What Upton House School does

Upton House School is an independent, co-educational day school registered as a charity (Reg Charity No: 309095) and company (Reg Company: 677794) in England and Wales. Founded in 1928 and headquartered at 115 St. Leonard's Road, Windsor, the school serves approximately 300-400 children aged 2 to 11 through three sequential stages — Early Years (Acorns and Oaks nursery), Pre-Prep (Forms 1-2) and Prep (Forms 3-6) — preparing pupils for senior school entrance examinations and scholarships. The institution has been accredited three times with the NACE Challenge Award, judged 'Excellent in all areas' by ISI in 2017, and awarded a 'Significant Strength in Technology' by ISI in February 2025.

The school's core deliverable is classroom-based education supplemented by an extra-curricular programme including LAMDA examinations (100% pass rate, 95% distinction), music (70% of pupils play an instrument), Forest School, sport, and a Wellbeing Hub — an interactive online portal providing mental health and wellbeing resources. Ancillary fee-generating services include Little Upton Holiday School (up to 48 weeks per year), In2Sport Holiday Club, and Wrap Around Care from 07:45 to 18:00. Technology footprint is modest and pedagogical rather than AI-native: 3D printing, an online parent portal, and the Wellbeing Hub.

Revenue is generated primarily through subscription-style termly tuition fees, with one-off registration fees (£100-£120 including VAT) and a £500 refundable deposit per pupil, plus ancillary holiday-club and wrap-around care fees. Payment is annual or monthly via school-internal billing or third-party FCA-regulated providers (School Fee Plan, Orchard Funding). The school is governed by a Council of Management chaired by Rory Smyth; Mrs Rhian Thornton has served as Headmistress since September 2016 and will be succeeded by Mr Matt Robinson from September 2026. Operations are single-site and UK-domestic (England), with no parent company, subsidiaries, or capital-raise activity disclosed.

Name

Upton House School

Legal name

Upton House School

Website

https://uptonhouse.org.uk

Company type

Private

Founded year

1928

Operating status

Operating

Headcount range

11–50 employees

Short description

Upton House School is an independent co-educational nursery, pre-prep and prep school in Windsor, UK, educating children aged 2 to 11. Revenue is generated primarily from termly tuition fees, supplemented by registration fees, deposits, holiday clubs, and wrap-around care.

Ownership category

akta.pro rank

Product category

Independent Primary Education (Nursery, Pre-Prep and Prep)

NAICS

Elementary and Secondary Schools (611110)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Independent Charter Schools (Single-Site) (EDAJACAB)

Keywords

• Independent school education
• Early years education
• Prep school curriculum
• Nursery education
• Holiday school childcare

Headquarters

HQ city

Windsor

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. School Fees: Termly tuition fees for independent nursery, pre-prep and prep school education covering academic year 2026-2027
2. Registration Fees: Registration fees: First child joining Transition to Form 6 = £120 (inc VAT); First child joining Little Upton = £100; Sibling registration joining Transition to Form 6 = £60 (inc VAT); Sibling registration joining Little Upton = £50
3. Deposits: Deposit type of £500 for securing student place
4. Little Upton Holiday School: Flexible Holiday School provision available up to 48 weeks of education per year, open each holiday with fresh home-cooked catering
5. Wrap Around Care: Extended day provision including clubs and prep from 16:00-18:00

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Upton House School is an independent co-educational nursery, pre-prep and prep school in Windsor, UK, delivering primary education (Early Years through Prep, Forms 1-6) to children aged 2 to 11. The school's fee-charging academic offering is supplemented by the Little Upton Holiday School, In2Sport Holiday Club, Wellbeing Hub online portal, and a wide extracurricular programme (music, sport, LAMDA, eco club). Its core revenue is generated from termly school fees, registration fees, and refundable deposits.

Product overview

Upton House School is an independent co-educational nursery, pre-prep and prep school for boys and girls aged 2 to 11 years in Windsor. The school operates a single-site educational institution with a unified curriculum structure comprising Early Years (Little Upton Nursery with Acorns and Oaks), Pre-Prep (Forms 1-2), and Prep (Forms 3-6) programs. Supplementary programs include Little Upton Holiday School, In2Sport Holiday Club, Wellbeing Hub, and Extra Curricular Activities. The school has achieved three consecutive NACE Challenge Award accreditations for its work with more able learners. Notable programs include LAMDA examination preparation with 100% pass rate, music education with 70% of pupils playing instruments, and comprehensive wellbeing support through an online portal.

