Urban Market

What Urban Market does

Urban Market is an independently owned brick-and-mortar retail and interior design business founded in 2012 by longtime Durango, Colorado local Danielle Chick. The company operates two adjacent locations in downtown Durango: a main retail store at 865 Main Avenue offering curated home goods, kitchen and bar supplies, lighting, jewelry, rugs, art, and gifts, and a dedicated furniture and design showroom called Urban Market Interiors at 115 West 9th Street that features vendor samples from brands such as Precedent, Gus Modern, Lee Industries, Rowe Furniture, Hooker Furniture, Copeland Furniture, and Simply Amish, along with custom furniture design capabilities spanning thousands of fabric, leather, and wood samples. The business complements its retail offering with full-service interior design including complimentary in-home consultations, layout planning, and styling for rugs, lighting, custom drapes, and bedding.

The revenue model is anchored on one-time retail sales of home goods and furniture, supplemented by professional interior design services and gift card sales ($25–$500 denominations, available online). The company sells primarily through physical storefronts, with e-commerce limited to gift card purchases. Marketing relies on organic social media (Facebook and Instagram), local word-of-mouth, and a referral pipeline from Aspen Design Studio that sends post-construction clients to Urban Market for furniture procurement.

Urban Market has been voted Durango's Best Furniture Store, Best Home Decor Store, and Best Gift Shop every year since 2014. The company has 51 employees, no disclosed funding, no parent company, and operates exclusively in the Durango market. There is no proprietary technology, no AI/ML capability, and no app or external API. The business is a stable, locally dominant independent retailer whose principal growth levers are the expansion of design services and the gradual digitalization of the customer experience.

Name

Urban Market

Legal name

Urban Market

Website

https://urbanmarketonline.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

51–100 employees

Short description

Urban Market is an independently owned Durango, Colorado retailer founded in 2012, operating two downtown showrooms that sell curated home goods, furniture, and gifts and offer full-service interior design to local homeowners and gift shoppers.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491), Home Furnishings Retailers (44912)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home & Kitchen Value Variety Stores (Small Housewares & Décor) (CRAEAGAH)

akta.pro secondary industry

Wall Décor Retail (Art Prints, Mirrors, Clocks, Wall Hangings) (CRAIACAA)

Keywords

• Home furnishings retail
• Interior design services
• Furniture store
• Home decor shop
• Gift shop

Headquarters

HQ city

Durango, Colorado

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Retail Product Sales: One-time sales of home goods, furniture, kitchen items, lighting, jewelry, and gifts through the physical store and website.
2. Interior Design Services: Full-service interior design consulting including complimentary in-home consultations, furniture planning and layouts, custom furniture design with fabric/leather/wood customization, and complete room design services.
3. Gift Cards: Gift cards sold in denominations from $25 to $500, available for purchase online and redeemable in-store. Gift cards ship free and come packaged in gift boxes.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Urban Market is a locally owned retail store and interior design studio in downtown Durango, Colorado, selling curated home goods, furniture, kitchenware, lighting, jewelry, and gifts alongside offering full-service interior design including complimentary in-home consultations, custom furniture design with thousands of fabric, leather, and wood samples, and complete room planning. Revenue comes from one-time retail product sales, professional interior design services, and gift card sales through its physical stores and a small e-commerce presence.

Product overview

Urban Market is a single-location retail store offering a curated mix of home furnishings and gift products. The core offerings consist of four main product lines: Gift Cards (prepaid store credit in $25 increments from $25-$500), Furniture (from 24+ vendor brands with in-stock availability and custom design options), Design Services (full-service interior design with complimentary consultations, custom furniture creation, and room planning), and Home Decor/Gifts (modern home goods including kitchenware, jewelry, art, greeting cards, and specialty items). The business operates as a unified retail operation rather than a platform architecture, with the furniture and design showroom (Urban Market Interiors) located adjacent to the main store.

Differentiator

Problem solved

Functional benefit

Brands

• Urban Market Interiors: Furniture and design showroom located at 115 West 9th Street, offering furniture pieces, custom furniture design, interior design services, rugs, lighting, custom drapes, bedding, and home accessories.

