Excellence since 1978
• +5 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

15 partnerships are on record, tiered secondary, core and minor.

• Thrifty FoodssecondaryGTM or Marketing Partner · 1 January 2024Sponsor of annual Thrifty Foods Youth Golf Clinic at Uplands. Clinic encourages local youth interested in golf, provides opportunity to learn from UVic Vikes Golf team, and explores possibilities of future in golf.
• Audubon InternationalcoreStrategic or Co-development Partner · 1 January 2024Certified Audubon Cooperative Sanctuary since 2011 - first semi-private golf club on Vancouver Island to achieve certification. Covers environmental planning, wildlife habitat management, chemical use reduction, water conservation, water quality management, and outreach/education.
• Children's Health Foundation of Vancouver IslandsecondaryStrategic or Co-development Partner · 1 January 2015Host venue for PGA McKenzie Open which supports Children's Health Foundation of Vancouver Island, raising approximately $31,000 each year since 2015.
• Multiple Sclerosis Society of CanadasecondaryStrategic or Co-development Partner · 1 January 2015Uplands Golf Club contributes to fundraising efforts for Multiple Sclerosis Society of Canada, which raises approximately $130,000 annually through various fundraising efforts.
• PGA Tour AmericascoreStrategic or Co-development Partner · 1 January 2009Annual host venue for Digital Commerce Group Open (formerly Times Colonist Victoria Open) on PGA Tour Americas since 2009. Over 50 future tour players have played including Steve Stricker, J.J. Spaun, Tony Finau, and Canadians Adam Hadwin, Nick Taylor, and Taylor Pendrith. New course record of 59 set September 2025.
• UVic Vikes Golf ProgramcoreStrategic or Co-development Partner · 1 January 200025+ year partnership hosting University of Victoria Vikes Men's and Women's Golf Programs. Enables elite amateur golfers to attend UVic as student-athletes. Uplands hosts Performance Tour events, Zone 5, City and Provincial Events. Vikes teams help maintain driving range weekly and volunteer at junior tournaments. Teams have won 5 National Championships since partnership began. Justin Clews serves as Head Coach for both teams.
• Victoria Hospitals FoundationcoreStrategic or Co-development Partner · 1 January 1978Long-term partnership through annual Heart Tournament raising funds for cardiac equipment at Royal Jubilee Hospital Heart Health Centre for Excellence. Over $3.2 million raised since 1978. Longest running, most successful charity tournament in BC.
• Victoria Hospice SocietysecondaryStrategic or Co-development Partner · 1 January 1974Host venue for Hugh Carberry Pro-Am Tournament (started 1974) and Clews Charity Golf Tournament (started 2012) benefiting Victoria Hospice Society. Hugh Carberry Pro-Am raises at least $20,000 annually. Clews tournament raised $54,000 over 5 years.
• Vancouver Island Lodge / Canadian Cancer SocietysecondaryStrategic or Co-development Partner · 1 January 1974Host club for Alex Campbell Conquer Classic Golf Tournament held at three courses (Gorge Golf Course, Bear Mountain, Uplands). Tournament has raised $1,000,000 over 33 years supporting Vancouver Island Lodge providing low-cost housing for up to 2,000 cancer patients per year.
• Gorge Vale Golf ClubminorChannel Partner/ Reseller/ DistributorLocal reciprocal club partner on Vancouver Island.
• Victoria Golf ClubminorChannel Partner/ Reseller/ DistributorLocal reciprocal club partner on Vancouver Island.
• Royal Colwood Golf ClubminorChannel Partner/ Reseller/ DistributorLocal reciprocal club partner on Vancouver Island.
• Bear Mountain Golf ClubminorChannel Partner/ Reseller/ DistributorLocal reciprocal club partner on Vancouver Island.
• The Vancouver Golf ClubminorChannel Partner/ Reseller/ DistributorNorth American reciprocal club partner in Coquitlam, BC.
• The Gog Magog Golf ClubminorChannel Partner/ Reseller/ DistributorOverseas reciprocal club partner in Cambridge, England.

Scale indicators10 records

Recent moves6 records

Expansion highlights4 records

Others

• PGA Tour Americas: Governing tour organization that operates the annual Digital Commerce Group Open hosted at Uplands since 2009. Relevant as a strategic partner and event counterparty rather than a competitor.

Direct peers

• Victoria Golf Club: Private golf club located in Victoria, BC, also a reciprocal club partner of Uplands. Directly comparable semi-private/private club serving the same local market with overlapping membership demographics and tournament participation.
• Royal Colwood Golf Club: Private golf club in the Victoria Capital Region and a listed reciprocal partner of Uplands. Comparable in member-owned governance, championship course standards, and target member demographic.
• Bear Mountain Golf Club: Victoria-area resort and golf club and a reciprocal partner of Uplands. Competes for both local members and visiting golf travelers; host of one of the three Alex Campbell Conquer Classic courses alongside Uplands.
• Gorge Vale Golf Club: Victoria-area private golf club listed as a reciprocal partner of Uplands. Direct competitor for members, tournament hosting, and golf professionals in the same metro.
• Cordova Bay Golf Club: Semi-private golf club in the Greater Victoria region with similar parkland setting, member-guest structure, and event-hosting capabilities directly comparable to Uplands.

Regional players

• Marine Drive Golf Club: Private golf club in the Vancouver/Fraser Valley area with a comparable member-owned governance model, championship-caliber course, and event-hosting history relevant to Uplands' positioning.
• Capilano Golf & Country Club: Private club in West Vancouver, BC, with similar championship parkland course design, host of professional tournaments, and member-owned governance model analogous to Uplands.
• Shaughnessy Golf & Country Club: Elite private golf club in Vancouver, BC, comparable to Uplands in tiered membership structure, waitlist economics, and championship hosting history. Regional benchmark for BC private club operating standards.
• The Vancouver Golf Club: Listed reciprocal partner of Uplands located in Coquitlam, BC. Comparable private club with similar membership tiers and Pacific Northwest parkland course character.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/uplands-golf-club

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uplands Golf Club