Differentiator

Problem solved

Functional benefit

Brands

• Little Upton Holiday School: Holiday school provision available up to 48 weeks of education a year for children in Acorns and Oaks.
• In2Sport Holiday Club
• Upton House Friends

Products and services

• Early Years Education (Little Upton Nursery) Independent nursery education for children aged 2-4, structured into Acorns (Pre-Nursery) and Oaks (Nursery) classes, with flexible attendance options and Early Education Funding (EEF) eligibility through Royal Borough of Windsor and Maidenhead. Aimed at families seeking independent early years education in Windsor.
• Pre-Prep Foundation and primary education for Forms 1-2, preparing children for the Prep curriculum with focus on core academic subjects and a range of extracurricular activities. Targeted at parents of children progressing from Early Years into key stage 1 and 2.
• Prep School Upper primary education for Forms 3-6, preparing pupils for senior school entrance examinations and scholarships. Outcomes include a 100% senior school acceptance rate in 2024 and 40 senior school scholarships awarded in the past three years. Aimed at families seeking a school with a strong senior school placement track record.
• Little Upton Holiday School Flexible holiday provision available up to 48 weeks per year, open each holiday period for Acorns and Oaks children, with fresh home-cooked catering and learning activities. Designed for working parents needing year-round childcare continuity.
• In2Sport Holiday Club Sports-focused holiday club providing activity-based childcare during school holidays, delivered by FA qualified coaching staff (including Mr Christopher Glover). Targeted at families seeking active holiday provision for children aged 2-11.
• Wellbeing Hub Free interactive online portal designed by experts to nurture mental health and wellbeing of the whole school community. Available to Upton House School pupils, parents, and staff as a standalone wellbeing resource.

Quantifiable outcome

• 100% acceptance rate to senior school of choice in 2024
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Association for Able Children in Education (NACE)coreStrategic or Co-development Partner · 19 March 2026NACE Challenge Award partnership - Upton House School has been accredited for the third time with the prestigious NACE Challenge Award. This recognition is given for high quality work in challenging all children, particularly more able learners. The school actively participates in the international community of Challenge Award-accredited schools.
• Billings and EdmondsminorOthersBillings and Edmonds supplies the school's official uniform. Parents can purchase in store at 132 High Street, Eton SL4 6AR, order online via their website, or order by telephone.
• School Fee PlanminorOthersThird-party service allowing parents to pay school fees by monthly direct debit
• Upton House FriendscoreOthersActive PTA (Parent-Teacher Association) that organizes community events including Halloween Disco, Parents' Pub Quiz, Christmas Fair, and Summer Fair. Has raised funds for science lab, sound/video system in Wallace Hall, minibus, and all-weather playing field.
• Mindful KidsminorOthersWellbeing partner providing mindfulness resources for children's mental health and wellbeing
• Royal Borough of Windsor and Maidenhead (RBWM)coreOthersLocal authority that designates Upton House School as an approved provider of Early Years education, enabling pupils to receive Early Education Funding (EEF)

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Claires Court School: Independent school in Maidenhead covering nursery through sixth form, competing with Upton House for prep-age families in the Windsor/ Maidenhead area.
• Eagle House School: Independent prep school in Berkshire (Sunninghill) for ages 3-13, part of the Cranleigh group, comparable as a single-site, premium prep offering in the Berkshire catchment.
• Horris Hill School: Independent prep school in Berkshire for boys aged 4-13, comparable in the regional independent prep market with strong scholarship outcomes.
• Lambrook School: Independent co-educational prep school in Berkshire covering ages 3-13, the closest direct peer to Upton House in terms of geography, age range, and independent day-school model.
• Heathfield School, Ascot: Independent girls' day and boarding school in Ascot for ages 11-18, comparable in the Berkshire independent sector, with similar academic, scholarship, and extracurricular positioning.
• St Mary's School, Ascot: Independent girls' school in Ascot covering ages 11-18, comparable as a Berkshire independent with a strong academic and pastoral reputation, though at senior school level.
• The Pilgrims' School: Independent prep school in Winchester for ages 4-13, comparable as a single-site independent prep with music and scholarship outcomes.
• St George's School, Windsor Castle: Independent co-educational prep school in Windsor for ages 3-13, sharing the same catchment and competing directly for the same prep-age families.
• Twyford School: Independent co-educational prep school in Hampshire for ages 7-13, comparable prep-school model with strong academic and pastoral positioning.

Broad incumbents

• Eton College: Premier independent school in Windsor for boys aged 13-18, a broader incumbent in the same locality and feeder market for top senior schools that Upton House prepares pupils to enter.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UptonHouse
• Facebookfacebook.com/uptonhouseschool
• Instagraminstagram.com/uptonhouseschool
• LinkedInlinkedin.com/company/upton-house-school-limited

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Upton House School