Products and services

• Gift Cards Prepaid store credit available in $25.00 increments from $25.00 to $500.00, sold online and redeemable in-store at Urban Market locations. Ships free in a gift box with optional gift message. Intended for individual gift shoppers and customers wanting store credit.
• Furniture Multi-vendor furniture offering including in-stock pieces for immediate purchase and custom furniture design with thousands of fabric, leather, and wood samples. Vendors include Precedent, Gus Modern, Lee Industries, Lazarin, Robin Bruce, Rowe Furniture, Moroniusa, Eleanor Rigby Home, Omnia Leather, Hooker Furniture, Copeland Furniture, and Simply Amish. Available through the Urban Market Interiors showroom at 115 West 9th Street, Durango.
• Design Services Full-service interior design offering including complimentary in-home consultations, custom furniture design with thousands of fabric, leather, and wood samples, furniture planning and layouts, and styling for rugs, lighting, custom drapes, bedding, and other home accessories. Available to Durango-area homeowners as well as out-of-town clients via remote work on blueprints and layouts.
• Home Decor and Gifts Curated assortment of modern home goods sold at the main Urban Market store at 865 Main Avenue, Durango, including kitchen and bar entertaining supplies, lighting, jewelry, greeting cards, rugs, pillows, window shading, art, and gifts for various occasions such as birthdays, holidays, and housewarmings.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• Precedent FurnitureminorOthersFurniture vendor whose products are available through Urban Market Interiors showroom. Customers can view samples and purchase pieces.
• Gus ModernminorOthersModern furniture vendor featured in Urban Market's showroom offerings.
• Lee IndustriesminorOthersUpholstery furniture vendor available through Urban Market's custom furniture design services.
• Rowe FurnitureminorOthersFurniture manufacturer whose products are available for viewing and purchase at Urban Market Interiors.
• Hooker FurnitureminorOthersFurniture vendor featured in Urban Market's product offerings.
• Copeland FurnitureminorOthersFurniture vendor available through Urban Market's showroom.
• Simply AmishminorOthersHandcrafted Amish furniture vendor available for custom orders through Urban Market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Room & Board: Multi-channel home furnishings retailer (showrooms + e-commerce) with in-house interior design services and an emphasis on American-made and customizable furniture. Comparable to Urban Market for combining curated furniture, custom options, and design consultations.
• Jonathan Adler: Boutique home brand operating its own retail stores plus e-commerce, offering modern, design-forward furniture, lighting, and décor. Comparable to Urban Market as a design-forward boutique retailer with a curated modern assortment.
• Serena & Lily: Boutique DTC and showroom brand selling curated modern home furnishings, textiles, and décor with an aesthetic very close to Urban Market's Gus Modern/Lee Industries mix. Comparable as a design-forward home goods retailer that combines retail with interior design services.

Emerging players

• The Citizenry: DTC home goods brand with a curated, artisanal assortment and a growing trade/interior designer program. Comparable to Urban Market as a design-led, curated home brand targeting design-conscious consumers.

Broad incumbents

• Anthropologie Home: Lifestyle retailer with a significant home assortment (furniture, textiles, lighting, gifts) known for a curated, distinctive style. Comparable to Urban Market's 'distinctive goods not found elsewhere' positioning in the décor and gift categories.
• Ballard Designs: Catalog- and e-commerce-led home furnishings retailer with an in-house design services program offering complimentary consultations. Overlaps with Urban Market on furniture + décor + interior design service model, though at a national scale.
• Restoration Hardware (RH): Luxury home furnishings brand operating galleries that combine retail showroom, design services, and custom furniture programs. Overlaps with Urban Market's integration of showroom, design, and custom upholstery/leather work, though at a much larger scale and price point.
• Crate & Barrel: National mid-market home furnishings retailer offering furniture, kitchen, lighting, and gifts with in-store design services (Crate Design). Comparable to Urban Market across the same product categories (furniture, kitchenware, lighting, gifts).
• CB2: Modern, design-forward home furnishings concept from Crate & Barrel targeting a younger, urban customer with curated décor, lighting, and small-scale furniture. Strongly aligned with Urban Market's modern home goods aesthetic.
• West Elm: National specialty retailer of modern home furnishings and décor with an integrated in-store/free design service program (West Elm Design). Comparable as a broader incumbent offering the same modern aesthetic and design-support model Urban Market operates locally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/UrbanMarketDurango
• Instagraminstagram.com/urbanmarketdurango
• LinkedInlinkedin.com/company/urban-market-durango

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Urban Market