Upper Stories

What Upper Stories does

Upper Stories is a boutique luxury real estate agency headquartered in Barcelona's Sarrià-Sant Gervasi district, operating under the Spanish limited liability entity Finques Campanyà, S.L. Founded in 2022 by Anna Macià Campanyà on a family real estate tradition spanning more than 75 years, the firm serves high-net-worth individuals seeking to buy or sell premium residential properties in Barcelona's zona alta — Sarrià, Pedralbes, Galvany, Bonanova, Tres Torres, El Putxet, and Eixample — with active listings also extending to the Maresme coast and Costa Brava. Property prices on its website range from approximately €550,000 to €4,400,000, and the firm also facilitates select luxury rentals. The business operates with roughly five employees from a single office at C/ Ganduxer 33.

The company's central product is the 360° Experience, an umbrella service platform bundling the full transaction lifecycle: 48-hour property valuation, exclusive marketing books with virtual tours, personalized marketing and home staging, legal and financial advisory, financing assistance, architecture and interior design referrals via a partner network, relocation and welcome services for international buyers, and post-sale property management. The firm also publishes Upper Stories Magazine, a digital lifestyle publication covering Barcelona's restaurants, cultural trends, and curated neighborhoods, used as a content marketing channel alongside Instagram, luxury real estate portals, and print media. No proprietary technology platform, API, or AI/ML capability is described in the source data.

Upper Stories earns revenue through transaction-based real estate commissions on luxury residential sales in Barcelona's prime zones; commission rates are not publicly disclosed and pricing is quote-based per transaction. Its go-to-market is relationship-driven and highly personalized, leveraging the founder's family heritage, multilingual capabilities (Spanish, Catalan, English), and hyper-local neighborhood expertise as primary differentiators. Distribution is direct, via website, phone, WhatsApp, and in-person consultation. The company is privately held with no disclosed institutional investment, has no subsidiaries, and operates exclusively within Spain.

Name

Upper Stories

Legal name

Finques Campanyà, S.L.

Website

https://upper-stories.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Upper Stories is a Barcelona-based boutique luxury real estate agency serving high-net-worth buyers and sellers of premium residential properties in the city's upper zones (Sarrià, Pedralbes, Galvany, Eixample) via its 360° Experience service platform.

Ownership category

akta.pro rank

Product category

Luxury Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (531210), Real Estate Property Managers (53131), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Luxury & High-End Residential Brokerage (BPAJAAAC)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Luxury Villa Property Management & Concierge Services (THAMAEAJ)

Keywords

• Luxury real estate brokerage
• High-end property sales
• Residential property buying
• Property valuation services
• Relocation services

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Real Estate Commission: Upper Stories earns revenue through commissions on luxury residential property transactions in Barcelona's upper areas. They facilitate both buying and selling of high-standing properties, with their 360° Experience service encompassing the entire transaction lifecycle including valuation, marketing, legal/financial advisory, and property management.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Upper Stories is a boutique luxury real estate agency operating in Barcelona's upper areas, facilitating the purchase and sale of high-end residential properties in neighborhoods such as Sarrià, Pedralbes, Galvany, Bonanova, Tres Torres, El Putxet, and Eixample. The agency offers expert property valuation within 48 hours and wraps its core brokerage activity in a 360° Experience service that includes property search, valuation, marketing, legal and financial advisory, home staging, architecture and interior design referrals, and post-sale services such as relocation assistance and property maintenance. Revenue is generated through commissions on luxury residential transactions, with pricing varying by individual listing and transaction complexity.

Product overview

Upper Stories operates as a boutique luxury real estate agency in Barcelona's upper areas, offering a unified service model centered on the 360° Experience platform. The core offering combines property buying and selling services (Buying Luxury Properties and Selling Luxury Properties) with an integrated suite of premium services including property valuation and market analysis, exclusive marketing books with virtual tours, personalized marketing and home staging, architecture and renovation partnerships, legal and financial advisory, property maintenance, and relocation services. The company also publishes Upper Stories Magazine as a lifestyle content offering. The 360° Experience serves as the umbrella service encompassing all client touchpoints from initial property search through post-purchase services like relocation assistance and property management.

Differentiator

Problem solved

Functional benefit

Products and services

• Buying Luxury Properties Property search and acquisition service for luxury residential properties in Barcelona's exclusive upper neighborhoods including Sarrià, Pedralbes, Galvany, Bonanova, Les Tres Torres, El Putxet, and Eixample. Targeted at affluent buyers and international clients seeking high-end residences.
• Selling Luxury Properties (Property Valuation) Property sales service offering expert valuation reports within 48 hours, paired with personalized, ethical, and transparent representation from listing through closing. Targeted at owners of high-standing properties in Barcelona's zona alta.
• 360° Experience End-to-end premium service bundling property search, valuation, wealth management, legal/financial advisory, exclusive marketing books, personalized marketing, home staging, architecture and interior design referrals, property maintenance, and relocation services. Targeted at high-net-worth clients buying or selling luxury properties in Barcelona.
• Upper Stories Magazine Digital magazine featuring curated content about Barcelona's best restaurants, cultural trends, leisure recommendations, and exclusive property highlights, distributed as a downloadable resource to clients and prospects.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Professional Architecture and Interior Design PartnerscoreStrategic or Co-development PartnerUpper Stories collaborates with professional partners specializing in architecture and interior design to help clients transform properties into their dream homes. These partners provide consultation and services for property renovations and custom interior design projects.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vivanium: Barcelona-based boutique luxury real estate agency specializing in high-end properties in the city's upper areas. Closely comparable in scale, positioning, and target neighborhoods to Upper Stories.
• Engel & Völkers Barcelona: Global luxury real estate franchise with a strong Barcelona presence focused on high-end residential properties. Directly competes with Upper Stories for the same HNW buyer/seller pool in Barcelona's prime districts.
• Coldwell Banker Spain: International real estate franchise with operations across Spain including Barcelona. Offers residential brokerage services overlapping with Upper Stories in the luxury segment of Barcelona's upper areas.
• Lucas Fox International Properties: Spain-based luxury real estate agency specializing in premium properties in Barcelona, Madrid, Ibiza, and Marbella. Comparable boutique-style positioning with strong international buyer focus, directly competing for similar clientele.
• Sotheby's International Realty (Barcelona / Spain): Affiliated luxury brokerage operating in Barcelona targeting ultra-high-net-worth buyers and sellers of premium residences. Overlaps directly with Upper Stories on luxury inventory and international buyer reach.

Regional players

• Mallorca Sotheby's International Realty: Regional luxury real estate affiliate focusing on Mallorca's premium villa market. Comparable high-end clientele and service model, but operating in a different Spanish geography often considered alongside Barcelona by international luxury buyers.
• Barnes Madrid: International luxury residential brand operating primarily in Madrid with Spain-wide network. Comparable boutique-style luxury service model and HNW client focus, but in a different primary geography.

Broad incumbents

• Knight Frank Spain: Global real estate consultancy with residential brokerage in Spain. Serves ultra-high-net-worth clients across multiple Spanish markets, providing competitive overlap at the top end of the luxury market in Barcelona.
• Savills Spain: Global real estate services firm with residential and advisory offerings in Spain. Competes with Upper Stories for luxury residential mandates in Barcelona while operating a much broader portfolio.

Emerging players

• Aroca & Partners: Independent luxury real estate boutique active in Barcelona's high-end market. Smaller, niche competitor with overlapping focus on premium properties in the zona alta districts where Upper Stories operates.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/upperstories_properties
• LinkedInlinkedin.com/company/upper-stories

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upper Stories